Sword and the Script

MARCH 21, 2023

The financial crisis of 2008-2009 still haunts many of us; Frayed nerves. …and few companies would feel the consequences of lost trust so rapidly as banks, but it’s not entirely dissimilar. . …and few companies would feel the consequences of lost trust so rapidly as banks, but it’s not entirely dissimilar.

Banking 81

Banking Financial B2B Web 81

ReimaginePR

APRIL 18, 2015

He raised the minimum wage at the company he founded to $70,000. All talk no walk: Lots of companies talk about the values they hold. Oates left the company six months after sending the letter. The only response from the company was old-world PR gobbly gook reiterating thier talking points. But he didn’t stop there.

Company 120

Company Banking Employee Corporate 120

NewsWhip

OCTOBER 13, 2022

Top brands like Canadian Tire, Nike, Imperial Oil, Sobey’s national grocery chain, TELUS telecommunications company, Skip the Dishes food delivery app, Chevrolet Canada, Pepsi, Scotia Bank, and most significantly, the iconic Canadian coffee brand started by a hockey player, Tim Hortons, did not hesitate to drop the organization.

Brand 148

Brand Branding Sports Crisis 148

wiredPRworks

FEBRUARY 14, 2022

What’s hot – and what’s not in social media right now? On February 22, 2022, American Marketing Association [AMA] Chicago will present a program on 2022 social media trends at Morningstar. Social Media Trends for 2022 Expert Panel. Social Media Trends in Startups: Danielle Mullen Owner, Semicolon Bookstore.

Social Media 52

Social Media Trends B2C Media 52

Sword and the Script

JANUARY 8, 2019

Media references tend to take a back seat to the mad pace that is often B2B marketing. A day turns into a week, a week into a month, and the reporter has long since dropped the story idea and never answers an email from your company again. Media references are hard for several reasons. 1) Soft interviews on your company blog.

B2B 78

B2B Media eBook Interviews 78

Cision

FEBRUARY 25, 2016

In this interview, Ted Meyer, senior vice president of global public relations and communications of Natixis Global Asset Management, shares his thoughts on the importance of communication during a crisis, how the financial crisis of 2008 is still affecting brands and what PR used to look like before the Internet and social took over.

Newspapers 120

Newspapers Financial Crisis System 120

Cision

JANUARY 20, 2016

For Scott Beaudoin, corporate social responsibility isn’t just good for society; it’s a necessary business practice. Here, he discusses his new role as chief strategy officer and executive managing director of corporate and brand purpose at RF|Binder and how he hopes to help companies become more purpose-driven and socially responsible.

Corporate 120

Corporate Journalism Nonprofit Strategy 120

Beyond PR

MAY 30, 2017

It’s been four years since the SEC’s social media guidance was added to RegFD and a good a time as any to refresh the details of RegFD. Issuers have considerable flexibility in determining how to satisfy the public disclosure requirements of RegFD. NIRI 2017: No buttons this year, but look for me in sessions!

Social Media 40

Social Media Media Facebook Analysis 40

Sword and the Script

JUNE 27, 2020

The recession of 2008 changed housing. One of the other statistics that stood out for me was around PR and social media : 71% of PR pros say Twitter and LinkedIn will both be equally important to communication strategies in 2020 ( see graphic ). The COVID-19 pandemic will certainly have lasting effects.

Study 133

Study Publicity Survey Internal 133

wiredPRworks

FEBRUARY 11, 2019

“Online marketing and PR expert, Barbara Rozgonyi, is a wealth of information, brilliant ideas, and resources for small and large companies alike.” Barbara leads CoryWest Media and publishes www.wiredPRworks.com , a top 50 PR blog, with over 1200 free marketing and PR articles that turns 13 in 2019.

Small Business 66

Small Business Nonprofit Storytelling Marketing 66

Maxim Behar

JANUARY 18, 2023

How do you see it as someone who is in business and knows about social media? They don't remember hyperinflation, they don't remember the hard winters, they don't even remember the crisis of 2008-2009. These are my colleagues, we make a huge effort to train them on corporate standards, on attitude to work, on attitude to customers.

