5W PR

MAY 21, 2018

Here, we’ll be looking at just five reasons why companies may consider integrating their PR and marketing strategies to boost their online results. Integration Leads to more Creativity. An integrated marketing and PR approach can make both practices far more efficient and effective.

Strategy 68

Strategy Marketing SEO Web 68

Buzzstream

MARCH 7, 2024

Google Search Central blog just posted a new update titled “What web creators should know about our March 2024 core update and new spam policies” The post outlines several changes that could impact the future of link building, content creation, and upend strategies that many sites rely on. You can see the GPT here.

System 62

System Google Policies Guidelines 62

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. So, my prediction for 2022 is that those PR practitioners with stand-out skills like stellar writing ability and a proven track record of success will have unlimited career opportunities.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Barokas

MAY 31, 2019

Campaigns must be simultaneously creative, strategic and measurable. Companies with dedicated in-house content resources do have a leg up, but are often overloaded and have difficulty maintaining a holistic content strategy over the long term. Web copy/newsletters : As the face of your brand, your website must be a priority.

Case Study 100

Case Study B2B Resources Web 100

Waxing UnLyrical

MARCH 23, 2015

Need some spring cleaning for yourself and/or your business strategy? How to Validate that your Social Media Marketing Strategy is Working. 5 Tips to Get In Your #Creative #PR Groove. How will you refresh your business strategy this spring? Twitter Facebook Google+ LinkedIn Monday Roundup: Renewing Your Business Strategy.

Strategy 40

Strategy Creativity Web Energy 40

Beyond PR

JULY 27, 2016

In a demand generation strategy, your communications team and their press release expertise are essential for success. Pay attention to these 12 things when writing a press release for your demand gen content. Audience: You’re not writing a content press release for journalists. for headline writing tips and examples.

Writing 40

Writing SEO Web Content Marketing 40

Cision

SEPTEMBER 16, 2015

Myth #1: Journalists Will Write About Your Press Release Without Contacting You. Regardless of what press releases do for your ranking, they do give you a wider presence on the web. A lot of business owners put all their eggs in the PR basket rather than diversifying their strategy across multiple marketing efforts, and that’s a shame.

SEO 120

SEO Web Writing Tools 120

PeakMetrics Insights

MARCH 13, 2019

It’s an excellent way to get marketing strategy and content ideas while keeping an eye on how organizations perform. Success rates vary, but with a smart marketing strategy, the success of this medium can easily rival social media and email campaigns. Write or Die. Google Trends. What’s hot and what’s not?

Nonprofit 40

Nonprofit Tools Strategy Google 40

Onclusive

JUNE 14, 2017

Brand strategy teams set mandates around key messages by creating a boilerplate, message card, branding guidelines and so forth. The PR team could, hypothetically, discover through PR analytics that the articles secured in the lifestyle magazines are driving 4x more web traffic than the articles in the tech publications.

Marketing 170

Marketing Measurement Trends B2B 170

Waxing UnLyrical

JANUARY 25, 2016

Whether you’re starting from scratch or refining a plan you’ve spent oodles of time on, this week’s roundup gives you some key components of strategy development. 7 Questions to Ask When Developing Your Brand Strategy. 3 Questions to Ask while Developing your 2016 Content Strategy. ” 4.

Strategy 40

Strategy Software Creativity Writing 40

ImPRessions - Crenshaw Communications

MAY 3, 2017

Write more and write better. Good, error-free writing is under threat today. It seems the need for speed in writing and editing is taking its toll. One of the best ways to improve your writing is to create the ideal environment in which to write. We constantly find horrid examples committed by journalists.

Writing 149

Writing Education Pinterest Creativity 149

Sword and the Script

DECEMBER 26, 2023

There’s no written playbook for navigating the PR challenges likely to arise, and smart marketers and comms pros will trust their judgment and past experiences in guiding strategy and providing counsel. ” ~ Megan Paquin , APR, CPRC, Managing Director, Paquin Public Relations 10.

