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How Can Financial Services Organizations Use Social Media?

wiredPRworks

McGuffin Creative Group is a marketing and advertising agency dedicated to banks, financial services and healthcare organizations investing to grow their brands and motivate sales. Before joining McGuffin, Chris launched a digital promotion agency, Slant Marketing, and grew it to more than 25 people. About Growing Social Now.

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Who Can Be a Solo PR Pro Now?

Solo PR Pro

In 2008, we shared that Solo PR Pros can be involved in: Business consulting. Direct advertising. Integrated Marketing Communications (IMC). Internet marketing. Market research. Market research. Some have local practices and others are international. Community relations. Corporate communications.

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Confusion, Technology and Talent in Marketing; Off Script #26: Frank Pollock on Fundamentals and What He’s Learned from Working in CPG

Sword and the Script

As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. He’s hung a shingle and runs a consultancy focused on marketing technology. 1) How would you characterize the state of marketing in 2018? Today he’s on his own. In a word: confusion.

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The State of the News Media 2015

Journalistics

For those of you working in digital marketing or related fields, this should come as no surprise to you. This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). Why are mobile visitors less valuable?

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The State of the News Media 2015

Journalistics

For those of you working in digital marketing or related fields, this should come as no surprise to you. This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). Now I don’t know about you, but I haven’t listened to a podcast lately.

Mobile 52
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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

Although growth eventually slows down, startups can transition from manual to less manual methods once they gain traction in the market. Partner with a local influencer to promote your business on social media. David should leverage the surprise element and not advertise his advantage beforehand. Ritz-Carlton.

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Engaging (and grilling) the social side of James Grunig

PR Conversations

NOTE: Originally published on October 15, 2008. I have said many times that the difference between a market (for marketers) and publics (for public relations professionals) is that an organization can create its markets but that it cannot create its publics. They would have no shared principles or values.