How to Get the B2B Marketing Persona Right [UML]
Sword and the Script
NOVEMBER 12, 2016
If B2B marketing isn’t careful with how these are sourced and created, then interest could plateau or decline. These are fundamental building blocks of effective marketing. And so buyer personas are the theme of this week’s Unscripted Marketing links (UML). Market Research Mistake: Falling in Love with an Idea.
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