Writing 193

Writing Communications Marketing B2B 193

wiredPRworks

JUNE 17, 2016

Thanks so much to Association Forum for inviting me to present social selling strategies for associations at Forum Forward on June 22 at The Geraghty in Chicago !! In my session, “WIRED Social Selling: Elevating Association Experiences via Creativity and Innovation RN [Right Now!] Will you be at Forum Forward? I'd love to meet you!!

Strategy 40

Strategy LinkedIn Social Media Reputation 40

Beyond PR

MARCH 6, 2018

Coined the “ future of marketing ” by CMOs, content has the power to solve marketing’s pristine challenges — growing web traffic, converting leads, upselling and retaining existing customers. 88 percent value creativity and craft in content creation. Or simply put — driving revenue. How to Overcome These Hurdles .

Strategy 67

Strategy How To B2C Content Marketing 67

Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. The answer is simple! Content Distribution .

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

PR 20/20

SEPTEMBER 8, 2021

My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. The best practices and industry benchmarks that have helped to define our strategies and goals are being re-written. Growing smarter.

Financial 98

Financial Conference Agency Resources 98

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. At the time, we had a top-level strategy plan built in spreadsheets for our SEO clients.

Software 151

Software How To SEO System 151

Cision

APRIL 24, 2015

However, blogging is one of the leading tools in any brand’s content marketing strategy. I encourage people to write whatever inspires them, and often this does have a natural timeliness (“my favorite TV show just ended, I want to write a post about books that are similar in theme.”). How can you add value to them?

Community 120

Community Mobile Blogging Publicity 120

Sword and the Script

MAY 11, 2019

As it is on the occasional Saturday, I ferret out three important links from the web, wrap them in insight, and present them here for your perusal. Atlanta-based ARPR compiled a combination of web analytics and survey data – from 115 tech sales professionals – to produce the report. 1) Earned media is sales enablement.

Study 140

Study Media Relations Media Measurement 140

Presspage

JULY 25, 2018

Write a snappy subject line for your email, says Elise Copps of Hamilton Health Sciences. Write snappily Use active voice, not passive. Develop a pre-release video strategy Don’t dump everything on journalists the day of the release. Unlike email, web pages are indexable on search engines, driving traffic to your site.

Wikipedia 103

Wikipedia Writing Video Report 103

Communications Conversations

OCTOBER 13, 2015

Driving traffic to the web site. Find that exec, work with them, and encourage them to tell their story for why they volunteer via LinkedIn Publishing (tip: You will probably have to ghost write the post for them). When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Good story.

Corporate 60

Corporate Creativity Employee Instagram 60

Waxing UnLyrical

AUGUST 3, 2015

A lot has been (and continues to be) said about measurement, but when you’re in the market for measurement strategy, it’s always smart to revisit some classics. Why: In this fairly-recent post, I tried to get you thinking creatively about measurement (without making crap up). some things do get better with time.

Measurement 40

Measurement Strategy Social Media Analytics 40

Cision

NOVEMBER 5, 2015

What helps BuzzFeed’s content go viral — whether it’s a listicle, news story or quiz — is the way it writes in different forms depending on which social media platform will share the story. Two lessons can be learned from Upworthy’s strategy. Images: opensource.com , woodleywonderworks ( Creative Commons ).

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

The Proactive Report

DECEMBER 16, 2014

The more content there is on the web, the more difficult it is to find what you’re looking for. Sharpen up your writing skills and creativity. Use these insights to craft your content strategy. PR pros are not all convinced that SEO is a skill they need to master. Content marketing isn’t a new idea for PR.

Digital PR 154

Digital PR Google SEO Content Marketing 154

PR 20/20

JUNE 9, 2020

And, like our tagline says, PR 20/20 continues to Look Beyond what’s possible through our three marketing pillars: strategy and performance, technology, and storytelling. >> We’ve been big fans for quite some time, and we wholeheartedly agree that “traditional web design is broken.”. Finally, we were ready to write!

