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Where Are Our Fundamentals?

Waxing UnLyrical

While social media is a major factor in the future of PR, some students felt that we were all too focused on social media and forgetting our PR roots. That said, I think there are many fundamentals that are essential to succeed in the digital age. Personally, I am adamant that many traditional PR tactics are fading. Press releases.

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Staying Ahead in the Ever-Changing World of Public Relations: The Crucial Role of Accreditation

PRSay

So, I signed up for the OCPRSA APR preparation program, a weekly meeting in the evening for several weeks where we learned about different elements of accreditation, discussed what campaign or project examples we would use for our panel presentations, worked on those presentations, practiced for them and the test.

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Insights from eMerge America: The Next Decade According to Peter Diamandis

5W PR

” We are approaching a time where our eyes cannot be trusted to discern reality from fabrication. This paradigm shift will fundamentally change how we live our lives and educate future generations. Artificial Intelligence (AI) and Quantum Computing are progressing at an unprecedented rate.

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PR Tips On Industry Awards For B2B Tech Companies

ImPRessions - Crenshaw Communications

To help PR/marketing execs succeed in earning awards, here are a few fundamentals and insider tips to know. Our clients Chili Piper and Innovid planted their flags as Inc. Magazine’s Best WorkPlaces 2021 – earning visibility for job seekers who can now afford to be selective about where to grow their careers. Who should I enter?

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Tips For Killer PR Case Studies

ImPRessions - Crenshaw Communications

A great case study can actually help move prospects down the sales funnel to the point where they’re ready to buy. A big part of my job is writing award entries for our various ad tech, martech, AI, and cybersecurity clients. Their customer success stories make up the substance of almost all our submissions.

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3 Executive Communications Trends for 2024

Stern + Associates

In many ways the fundamentals of good communication, messaging and branding remain the same. Here are some of our thoughts from this year. In fact, 2023 saw a massive surge in demand for conference speakers, and that shot up to the top of our priorities for executive visibility. Make sure you’re not left behind in the new year.

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What Does Top-Tier Media Mean In PR?

ImPRessions - Crenshaw Communications

In the PR world, when we kick-start a new engagement we may ask a client, “Where do you want to see your brand? The audiences are fundamentally different. When it comes to media, do you have a ‘wish list’?” And we agree that nothing is quite as rewarding as securing that one BIG media placement. . Newer forms of media – a game changer.

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