Ethical Voices

MAY 18, 2023

I was fascinated by the studies and believe they provide some insights that will be of use to any communication professional dealing with climate change or clean energy. The studies showed how social media and news media are spreading climate misinformation. There were 30 companies with at least 20 native ads each on the topic.

Ethics 81

Ethics Reddit Energy Advertising 81

wiredPRworks

FEBRUARY 14, 2022

What’s hot – and what’s not in social media right now? On February 22, 2022, American Marketing Association [AMA] Chicago will present a program on 2022 social media trends at Morningstar. Social Media Trends for 2022 Expert Panel. Social Media Trends in Startups: Danielle Mullen Owner, Semicolon Bookstore.

Social Media 52

Social Media Trends B2C Media 52

Cision

JUNE 12, 2017

Taking advantage of both of these factors, companies like Procter & Gamble began to sponsor radio dramas and comedy shows — even threading the use of branded products directly into the storylines of some of the shows. It will be even better if those voices are your friends, family, and community. million albums.

Advertising 190

Advertising Advertising Radio Television 190

Shift Communications

JULY 26, 2022

During the “Great Recession” of 2008, nearly eight million people lost their jobs. For all companies, but especially those that deliver technology and services for the workforce, now is the time to prepare. And that includes adapting their external communications strategy. But we’re planning for a change in the narrative.

Brand 78

Brand Branding SEO Employee 78

PR Job Coach

NOVEMBER 26, 2020

From 2008-2014, Scott was the first global head of social media and digital communications at Ford Motor Company, where he helped turn the company around. He served as a strategic adviser across a variety of business functions, leading the company's global social media strategy.

Corporate 274

Corporate Leadership Advertising Advertising 274

wiredPRworks

MAY 18, 2022

.” In the latest episode of “ Growing Social Now ,” I interviewed Barry about his book, social media, and the challenges small businesses are facing. I remember connecting with Barry via social media and then being surprised when he suggested a face-to-face meetup. Barry Moltz on Instagram. Barry Moltz on Twitter.

Small Business 52

Small Business Social Media Radio Media 52

PR 20/20

MAY 19, 2020

In 2008, the financial climate started to take a turn for the worse in the United States and around the globe. Media companies began to lay off droves of journalists and writers in our industry. Nonmedia companies, who in some cases had robust print custom magazines, began to lay off portions of their content teams.

Writing 72

Writing Brand Branding Construction 72

wiredPRworks

MAY 25, 2022

That’s because our guest, Shawna Coronado is an anti-inflammatory lifestyle author, coach, media host, photographer, speaker, and writer recognized for wellness lifestyle, anti-inflammatory culinary, organic gardening, and travel. They got to know each other at social media events around the city. About Shawna Coronado.

Television 52

Television YouTube Pinterest Radio 52

Sword and the Script

JANUARY 8, 2019

Media references tend to take a back seat to the mad pace that is often B2B marketing. A day turns into a week, a week into a month, and the reporter has long since dropped the story idea and never answers an email from your company again. Media references are hard for several reasons. 1) Soft interviews on your company blog.

B2B 78

B2B Media eBook Interviews 78

Sword and the Script

JUNE 27, 2020

Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel. The recession of 2008 changed housing. How will it change PR and communications?

Study 133

Study Publicity Survey Internal 133

wiredPRworks

FEBRUARY 11, 2019

Captivate key communities? Online marketing and PR expert, Barbara Rozgonyi, is a wealth of information, brilliant ideas, and resources for small and large companies alike.” Barbara leads CoryWest Media and publishes www.wiredPRworks.com , a top 50 PR blog, with over 1200 free marketing and PR articles that turns 13 in 2019.

Small Business 66

Small Business Nonprofit Storytelling Marketing 66

Mindful Marketing

JUNE 5, 2021

by Emilie Rush - digital media major and student director of The Pulse media hub at Messiah University As a student of marketing and a person of color, Häagen-Dazs’ new diversity-driven ad campaign quickly caught my eye. The campaign made sense, given the company’s values and goals.

Consumer 65

Consumer Retail Community Company 65

wiredPRworks

JANUARY 13, 2022

Barbara Rozgonyi is a recognized international digital thought leader and sales performance expert whose crush your sales quota training programs accelerate success for companies and customers. Named after Barbara’s mother and grandmother, CoryWest Media inspires innovation as it fuels growth. Scott is also a speaker.

