Flack's Revenge

SEPTEMBER 1, 2021

And last I heard, the newswire business is doing well thank you, still a hearty institution supported by an ecosystem that generates, distributes and consumes the “news.” Since Silicon Valley Watcher reporter Tom Foremski wrote Die, Press Release, Die in 2008. People, the press release is just a conduit, a capsule.

Writing 177

Writing Pitching Report Industry 177

Shift Communications

APRIL 29, 2019

There are many good reasons to work with a high-profile ambassador, given their track record of increasing brand awareness; defining a brand image; and, ultimately, driving product sales. Nike regularly takes calculated risks with its ambassadors, because the sheer strength of its brand puts the company in a class of its own.

Sports 121

Sports Retail Consumer Examples 121

wiredPRworks

APRIL 13, 2022

Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! Bank, Capital One and TD Bank discover ways to motivate consumers to act. An early social media advocate, Barbara founded Social Media Club Chicago in 2008. About Barbara Rozgonyi.

Financial 52

Financial Social Media Banking Media 52

Mindful Marketing

JUNE 5, 2021

Häagen-Dazs has a history of authenticity, but the firm’s current ad campaign, which highlights people of color sharing what luxury means to them , comes across as artificial compared to the company’s own past social responsibility and branding, as well as to other organizations’ diversity initiatives.

Consumer 65

Consumer Retail Community Company 65

Communications Conversations

FEBRUARY 18, 2022

However, no matter what timeline we’re looking at, there’s no denying the fact that the metaverse is looming–and many brands are jumping in quickly. And, there were more than a few commercials during the Big Game pumping metaverse brands and companies. Down the road, I look forward to exploring brand NFTs a bit more.

Fashion 60

Fashion Twitter Financial Brand 60

Contently - Strategy

AUGUST 11, 2022

Data shows that proactive marketing “ pays off ” during recessions—for brands across industries, including the likes of Toyota, Amazon, Coca-Cola, etc. However, ad spend is down , particularly in consumer and B2B tech. ” When everyone is on high alert, pulling back might seem like the safe bet in the short term.

Content Marketing 105

Content Marketing Marketing Strategy Consumer 105

Barokas

DECEMBER 19, 2019

Pew Research reported a 25 percent drop in newsroom employment from 2008 to 2018. Brands are going to need to rethink how they approach influencer marketing in the coming year. PR will increasingly become a critical driver in helping brands foster and maintain transparency.

Marketing 78

Marketing Employee Trends Study 78

PR in High Definition

JUNE 25, 2020

Unlike the recession in 2008, we have a head start this time – we are more aware of what’s coming and what could follow. This is a very different situation to 2008, when the recession was shallower but lasted longer. Well, a number of brands have proved this isn’t necessarily the case.

Exercises 71

Exercises Employee Social Media Communications 71

Contently - Strategy

SEPTEMBER 12, 2019

” YouTube series, which shows that any brand, no matter how sexy the product, can use video to drive sales. Clips helped drive sales of the blender up 500 percent in 2008 without any overt calls-to-action. The takeaway was clear: Video could be so much more than just a tool for flashy commercials and basic brand awareness.

Video 95

Video How To Education YouTube 95

PR in High Definition

JUNE 25, 2020

Unlike the recession in 2008, we have a head start this time – we are more aware of what’s coming and what could follow. This is a very different situation to 2008, when the recession was shallower but lasted longer. Well, a number of brands have proved this isn’t necessarily the case.

Exercises 62

Exercises Employee Social Media Communications 62

PR 20/20

OCTOBER 8, 2015

It grew into one of the world’s most trusted high-performance retailers, thanks to a strikingly transparent and relentlessly authentic brand and business model. Publicized its supply chain practices to conscious consumers. The brand has earned the respect of consumers who like to see the firm do good.

Retail 40

Retail Consumer Brand Branding 40

Sword and the Script

MAY 21, 2019

While the brand and the stint in sales have certainly shaped her views, there was another influence whenever she ventured to HQ in Burbank California. “I The women on the brand side at Disney opened up the world to me with their smarts, fearlessness, and wicked talented.”. BH: We’re all consumers.

B2B 81

B2B Social Media Company Marketing 81

Beyond PR

AUGUST 25, 2016

Communicating brand value to executives and investors isn’t about splashy websites or luxurious launch events. You’re not going to get anywhere today if you don’t have a credible, unique story,” says Ken Wincko, SVP of Marketing at Cision and PR Newswire, in Branding for Growth: A C-Level Strategy. A great example of this is Amazon.

