Contently - Strategy

NOVEMBER 19, 2020

COVID is peaking, widespread vaccine rollouts likely won’t happen until the summer, and most companies won’t lift their ban on non-essential travel until 2022. The presentation-creation technology wave has just begun, and I’m optimistic it’ll help up our storytelling game in virtual events next year.

Trends 142

Trends LinkedIn Video B2B 142

Contently - Strategy

JULY 22, 2021

But in travel? A pivot to “armchair travel” For years, Marriott had been inspiring travelers through its flagship publication, Marriott Bonvoy Traveler, which started by covering 3 destinations in 2014. Today, Traveler spans 87 local editions across the globe. ” Local travel for a global audience.

Travel 96

Travel Hotels Storytelling Content Marketing 96

Bianchi Biz Blog

SEPTEMBER 11, 2023

Can you tell us what types of stories, trends or issues are on your radar now? My teachers would often comment on my writing, and that boost of confidence along with a love of storytelling led me to journalism. We both enjoy learning and have found that travel is the best teacher. You can also find me at the barre studio.

Meeting 105

Meeting Media Travel Journalism 105

ImPRessions - Crenshaw Communications

APRIL 30, 2020

For PR pros, it’s not only expected, but part of our job to stay up-to-date on all industry trends and current affairs in the U.S. It features brand marketers and CEOs in travel, retail, FMCG, health and wellness, among other high-growth and heavily COVID-affected industries. and beyond. Adweek Yeah, That’s Probably an Ad.

Marketing 306

Marketing Advertising Advertising Industry 306

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? What happens when we build brands with STOP marketing as a customer design experience, not storytelling?

Storytelling 52

Storytelling Brand Branding Marketing 52

ImPRessions - Crenshaw Communications

MAY 24, 2018

In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise. Advertisements for travel metasearch sites usually involve a cutesy gnome (Travelocity) or a charismatic spokesperson (Trivago).

Creativity 174

Creativity Small Business Storytelling Travel 174

ImPRessions - Crenshaw Communications

APRIL 30, 2020

For PR pros, it’s not only expected, but part of our job to stay up-to-date on all industry trends and current affairs in the U.S. It features brand marketers and CEOs in travel, retail, FMCG, health and wellness, among other high-growth and heavily COVID-affected industries. and beyond. Adweek Yeah, That’s Probably an Ad.

Marketing 204

Marketing Advertising Advertising Industry 204

Prohibition

MAY 18, 2023

Influencers are also skilled storytellers who know how to connect with their audience on a personal level. Targeted Marketing All influencers have a niche – whether that be food, fashion or travel , which means they often have a like-minded following with very specific interests and demographics.

Strategy 62

Strategy Marketing SEO B2C 62

PRSay

NOVEMBER 20, 2018

When a mainstream news outlet allocates reporters, resources and publication space to an article on the travel industry nowadays, it’s often because a crisis is involved — whether it’s a passenger getting dragged off a flight or a 10-month-old French bulldog dying in an airplane overhead storage bin.

Internal 103

Internal International Travel Tourism 103

Beyond PR

APRIL 29, 2016

Where to go, how to get there and what to do are just a few things that travelers think about when planning an escape. In the past, would-be travelers leaned solely on paperback destination guides and magazines. Working with travel experts, they aligned these findings with practical advice.

Data 40

Data Storytelling Travel Engineering 40

Communications Conversations

JUNE 18, 2020

It’s changed how (if) we travel. Let’s look at four big shifts that have been happening in 2020 so far, and how I would argue most social media marketers have reacted: Shift #1: Customers don’t want ‘storytelling’–they want exceptional customer service. It’s changed how we work.

Social Media 88

Social Media Customer Service Marketing Pinterest 88

Cision

MAY 19, 2017

This week I sat down with Amanda and discussed the importance of kindness in building relationships in the industry, being hyper aware of marketing trends, and using your individuality as an organization to drive your marketing strategy. What trends do you see taking shape as you ride the subway or walk the aisles of Target?

Consumer 226

Consumer Trends Agency Pitching 226

Cision

DECEMBER 6, 2015

Sign up for our email newsletter to stay on top of all the latest industry trends! Snapchat does this really well with its sponsored Geofilters, filters only available to users are in a certain city, branded artwork enhances the visual storytelling experience for users who are using Snapchat while travelling.

Google 120

Google Advertising Advertising Film 120

Cision

APRIL 2, 2015

Instead of just discussing their trip, flyers can’t resist talking about their travel. Harnessing UGC’s storytelling power can help build brand trust and ultimately a deeper, emotional connection to the brand. Real-time marketing can also leverage trends. Grassroots. Want more word-of-mouth marketing tactics?

