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AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh

Onclusive

I believe each client begins at a different point on the PR spectrum … some need to start with blogs, online magazines and trades publications to perfect their narrative before moving to mainstream radio and television media outlets. AirPR: With PR as a focus, you have included marketing and advertising into your agency.

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Confusion, Technology and Talent in Marketing; Off Script #26: Frank Pollock on Fundamentals and What He’s Learned from Working in CPG

Sword and the Script

As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. He’s hung a shingle and runs a consultancy focused on marketing technology. 1) How would you characterize the state of marketing in 2018? Today he’s on his own.

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Engaging (and grilling) the social side of James Grunig

PR Conversations

NOTE: Originally published on October 15, 2008. So, for example, when television was invented journalists tended to use it like radio by simply televising someone reading the news rather than using pictures. Historically, whenever a new medium is invented people use it in the same way that they used the existing media.

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The State of the News Media 2015

Journalistics

For those of you working in digital marketing or related fields, this should come as no surprise to you. This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). Why are mobile visitors less valuable?

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The State of the News Media 2015

Journalistics

For those of you working in digital marketing or related fields, this should come as no surprise to you. This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). Now I don’t know about you, but I haven’t listened to a podcast lately.

Mobile 52
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The State of the News Media 2015

Journalistics

For those of you working in digital marketing or related fields, this should come as no surprise to you. This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). Why are mobile visitors less valuable?

Mobile 40
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PR wishes and White House dreams

The Stalwart Blog

I remember what a big deal it was in 2008 when President Obama declared his road to the White House via text message and email. He is known as the "Public Relations President" because he was the first to leverage television and Madision Avenue advertising. Similar to marketing, one-way communication is not enough.