PRSay

OCTOBER 24, 2018

In 2000, the company had become part of the DaimlerChrysler alliance, but then Mitsubishi tried unsuccessfully to hide defects in its cars, rather than acting ethically by conducting a mass recall. In 2010, Nissan Motor Company had contracted with Mitsubishi in a joint venture to design and produce minicars. to $3.97) per share.

Ethics 201

Ethics Automotive Technology Conference 201

PRSay

FEBRUARY 16, 2021

By 2010, the opioid epidemic was already in full swing, and public concern about it had grown. Very early in my tenure as a senior executive at Edelman in the late 1990s, I flew from Chicago to visit a new client — a large manufacturing company whose leadership was furious that employees at one of its plants had voted to unionize.

Communications 156

Communications Ethics Leadership Reputation 156

5W PR

AUGUST 10, 2021

Although back then the company was promoting its products to the older generations of consumers, after assessing emerging market trends , it decided to switch to a younger target audience. However, this was a difficult thing to do , because Old Spice had a reputation as a company that sold products to older people.

Brand 88

Brand Branding Marketing Viral 88

5W PR

JULY 27, 2020

Since 1984, companies were urged to use gamification to improve employee engagement and get workers to more clearly define their goals. When digital began taking off in the 2000s, the computer folks at SaaS companies and consultants jumped aboard. Gamification peaked in 2010, then went on a steady decline for several years.

Exercises 97

Exercises Software Employee Training 97

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

The tech space is a crowded category with more startups entering every day, so in order to compete, companies must differentiate their product or service. A company can set itself apart by speaking in a distinct brand voice. Because it’s an ambitious undertaking, however, few companies take this step. Is it humorous?

Brand 196

Brand Branding Reddit B2B 196

Wadds Inc.

DECEMBER 13, 2022

Iretomiwa Akintunde-Johnson and Blossom Deji-Folutile 20 million Africans have migrated from the continent since 2010 according to the Africa Center for Strategic Studies. She also leads the company's expansion across West Africa. 11 million have headed for Europe, five million to the Middle East and three million to North America.

Publicity 59

Publicity Marketing Survey Analysis 59

Sword and the Script

FEBRUARY 2, 2022

It doesn’t happen often, but we’ve seen software companies in the PR space run this play before. In 2010, Vocus acquired the Help a Reporter. Innodata, the parent company of the soon-to-be-formed Agility PR Solutions swooped in an bought the publication in bankruptcy. Case in point? The terms of the deal were not disclosed.

SEO 130

SEO Content Marketing Marketing Software 130

PRSay

APRIL 14, 2017

In the spring of 2010, I was working in a mid-level PR job at a company that I loved. All my efforts paid off: I successfully passed my Panel Presentation and the Examination for Accreditation in Public Relations on the first try, and have been proudly certified since summer 2010.

Nonprofit 92

Nonprofit Local Training Study 92

Sword and the Script

JULY 7, 2020

A handful of companies that make software for public relations are staking a claim on the term. It wasn’t funny then, but I can smile now remember how the company executives would nearly breakdown every time a reporter labeled it a “customer relationship database.” In an interview with PRWeek, the company likened it to a CRM for PR.

Technology 122

Technology Publicity Software Print 122

Cision

MAY 5, 2017

Gina Gerber has been with Abel Communications , the PR and marketing firm located in Baltimore, MD since 2010. Brands can standout by creating content that entertains, inspires, or educates in a way that makes audiences want to authentically engage with the company. It’s no secret that digital has transformed communication.

Nonprofit 149

Nonprofit Sports Consumer Journalism 149

PRSay

JUNE 9, 2021

As Courthouse News Service reported , the Massachusetts case continues a trend of targeting not just drugmakers but also the marketing companies that help them promote their products. Publicis Health isn’t the first company associated with Purdue to face lawsuits. Publicis Health, part of Publicis Groupe S.A., A labyrinth of lawsuits.

Crisis 162

Crisis Ethics Publicity Marketing 162

Maxim Behar

AUGUST 24, 2021

It was also awarded in the category Communications Professional of the Year , in which the company's Account Manager Svetoslava Nedyalkova won Bronze. They are a recognition of the dynamic development of the company over the past challenging year, which includes a number of creative projects, campaigns and new clients.

