Stern + Associates

FEBRUARY 4, 2022

Four secrets to ensure our clients’ social media strategies work smarter—not harder—than their competitors’. Other goals might include building engagement, increasing web traffic or generating sales leads. During consideration, metrics including clicks, engagement and web traffic from social matter most. Quantity (i.e.,

Social Media 62

Social Media Strategy Media Nonprofit 62

Cision

FEBRUARY 22, 2016

When I looked into what actual research has been done into words that work well to convert customers, what I found was that linguistic research isn’t focused as much on what you say or write as much as the context and framing of your words. This strategy was successful 93 percent of the time. This is known as “satiation.”

Writing 144

Writing Study Viral Consumer 144

Contently - Strategy

FEBRUARY 16, 2023

After all, what is content worth if you don’t access the readers who would most benefit from your writing? Google continuously updates its algorithms to rank blog posts and web pages. Align your SEO strategy with audience research. Consider these seven techniques: 1. Focus on search intent, not just keywords.

SEO 93

SEO Strategy Google Engineering 93

Communications Conversations

SEPTEMBER 26, 2014

The writing is fantastic. And it’s clear, the author (Jennifer Warnick, who writes many of the Microsoft “stories”) has spent a great deal of time in the Garage as preparation for writing the story. Many brands write these kinds of executive and employee stories. Doesn’t that read like a novel?

Storytelling 165

Storytelling Web Case Study Brand 165

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

AI has been promoted as a tool to automate repetitive tasks, freeing us to engage in the strategy and creative work involved in a typical PR engagement. I’ve played around with ChatGPT; in fact, I asked it to write this blog post to see how useful it is for first-draft content. But the latest iteration promises much more.

Tools 353

Tools Trends Creativity B2B 353

Prowly

OCTOBER 29, 2019

Marketing experts have already figured out what makes web content great—it has to be beneficial, entertaining, and must be able to tell a story. The post The Pros and Cons of Using Google News as a PR Strategy appeared first on Prowly Magazine. This is one reason why SEO can be challenging and at times frustrating.

Google 128

Google Strategy SEO Web 128

Critical Mention

JANUARY 16, 2020

Search engine optimization strategies are continuously evolving with search algorithm updates and popular changes in search trends. It’s important for marketing, communications and PR pros to keep SEO strategies in mind when creating content. SEO strategies have expanded and evolved over time. Share Tweet Share.

SEO 80

SEO Strategy Engineering Mobile 80

The Proactive Report

APRIL 7, 2022

It’s time to supplement your skills by adapting your writing for the web, learning how to create high quality content, understanding search engine optimization and why it’s important for PR as well as marketing. Social media platforms add features and change algorithms frequently your social media strategy must be constantly adjusted.

Survey 147

Survey LinkedIn Engineering Web 147

Contently - Strategy

FEBRUARY 14, 2023

Since search is one of the most common ways for customers to find relevant answers to their problems or to find products, you must write your content with people’s search intent in mind. Don’t expect an immediate bump in search engine rankings when you write for intent. Writing for intent parallels writing for SEO.

Google 123

Google Engineering SEO Writing 123

Critical Mention

SEPTEMBER 3, 2019

As the importance of earned media continues to grow, PR pros and marketers are seeking alternative ways to drive brand awareness without spending on advertising and then access all of their mentions across the web. Before you jump into completing an earned-media strategy, it’s best to identify your brand goals.

Strategy 75

Strategy Media Analytics Radio 75

Contently - Strategy

JANUARY 25, 2023

Don’t panic—that doesn’t mean you need to abandon your current practices and re-write everything on your site. SEO is all about writing for the customer and creating content that answers burning questions. Write valuable, readable, and targeted SEO-optimized content to out-rank your competitors.

SEO 88

SEO How To Mobile Engineering 88

PR 20/20

JANUARY 17, 2023

Is your content strategy moving in this direction? Content strategy is not one-size-fits-all, so begin by taking inventory of your business, buyer personas, and sales cycle before mapping content ideas. These touch points (web pages) should provide the most substantial content pieces. Create Purposeful Content For Each Stage.

