Sword and the Script

MAY 21, 2019

That experience also sparked an interest in marketing. She left Disney in 2008 to focus on her kids, and when she returned a few years later, her old line of worked dried up with digital formats. That led her down a series of paths including content marketing, ecommerce and today, in B2B marketing.

B2B 81

B2B Social Media Company Marketing 81

Sword and the Script

APRIL 2, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. The founding HARO was founded by Peter Shankman in 2008 as a Facebook group for journalists in need of sources. It grew eventually into a tech-based email list that was free for users with an advertising model.

Reddit 177

Reddit Software B2B Technology 177

Shift Communications

OCTOBER 2, 2014

Six months before any of us knew the market would crash, I considered my decision to enter the PR industry a calculated career risk. The strategic side of the PR coin can, and should be, as creative in nature as any other type of marketing. Oddly, it’s a progressive spirit that feels a lot like 2008. Minus the recession.

Creativity 141

Creativity Construction Agency Social Media 141

Communications Conversations

DECEMBER 8, 2022

After all, this was an advertising panel. Here’s a woman who started in PR/comms, worked her way up to a senior-level role in that world in just 5 years; then, she pivots to digital marketing where again, she works up to senior roles at Securian and RBC Wealth Management. Also spent time at Bolin Marketing in Minneapolis.

Marketing 60

Marketing Leadership Creativity Internal 60

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. For example, there have been numerous surveys and a pile of anecdotal evidence that CMOs are bringing more marketing work in-house. The legal community, and more specifically the in-house effect on law firms bear insight.

Agency 95

Agency Trends Marketing Survey 95

wiredPRworks

APRIL 13, 2022

McGuffin Creative Group is a marketing and advertising agency dedicated to banks, financial services and healthcare organizations investing to grow their brands and motivate sales. Before joining McGuffin, Chris launched a digital promotion agency, Slant Marketing, and grew it to more than 25 people. About Growing Social Now.

Financial 52

Financial Social Media Banking Media 52

Mindful Marketing

JUNE 5, 2021

by Emilie Rush - digital media major and student director of The Pulse media hub at Messiah University As a student of marketing and a person of color, Häagen-Dazs’ new diversity-driven ad campaign quickly caught my eye. Simply said, Häagen-Dazs ice cream isn’t the best on the market for the price and flavors it offers.

Consumer 65

Consumer Retail Community Company 65

MaccaPR

DECEMBER 1, 2015

Why should it matter to a chief marketing officer that her advertising and public relations agency teams are all white, blonde and marinated in the same suburban, upper middle class culture? percent of ad, PR and marketing managers are African-American? Should we care that barely 4.5 I would never let my kids do that.”

Marketing 48

Marketing Advertising Advertising Agency 48

Doctor Spin

MAY 30, 2023

His innovative marketing techniques and relentless pursuit of the extraordinary laid the groundwork for many modern public relations strategies. Barnum (1810–1891) was a savvy publicity showman, one who impacted particular aspects of public relations and advertising, primarily event planning, event promotion and true publicity/media coverage.

Publicity 52

Publicity eBook Ethics Resources 52

Shift Communications

SEPTEMBER 13, 2017

However, since the financial crash of 2008 and the coinciding rise of AWS, iPhones, and frictionless services, non-banks are finding creative ways to fill financial needs for both consumers and businesses across the country in a phenomenon known as shadow banking. Consider in-app advertising to fintech/finserv related sites.

Banking 79

Banking Financial Advertising Advertising 79

Sword and the Script

FEBRUARY 20, 2018

As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. He’s hung a shingle and runs a consultancy focused on marketing technology. 1) How would you characterize the state of marketing in 2018? Today he’s on his own. In a word: confusion.

Technology 61

Technology Marketing Retail Interviews 61

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. More Intelligent” Marketing Automation. I love traditional marketing automation. Marketing Artificial Intelligence Conference (MAICON).

