PR 20/20

JANUARY 14, 2021

HubSpot began life as a marketing app in 2006, and has grown into a marketing, sales and service platform company that has 86,000+ customers in more than 120 countries. In addition to content discovery and research, BuzzSumo is my go-to tool to track what’s happening on social media and which influencers have the most pull.

Technology 65

Technology Marketing Tools Google 65

Journalistics

MAY 26, 2015

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. Now in its 14th year, the report is one of the best indicators of the health of the news media industry. What other trends are revealed in this year’s installment of the State of News Media?

Newspapers 71

Newspapers Mobile Media Facebook 71

Journalistics

MAY 26, 2015

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. Now in its 14th year, the report is one of the best indicators of the health of the news media industry. The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences.

Mobile 52

Mobile Media Newspapers Local 52

Ishmael's Corner

SEPTEMBER 30, 2014

Employment in US newsrooms has fallen by a third since 2006, according to the American Society of News Editors, but PR is growing. The attraction of “owned media”, by definition, is that brands neither have to pay a media outlet for it nor earn it by convincing a reporter that the story is worth covering.

Journalism 150

Journalism Brand Branding Publicity 150

Konnect Agency

APRIL 16, 2020

Media and communications have been experiencing drastic changes for decades. As recently as this week, I was speaking with someone who was telling me all the wonderful things their company was able to achieve through events and sampling in 2004 and the easy media recognition they were able to garner with little to no expenditure.

Instagram 40

Instagram Facebook Advertising Advertising 40

Contently - Strategy

FEBRUARY 8, 2022

While scrolling through Instagram, I recently stumbled on an advertisement for a hoodie. More likely, though, a firm bought data from Instagram parent Meta (formerly known as Facebook) and advertised to me a product based on my Facebook profile. But it wasn’t just any old hoodie—this one was special.

Advertising 138

Advertising Advertising Privacy Apparel 138

Stephen Waddington

JUNE 21, 2018

A well-functioning news media is critical to democracy. The original promise of the internet was that mainstream media would be disintermediated and the public would have access to a huge variety of blogs and websites. PR spotted the opportunity to create and publish owned content, alongside earned, working with traditional media.

Social Media 73

Social Media Print Study Advertising 73

Doctor Spin

APRIL 30, 2023

The organisation uses media manipulation to shape the narrative deceptively. Barnum (1810-1891) was a savvy publicity showman, one who impacted particular aspects of public relations and advertising, primarily event planning, event promotion and true publicity/media coverage. Model 2: Public Information Model. Cutlip, S.

Publicity 52

Publicity eBook Ethics Resources 52

Journalistics

MAY 26, 2015

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. Now in its 14th year, the report is one of the best indicators of the health of the news media industry. What other trends are revealed in this year’s installment of the State of News Media?

Mobile 40

Mobile Media Newspapers Local 40

wiredPRworks

JUNE 10, 2020

Way, way, way back in 2006 I wrote about how we got the Nintendo Wii in eight minutes. IGN, a world leader in games and entertainment media, installed the Yappa commenting tool across all English-language editions of IGN.com globally ahead of its first-ever global IGN Summer of Gaming” digital event , which kicks off on June 10.

Video 52

Video Local Tools Conference 52

Presspage

NOVEMBER 13, 2017

When the Global Financial Crisis occurred in 2008, traditional news media was hit hard. was just taking off, with Facebook, Twitter, and most importantly Google, spreading their influence into the media industry. One of the tools that greatly enabled this is Google News, a product launched by Google in 2006. What is Google News?

Google 94

Google Guidelines SEO Engineering 94

Solo PR Pro

AUGUST 2, 2022

After I moved to Mississippi, I started teaching at Tulane’s Biloxi campus in 2006. I started teaching at UCI in 2011, with a five-week, online course focused on using social media for business development. Let us know in the comments or chat with us on social media! When that campus closed, I started teaching online.

