PRSay

FEBRUARY 16, 2021

By 2010, the opioid epidemic was already in full swing, and public concern about it had grown. Very early in my tenure as a senior executive at Edelman in the late 1990s, I flew from Chicago to visit a new client — a large manufacturing company whose leadership was furious that employees at one of its plants had voted to unionize.

Communications 158

Communications Ethics Leadership Reputation 158

Wadds Inc.

DECEMBER 13, 2022

Iretomiwa Akintunde-Johnson and Blossom Deji-Folutile 20 million Africans have migrated from the continent since 2010 according to the Africa Center for Strategic Studies. She also leads the company's expansion across West Africa. 11 million have headed for Europe, five million to the Middle East and three million to North America.

Publicity 59

Publicity Marketing Survey Analysis 59

5W PR

JULY 27, 2020

Since 1984, companies were urged to use gamification to improve employee engagement and get workers to more clearly define their goals. When digital began taking off in the 2000s, the computer folks at SaaS companies and consultants jumped aboard. Gamification peaked in 2010, then went on a steady decline for several years.

Exercises 97

Exercises Software Employee Training 97

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

The tech space is a crowded category with more startups entering every day, so in order to compete, companies must differentiate their product or service. A company can set itself apart by speaking in a distinct brand voice. Because it’s an ambitious undertaking, however, few companies take this step. Is it humorous?

Brand 196

Brand Branding Reddit B2B 196

Cision

SEPTEMBER 30, 2015

While the concepts underlying corporate social responsibility (CSR) are hardly new , our current framework of understanding for CSR in the United States started roughly in the 1950s. By 2010, more than half of all Fortune 500 companies reported on their CSR activities. Prepare in advance for crisis.

Media Relations 120

Media Relations Trends Media Corporate 120

PRSay

JUNE 9, 2021

As Courthouse News Service reported , the Massachusetts case continues a trend of targeting not just drugmakers but also the marketing companies that help them promote their products. Publicis Health isn’t the first company associated with Purdue to face lawsuits. Publicis Health, part of Publicis Groupe S.A., A labyrinth of lawsuits.

Crisis 166

Crisis Ethics Publicity Marketing 166

Deirdre Breakenridge

APRIL 13, 2015

22% of the Fortune 100 companies in the US include video with their news releases. 89% of news media ask for embed codes with videos, but corporate America never got that memo apparently. Only a handful of companies in the US offer embed codes with their videos: 9% of the Fortune100, 5% of the Fortune 500 and 3% of the Inc.

Video 150

Video Trends Radio Newspapers 150

Deirdre Breakenridge

MAY 1, 2017

What started as a social media experiment has quickly become an integral part of the Socialfly brand, company culture and our favorite part of the week! Highlight Our Company Culture. In 2010, Courtney met her now business partner, Stephanie Abrams Cartin who shared the same insight and vision of a future in the field.

Video 283

Video Facebook Social Media Creativity 283

PRSay

JULY 1, 2020

There are so many fantastic, tailorable tools now that allow us to better measure the intricacies of PR; however, too many companies are still unwilling to allocate budget for them, as they don’t feel the investment is worthwhile,” Heather Grant, managing director of dna Communications in London, told me.

Measurement 172

Measurement Communications Banking Survey 172

Cision

JULY 14, 2015

The result is advertisements and corporate communication so clever that they lead to earned/free media expanding the circulation for free. In 2010, Isaiah Mustafa rose to sudden fame with the introduction of Old Spice’s campaign, “The Man Your Man Could Smell Like.” Case Studies. The result—Chipotle was laughing to the bank.

Advertising 120

Advertising Advertising Content Marketing Case Study 120

NewsWhip

FEBRUARY 19, 2021

I’d like to focus on a particular group who are impacted by this new reality: the professionals charged with protecting corporate reputation. Companies, like people, need a minimum threshold of reputation to operate in society. Imagine explaining trying to explain that to a time traveller from 2010. No More Heroes Any More.