Agency 84

Agency Enterprise Technology Analytics 84

Solo PR Pro

MAY 8, 2018

In 2008, we shared that Solo PR Pros can be involved in: Business consulting. Direct advertising. Integrated Marketing Communications (IMC). Internet marketing. Market research. Market research. As a solo, you can chart your own course and craft a practice that includes diverse areas of expertise.

Public Affairs 40

Public Affairs Internal International Community 40

PR Job Coach

OCTOBER 24, 2009

The job was not as advertised. I graduated in 2008 BA in PR and four internships. My job responsibilities were suppose to be creating marketing initiatives, writing press releases, and some design. My job responsibilities were suppose to be creating marketing initiatives, writing press releases, and some design.

Advertising 100

Advertising Advertising System Training 100

Presspage

NOVEMBER 13, 2017

When the Global Financial Crisis occurred in 2008, traditional news media was hit hard. Overall content that is industry-specific and company-neutral, so not marketing or PR-based, has a larger chance of being included. As thousands of journalists lost their jobs, they left a big vacuum in the field of content publishing.

Google 94

Google Guidelines SEO Engineering 94

Sword and the Script

DECEMBER 30, 2017

What we made, on a platform called Moveable Type in 2008, was a pretty good start, but there was also a lot of red-tape. Note: This top post was published in February 2017 and some of the metrics were updated in November and those can be found here: 3 Habits of Highly Successful Bloggers B2B Marketing can Borrow [Study].

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Sword and the Script

NOVEMBER 12, 2019

That’s solving a very real problem for marketing leaders today. Lately, it seems every other week a marketing colleague will forward me an email from one of these sites and ask me if they should claim their profile on the site. If you make this part of your regular marketing cadence, you are less likely to be caught by surprise.

Software 17

Software B2B Marketing Data 17

Doctor Spin

APRIL 17, 2023

Although growth eventually slows down, startups can transition from manual to less manual methods once they gain traction in the market. David should leverage the surprise element and not advertise his advantage beforehand. Ritz-Carlton. Please support my blog by sharing it with other PR- and communication professionals.

Strategy 52

Strategy Customer Service Airlines Hotels 52

PR Conversations

OCTOBER 27, 2023

NOTE: Originally published on October 15, 2008. I have said many times that the difference between a market (for marketers) and publics (for public relations professionals) is that an organization can create its markets but that it cannot create its publics. – Grunig – Facing up to Facebook

Reputation 52

Reputation Social Media Internal International 52

Waxing UnLyrical

JUNE 1, 2016

I find this crazy, because I remember being in high school during the recession of 2008, and my classmates had parents who lost their jobs. This is much-needed, of course, as advertisers are already thinking of how to crack the code for marketing to them. Enter Gen Alpha. ” Which year (of birth) counts as Generation Alpha?

Groups 40

Groups Meeting Employee Social Media 40

Bad Pitch Blog

DECEMBER 19, 2007

As of this post, Ragan Communications is advertising on the Bad Pitch blog. Our new platonic relationship with Ragan means more Bad Pitch Blog for you in 2008. Head to Las Vegas from March 5 through 7 for the 2008 Social Media for Communicators Conference. Change is upon us. But first, let’s review. But we know we can do more.

Pitching 40

Pitching Blogging Conference Social Media 40

Journalistics

MAY 26, 2015

For those of you working in digital marketing or related fields, this should come as no surprise to you. This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). Why are mobile visitors less valuable?

Newspapers 71

Newspapers Mobile Media Facebook 71

Journalistics

MAY 26, 2015

For those of you working in digital marketing or related fields, this should come as no surprise to you. This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). Now I don’t know about you, but I haven’t listened to a podcast lately.

Mobile 52

Mobile Media Newspapers Local 52

Norton's Notes

JULY 29, 2015

His knowledge of the digital market as a disrupter for ‘business as usual’ has led him to be involved in debates about social media on BBC Radio Five Live, BBC Radio Ulster and BBC Radio Gloucestershire. Do you believe Marketing, PR, and SEO will merge into one? Sadly, investment in advertising won’t help combat this, only PR.

