Melissa Agnes

SEPTEMBER 4, 2020

Unfortunately, in my experience, most professionals don’t think about their professional brand , how well it represents them, and how strong it is within the search engine result pages, until it’s too late. Have you put strategic thought into what people find when they google your name? Who is ReputationDefender?

Brand 234

Brand Branding Reputation Crisis 234

Prohibition

DECEMBER 12, 2023

Are you constantly searching for innovative ways to stay on top of content for your business? From streamlining design processes and making faster copy changes, to generating compelling written work such as blogs and press releases, and even Instagram captions. AI is proving to be an invaluable tool for businesses.

Guidelines 62

Guidelines B2C Tools Creativity 62

The Resolution Blog

JANUARY 31, 2020

But writing up award entries can be expensive and time-consuming. They always seem to be the last thing you get round to doing, so all of a sudden you have a stack of them to write with fast-approaching deadlines (and that’s on top of your client work). So, perhaps try writing an entry the same way. What’s not to like?

Measurement 156

Measurement Case Study Creativity Course 156

Bianchi Biz Blog

FEBRUARY 29, 2024

member firms to understand how difficult obtaining earned media has become in recent years, as well as what factors are contributing to the situation. The insights gained for the survey provided key details on the current earned media environment, highlighting the challenges faced in national, local, and trade media.

Report 101

Report Automotive Media Local 101

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

When considering how to make a brand stronger, business leaders often look to operational influences. On the surface, these may not seem to directly translate into brand strength, yet when applied strategically, events and engagement can influence the long-term growth of businesses. Are they being risk-averse enough?

Community 91

Community How To Marketing Data 91

OnePitch

JANUARY 11, 2024

Read how you should implement these five elements into every consumer product pitch based on insights we learned from our 2023 Coffee With A Journalist guests. It is surprising how many pitches I get that seemed to pitch me like I do write traditional consumer stories. Know what they write about.

Pitching 93

Pitching Consumer Trends Viral 93

Maxim Behar

JANUARY 28, 2024

From this perspective, how will it influence, it's already influencing, PR agencies? How will we distinguish real news from fake news? How can we have so many friends? How disturbing, how risky is that. How are we going to adapt? Host (Jivko Krustev): AI is already a part of our professional daily life.

Radio 59

Radio Ethics How To Writing 59

PR Fuel

SEPTEMBER 16, 2021

Employing a call to action (CTA) in your press release is a great way to increase traffic to your website. And if they want to purchase a product or service, they’ll take the time to learn how to do it. They really are an essential component of doing good business. Why Is a Call to Action So Important?

Writing 101

Writing Resources Social Media Creativity 101

Cision

MARCH 17, 2017

This week, Crosby sat down with me to discuss celebrating greatness in a difficult industry, separating your work from your personal value, and staying top of mind by doing things worth talking about. What drew you to the field of Fashion PR and led you to launch PR Couture 10 years ago?

Fashion 227

Fashion Travel Interviews Instagram 227

wiredPRworks

MAY 18, 2022

Why do so many small business owners pay for expensive advice, agree to take action. that’s the question Barry Moltz answers in his new book, “ChangeMasters: How to Actually Make the Changes Your Already Know You Need to Make.” It’s a compelling, and timely, conversation for businesses of all sizes.

Small Business 52

Small Business Social Media Radio Media 52

Landis PR

MARCH 29, 2021

I always enjoy writing about up-and-coming people who are doing great things in Bakersfield. Since I write for a magazine, we have a different monthly theme that impacts the stories we pursue. Since I write for a magazine, we have a different monthly theme that impacts the stories we pursue. Landis Communications Inc.’s

Meeting 96

Meeting Media Local Interviews 96

PR Fuel

OCTOBER 26, 2021

” No matter how great your products or services are, you need a way to inform consumers about them. Writing a press release and distributing it through appropriate channels will gain you valuable exposure. When a press release writer produces winning copy that includes a call to action, the result could be higher sales.

