The Proactive Report

FEBRUARY 17, 2023

If your brand is not found online, your content and messaging is not seen by the people you want to engage with. There are many avenues for visibility – search engines, news media, social media, and other digital outlets like blogs and podcasts. What is the difference between brand affinity and trust?

Brand 130

Brand Branding Ethics Engineering 130

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. What does that really entail, though? Earned Media & Media Relations. Owned Media & Content Strategy.

Training 370

Training Media Training Reputation Crisis Communications 370

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. Instead, it should only be used to supplement.

Trends 105

Trends YouTube Video Social Media 105

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. When most people think about influencer marketing, they usually picture interactions between businesses and consumers.

B2B 93

B2B Marketing Measurement Social Media 93

ImPRessions - Crenshaw Communications

MARCH 11, 2020

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. For PR and marketing folks, it’s a key part of business communications. Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads.

Social Media 272

Social Media Trends Media Instagram 272

Solo PR Pro

DECEMBER 5, 2023

Raising rates should be a part of every Solo PR Pro’s toolbox. However, it is not always feasible to raise rates for your current clients. If you want to enhance your earnings in 2024 without raising rates, you can shift the focus to value optimization and diversification.

YouTube 99

YouTube Course Financial Education 99

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I b) More pay-to-play opportunities to participate in national media relations opportunities.

Marketing 187

Marketing Content Marketing Data Social Media 187

Cision

JANUARY 5, 2017

Did you, like me, spend the holidays thinking about what you’d like to accomplish in 2017? Sometimes, despite our very best efforts to write down our goals, we tend to skip over creating a documented PR content strategy. Why are these two factors so important in your content’s success? SMARTER goals. PESO tactics.

Strategy 298

Strategy Measurement Content Marketing Meeting 298

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. But if your campaign failed to drive results, perhaps it needs more intensive aid from the PR team. We’ll delve more in-depth into PR and marketing. Let’s start with the basics!

Video 108

Video Marketing SEO Social Media 108

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

MARCH 31, 2017

If you’re in marketing, you know the sales funnel well and you take pride in loading it with the leads your sales team needs to be successful. (If If you’re in an agency, leads are just new business and customer service is your account team.). Here’s what Jay had to say. We all experience this.

Customer Service 280

Customer Service Social Media Marketing Media 280

Onclusive

AUGUST 22, 2017

Most of us see what our jobs entail at the point of hire. Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Earned Media/Media Relations. Owned Media/Content Strategy. Media Monitoring & Analysis.

Media Training 397

Media Training Crisis Communications Conference Training 397

The Proactive Report

JUNE 18, 2021

The purpose of PR is to create a favorable climate in which your business can grow and prosper. PR should be the first thing you do and it should be done every day. In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.”

Small Business 213

Small Business Fashion Groups Local 213

Sword and the Script

JANUARY 16, 2024

That’s true in any market – and public relations (PR) is notwithstanding. I’ve been following Propel for about three years now and finally got around to inviting them to do what I call a “ PR Tech Briefing.” I find that to be a wholesome notion. That said, while strive to be agnostic, and fair, I don’t dish out praise lightly.

Software 136

Software Pitching System Analytics 136

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. This can include investors or customers. Media Relations: Establishes and maintains relationships with journalists and influencers to secure media coverage and positive exposure for the tech brand.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Onclusive

APRIL 12, 2018

Kathy Seegebrecht is SVP and Chief Marketing Officer for UL (Underwriters Laboratories). Kathy has also worked in a variety of marketing and sales roles at Navistar and BP. AirPR sat down with Kathy to talk about her work at UL: AirPR: Tell us about your role and how your team helps UL gain visibility and manage reputation.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

ImPRessions - Crenshaw Communications

MARCH 10, 2020

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. For PR and marketing folks, it’s a key part of business communications. Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads.

Social Media 156

Social Media Trends Media Instagram 156

Prohibition

AUGUST 3, 2023

Video has become an integral part of social media content and now comfortably leads still imagery across multiple platforms. For brands, using video content is an almost certified method to drive strong engagement and increase brand awareness in doing so.

Video 118

Video Social Media Media YouTube 118

The Hoyt Organization

MARCH 8, 2024

It has become increasingly challenging to appeal to consumers with traditional and interruptive marketing methods like ads and sales pitches. How can you make sure your brand stands out in a sea of competition? By telling the story of your brand, you give it personality and make it relatable to consumers.

Storytelling 100

Storytelling Brand Branding Consumer 100

PRSay

DECEMBER 28, 2021

The idea of using email marketing to further your company’s goals sounds simple enough. Most believe the success of their email marketing campaign depends on compelling copy and a clean visual presentation. What strategy will work best for your brand? What strategy will work best for your brand?

Marketing 208

Marketing Apparel Data Software 208

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. Why work with a PR agency, and is it right for your organization?

