Onclusive

FEBRUARY 22, 2018

AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. AirPR: You started your career in journalism. Today, Mika runs TMI (The Mas Ink), a boutique PR firm.

Interviews 284

Interviews Radio Small Business Pitching 284

Cision

MAY 4, 2016

Rich Oppel, senior advisor for media strategy and management at Crosswind Media & Public Relations, says brands will successfully land media coverage when they can combine their needs with the needs of journalists and their readers. It will include reputation management, crisis management, brand enhancement and media relations.

Newspapers 120

Newspapers Journalism Pitching Report 120

Cision

JANUARY 20, 2016

Here, he discusses his new role as chief strategy officer and executive managing director of corporate and brand purpose at RF|Binder and how he hopes to help companies become more purpose-driven and socially responsible. So I think I would say I’m a consumer marketer by trade, but a purpose-driven communicator by passion.

Corporate 120

Corporate Journalism Nonprofit Strategy 120

Cision

FEBRUARY 25, 2016

In this interview, Ted Meyer, senior vice president of global public relations and communications of Natixis Global Asset Management, shares his thoughts on the importance of communication during a crisis, how the financial crisis of 2008 is still affecting brands and what PR used to look like before the Internet and social took over.

Newspapers 120

Newspapers Financial Crisis System 120

Sword and the Script

FEBRUARY 20, 2018

When I looked at his background to develop relevant questions, his experience in consumer packaged goods (CPG) was what stood out to me. b) I learned how ruthlessly competitive big brand marketing is. You have three levers: how much a consumer pays, how often he or she buys and how much he or she buys.

Technology 61

Technology Marketing Retail Interviews 61

Journalistics

MAY 26, 2015

More consumers are accessing all kinds of websites via mobile devices than from desktop computers. What’s surprising is how slow news organizations are adapting to the rise of the mobile consumer. They hit the site, consume the content they were looking for, and move on to the next shiny thing that catches their attention.

Newspapers 71

Newspapers Mobile Media Facebook 71

Sword and the Script

OCTOBER 3, 2017

21% said it was too time consuming to measure ROI. Since 2008, I’ve helped three different companies – small, medium and large – build out successful content marketing programs. We didn’t call it “content marketing” in 2008, but these efforts were aimed at building an audience. 38% they need an easier way to measure ROI.

Content Marketing 65

Content Marketing B2B Survey Analysis 65