Where Are Our Fundamentals?
Waxing UnLyrical
NOVEMBER 4, 2011
While social media is a major factor in the future of PR, some students felt that we were all too focused on social media and forgetting our PR roots. That said, I think there are many fundamentals that are essential to succeed in the digital age. Personally, I am adamant that many traditional PR tactics are fading. Press releases.
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