Strategy 52

Strategy Training Insurance Insurance 52

Communications Conversations

AUGUST 1, 2019

Not only is Ryan a leading-edge social media marketer (and future pop star–have you seen his Facebook videos this past week? :), he’s also–and more importantly–one of the nicest and most engaging people you’re ever going to meet. So, maybe I should stop chit-chatting so we can meet this Social Media Rock Star!

Social Media 60

Social Media Media Video Meeting 60

Communications Conversations

DECEMBER 13, 2019

So, I thought it was worth commemorating since the MN PR Blog has been an instrumental part of the local PR community for 15+ years. I mean, I started this blog in 2008 and I got sideways looks. He was a natural networker and community builder – full of more energy than anyone should be allowed. And, he was prolific.

Blogging 78

Blogging Agency Community Local 78

Solo PR Pro

MAY 8, 2018

In 2008, we shared that Solo PR Pros can be involved in: Business consulting. Community relations. Corporate communications. Integrated Marketing Communications (IMC). Internal communications. Media buying. Media relations. Social media consulting. Direct advertising. Event planning.

Public Affairs 40

Public Affairs Internal International Community 40

ImPRessions - Crenshaw Communications

JULY 20, 2016

This week the Trump campaign and the Republican National Convention reminded the PR community — and everyone else — of the perils of mishandling a public mistake. It didn’t take long for social media to erupt in flames. The company recalls its faulty product, settles a lawsuit, or changes its policy.

Publicity 120

Publicity Policies Interviews Community 120

wiredPRworks

FEBRUARY 12, 2018

I'll share tips and strategies to attract attention, build business and connect with key communities. Are you ready to create buzz for your speaking business by using innovative tools to attract attention, generate leads, drive sales, and connect with your community? How Can Professional Speakers Perfect PR to Book More Gigs?

Case Study 40

Case Study Conference Reputation Small Business 40

Doctor Spin

APRIL 17, 2023

The company also offers a no-questions-asked return policy, even if the product has been opened and partially used. … Continue reading Patagonia —Patagonia is an outdoor clothing and gear company known for its sustainability and social responsibility commitment. … Continue reading Trader Joe’s.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Stern + Associates

AUGUST 15, 2022

Applied futurist and social systems strategist Ari Wallach , founder and executive director of Longpath Labs , helps organizations and individuals discover and leverage a new version of “why” for their work that leads to deeper and more meaningful motivations for all stakeholders – employees, customers, communities and future generations.

Training 62

Training Public Affairs Ethics Groups 62

Waxing UnLyrical

JUNE 14, 2018

After the downturn in the economy in 2008, some professionals are hesitant to approach their manager for an annual bonus or raise. You are worthy of a raise if your work has helped the company gain a return on investment. We recommend you build a case by calculating how your efforts have earned the measurable company revenue increases.

Print 71

Print Resources Technology Interviews 71

wiredPRworks

NOVEMBER 15, 2016

BACKSTAGE TOUR: HOW TO BUILD BRANDS WITH INFLUENCE MARKETING & PACK THE HOUSE IN 3D by Barbara Rozgonyi , CEO, CoryWest Media. Online marketing and PR expert, Barbara Rozgonyi, is a wealth of information, brilliant ideas, and resources for small and large companies alike.” Barbara Rozgonyi leads CoryWest Media.

Strategy 40

Strategy Marketing Social Media Internal 40

wiredPRworks

FEBRUARY 23, 2018

We’ll focus on the top sites to raise event awareness, warm up communities and stand out as a sought out thought leader in your industry – and your own backyard. MPI has a global community of 60,000 meeting and event professionals including more than 17,000 engaged members and the Plan Your Meetings non-traditional meeting planner audience.

Education 51

Education System Meeting Nonprofit 51

PR Conversations

OCTOBER 27, 2023

NOTE: Originally published on October 15, 2008. As a PR practitioner, I’ve chosen to use this channel to invite your answers to questions about social media and public relations. I thought the new media offered tremendous potential for environmental scanning, issues management, rumor control, and crisis communication.

Reputation 52

Reputation Social Media Internal International 52

Sword and the Script

FEBRUARY 16, 2019

While clearly data has an important role in marketing decisions, the community is also beginning to recognize data has several limits ( click fraud aside ). The company surveyed 500 marketers in Europe and the US and found many admit to struggling to marry “digital advertising and powerful creative work.”.