Groups 52

Groups Agency Communications Internal 52

Deirdre Breakenridge

APRIL 13, 2015

22% of the Fortune 100 companies in the US include video with their news releases. Only a handful of companies in the US offer embed codes with their videos: 9% of the Fortune100, 5% of the Fortune 500 and 3% of the Inc. 500 have a video gallery in their newsroom. 16% of the Fortune 500 and just 11% of the Inc.

Video 150

Video Trends Radio Newspapers 150

Bianchi Biz Blog

AUGUST 8, 2022

Ideally, I help these readers decide what technology initiatives to pursue at their companies and how to best set themselves up for success while doing so. I think it’s essential to make clear that technology initiatives are not the exclusive purview of huge companies with matching budgets. Concrete results.

Technology 93

Technology Meeting Media Analytics 93

Deirdre Breakenridge

MAY 1, 2017

What started as a social media experiment has quickly become an integral part of the Socialfly brand, company culture and our favorite part of the week! Highlight Our Company Culture. In 2010, Courtney met her now business partner, Stephanie Abrams Cartin who shared the same insight and vision of a future in the field.

Video 283

Video Facebook Social Media Creativity 283

PRSay

JULY 1, 2020

There are so many fantastic, tailorable tools now that allow us to better measure the intricacies of PR; however, too many companies are still unwilling to allocate budget for them, as they don’t feel the investment is worthwhile,” Heather Grant, managing director of dna Communications in London, told me.

Measurement 168

Measurement Communications Banking Survey 168

Bianchi Biz Blog

MARCH 22, 2021

Covering the mortgage companies like Rocket and UWM going public has been quite the experience. These are large, long-standing companies that traditionally have kept their books mostly closed. I get a lot of pitches about a company being started and that’s the news hook being offered. What story or stories are you most proud of?

Technology 76

Technology Report Meeting Financial 76

PRSay

SEPTEMBER 9, 2019

Better yet, what do you do when your allegiance to the company you work for directly contradicts the moral framework of your career? Such a scenario presented itself to me in 2010 and 2014. But what happens when you discover that your organization doesn’t share your belief in that commitment?

Ethics 145

Ethics Public Affairs Government System 145

5W PR

AUGUST 29, 2018

That news, in and of itself, would have been devastating, but the fact that the company waited several months to announce the breach enraged consumers who had no idea their data had been at risk since the spring. We all remember the 2010 BP oil spill. Equifax faced a no-win situation with the breach.

Crisis 88

Crisis Data Consumer Agency 88

Sword and the Script

MARCH 14, 2023

I kept thinking about this example as Aaron Kwittken demoed the software his company, PRophet , is developing. In 2010, he sold his agency to an advertising holdings company for an estimated $10-$15 million. In 2010, he sold his agency to an advertising holdings company for an estimated $10-$15 million.

Software 85

Software Media Relations Pitching Media 85

Stephen Waddington

FEBRUARY 19, 2020

UK PR Agency Brief Skidz: Uber for men’s underwear About the company Skidz is the Uber of men’s underwear. The internet lost its sense of humour some time around 2010 but that’s another story. I’ve been asked to help a startup recruit a PR agency partner. Here’s the brief. Let me know if you can help.

Pitching 102

Pitching Instagram Agency YouTube 102

PRSay

OCTOBER 22, 2019

Shaw began by describing the three ages of communications: 1920 to 1960 as the age of propaganda (manipulating people through mass media), 1979 to 2009 as the age of exploration (from public relations to communications), and 2010 to the present day as the age of disinformation (digital technology, social media and “the art of the lie”).

Conference 102

Conference Communications Storytelling Social Media 102

PRSay

MAY 7, 2021

In 2010, as a student, I was elected to serve as the vice president of career services on the PRSSA National Committee. Thornburg, APR, is the global director of public relations for Sojern, a travel marketing technology company. Applications are due May 25. Find details here. Except, then, we called it “internships and jobs.”)

Education 87

Education Technology Policies Leadership 87

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.” How will that be measured?

Survey 81

Survey Corporate Communications Financial 81

Contently - Strategy

AUGUST 17, 2020

Stephen Oddo launched the tour company Walks in 2010. The company The Tour Guy has also made the switch to virtual tours hosted by local guides. ” The other, though admittedly more difficult, way for travel and hospitality companies to provide engaging content is to give a behind-the-scenes look.

