The Proactive Report

NOVEMBER 1, 2022

Technology has transformed the practice of Public Relations and marketing. Trends like the hybrid workplace and the metaverse affect both the workforce and customer experience. Trends like the hybrid workplace and the metaverse affect both the workforce and customer experience. Why is communication so important? Fake content.

Communications 130

Communications Social Media Employee Crisis 130

5W PR

JANUARY 29, 2024

Defense technology transcends the world of gadgets and apps. Forget the Silicon Valley playbook of viral trends and flashy apps. Here, technology isn’t about entertainment. This involves crafting compelling narratives that go beyond technical specs and delve into the real-world impact of technologies.

Industry 78

Industry Publicity Ethics Privacy 78

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 173

Reddit Software B2B Technology 173

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

It’s also the case with tech products that must continually improve and innovate to meet customer needs and take advantage of emerging technology. Marketing teams have regular access to information like analytics, leads, conversions, and sales trends. You basically can’t have one without the other.

Marketing 310

Marketing Product Launch Corporate Viral 310

NewsWhip

JULY 15, 2021

Recently, we sat down with PepsiCo’s Lauren Powell to talk about how her team works to transform trends into successful campaigns and how data can power creative. It’s easy to want to jump on every trend, but Powell emphasizes the importance of staying within territories that work for your brand.

Creativity 78

Creativity Data Trends Analytics 78

NewsWhip

MAY 1, 2024

Since our founding, NewsWhip has been dedicated to being the most quantified and real-time technology for media and social media monitoring. Furthermore: Using NewsWhip, The World Health Organization identified and responded to Covid misinformation as it went viral. This was crucial in minimizing the spread of false guidance.

Viral 78

Viral Analysis Crisis Data 78

ImPRessions - Crenshaw Communications

JUNE 5, 2018

Most often, reactive PR is associated with “newsjacking,” where a brand may seize on a trending news story through social posts or expert commentary in the media. When Stewart retired as host, Arby’s even tweeted him a job application and made a hilarious farewell viral video. Tide deflects a dirty situation. .

Branding 160

Branding Brand Viral Crisis Management 160

Cision

JUNE 29, 2017

Advances in technology will revolutionize your business, but what if your job is more than just a business to you? While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. You also need to keep up with your industry.

Storytelling 0

Storytelling Data Communications Technology 0

NewsWhip

JUNE 2, 2020

Turbine Labs separates itself in the crowded industry by using a unique combination of technology and analysis to trace the impact of media sentiment on clients. Social media plays a pivotal role in Turbine Lab’s research – having the clearest signal on what’s trending now is essential to their core mission. ” Benedict Nicholson.

Case Study 78

Case Study Study Viral Data 78

PR in High Definition

DECEMBER 13, 2017

So, what are the crazy trends predicted to become lifestyle norms by 2027? So, here are four more seemingly-ludicrous trends that will be quite normal activity by 2027, and how these trends can these be woven into your 2018 campaign. Uber came under fire after an employee blog went viral, detailing a culture of sexism.

Trends 59

Trends How To Retail Google 59

NewsWhip

JANUARY 19, 2023

Our rankings are determined by using NewsWhip’s Spike and API technology, which accumulates the aggregated likes, shares, and comments on content produced by outlets in the rankings. There is no doubt this trend will continue for these companies throughout 2023. We took a look back at the top publishers and articles from this time.

Viral 88

Viral Writing Facebook Trends 88

NewsWhip

SEPTEMBER 29, 2020

Reddit is one of the best places online to stay ahead of emerging trends and issues, and to discover stories and original content before they go viral. For example, MIT’s Technology Review tapped the r/ChangeMyView subreddit for expert advice on how to challenge beliefs in conspiracy theories.

Reddit 117

Reddit Viral Community Local 117

Prohibition

DECEMBER 19, 2019

As we transition into 2020, emerging technologies are continuing to change the way we build and consume content. As consumers are becoming more aware, they recognise when they are being retargeted, they understand when viral videos are being produced, they know about influencer marketing.

Video 48

Video Trends Storytelling YouTube 48

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. And there’s also the defensive side of real-time marketing.

B2B 120

B2B Customer Service Software Technology 120

Cision

NOVEMBER 21, 2017

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. With social media and access to this information being so easy, anybody with a smartphone and an idea can become a viral source of news. Listen to Increase Customer Spend.

How To 149

How To Social Media B2C Television 149

NewsWhip

SEPTEMBER 1, 2022

However, fifty years later, technology and our media consumption habits are almost unrecognizable. That meant we could then recreate the ‘non-football focused’ media news cycle, as it happened, across those two tournaments, isolating the key drivers of conversation and breakthrough ‘viral’ stories.

Branding 78

Branding Brand Data Viral 78

Landis PR

JANUARY 8, 2024

You can’t buy that kind of product placement, folks… Barbenheimer By Liza Batallones What started as a viral trend turned into a public relations win for two vastly different movies. That make-up was from her own line of cosmetics, Fenty Beauty.

Film 59

Film Twitter Social Media Viral 59

5W PR

APRIL 13, 2022

Companies in the SaaS industry can use all of this data to provide insights into their target market or predict industry trends, which can then be pitched to relevant outlets or journalists. The article ended up getting picked up by many other outlets and went viral, while the original generated millions of views.