Writing 103

Writing Consumer Small Business Reputation 103

Polaris

MAY 19, 2015

Describe your offer in a way that tells your visitor why they should give you their information. Outline the benefits to your visitor … and why they must have your offer NOW. Why does your audience need it? How does the visitor get the offer? Explain how to download (or register) for the offer.

eBook 100

eBook Newspapers Writing Print 100

Rock the Status Quo

JUNE 30, 2015

They decide exactly why they need specific experience, then create ways to gain that experience in a way that fuels their success while they learn. They decide exactly why they need specific experience, then create ways to gain that experience in a way that fuels their success while they learn. You only get this by writing.

LinkedIn 100

LinkedIn Brand Branding SEO 100

PRSay

FEBRUARY 5, 2018

We may not think about it that way — we’re simply drafting a memo to employees or writing the president’s message for an annual report. But the fact is: Few executives reach the C-suite because of their writing skills. On one occasion, I was given an assignment to write something for the CEO. Research and ask questions.

Communications 148

Communications Employee Leadership Writing 148

PR Fuel

DECEMBER 10, 2017

Everyone says that they have “the perfect formula” for writing a great sales page that will move visitors into making a purchase. It can be hard to make decisions about how to write the copy and the call to action. Keep in mind that the sales page reflects how you do business.

Writing 64

Writing Customer Service Employee Company 64

Solo PR Pro

SEPTEMBER 28, 2021

The thing is, eventually your business will grow to a point where you simply can’t do everything yourself — and if you try, you’ll probably end up burnt out and grappling with a fizzling business. It’s no surprise if you feel somewhat, well, controlling about your business. Why force yourself to do it then?

Writing 72

Writing Energy Social Media Examples 72

Buzzstream

JANUARY 24, 2024

It’s easier than most link building tactics because it doesn’t require writing a new article or guest post on an external site, making this inherently more scalable. How to Find Link Insertion Targets in 5 Steps First and foremost, the strategy behind finding sites for link insertion hinges on finding quality, relevant sites.

SEO 62

SEO How To Resources Pitching 62

PR Fuel

JANUARY 14, 2018

You make doing business and making money look easy, and that ISN’T easy. Now this sounds like a great story, however, it is essential when writing the press release to make sure that it doesn’t come off as a sales pitch. Ask yourself why the average joe in the local community would care about this story?

Local 67

Local Company How To Training 67

Sword and the Script

MARCH 31, 2020

Buyers were taking in content before talking to sales even before the Coronavirus hit; now is a great time to double down on content marketing Today is the last day of the first quarter of 2020. The pressure has been on for sales in most businesses to close deals. But, yes, it is time for great content marketing to shine.”

Content Marketing 116

Content Marketing Marketing Advertising Advertising 116

Landis PR

APRIL 12, 2021

Dan Rosenheim is the Director of Business Development at Bay City News. How is reporting different at newspapers, TV and wire services? The great strength of broadcast is its ability to take news consumers directly to the scene and witness events — a wildfire, a debate, a demonstration, a major speech — as they unfold.

Meeting 98

Meeting Media Print Enterprise 98

PR Fuel

JANUARY 14, 2021

Writing a good press release isn’t just about the facts. This is where knowing how to write good copy comes in. Not everyone is a writer, but when your business needs a solid press release , you need to sharpen your informational and persuasive writing chops to have the most success.

Writing 52

Writing Industry Report Examples 52

Rock the Status Quo

DECEMBER 16, 2015

With a tiny bit of basic SEO knowledge, you have the ability to control the copy in your snippets. Why should you care what the snippet says? Let’s talk about how to do it. In WordPress, you can use a plug-in for this, or the built-in meta fields many themes have ( located under the body copy area ). In WordPress.

Social Media 100

Social Media How To SEO Media 100

Ethical Voices

AUGUST 1, 2022

Why don’t you tell us more about yourself and your career? This goes back to when I maybe was in the business for about five years. I had some great training in ethics from NYU and without naming names, the client actually was, well, both clients were micro brews. A copy was made and put into my personnel file.