Reputation 88

Reputation Social Media Reddit Media 88

PRSay

OCTOBER 22, 2019

Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. More than ever, companies will look to the communications function to help them thrive in this disinformation age,” he said. How do we want to be defined as a profession? “We

Conference 113

Conference Communications Storytelling Social Media 113

Deirdre Breakenridge

FEBRUARY 2, 2015

In this two-part series, I will share with you how some people are naturally drawn to the spotlight, and what companies can do to harness that talent to engage their customers to drive sales. I launched my group in May 2010, and with the help of my members we have grown the group into a vibrant and engaged community. It’s in their DNA.

YouTube 150

YouTube Groups LinkedIn Social Media 150

Bianchi Biz Blog

NOVEMBER 9, 2020

government statistics showing newsroom employment dropping 29 percent since 2010; and. Many companies – B2C and B2B alike – are adopting the integrated PESO model popularized (and copyrighted ) by Arment Dietrich CEO and Spin Sucks founder Gini Dietrich.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Stephen Waddington

JUNE 12, 2018

As AMEC’s CEO you’ve grown the organisation from a handful of UK based measurement specialist companies in 1996, to more than 160 members in 80 countries around the world. Members include public relations agencies, leading not for profits, governments, and global corporations.

Measurement 75

Measurement Government Education Conference 75

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

Such was the case in 200 when the Deepwater Horizon, under contract to BP, exploded in the Gulf of Mexico in 2010. The notorious 2013 hack of Target cardholders ultimately cost the company $242 million. The post The Top PR Threats To Your Company’s Reputation appeared first on Crenshaw Communications.

Reputation 130

Reputation Viral Employee Customer Service 130

Sword and the Script

JANUARY 31, 2023

Meltwater to become a private company upon completion of the transaction.” the ‘Offeror’) is a newly incorporated private limited company incorporated and registered under the laws of the Netherlands acting as special purpose acquisition vehicle in connection with the Offer and will be indirectly majority owned by Altor and Marlin.”

Software 78

Software Case Study Technology Tools 78

Melissa Agnes

MARCH 18, 2014

Malaysia’s Personal Data Protection Act 2010 (the “Act”) whose effective date had been postponed for several years. Malaysia Airlines CEO, Ahmad Jauhari Yahya, is the CEO of the “group” as the airline is known within the structure of its parent company. He is not the CEO of the parent company which is in fact the Malaysian Government.

Airlines 256

Airlines Crisis Privacy Case Study 256

Sword and the Script

JUNE 21, 2016

The same events company that is acquiring the Content Marketing Institute for $17.6 Recent reports suggest parent company, UBM, has cleared regulatory hurdles for selling PR Newswire to Cision for $841 million. He wrote those words around 2010 or so and published his remarks on a blogging platform called Posterous.

Insurance 66

Insurance Insurance B2B Corporate 66

Buchanan PR

SEPTEMBER 19, 2022

When I started my career in corporate communications three decades ago, there was a long-running joke that every CEO or client wanted only one thing from their communications team: “Get me in The Wall Street Journal.”. I perked up, curious to identify the source. It focuses on illuminating abuses of power and betrayals of public trust.

Journalism 52

Journalism Media Financial Local 52

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

There was no apparent hesitation, no poll-tested apologies, no mealy-mouthed mea culpa, just a corporate statement that was pitch-perfect. “Racism is not a known side effect of any Sanofi medication,” from a major pharma company was a social media winner in its own right.). Starbucks walks the talk.

Fashion 255

Fashion Reputation Social Media Brand 255

Bad Pitch Blog

JANUARY 22, 2010

a powerful media corporation could dictate a success by aggressively shoving a plethora of ads down our shrugging throats. It''s a corporate error still mass-produced by many media companies as they leak news to same-size media companies and believe we will accept the verdict because it''s all business and nothing is personal.

Corporate 43

Corporate Viral Fashion Energy 43

Sword and the Script

JANUARY 29, 2019

This isn’t uncommon in the corporate world. While the rate has been trending down since 2010, it’s still largely been an employer’s market since the housing market popped a couple years before then. Lots of companies host open houses, which means another one is more of the same in a sea of sameness. That changed in 2018.

Resources 77

Resources Creativity Publicity Local 77

Communications Conversations

FEBRUARY 2, 2017

Think back to 2010. In fact, you could say it was a key metric for many companies. Executives and directors want their companies to have more followers than competitors. Close your eyes for a moment. Twitter was only a few years old. Social was relatively new. Some brands still didn’t have a Facebook page.