Company 88

Company Strategy Viral Data 88

PR in High Definition

APRIL 25, 2022

By moving to briefer, personalised, and authentic comms to engage distracted audiences and create content that is evergreen that won’t be caught up in the trend cycle. Positive content is more viral. Not just with audiences, but with your internal comms too. Positivity engages audiences, and shines your reputation.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

ImPRessions - Crenshaw Communications

MAY 26, 2016

Paying for content won’t make it go viral or inspire the public — only the spark of imagination and creativity will be able to do that. We’re well on our way toward this trend. But as communication technology improves, the workflow will become even more seamless. Imagination and creativity will rule.

Viral 136

Viral Creativity Advertising Advertising 136

Critical Mention

SEPTEMBER 19, 2018

Being on top of media trends is at PR’s core. Anticipating positive and negative trends : Staying on top of the intricacies of your industry is essential in keeping you up-to-date with emerging trends that could positively or negatively affect your organization. They’re prepared for a crisis to go viral.

How To 61

How To Media Crisis Crisis Management 61

5W PR

JANUARY 25, 2022

When most people think about brand-building campaigns, viral videos, and PR stunts , they tend to think about the examples from businesses in the B2C industry. To stand out, companies can either be using technology, such as AI or using a completely unique website theme and layout.

Branding 60

Branding Brand B2C B2B 60

Bianchi Biz Blog

FEBRUARY 18, 2021

Sure, once in a while, some PR pro gets lucky and scores a quick media hit, creates a viral video or finds a way to put their company at the top of Google search results for a few days. Issues and Trends are the ‘Secret Sauce’. Advanced Automotive Technology PR Agency. You just have to work at it, day in and day out.

Publicity 106

Publicity Automotive Transportation Trade Shows 106

Cision

MAY 12, 2017

Link building, in general, has changed over the years as exemplified in this report by Google Trends , and PR professionals need to come up with different tactics to avoid being caught in spam filters. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. Image Source: [link].

Google 259

Google Digital PR Mobile SEO 259

Flack's Revenge

MARCH 8, 2018

That all changed last week, when I checked out a webinar hosted by their head of blogging and communications, Gabriele Boland, and Benedict Nicholson, editorial direcor (by the way, the Newswhip blog is a great resource, Gabriele and her team do a fantastic job – it regularly shares interesting trends and data about media, content and social).

Data 159

Data Media Software Viral 159

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. by David Meerman Scott.

Pinterest 71

Pinterest Viral YouTube Mobile 71

5W PR

JANUARY 2, 2017

By setting your content up in a way that’s shareable (or even viral), media will take notice. As time goes on, seasons change and trends emerge, your keyword research will need to be refreshed. Regularly Research New Keywords. Digital media is constantly changing and evolving.

SEO 84

SEO Viral Engineering Web 84

NewsWhip

FEBRUARY 7, 2020

This site claimed there were up to 59 cases of undiagnosed viral pneumonia in Wuhan specifically. An Englishman in New York, he is interested in the intersection of PR, brands, and journalism, and the trends and innovation around that. She’s most interested in the future of technology and its impact on humanity.

Journalism 163

Journalism Viral Writing Report 163

PR in High Definition

DECEMBER 17, 2018

As the nights draw in and Christmas approaches, thoughts of 2019 planning are well underway but instead of looking to the future, we’re going to take a look back over the past year and highlight some of the key trends and events that have taken place in world of communications to give us some inspiration for the year ahead.

YouTube 48

YouTube Ethics Crisis Industry 48

Prohibition

JANUARY 17, 2022

While some fear new technology and its influence on the world of PR, others embrace it. And with social media moving at lightning speed, effective crisis management by your social team can be the difference between a few negative comments and a viral boycott. Try to identify any trends in the comments. Public squabbles.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. What are the big trends you are seeing in that direction? Steve Barrett: We’ve all seen those go viral haven’t we?

Media 202

Media Storytelling Technology Data 202

Beyond PR

JUNE 29, 2017

Advances in technology will revolutionize your business, but what if your job is more than just a business to you? While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. You also need to keep up with your industry.

Storytelling 73

Storytelling Data Communications Technology 73

Cision

MAY 11, 2016

The consumer landscape is constantly evolving, and, in turn, hospitality and lifestyle brands need to stay ahead of the intersection of technology and trends. . to viral social media campaigns. . The business strategies that work today won’t necessarily work tomorrow. How do you envision the future of PR?

Television 120

Television Travel Tourism Pitching 120

Stephen Waddington

JULY 17, 2018

A UK supermarket uses a combination of process, technology and editorial nous to identify stories from across a national organisation. It’s a useful way of spotting issues, trends, and themes. It takes patience and skill – and the right kind of tools and technology. #4 These are collated and displayed on a centralised newsdesk.

Storytelling 60

Storytelling Local Community Case Study 60

Sword and the Script

MARCH 22, 2016

If PR firms tracking time and billing along these lines – hours worked vs. hours billed vs. hours realized – I suspect there would be subtle change year-over-year, but dramatic downward trend over a decade. 4 Key Trends Facing PR Firms of the Future. 4 Key Trends Facing PR Firms of the Future. A Trend in Client Service.

Survey 60

Survey System Trends Small Business 60

The Resolution Blog

MAY 11, 2016

As I mentioned we have a variety of services in-house and many of the tasks require technology. We’re all for automation through technology however building relationships will always need conversation. The insights stage of our creative process for example also relies heavily on research tools.

Creativity 120

Creativity Comparison Consumer Examples 120

Solo PR Pro

JULY 3, 2019

Mary Meeker’s report on 2019 Internet Trends. Developing a better user experience produces by far the most viral effect and impact when investing in growth. technology, wearables, and on-demand content are all on the rise. Photo by Thom on Unsplash. Let’s look at the highlights of most use to us as Solo PR Pros.

Report 45

Report Privacy Pinterest Retail 45