Government 72

Government Education Course Ethics 72

Communications Conversations

DECEMBER 13, 2019

I mean, I started this blog in 2008 and I got sideways looks. He posted agency and corporate PR news. Years later he came to work with us at Risdall to help build the social media and content function. I remember being impressed by Ryan’s enthusiasm for the then new media format. And, he was prolific.

Blogging 78

Blogging Agency Community Local 78

Communications Conversations

DECEMBER 8, 2022

Most of the folks I know come from the PR, comms or social media worlds. She also most recently served as chief communications officer of the largest privately held company in the U.S., Holly is now the vice president of corporate branding and partnerships at Polaris. After all, this was an advertising panel. Where is she now?

Marketing 60

Marketing Leadership Creativity Internal 60

Solo PR Pro

MAY 8, 2018

In 2008, we shared that Solo PR Pros can be involved in: Business consulting. Corporate communications. Media buying. Media relations. Social media consulting. Solo PR Pros work with SMBs and Fortune 100 companies. Tell us about it in the comments or on social media using #solopr. Community relations.

Public Affairs 40

Public Affairs Internal International Community 40

wiredPRworks

FEBRUARY 12, 2018

Edgy, grounded and prophetic, Barbara Rozgonyi is on a mission to motivate people and companies to spread real PR [personality + reputation] news. Barbara leads CoryWest Media and publishes wiredPRworks.com , a top 50 PR blog with over 1200 free marketing and PR articles. About the presenter: Barbara Rozgonyi , Creative Visionary.

Case Study 40

Case Study Conference Reputation Small Business 40

Waxing UnLyrical

JUNE 14, 2018

The difference between a person that climbs the corporate ladder and one that remains stagnant is the choice to plan for in the New Year. After the downturn in the economy in 2008, some professionals are hesitant to approach their manager for an annual bonus or raise. Find a Sponsor in Your Organization.

Print 71

Print Resources Technology Interviews 71

wiredPRworks

FEBRUARY 23, 2018

Attendees of the event will be association/non-profit and corporate and special event planners, third party meeting professionals and various industry suppliers. Online marketing and PR expert, Barbara Rozgonyi, is a wealth of information, brilliant ideas, and resources for small and large companies alike.”

Education 51

Education System Meeting Nonprofit 51

PR 20/20

MAY 8, 2019

Is your company ready? As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. And I’ve presented 60+ keynotes and workshops on AI at industry conferences and corporate events around the world. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

Waxing UnLyrical

APRIL 3, 2012

If numbers could speak, 19,000 views (and counting) for this YouTube video (on YouTube) is pretty impressive: It is interesting to see how companies – both large and small – are taking the social route to engage audience. And in New Delhi, around 50 Delhiites took the city by surprise with a similar tactic.

YouTube 87

YouTube Viral Video Social Media 87

PR Conversations

OCTOBER 27, 2023

NOTE: Originally published on October 15, 2008. As a PR practitioner, I’ve chosen to use this channel to invite your answers to questions about social media and public relations. I thought the new media offered tremendous potential for environmental scanning, issues management, rumor control, and crisis communication.

Reputation 52

Reputation Social Media Internal International 52

Communications Conversations

AUGUST 23, 2016

And, in spots, it’s worked for some companies. I realize this doesn’t mean ALL companies are ignoring customer feedback on Twitter. I realize this doesn’t mean ALL companies are ignoring customer feedback on Twitter. But recently I’ve started to think differently. And I mean ANY. I think so.

Twitter 60

Twitter Brand Branding Tools 60

MaccaPR

MAY 23, 2016

The current business environment is enormously challenging for those in healthcare due to constantly-changing federal health policies, medical research breakthroughs and new products, but social media has become an invaluable tool to help get your messages to the right audiences at the right time. Mine Social Media for Public Health Trends.

Conference 80

Conference Healthcare Marketing Crisis 80

PR Conversations

APRIL 24, 2018

To date, my best experience practising public relations was 10 years ago, when I was employed as head of the PR department at an energy company; however, clinging to the past is not helpful. In terms of a sector or industry, I would like to do PR for a travel company. What’s the best career decision you ever made?

Journalism 79

Journalism Ethics Film Construction 79

Maxim Behar

MARCH 12, 2024

Regarding social media, a PR professional must be everywhere and on top of everything. A tiny portion of PR is designed to serve corporations’ CEOs and senior management. The public landscape is dominated by the language of online communication and social media in particular. elitist members).