Instagram 60

Instagram Advertising Advertising Facebook 60

Sword and the Script

JANUARY 28, 2020

Few in PR had ever heard or Notified or its parent company. So, it wasn’t surprising that few paid attention when a US-based company acquired Notified last April. Yet if the name rings a bell, the company has been working on its awareness. The company will put together enterprise packaging and pricing options for larger buyers.

Software 115

Software Tools Publicity System 115

Communications Conversations

DECEMBER 13, 2019

He posted agency and corporate PR news. As an agency and corporate leader, I have leaned on Ryan’s blog not only to post jobs, but to benchmark and help draft new job descriptions – especially as the industry evolved into digital and experiential strategies. .” Ryan posted interviews with key PR leaders. job postings.

Blogging 78

Blogging Agency Community Local 78

Polaris

JULY 11, 2014

First, let me say that, as a public relations professional, I’m no stranger to corporate missteps and, from time to time, the subsequent efforts of those responsible to dodge accountability. Who doesn’t recall the half-hearted mea culpas uttered by BP CEO Tony Hayward following the Gulf of Mexico oil spill in 2010?

YouTube 103

YouTube Television Crisis Corporate 103

5W PR

NOVEMBER 23, 2021

If you own a floral design company, you might show single arrangements using one color. Since it was founded back in 2010, Instagram has emerged as one of the most popular social media platforms for both consumers and brands. Knowing which countries are the most popular on the platform can help companies target the right people.

Instagram 158

Instagram Publicity How To Social Media 158

Waxing UnLyrical

JUNE 27, 2012

And speaking of buying cars, Nissan Motor Company came up with a social media campaign to engage younger Indian drivers for the launch of its “Micra.” Like most of companies in India, Nissan signed a Bollywood celebrity (Ranbir Kapoor) as brand ambassador. What made it different? What did the contest entail?

Social Media 91

Social Media Media Facebook YouTube 91

Sword and the Script

FEBRUARY 4, 2020

According to ZDNet, the TVEyes monitoring system was down for at least two days and Mr. Ives said the company was working on recovery and had no plans to pay the ransom. Mr. Ives also told Alfred Ng , a reporter for CNET , “that it had just restored its servers using company backups.” 2) Will the shuttering of Jumpshot affect PR tech?

Software 102

Software Analysis Data Tools 102

Prohibition

DECEMBER 13, 2021

Any company, big or small, can experience a crisis. According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. There’s no getting around it! The first step is to understand the crisis.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Sword and the Script

JANUARY 3, 2023

Owned media refers to content that is owned by the organization, such as a company blog or website. This is very old – like circa 2010 old. Should companies hire public relations people internally? Here are a few points to consider: Pros: Hiring PR professionals internally can give companies more control over their PR efforts.

Interviews 99

Interviews Publicity Technology Social Media 99

Sword and the Script

AUGUST 13, 2019

While that’s arguably true, depending on when you start the timeline, the reality is there were several more involved in the formation of the company as it stands today. It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that.

Technology 12

Technology Software Company Marketing 12

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. That, I understand. Glad thats over with.

Social Media 61

Social Media Media Crisis Energy 61

Solo PR Pro

SEPTEMBER 22, 2015

A continually important topic, it has been updated from the original version, which ran on this blog in 2010. She has counseled companies in the West and internationally for more than 37 years. This is a guest post from Mary Deming Barber, APR, Fellow PRSA, president of The Barber Group.

Internal 40

Internal International Telecommunications Tourism 40

Sword and the Script

OCTOBER 27, 2015

If I watch a webinar to learn something, am I really a lead for that company? Overwhelmingly, those of us who sign up for these content pillars have NO interest in buying from the company. Research suggests buyers are engaging more and more content prior to making a purchase. Patently absurd.”. But I’ve come to a different realization.

Content Marketing 60

Content Marketing Marketing Measurement Writing 60

Flatiron Communications

AUGUST 11, 2015

In other words, the safeguards used by the popular news release distribution companies for ensuring the veracity of what they disseminate have occasionally been breached, resulting in all kinds of headaches and regulatory scrutiny. ” Internet Wire was so harmed by the breach, it was forced to change its name.

Pharmaceuticals 28

Pharmaceuticals Data System Policies 28