Web 60

Web Internal International Storytelling 60

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 But not everyone goes long: “Most bloggers (55%) write less than 1000 words per post. hours to write.”.

Blogging 106

Blogging Survey B2B Analysis 106

Cision

OCTOBER 15, 2015

At first glance, this marketing strategy seems straightforward – log onto your accounts and simply pay attention to what people are talking about. Social media has sped up the way we communicate, including how we write. Images: Britt Reints , Michael Sonnabend , Tim Pierce ( Creative Commons ). Mark Schaefer.

Social Media 120

Social Media Media Employee Reputation 120

PR 20/20

SEPTEMBER 8, 2021

My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. The best practices and industry benchmarks that have helped to define our strategies and goals are being re-written. Growing smarter.

Financial 52

Financial Conference Agency Resources 52

Wadds Inc.

JANUARY 16, 2023

We are eager to learn and absorb all we can about and from our new employer, make new friends, meet new people, visit new places, exercise our creative muscles, and demonstrate our talents and skills. We desire to perform our work excellently with plenty of zest and zeal. We are, by calling, relationship builders.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Waxing UnLyrical

JANUARY 29, 2019

As the design of a web page requires creative talent, some human input is essential, regardless of the effectiveness of the technology being employed. Knowing which features and components of a web page a customer most engages with allows for those features to be maintained and other, irrelevant ones to be removed.

Marketing 67

Marketing Web Software Technology 67

Sword and the Script

NOVEMBER 20, 2018

Some of this advice was good five years ago, and some of it is just terrible nonsense that spams up the web with repetitive muck. Everyone hits up the same list and the glamour of it has long since worn off unless you are writing them a check. Read more: 50 Promotion Tactics To Include In Your Content Marketing Strategy. * * *.

Content Marketing 111

Content Marketing Pitching Social Media Internal 111

Sword and the Script

MARCH 24, 2015

The white paper calls the pageview a “superficial impression of how people behave on the web.” For 20 years, the media and marketing world has been beholden to the pageview, a deeply flawed metric that only captures the most superficial impression of how people behave on the web. It’s easy to be shallow on the web).

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

Sword and the Script

DECEMBER 3, 2016

This isn’t unusual for a profession where both creativity and data are important. Fryrear writes, “When someone brings you a new request during a sprint, you may stop and address it only if it’s more important than what you’ve committed to. Otherwise, you assign it to a future sprint and return to your priorities.”.

Marketing 60

Marketing B2B Content Marketing Training 60

Sword and the Script

SEPTEMBER 30, 2017

It’s easy to read…but writing is thinking. Feel free to start writing about these too, by leaving a comment below. In a piece for AW360 – The Rise of Dual-Brain CMO – Thom Gruhler writes that the top marketer can add one more duty to the list: chief revenue officer. Also see: Marketing Strategy: The Looming Knowledge Crisis.

Marketing 62

Marketing B2B Content Marketing Survey 62

Maxim Behar

SEPTEMBER 5, 2021

He believes that advertising will remain number one, thanks to creative solutions, graphic design skills, planning and buying media. In my company I started to hire more and more graphic designers, web developers, social media experts. Today, however, there are disputes over which of these competencies will be leading.

Meeting 98

Meeting Advertising Advertising Agency 98

Sword and the Script

JANUARY 31, 2023

The product name and press release position the tool as a writing assistant of sorts, “to create initial draft frameworks for press releases and outreach communications.” Social media tools offer AI to write social media posts. Email tools will offer AI to help write emails. We’re going to see a lot more tools like this in 2023.

Software 78

Software Case Study Technology Tools 78

PR 20/20

JULY 12, 2016

This is just the starting point, so feel free to get creative as you build your keyword ideas list. Tip: For stealthier spying, download Open SEO Stats and Web Developer extensions for your browser. This will probably mess up your writing process, and your writing won’t sound natural. Re-think your strategy, if need be.

SEO 40

SEO Blogging Web Writing 40