Ethics 64

Ethics Social Media Local Corporate 64

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. From 2008-2014, Scott was the first global head of social media and digital communications at Ford Motor Company, where he helped turn the company around.

Corporate 274

Corporate Leadership Advertising Advertising 274

Sword and the Script

OCTOBER 21, 2014

Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes. These giant corporations are demonstrating an interest in experimenting with new tools.”.

Social Media 119

Social Media Study Blogging Company 119

Waxing UnLyrical

NOVEMBER 19, 2010

In 2008, investment and securities trading company Bear Sterns was forced to sell itself to JP Morgan Chase for $10 a share after rumors were spread about the company going bankrupt. Companies must protect their reputation in light of rumors, especially those that are defamatory.

Publicity 77

Publicity Reputation Crisis Communications Film 77

MaccaPR

DECEMBER 1, 2015

John decided he wanted to change his talent pipeline to be more diverse, so in 2008, he went to Minneapolis South High School and asked the principal if Olson could teach an ad class for Native American students. Karis wrote her first press release, created media lists, pitched news media - and felt the power that she could influence things!

Marketing 48

Marketing Advertising Advertising Agency 48

Norton's Notes

JULY 29, 2015

His knowledge of the digital market as a disrupter for ‘business as usual’ has led him to be involved in debates about social media on BBC Radio Five Live, BBC Radio Ulster and BBC Radio Gloucestershire. I provide strategic digital and social media advice on behalf of corporate, media and political communication clients.

Interviews 28

Interviews SEO Banking Radio 28

Communications Conversations

SEPTEMBER 9, 2014

You’re currently the senior social media manager at Life Time Fitness where you work with two of my good friends–Tony Saucier and Natalie Bushaw. It’s your first corporate job after years on the agency side. I’m newish to the corporate world, but I do believe that agency experience does everybody good.

Energy 128

Energy Corporate Agency Insurance 128

Sword and the Script

FEBRUARY 16, 2019

Despite all the analysis that Amazon, a company built on data, poured into its site decision for a second headquarters, Jeff Bezos famously shocked disciples when said he would ultimately decide Amazon HQ2’s location on “intuition.”. “The We buy on emotion, feelings and impulse.

Creativity 77

Creativity Study Survey Advertising 77

Stephen Waddington

AUGUST 27, 2018

It sought to explore how public relations could evolve from a tactical craft that broadly focused on publicity and media relations to become a management discipline. The new media that we have today makes it more possible than ever to achieve our goals in terms of relationships with stakeholders. “The

Communications 60

Communications Analysis Web Handbook 60

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. You are finding it more and more difficult to get your company’s message heard. We both own PR companies, with a twist. New Media New Tools New Audiences.

Communications 81

Communications How To Blogging Content Marketing 81

Cision

MAY 7, 2015

The proliferation of owned media. Media’s evolving landscape. The PR and social media landscapes have changed so much in such a short period of time. An ardent entrepreneur, Sandra has spent the last 20 years helping technology, healthcare and professional services companies achieve their communications goals.

Social Media 120

Social Media Video Agency Healthcare 120

Mark My Words

APRIL 6, 2018

Yet there is little to prepare even the most media savvy executive for dealing with crisis once the internal support network begins to turn on you, with many boards happy to see leaders hung out to dry. The memo from corporate PR is for CEOs is keep heads well below the parapet. It’s lonely at the top.

Crisis 60

Crisis Policies Corporate Facebook 60

Mark My Words

DECEMBER 29, 2015

FleishmanHillard launched a new product to help companies drive an authenticity agenda. This exception proves the rule that it is the media that are dependent on the stars, not vice versa. For some of the great blunderers of the year -corporates and celeb-prats- PR’s magical powers were unsurprisingly limited. A PR success?

Journalism 60

Journalism Wikipedia Film Interviews 60

Waxing UnLyrical

OCTOBER 25, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Color Clash: Pink or Purple? October 25th, 2010 Tweet A couple of weeks ago, I noticed my friend Kim Wells was sporting a purple ribbon on her Twitter avatar. Ever-curious, I asked why.

Twitter 99

Twitter Measurement Facebook Blogging 99