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This Experiment Proves SEO Extends the Reach of a Corporate Blog

Ishmael's Corner

After beating the SEO drum since 2010, it baffles us that the PR industry hasn’t embraced this discipline. The post This Experiment Proves SEO Extends the Reach of a Corporate Blog appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Google used the Hummingbird.more.

SEO 152
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The corporate blog makes a major comeback in 2020

Communications Conversations

Oh, and also, corporate blogging was almost dead. But, corporate blogging was down. According to the good folks at the UMass Dartmouth Center for Marketing Research , corporate blogging use was down to 21% among the Fortune 500–the lowest it had been since they started tracking in 2010. It started to come back.

Corporate 139
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Quick Summaries to 5 Surveys of PR and Corporate Communications

Sword and the Script

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

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5 Reasons Not To Cut PR In A Recession

ImPRessions - Crenshaw Communications

In the fascinating piece “Roaring Out of Recession,” published in 2010, the authors call their findings “stark and startling.”. The HBR co-authors divided corporate behavior in an economic downturn into four groups, from most reactive (“preventive-focused”) to an “optimal combination” of offensive and defensive strategies.

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Who is Generation Alpha and How Can We Market to Them?

5W PR

Generation Alpha, born between 2010 and 2025, is the first generation to fully embrace the 21st century from birth. Highlighting green practices, eco-friendly products, and corporate responsibility initiatives can attract this generation.

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Google’s Decision Five Years Ago to Communicate Changes in China on Its Corporate Blog Signaled the Arrival of Owned Media.

Ishmael's Corner

On January 12, 2010, Google published a post with the austere headline, “ A New Approach to China.”. And they communicated the China news on the corporate blog. The action gave street cred to corporate blogging and owned media as a whole. Uncategorized corporate blogs Google''s blog owned media' Not at a press event.

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Understanding the public relations market in Africa

Wadds Inc.

Iretomiwa Akintunde-Johnson and Blossom Deji-Folutile 20 million Africans have migrated from the continent since 2010 according to the Africa Center for Strategic Studies. The APRC report is the first global communications report from Africa, dedicated to highlighting key data in the African business and communications landscape.