Strategy 52

Strategy How To Technology B2B 52

Remote PR Jobs

SEPTEMBER 25, 2023

With hundreds of thousands of reporters, contributors, and bloggers in the market at any given moment, and something close to a 30 percent rate of annual turnover, my focus was on vendors that specialized in maintaining reporter contacts rather than ones that relied on web-scraping to obtain their data. Enter TechNews.io

Web 100

Web Report Pitching Google 100

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Strategic thinking A successful PR campaign requires a well-planned strategy. But there’s no need to fear data!

Analytics 170

Analytics Tools Social Media Trends 170

Beyond PR

JUNE 23, 2017

A very interesting question was posed by a client: “Do I need to write my earnings release in any special manner to facilitate better quality reporting by the Associated Press’ (AP) automated journalists?”. Only the writing aspect of the AP process is automated, not the data parsing. The short answer: “No.”. They read it.

Writing 64

Writing Guidelines Sports Data 64

Critical Mention

OCTOBER 21, 2018

It’s easy to fall behind rapidly evolving SEO trends, which include optimizing your website with the right keywords, using paid online marketing and using structured data—but there are five strategies that many PR pros miss when incorporating SEO into their campaigns: Back in the 90s, how did mom and pop stores grow their businesses?

SEO 74

SEO Strategy Engineering Local 74

Critical Mention

JANUARY 8, 2019

In an extremely competitive market with so many ways to communicate, developing a unique PR strategy is no easy task. We have outlined seven ways to create a unique PR strategy that will help you stand out from the crowd! By measuring your results, you can see what worked, what did not, and how to move forward in your PR strategy.

Strategy 72

Strategy Pitching Measurement LinkedIn 72

5W PR

MAY 21, 2018

Here, we’ll be looking at just five reasons why companies may consider integrating their PR and marketing strategies to boost their online results. It can involve emailing prospects with newsletters, writing content and publishing it on a blog, or even connecting with customers over social media.

Strategy 68

Strategy Marketing SEO Web 68

ReimaginePR

APRIL 13, 2020

There are numerous explanations for why article writing businesses have thrived in the on-line world. Web is of exceptional assistance to students or Grads who wish to compose a great essay and construct their standards. Article writing providers may be an invaluable service to numerous academic students.

Fashion 120

Fashion Comparison Writing Construction 120

PRSay

FEBRUARY 11, 2019

Digital marketing expert Ann Handley doesn’t start her day checking emails, choosing instead to spend her time by writing a few pages in a notebook. “I I write for myself before I do anything else,” she says. Penn brings together links and tweets from a variety of web influencers. Almost Timely — Author-podcaster Christopher S.

Communications 107

Communications Storytelling Analytics Web 107

Cision

JULY 12, 2017

By incorporating these five tips into your regular content strategy, you can leave a better impression on those readers trying to decide to click or not to click. Furthermore, the meta description automatically appears when people share your page and content across the web and social networks, so you might as well make it interesting.

Brand 236

Brand Branding Engineering Web 236

Buzzstream

MARCH 7, 2024

Google Search Central blog just posted a new update titled “What web creators should know about our March 2024 core update and new spam policies” The post outlines several changes that could impact the future of link building, content creation, and upend strategies that many sites rely on. You can see the GPT here.

System 62

System Google Policies Guidelines 62

PR for Anyone

MARCH 31, 2020

People rely on his sales and marketing strategies and tactics to grow their businesses. You may consider writing blogs that are relevant to worldwide happenings so that more people can find you online, or you can use social media platforms like Twitter. and as an international speaker in over 40 countries and on all seven continents.

Real Estate 214

Real Estate Video Report Twitter 214

Melissa Agnes

SEPTEMBER 4, 2020

Investing in your professional online reputation is an important Crisis Ready strategy—and ReputationDefender has launched a service to help make this process easy for you. Reviewing and enhancing your web presence. Reviewing and enhancing your web presence. ReputationGrower does this by: Creating a professional website.

Brand 234

Brand Branding Reputation Crisis 234

Cision

OCTOBER 6, 2016

Although some PR professionals have seized the opportunity to evolve their public relations strategies, far too many have stayed complacent, keeping their heads down and focusing on media relations and other traditional tactics that have served them well throughout the years. Shared Media. Shared media is also known as social media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

ReimaginePR

JANUARY 26, 2020

To write a great custom essay, first determine on the right issue. A customized essay isn’t like every normal materials you locate on the web. This really is not exactly the same type of article writing support. No body can guarantee you this paper is utilized for the 1st time.