Interviews 28

Interviews SEO Banking Radio 28

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. From 2008-2014, Scott was the first global head of social media and digital communications at Ford Motor Company, where he helped turn the company around.

Corporate 274

Corporate Leadership Advertising Advertising 274

Journalistics

MAY 26, 2015

For those of you working in digital marketing or related fields, this should come as no surprise to you. This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). Why are mobile visitors less valuable?

Mobile 40

Mobile Media Newspapers Local 40

PR Conversations

MAY 24, 2016

At the same time, redundancies continue to be common (although not at the level experienced between 2008-2010 owing to the global recession). However, the figure compares favourably to advertising (where the Institute of Practitioners in Advertising reports an average staff churn rate of 30% within consultancies).

Publicity 41

Publicity Agency Study Mobile 41

Bad Pitch Blog

DECEMBER 21, 2008

I read Jack Myers’ widely-discussed report where the “forecasting guru” believes PR will “buck the advertising depression" destroying marketing businesses through 2010. I have no patience for people who stick their finger in the air and predict something; when he alludes to PR jumping six percent to $4.8B

Study 41

Study System Advertising Advertising 41

PRSay

FEBRUARY 19, 2021

The following article first appeared in the February 2008 issue of PR Tactics. Gibson published The Gibson Report , a marketing guide on the Black consumer market, and Race Relations and Industry , a periodic report on equal-opportunity compliance, publications that Dukes found invaluable. “D. Established in 1990, the D.

Publicity 156

Publicity Corporate Community Advertising 156

Sword and the Script

FEBRUARY 16, 2019

The pendulum of marketing can only swing in one direction at a time, but at some point, the forces of gravity slow the swing and eventually take it back in the other direction. I sense we are reaching that point in marketing, with respect to data and creativity. For years marketing leaders have all heard data, data, data.

Creativity 77

Creativity Study Survey Advertising 77

Sword and the Script

FEBRUARY 24, 2015

Marketers are more optimistic about the economy, expect marketing budgets to increase and will spend more on digital, social media and marketing analytics. That’s according to a new survey of 288 senior marketing executives – the CMO Survey – conducted by Duke University’s Fuqua School of Business. by Frank Strong.

Mobile 60

Mobile Study Marketing Survey 60

Mark My Words

FEBRUARY 15, 2021

Jay-Z’s company, which started out in 2008 as a boutique music agency, provides what it calls ‘career specialist management’. They see that it makes the star infinitely more marketable, more human and therefore more lucrative.’. Jay-Z founded Roc Nation in 2008 as a boutique label and artist representation company.

Sports 60

Sports Government Agency Pitching 60

Mindful Marketing

NOVEMBER 3, 2019

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Halloween was here and gone, but its effects live on. It may come as a shock that the “King of Beers” created a unique Halloween-themed advertising campaign to discourage drinking. Check out Mindful Marketing Ads and Vote your Mind!

Consumer 51

Consumer Banking Advertising Advertising 51

Waxing UnLyrical

JUNE 8, 2016

Much like Twitter when it invaded mainstream America in 2008, Snapchat is either worshipped, or given the “get off my lawn” treatment, depending on the user’s experience with it and their age (for the most part). I’d argue that Facebook is the single best marketing tool on the face of the planet right now.

Communications 40

Communications Twitter Advertising Advertising 40

Waxing UnLyrical

JULY 18, 2011

I took up my post in the UK in February 2008. For marketing specifically, probably the biggest issue is that so many people in the business STILL think this stuff is new… What are the key differences between the US digital comms space and the UK? Where does the mainland Europe market fit into this US/UK comparison?

Creativity 74

Creativity Local Comparison Groups 74

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Michael blogs at B2B Marketing Insider. Adam is a digital marketer.

Communications 81

Communications How To Blogging Content Marketing 81

The Stalwart Blog

APRIL 10, 2015

I remember what a big deal it was in 2008 when President Obama declared his road to the White House via text message and email. He is known as the "Public Relations President" because he was the first to leverage television and Madision Avenue advertising. Similar to marketing, one-way communication is not enough.

Television 60

Television Mobile Government Facebook 60