Travel 144

Travel Video Industry Tourism 144

Sword and the Script

JANUARY 31, 2023

Meltwater to become a private company upon completion of the transaction.” the ‘Offeror’) is a newly incorporated private limited company incorporated and registered under the laws of the Netherlands acting as special purpose acquisition vehicle in connection with the Offer and will be indirectly majority owned by Altor and Marlin.”

Software 78

Software Case Study Technology Tools 78

Bianchi Biz Blog

NOVEMBER 9, 2020

government statistics showing newsroom employment dropping 29 percent since 2010; and. Many companies – B2C and B2B alike – are adopting the integrated PESO model popularized (and copyrighted ) by Arment Dietrich CEO and Spin Sucks founder Gini Dietrich. Media Relations, Earned Media & the PESO© Model.

Media Relations 101

Media Relations Automotive Media Newspapers 101

5W PR

NOVEMBER 20, 2019

The company creates a campaign and the materials for it before paying the media to share the campaign. IBIS World, a media research firm, says PR spending in 2010 was $9.73 However, that’s where the similarity ends. The starkest difference between them is that advertising is controlled media. billion by 2015.

Advertising 88

Advertising Advertising Television Report 88

Practical Law Construction

MAY 27, 2022

Three companies were fined for a variety of violations in relation to this incident, all relating to either an absence of qualification (one company did not have a qualified supervisor on site during the disassembly) or inadequate training (workers did not know the manufacturer’s procedures nor did they understand their assigned duties).

Construction 52

Construction Training Government Engineering 52

Maxim Behar

FEBRUARY 15, 2024

A case demonstrating that mindset was the 2010 meeting of the International Press Institute in Bratislava, Slovakia. Many who have learned it have been slow to keep up-to-date with it. However, many of their colleagues from traditional media have been even slower. They have often been lagging desperately behind.

Newspapers 59

Newspapers Print Media Social Media 59

Deirdre Breakenridge

FEBRUARY 2, 2015

In this two-part series, I will share with you how some people are naturally drawn to the spotlight, and what companies can do to harness that talent to engage their customers to drive sales. I launched my group in May 2010, and with the help of my members we have grown the group into a vibrant and engaged community. It’s in their DNA.

YouTube 150

YouTube Groups LinkedIn Social Media 150

Shift Communications

MAY 11, 2017

Snapchat, the shiniest new object in social media (at least as far as publicly-traded companies go), held its first earnings call since its initial public offering (IPO). User Growth. Snapchat reports its userbase by quarterly averaged daily active users, meaning the number of users who are active daily on average throughout the quarter.

Advertising 97

Advertising Advertising Facebook Social Media 97

Stephen Waddington

JUNE 12, 2018

As AMEC’s CEO you’ve grown the organisation from a handful of UK based measurement specialist companies in 1996, to more than 160 members in 80 countries around the world. Developing an integrated approach to measurement You spearheaded the creation of the Barcelona Principles in 2010 with Bagnall, Rockland and McNamara, among others.

Measurement 75

Measurement Government Education Conference 75

Stephen Waddington

MAY 23, 2017

According to AMEC use of AVEs has fallen from 80% in 2010, to 18% this year. AVEs are also supplied at the other end of the public relations supply chain as a default metric by almost all media monitoring companies. It said that any member continuing to use AVE after this date “may be liable for disciplinary action.”

Measurement 110

Measurement Education Data Survey 110

5W PR

JULY 6, 2019

Take time to assess what makes your company different from those around you, and build your new brand around this identity. Then, in 2010, Old Spice launched an aggressive television and social media campaign featuring former NFL player Isiah Mustafa to huge success. Take the case of Old Spice, for example.

Television 60

Television Travel Consumer Brand 60

Polaris

MARCH 6, 2015

After graduating from Columbia University’s Graduate School of Journalism, he wrote for Fast Company and Wired. Then in 2010, he co-founded Contently to help brands produce audience building content. He joined tech-themed networking groups, meeting founders and inventors of world-changing companies.

Airlines 100

Airlines Viral Sports Ethics 100

Melissa Agnes

MARCH 18, 2014

Malaysia’s Personal Data Protection Act 2010 (the “Act”) whose effective date had been postponed for several years. Malaysia Airlines CEO, Ahmad Jauhari Yahya, is the CEO of the “group” as the airline is known within the structure of its parent company. He is not the CEO of the parent company which is in fact the Malaysian Government.

Airlines 256

Airlines Crisis Privacy Case Study 256