Ethics 71

Ethics Agency Journalism Corporate 71

Waxing UnLyrical

JUNE 2, 2014

” It’s one of the great clichés of our field. But it’s become a cliché precisely because of how important it is. Exercises for Writing Conversationally. Why: Writing readable copy that simultaneously makes your point isn’t always easy. Are You Trying To Get Your Business Found Online?

Exercises 82

Exercises Small Business Resources Writing 82

Ethical Voices

JANUARY 23, 2023

Ethics issues with influencers Why don’t you tell us more about yourself and your career? We also solve business challenges as trusted advisors to the C-Suite. They sanctioned them and a few weeks later, Bell Pottinger went out of business. What is our first responsibility in ethical situations?

Ethics 76

Ethics Publicity Education Reputation 76

PR 20/20

JANUARY 14, 2021

After all, your martech stack has great power to either transform, or stunt, program growth. That’s why we decided to help you navigate the marketplace with our favorite martechs from 2020. Related read >> Why You Need the HubSpot Growth Stack for Marketing, Sales and Service 2. Beautiful.AI Beautiful.AI See for yourself.

Technology 65

Technology Marketing Tools Google 65

PR Matters

APRIL 26, 2016

Recruiters deserve to win awards for great work and, most importantly, there are plenty of clients and candidates throughout the world―and you may be one of them―who can testify to positive experiences of how recruiters have helped. If there’s going to be no relationship and no mutual advantage, why should you bother?

LinkedIn 113

LinkedIn Industry Reputation Company 113

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 81

Meeting Automotive Media Transportation 81

Buzzstream

JANUARY 9, 2019

In this article I’ll show you how you can increase the return on investment on guest posting with the reciprocity principle without having to beg for backlinks. Reciprocal marketing or co-marketing includes every tactic in which two businesses promote each other’s products or content, gaining a mutual benefit. Please be warned!

Content Marketing 134

Content Marketing Marketing How To Resources 134

PR Matters

APRIL 26, 2016

Recruiters deserve to win awards for great work and, most importantly, there are plenty of clients and candidates throughout the world―and you may be one of them―who can testify to positive experiences of how recruiters have helped. If there’s going to be no relationship and no mutual advantage, why should you bother?

LinkedIn 100

LinkedIn Industry Reputation Company 100

ZudePR

MARCH 22, 2018

Have you always aspired to write a book? Are you looking for advice on how to get going, without an agent, without a publisher. In this 8,000-word article , you’ll discover how I – a 45-year-old Brit with no writerly mates – turned my pipedream into a not-so-shitty first draft of 87,000 words. Table of Contents. #1

Writing 83

Writing Google Blogging Exercises 83

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. How effectively can I target new customers/prospects on the platform? Organic Reach (or, how well can I reach my current followers/fans?).

Social Media 233

Social Media How To Insurance Insurance 233

Presspage

MARCH 13, 2018

Here’s how brand managers can follow Brown’s advice—along with tips from other savvy communicators—and win with content despite the change in protocol: 1. ” Those assets include online newsrooms full of photos, video, copy and other elements that tell your story.

Facebook 113

Facebook Social Media Analytics Blogging 113

Waxing UnLyrical

MARCH 21, 2016

Very little is more inspiring than a strong, thoughtful lady leading her business to glory. Why: “At some point, business owners need to realize where their time is best spent and then delegate the rest,” says Heather Whaling as she explores her “transition from PR pro to businessperson.” ” 2.

Banking 40

Banking Crisis Communications Resources Crisis 40

Waxing UnLyrical

AUGUST 2, 2018

People don’t care about what you do; they only care about how you can help them. That means you need to write messaging that’s completely client-concentric. The next time you write marketing copy: Use “you” instead of “we”. Write like you talk. Focus on the benefits of working with/buying from you. Create surveys.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

PR 20/20

MARCH 21, 2017

But, the great irony of marketing automation is that it’s largely still manual. It then offers content marketing management and measurement to illustrate how content marketing impacts company goals. Write content. Writing content takes a ton of time. Discover content ideas.

Marketing 42

Marketing Analytics Analysis Technology 42