Storytelling 40

Storytelling Brand Branding Wireless 40

Solo PR Pro

JULY 3, 2019

Facebook, GDPR, the new CCPA (California Consumer Privacy Act) plus changes being made by Facebook and iOS will all impact targeting in advertising. In 2008, adults spent an average of 2.7 Since 2008 podcast listenership has grown from 22 million to 70 million monthly active listeners ( slide 50 ). Digital Media Usage.

Report 45

Report Privacy Pinterest Retail 45

Shift Communications

JANUARY 25, 2016

In 2008, their Virginia-based business took a big hit from the great recession. Any new blog about indoor pools released today is likely to see a lot more competition than River Pools’ blog in 2008. 2008 to 2016 is a long time in the digital marketing world.

Content Marketing 60

Content Marketing System Google Data 60

Shift Communications

SEPTEMBER 13, 2017

However, since the financial crash of 2008 and the coinciding rise of AWS, iPhones, and frictionless services, non-banks are finding creative ways to fill financial needs for both consumers and businesses across the country in a phenomenon known as shadow banking. As expected, the “big” banks offer something in all of these areas.

Banking 79

Banking Financial Advertising Advertising 79

Cision

MAY 4, 2016

Rich Oppel, senior advisor for media strategy and management at Crosswind Media & Public Relations, says brands will successfully land media coverage when they can combine their needs with the needs of journalists and their readers. It will include reputation management, crisis management, brand enhancement and media relations.

Newspapers 120

Newspapers Journalism Pitching Report 120

Cision

FEBRUARY 25, 2016

In this interview, Ted Meyer, senior vice president of global public relations and communications of Natixis Global Asset Management, shares his thoughts on the importance of communication during a crisis, how the financial crisis of 2008 is still affecting brands and what PR used to look like before the Internet and social took over.

Newspapers 120

Newspapers Financial Crisis System 120

Cision

JANUARY 20, 2016

Here, he discusses his new role as chief strategy officer and executive managing director of corporate and brand purpose at RF|Binder and how he hopes to help companies become more purpose-driven and socially responsible. So I think I would say I’m a consumer marketer by trade, but a purpose-driven communicator by passion.

Corporate 120

Corporate Journalism Nonprofit Strategy 120

Cision

DECEMBER 12, 2016

Jamilah Lemieux, the VP of News and Men’s Programming with Interactive One, explains how she has branded herself and stays focused on her goals to produce smart, timely content. Within a few years, it consumed me and I realized that I wanted to work in the media. How did you get your start in Communications?

Social Media 120

Social Media Twitter Strategy Interviews 120

Sword and the Script

FEBRUARY 20, 2018

When I looked at his background to develop relevant questions, his experience in consumer packaged goods (CPG) was what stood out to me. b) I learned how ruthlessly competitive big brand marketing is. You have three levers: how much a consumer pays, how often he or she buys and how much he or she buys.

Technology 61

Technology Marketing Retail Interviews 61

Cision

SEPTEMBER 25, 2015

Somewhere during the throes of the economic downturn of 2008, I had to steal her line. Get Cision’s “PR Starter Kit” to get your brand back on track! I won’t deny that many of the common tactics we use – consumer surveys, events, celebrity spokespeople, bylines – often translate into positive coverage.

Survey 120

Survey Print Creativity Energy 120

Journalistics

MAY 26, 2015

More consumers are accessing all kinds of websites via mobile devices than from desktop computers. What’s surprising is how slow news organizations are adapting to the rise of the mobile consumer. They hit the site, consume the content they were looking for, and move on to the next shiny thing that catches their attention.

Newspapers 71

Newspapers Mobile Media Facebook 71

Sword and the Script

OCTOBER 3, 2017

21% said it was too time consuming to measure ROI. Since 2008, I’ve helped three different companies – small, medium and large – build out successful content marketing programs. We didn’t call it “content marketing” in 2008, but these efforts were aimed at building an audience. 38% they need an easier way to measure ROI.

Content Marketing 64

Content Marketing B2B Survey Analysis 64

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. AI should make us better people, professionals and brands. Look Beyond: The Next Frontier for Your Brand. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

Norton's Notes

JANUARY 25, 2018

Consumers expect daily, engaging, interactive content that can capture their attention without clicking an article link. But it’s not just Alexa Google voice search queries in 2016 were up 35 times over 2008” according to Google trends via Search Engine Watch.