Education 107

Education Course Nonprofit Resources 107

Mindful Marketing

JUNE 15, 2015

Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group, in 1995 after a five-year stint at Y&R. Drew launched his agency’s blog in 2006 and it has been on the AdAge Top 150 since the list’s inception. How did you decide on a career in marketing/advertising?

Interviews 50

Interviews Marketing Financial Insurance 50

PR 20/20

SEPTEMBER 11, 2019

Think about your daily life: Netflix has changed the way we consume media. When we started HubSpot back in 2006, I thought that we were at an absolute peak—couldn’t get higher,” said Brian Halligan, co-founder and CEO of HubSpot. Airbnb has changed the way we travel. StitchFix has changed the way we shop.

Conference 54

Conference Facebook Travel System 54

Stuart Bruce

MAY 19, 2017

business as usual while mainstream media goes to hell in a hand basket. This week it hasn’t been business as usual because AMEC (the International Association for the Measurement and Evaluation of Communications) and the CIPR (Chartered Institute of Public Relations) both announced the death of AVEs (advertising value equivalency).

Measurement 60

Measurement Groups Guidelines Education 60

Buzzstream

MARCH 3, 2020

To really bring the podcasting trend into perspective, a recent study from Statista found that, in 2006, only 22% of consumers knew what a podcast was, but by 2019 over 64% of consumers were aware of podcasting. Most times, podcast hosts will share the episode with their social media following on all of their various channels that they use.

Content Marketing 86

Content Marketing Pitching How To Marketing 86

Bad Pitch Blog

AUGUST 15, 2006

Date: Tue, 15 Aug 2006 15:54:22 -0400 To: prblog@yahoo.com From: " AGENCY " AGENCY@AGENCYNAME.com > Subject: News: NAME Joins AGENCY NEWS FOR IMMEDIATE RELEASE CONTACT: FLACK NAME FLACK PHONE FLACK EMAIL NAME Joins AGENCY BETHESDA, MD- August 15, 2006- NAME has joined Bethesda, MD-based AGENCY as an Account Executive and Copy Writer.

Advertising 40

Advertising Advertising Pitching Newspapers 40

Bad Pitch Blog

APRIL 9, 2006

They want instant publicity in national media outlets and are willing to pay exorbitant fees to get it. Yet we all know media coverage does not happen overnight. Your first introduction of a client to the media should not necessarily even be a pitch (there are always exceptions). Brooks was following up on this Profnet lead.

Media Relations 40

Media Relations Media Pitching Small Business 40

5W PR

OCTOBER 22, 2018

The past two decades have seen a world of change in the public relations industry, not least due to the pivotal role social media has come to play in the way firm’s connect with their customer base. The campaign was named PRWeek’s 2006 Consumer Launch Campaign of the Year. billion to over $4 billion. Barbie Gets Smart. Client: Mattel.

Engineering 22

Engineering Education Retail YouTube 22

Bad Pitch Blog

MAY 31, 2006

." - Date: Wed, 31 May 2006 20:04:05 -0700 (PDT) From: NAME To: BAD PITCH BLOG EMAIL Subject: live campiagn intro to bloggers Dear I just recently started a blog called the BLOG NAME. recently announced they were planning to allow advertisers to place video ads on their vast network of websites. As you well know, Google Inc.

Pitching 40

Pitching Advertising Advertising Video 40

Bad Pitch Blog

APRIL 2, 2007

For years, many COMPANY locations have relied on their local Valpak franchise to create and deliver advertising campaigns to area consumers. In 2006, over 17 million COMPANY savings offers were mailed to consumers through the familiar blue Valpak envelope. It won’t give you a hangover, but it won’t get you any media coverage either.

Local 40

Local Pitching Advertising Advertising 40

Sword and the Script

AUGUST 13, 2019

A subsidiary of the private equity firm GTCR subsidiary, called Blue Canyon , makes a public offer of 775 million in Swedish Krona (SEK) to for a majority stake in Cision, a provider of PR software and services such as, media monitoring, media list building, distribution and analysis. 2a) June 2, 2014: Vocus + Cision.