Creativity 77

Creativity Study Survey Advertising 77

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Is your company ready? We’re also tracking more than 1,100 sales and marketing AI companies with combined funding north of $5 billion. Are you ready? 7,500/month.

Agency 84

Agency Enterprise Technology Analytics 84

Waxing UnLyrical

APRIL 3, 2012

While a slew of such campaigns have taken place in India, one that caught the fancy of many is the recent flash mob organized by the IBM OnDemand Community. While the key is to use flash mobs to garner attention from the onlookers, social media helps to improve their repeat audience as well as capture fresh eyeballs for the gig.

YouTube 87

YouTube Viral Video Social Media 87

wiredPRworks

JUNE 17, 2016

We’ll focus on the top sites you can use to raise association awareness, warm up communities and stand out as a sought out thought leader. Interested in social media marketing and social selling for associations? Barbara Rozgonyi leads CoryWest Media. at Social Media Week Berlin in 2013.

Strategy 40

Strategy LinkedIn Social Media Reputation 40

Waxing UnLyrical

MARCH 5, 2013

Two articles have recently drawn my attention to a problem I’ve seen in the myriad posts making the rounds in the business/marketing/PR communities. ” In her mind, it appears to mean succeeding at a Fortune 500 company. Some of them have even taken companies from bankruptcy in early 2008 to billing $500K in 2012.

Social Media 100

Social Media Employee Company Google 100

MaccaPR

MAY 23, 2016

The current business environment is enormously challenging for those in healthcare due to constantly-changing federal health policies, medical research breakthroughs and new products, but social media has become an invaluable tool to help get your messages to the right audiences at the right time. Mine Social Media for Public Health Trends.

Conference 80

Conference Healthcare Marketing Crisis 80

Waxing UnLyrical

AUGUST 26, 2011

She even had the KGB watching her when on assignment in Russia, when she was a social scientist, doing international media research with the US Information Agency (which existed from 1953 until 1999). How many of you, who are active in social media and are business communicators yourselves know who she is? , she’s.

Film 91

Film Social Media Policies Community 91

Shift Communications

MARCH 3, 2016

The collaborative and inspirational panels, campaigns and company launches we have come to equivocate with SXSW are the brain children of the brightest minds in tech. For this talk, I will outline some of the new additions for this year’s event as well as cover the general community vibe of SXSW Interactive.

Interviews 60

Interviews Conference Creativity Community 60

wiredPRworks

FEBRUARY 8, 2017

We’ll focus on the top sites to raise event awareness, warm up communities and stand out as a sought out thought leader in your industry – and your own backyard. Online marketing and PR expert, Barbara Rozgonyi, is a wealth of information, brilliant ideas, and resources for small and large companies alike.” Over to You.

Marketing 40

Marketing Conference Meeting Social Media 40

Communications Conversations

SEPTEMBER 9, 2014

You’re currently the senior social media manager at Life Time Fitness where you work with two of my good friends–Tony Saucier and Natalie Bushaw. On the corporate side, you’re naturally more intimately tied to the performance of your company as a whole. How wonderful our professional community is here. The legend.

Energy 128

Energy Corporate Agency Insurance 128

wiredPRworks

JUNE 8, 2016

My ties to the life insurance and financial services industry run deep – going back to being a national sales trainer for a life insurance company. You can grow your business by integrating LinkedIn into sales, customer service or marketing efforts for immediate and long-term impact throughout your business and community.

Insurance 40

Insurance Insurance Financial LinkedIn 40

Sword and the Script

FEBRUARY 20, 2018

It’s equal parts learning, networking, sharing and giving back to the community. 2) You’ve got a lot of big company CPG experience. That’s true but here is the growth challenge for a company like Frito-Lay. The large CPG companies I worked for had well developed teams for every part of the marketing mix.

Technology 61

Technology Marketing Retail Interviews 61

Waxing UnLyrical

NOVEMBER 19, 2010

The rumors about Tablo’s supposed forgery were spread by two online communities: “We Urge Tablo to Tell the Truth,&# or TaJinYo , and “A World Where Common Sense is the Truth,&# or SangJinSe. Companies must protect their reputation in light of rumors, especially those that are defamatory.

Publicity 77

Publicity Reputation Crisis Communications Film 77