Video 38

Video Social Media Media Google 38

MaccaPR

MAY 23, 2016

Those of us who are healthcare marketers and communicators have a lot of work to do to gain consumer trust. One result from the study: in contrast to the nearly 500 tweets from e-cigarette brands, marketers and resellers, there were zero tweets from public health groups about the effects of e-cigarette use. What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

Journalistics

MAY 26, 2015

More consumers are accessing all kinds of websites via mobile devices than from desktop computers. What’s surprising is how slow news organizations are adapting to the rise of the mobile consumer. They hit the site, consume the content they were looking for, and move on to the next shiny thing that catches their attention.

Mobile 40

Mobile Media Newspapers Local 40

MaccaPR

DECEMBER 1, 2015

Is it really all that important that your brand teams go beyond hiring staff with the surnames Anderson, Peterson, Gustafson and Carlson, and make an extra effort to welcome agency interns with names like Pham, Castillo, Sabah or Xiong? She is a superstar.”. So is it just good business to have a culturally diverse agency staff?

Marketing 48

Marketing Advertising Advertising Agency 48

Communications Conversations

FEBRUARY 3, 2015

1-You started your professional career at Supervalu back in 2008. I love how the landscape changes daily and how big brands can interact one on one with a consumer. I could tweet, comment, post, ping, chat, or call consumers all day long and never get tired of it. I loved my time at Supervalu.

Interviews 60

Interviews Corporate Meeting Customer Service 60

PR 20/20

SEPTEMBER 21, 2016

There’s only so much a brand can convey in 400 words or a 30 second video, and it can be challenging to create meaningful engagement. In 2008, Marcus Sheridan ( @TheSalesLion ) was a pool guy. Short interruptions let users get back to what they’re doing (paid content). Audiences are on the go (mobile).

Content Marketing 40

Content Marketing Marketing B2B Video 40

Waxing UnLyrical

NOVEMBER 19, 2010

In 2008, investment and securities trading company Bear Sterns was forced to sell itself to JP Morgan Chase for $10 a share after rumors were spread about the company going bankrupt. Defamation is bad for business Defamation doesn’t just affect celebrities. He’d love to grab a gab on Twitter. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Publicity 77

Publicity Reputation Crisis Communications Film 77

Sword and the Script

OCTOBER 21, 2014

I see tepid interest in small pockets of consumer oriented businesses among the Fortune 500. The study, an annual affair every year since 2008, was published this past August. We’ve come so far since then, that the very thought of social media in 2008 conjures up the smell of mothballs in a forgotten storage bin. Yeah, not many.

Social Media 117

Social Media Study Blogging Company 117

Stephen Waddington

JUNE 28, 2018

We know one of the greatest challenges for PRs and communicators is getting an up-to-date and informed 360 degree view and perception of the brands they work on. A severe IT failure - and ongoing problems - has angered UK consumers and investors, and left TSB CEO Paul Pester facing some difficult questions. By Joanna Arnold.

Communications 60

Communications Public Affairs Government Reputation 60

Mindful Marketing

NOVEMBER 3, 2019

Budweiser, flagship brand of the iconic American beer company Anheuser-Busch , which is now a subsidiary of Belgium-based ABInBev , used the marketing firm David-Miami to develop some edgy Halloween-inspired ads to decrease drinking. However, one company you probably wouldn’t expect, stepped in to deter Halloween-related drunkenness.

Consumer 51

Consumer Banking Advertising Advertising 51

Mindful Marketing

JUNE 14, 2019

” Frustration over similar experiences may lead to accusations of “ price discrimination ,” i.e., when a seller changes the price of the same product for different consumers. For instance, from 2008 to 2010, the average time between regular price changes was 6.7 Sears, Roebuck & Co.

Retail 55

Retail Consumer Software Web 55

Stephen Waddington

AUGUST 27, 2018

In a paper for the Journal of Public Relations Research[v] Michael Karlberg makes the case that the Excellence Theory is overly concerned with consumers as a primary audience. In fact head to Google, or any other search engine, and type the name of your favourite brand of tea or coffee. I’m a PG Tips drinker myself.

Communications 60

Communications Analysis Web Handbook 60