article thumbnail

10 Marketing Technologies That Should Be On Your Radar in 2021

PR 20/20

Like, for example, a new start for your marketing technology (martech) stack. And with 8,000+ solutions on the market, it might seem a bit daunting. Note that a few of these are agency partners or benefactors of Marketing AI Institute , our sister brand. 10 Marketing Technologies We Can’t Live Without.

article thumbnail

The Future of Digital Marketing is Here: AI Tactics for an Omnichannel World

Stern + Associates

As spending on digital marketing in the U.S. continues to explode – from 2% to 50% in the last two decades – and the definition of omnichannel marketing continues to evolve, so does the skillset marketers must have to drive growth. Previously, there wasn’t a framework for digital marketing strategies. Sales & Service.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Are the New Rules of Marketing and PR?

wiredPRworks

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. In a stroke of marketing brilliance, David included over 160 bloggers/contributors in the first edition. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR.

Marketing 118
article thumbnail

S&T Live Recap: Kami Huyse, APR, on How AI Can Enhance Your Work

PRSay

Huyse, CEO of Zoetica , a digital marketing and PR agency in Houston, was the guest on Nov. The technology “will put out an entire paragraph and all the sentences will be about the same length.” Just as people were hesitant to join Twitter when it launched in 2006, with AI there’s an adoption curve, she said.

article thumbnail

Executive Leadership: Shifting Focus from Outside to Inside

PRSay

As senior-level PR and marketing professionals, we’ve spent much of our careers focusing on appearances — helping clients make decisions about what they should say, wear, do, sell, promote and write. As vice president of Integrated Leadership Institute and a consultant, executive coach and workplace trainer since 2006, M.J. Clark, M.A.,

article thumbnail

Podcast Marketing PR Master Class Outlines WIRED Podcast Growth Strategy

wiredPRworks

There’s a huge market for podcasting, but how can podcasters grow their audience with so much competition? Barbara Rozgonyi will present a Podcast Marketing PR Master Class case study with strategies for growing podcasts. Podcast Marketing PR Master Class for Podcasters. And, podcasts are growing – fast.

article thumbnail

Ensure Successful Organizational Transformation By Closing The Digital Literacy Gap

Stern + Associates

Why do organizations spend so much money trying to get things done with technology but fail so often? Parker has since harnessed the theory and frameworks for two-sided markets powered by network effects to help non-platform companies successfully convert to a platform model to better compete in their industries.

System 62