Customer Service 120

Customer Service Writing Construction Study 120

PR for Anyone

NOVEMBER 3, 2021

Kathy Orton, Reporter and Real Estate Web Editor, Washington Post. Email is best to get it in writing. Who is the contact at Inside Nova who writes about residential real estate? Who is the contact at the Journal who writes about residential real estate? What types of residential stories do you like to cover? “I

Real Estate 223

Real Estate Local Pitching Media 223

Buzzstream

JANUARY 22, 2024

In the early days of Google, guest posting was seen as a legitimate SEO strategy, and Google didn’t publicly penalize it. We looked for sites with clear signals that they accepted guest posts, such as post titles and URLs with the words “contribute” or “write for us.” Are articles well-written, thoughtful, and well-researched?

Analysis 90

Analysis SEO Guidelines Google 90

Beyond PR

JULY 27, 2016

In a demand generation strategy, your communications team and their press release expertise are essential for success. Pay attention to these 12 things when writing a press release for your demand gen content. Audience: You’re not writing a content press release for journalists. for headline writing tips and examples.

Writing 40

Writing SEO Web Content Marketing 40

Beyond PR

JANUARY 2, 2018

Decide what your purpose is, then design a PR strategy that will accomplish it with set milestones and KPIs. Does this PR strategy line up with the long and short-term goals of the company? Don’t cut yourself short; make sure that it will give your strategy enough time to be effective. Try using the handy acronym S.M.A.R.T.E.R.

Measurement 75

Measurement Strategy Software Analytics 75

Business Wire

JUNE 28, 2017

Here are a few tips that may help: 1/ Anticipation is key - Include the press release in your communications strategy. 2/ Forget the text only release – A NYT report says that 800 words articles don’t do great on the web. 5/ Think social media - Write pertinent and quality content; it will drive sharing and engagement.

Mobile 152

Mobile SEO Web Training 152

ReimaginePR

APRIL 9, 2020

There are a lot of good web sites which offer no cost sources that will help pupils match with the proper scholarship possibility. The web makes it fairly simple to locate scholarship chances for free. Initially, scholarship essay writing might look like a daunting job. Remember, more detail is better.

How To 120

How To Web Education Sports 120

Barokas

MAY 31, 2019

Companies with dedicated in-house content resources do have a leg up, but are often overloaded and have difficulty maintaining a holistic content strategy over the long term. Our agency offers services and writing support around all of these, so you’ll see links to examples of our work included throughout the checklist.

Case Study 100

Case Study B2B Resources Web 100

Flack's Revenge

SEPTEMBER 15, 2020

Now, where is the ka-ching on our web traffic and orders?)” ABM is a sales strategy that targets key accounts, rather than taking the typical shotgun approach across markets. I’ll be writing more on this topic, and posting about tools that can support ABM PR. Engage them in other ways.

B2B 177

B2B Case Study Enterprise Resources 177

PeakMetrics Insights

MARCH 13, 2019

It’s an excellent way to get marketing strategy and content ideas while keeping an eye on how organizations perform. Success rates vary, but with a smart marketing strategy, the success of this medium can easily rival social media and email campaigns. Write or Die. Google Trends. What’s hot and what’s not?

Nonprofit 40

Nonprofit Tools Strategy Google 40

Flack's Revenge

DECEMBER 11, 2018

I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. Have you been recommending a change in strategy regarding social media? This question implies that we are writing the epitaph on social media platforms and I don’t think that’s true.

Social Media 149

Social Media Marketing Media Facebook 149

PR 20/20

JUNE 30, 2022

While this isn’t untrue, a pillar page serves a much greater purpose—it’s an overall strategy that can make a serious impact on your website’s performance. There is a lot of strategy and planning involved in creating a pillar page and its topic clusters. But isn’t a pillar page just a really long blog post?”. Improved Quality Content.

Engineering 80

Engineering SEO Instagram Writing 80