Technology 12

Technology Software Company Marketing 12

Shift Communications

JANUARY 16, 2018

Social media. Earned media. Owned media. Paid media. ?. 00:01:43] Well, think about what constitutes at least digital marketing these days: search marketing, social media marketing, earned media, owned media, and paid media. So earned media is a super important part. [00:06:39]

Facebook 116

Facebook Video Brand Branding 116

Sword and the Script

MAY 22, 2018

He’s one of those social media connections I’ve never met in person but have known for about a decade. He’s been an independent consultant since 2006 and helps B2B companies with online marketing. He’s been an independent consultant since 2006 and helps B2B companies with online marketing. Advertising was extremely expensive.

Marketing 62

Marketing B2B Print Technology 62

Waxing UnLyrical

NOVEMBER 1, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Sticky PR Measurement: Are We There Yet? The advent of digital and social media has made this challenge far more complex and vital than ever before. It is that measurement really isnt taught.

Measurement 103

Measurement Education Facebook Twitter 103

Norton's Notes

MARCH 18, 2016

Jack (@jack) 21 March 2006. It’s advertising to date hasn’t been great but the back end of the platform is getting much better and it’s analytics has been a nice addition in recent years. We work for more than 15 brands on social media and a buggy, laggy web app is of no use to me. just setting up my twttr.

Twitter 28

Twitter Web Mobile Analytics 28

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. The last one was in the form of a nice contract to develop a social media e-learning course for in-company training: simply based on one single referral. New Media New Tools New Audiences. You own a business and want to increase sales.

Communications 81

Communications How To Blogging Content Marketing 81

Buzzstream

FEBRUARY 9, 2024

Link to media assets like graphs or charts and provide the data. For instance, this social media statistics post from Oberlo can sometimes be tough to build links to actively. How to Pitch Listen to their podcast first and warm up the relationship by reaching out on social media if possible. That’s a lot of link opportunities.

Google 71

Google Infographics Pitching Resources 71

Doctor Spin

APRIL 7, 2023

Some prefer to work independently, leveraging social media and other digital platforms to share their message. David should leverage the surprise element and not advertise his advantage beforehand. This approach encourages a more democratic and inclusive environment, which is vital for the long-term success of the hidden arena.

Strategy 52

Strategy Groups Resources Wikipedia 52

Mark My Words

DECEMBER 29, 2015

This exception proves the rule that it is the media that are dependent on the stars, not vice versa. Take Walter Palmer , the American dentist who shot the wrong Cecil while on safari and was dropped in the lions’ den of social media. Rather than collaborating with traditional media Newsnight teamed up with Buzzfeed.

Journalism 60

Journalism Wikipedia Film Interviews 60

PR Conversations

MARCH 19, 2015

At 70 years of age, the conversation skills, intensity and passion remain undimmed in this long-time professor of media studies, who is also chair of the department of communications at Hunter College. Stuart Ewen believes individuals have become their own media. In the current landscape, each day consumes (and exhausts) the next.

System 40

System Construction Public Affairs Publicity 40

PR Conversations

MARCH 19, 2015

At 70 years of age, the conversation skills, intensity and passion remain undimmed in this long-time professor of media studies, who is also chair of the department of communications at Hunter College. Stuart Ewen believes individuals have become their own media. In the current landscape, each day consumes (and exhausts) the next.

System 40

System Construction Public Affairs Publicity 40

Bad Pitch Blog

MAY 20, 2010

Our studies are featured regularly throughout the media, and the majority of the stories are not reprints of our commentary; they are actual stories, where the reporter discusses our findings, provides their perspective and publishes our charts. Technologies like Twitter enable you to connect with and even befriend people in the media.

Pitching 49

Pitching Fashion Report Twitter 49

Beyond PR

AUGUST 4, 2016

The fact is, social media allows us to reach countless people on a constant basis. It also opens the door to countless possibilities, as PR Newswire’s Victoria Harres covers in Identifying Opportunities & Issues: Keys to Monitoring Traditional & Social Media. Social media has made everyone accessible, take advantage.

Social Media 40

Social Media Pinterest Media Marketing 40