Agency 195

Agency Strategy Communications How To 195

Buzzstream

DECEMBER 1, 2023

Link building is integral to getting your business online exposure. The right link can attract new customers in a way that other forms of organic marketing simply cannot. Yet, many SaaS marketers don’t utilize it in their marketing mix. test test What is link building for SaaS?

Examples 133

Examples Software Pitching Tools 133

Sword and the Script

JULY 20, 2021

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. They’re raring to go with branded content about who they are and promotional materials about what makes their product great. The customer’s needs are completely missing from the message. Start with the audience.

B2B 172

B2B Company Marketing SEO 172

Burrelles Fresh Ideas

OCTOBER 10, 2023

In today’s digital landscape, videos and marketing go hand-in-hand. From TikTok to YouTube, we’ve witnessed that video content has only grown in significance as a powerful tool for businesses to connect with their audiences on a deeper, more engaging level. Video marketing and PR: How are they intertwined? Today, at least 91.8%

Video 87

Video Publicity Marketing Analytics 87

Contently - Strategy

AUGUST 18, 2021

Ask a marketer to describe the ideal brand voice, and you’re bound to hear one word: conversational. For the record, using clear, colloquial language in your work is good. It makes content accessible and helps audiences understand what you’re trying to convey. It also suggests a dislike of confrontation.

Study 128

Study Brand Branding B2B 128

PRSay

DECEMBER 27, 2022

As 2023 quickly approaches, communications professionals continue to plan for what the new year holds in store. For smaller brands, Twitter’s noisy platform and algorithms that determine what users see often work against their best efforts. Are they moving to other platforms like Tribel , Mastodon or Hive Social ?

Trends 124

Trends Pitching Twitter Nonprofit 124

Shift Communications

MAY 10, 2022

By Lisa Zanchi, Director, Digital Marketing. Brands today are built on social, but social media marketing has never been more cut-throat. Every post on every channel needs amazing creative — vibrant creative, excellent copy and to point to high-quality content. TikTok marketing strategy.

Pinterest 78

Pinterest YouTube Social Media Trends 78

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Cultivate media and influencers.

B2B 170

B2B Social Media Media Education 170

Cision

MAY 25, 2017

If advertising as we know it is truly dead, what’s next for paid, earned & owned media? This week for the Cision World Tour NYC, we crowded into a packed house full of orange seats to hear from some of the top media industry influencers the Big Apple had to offer. Earned Media will Require Attribution.

Advertising 272

Advertising Advertising Storytelling Media 272

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. Chances are you’ve got a lot on your plate. So, read on to discover what you should not ignore in public relations this year. Instead, it should only be used to supplement.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Critical Mention

JANUARY 29, 2021

What began as a health crisis has now turned into an economic one. With terms like “work from home” and “social distancing” going mainstream, and person-to-person interactions becoming increasingly rare, businesses changing course to adopt digital strategies are likely to fare well. Content is the lifeblood of Influencer Marketing.

Brand 135

Brand Branding How To Radio 135

Sword and the Script

JULY 26, 2022

In this guest post, Rudi Davis, Head of Agency at Intelligent Relations, argues organizations should focus on earned media during a recession because it has credibility and a low relative cost with high impact. We all know the market has taken a downturn. How do you earn media? Earned media beats paid media.

Media 166

Media Pitching Agency Guidelines 166

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Since before Mark Cuban famously warned tech startups against bringing on a PR agency , there’s been an ongoing debate about public relations for early-stage businesses, and lots of advice for how to build the kind of earned media visibility that rivals well known brands like Uber or Casper. Focus on relationships.

B2B 232

B2B Agency Energy Media Relations 232

Flack's Revenge

APRIL 27, 2021

For example I started interviewing for PR gigs in my late thirties, after taking a circuitous route through various sales, marketing and IT consulting roles. I had no idea what kind of opportunities awaited for someone with my eclectic background. What does this mean, and why should we think out of our “bleeping PR heads?”

Storytelling 177

Storytelling Pitching Interviews Agency 177

Communications Conversations

DECEMBER 2, 2021

And, given the changes in: consumer behaviors, platforms and content, social media marketers would be wise to take this chance to truly evaluate their strategies and approaches. The tools have evolved to better support selling via social on channels like Instagram and TikTok. Yes, we need to use social to sell.

Strategy 106

Strategy B2C B2B Resources 106

Cision

MAY 31, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. A solid reputation should be carefully curated in order to thrive.

Consumer 243

Consumer Brand Branding How To 243

Cision

MARCH 13, 2017

Public Relations has always been an important contributor to any company’s branding and marketing efforts. Further, the industry is largely controlled by Omnicom, IPG, WPP and Publicis group, which together account for around 34% of overall PR market at present. Should you invest more in SEO or in PR?

SEO 229

SEO Social Media Tools Google 229