Airlines 120

Airlines Storytelling Local Travel 120

PR in High Definition

NOVEMBER 29, 2021

Travelling across the globe, all without leaving your living room. This multinational trend is not limited to the world of Netflix streaming. People are choosing to travel without ever packing a suitcase, experiencing new cultures through their TV screens.

Film 62

Film Travel Television Local 62

Communications Conversations

JUNE 28, 2018

I knew I still wanted to be in the business of storytelling, which led me to pursue a career in PR. So I worked at several agencies on all different types of brands – CPG, travel, technology, retail and fitness to name a few. It helps me keep up with the latest trends and thinking about new ideas.

Sports 113

Sports Travel Television Agency 113

Cision

AUGUST 9, 2016

I thought to myself: “Everything we do is storytelling!” But I find enjoyment in testing new technologies and exploring new trends. This natural curiosity is a big benefit in the PR world, where staying on top of change and trends is key. My hobbies outside of work include…golf, progressive causes and traveling.

Crisis 0

Crisis Reputation Study Social Media 0

Konnect Agency

MAY 11, 2023

Gen Zers flock to this app to showcase their talents, participate in trends, and find relatable content that resonates with their interests and values. As Gen Z dives into the Lemon8 experience, they discover a world of trending topics, including fashion, beauty, food, wellness, and travel, each with its own dedicated space.

Social Media 52

Social Media Agency Media Mobile 52

The Resolution Blog

OCTOBER 15, 2019

Their approach riffed off the Star Wars film release at the time to tie in with current trends and to provide a fresh angle to the GDPR malarkey. Add a Storytelling Element PathFactory used pop culture and storytelling to make GDPR relevant and fun for their audience. Key Takeaway?—?Add

B2B 120

B2B B2C Facebook Storytelling 120

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? What happens when we build brands with STOP marketing as a customer design experience, not storytelling?

Marketing 52

Marketing Storytelling Content Marketing Conference 52

Cision

MAY 4, 2016

It’s all storytelling. Opportunistic because we now have the tools to measure the impact of social media , the message, the “buzz,” the trending topics; and because we are freed from the shackles of the old news cycles. My hobbies outside of work include…swimming, fishing, reading and traveling. Now every minute is a news cycle.

Newspapers 120

Newspapers Journalism Pitching Report 120

MaccaPR

NOVEMBER 19, 2014

The brand’s exceptional storytelling is honest, inspiring and downright sobering. Secondly, the Always spot doesn’t just state the issue in its storytelling, it proposes an outcome, a movement for consumers to rally behind and make their own. But why does Always’ campaign work? In my opinion, this Dove campaign – which generated 4.5

Storytelling 75

Storytelling Consumer Pharmaceuticals Agency 75

Waxing UnLyrical

MARCH 23, 2016

So far, the topics we’ve covered include content marketing, digital marketing, marketing challenges for startups, analytics, storytelling, community management, the gap between PR and media, IMC, marketing trends for 2016, customer experience through analytics, the ethical side of social, and the future of video in India.

Meeting 40

Meeting Communications Marketing Community 40

Burrelles Fresh Ideas

APRIL 9, 2024

Crafting stories that resonate One key aspect of merging PR with digital strategies is the art of storytelling. Brands are no longer faceless entities; they’re storytellers vying for the audience’s attention amidst a sea of content. Here’s where PR shines, crafting narratives that not only inform but also entertain and engage.

Social Media 93

Social Media Marketing Media Storytelling 93

MaccaPR

FEBRUARY 2, 2017

With magazines, you can relax readers into the story and exercise your muscles of narrative storytelling. As you pitch, keep in mind that we have four themed issues a year of Star Tribune Magazine : Home and Garden in the spring, Health and Wellness in the summer, Travel in the fall and a Minnesota-Made Gift Guide in the winter.

Print 48

Print Newspapers Interviews Journalism 48

ImPRessions - Crenshaw Communications

SEPTEMBER 24, 2019

Agencies and clients alike need to be monitoring current trends in the industry. That inflection point in his company’s history and his personal reasons for deciding as he did became the basis for our storytelling. Another client narrowly survived a terrorist bombing while traveling for vacation.

Pitching 140

Pitching B2B Infographics Study 140

Communications Conversations

MAY 3, 2016

In addition to her excellent academic work, Kathryn serves as vice president of public relations for the USM PRSSA chapter keeping the chapter up to date with information along with sharing on social media current trends in public relations. In addition, Kathryn is highly active in The Agency at Southern Miss, the student run firm.

Sports 0

Sports Leadership Internal International 0

Waxing UnLyrical

OCTOBER 19, 2015

When it comes to storytelling, quality over quantity is a pretty standard rule of thumb. Compelling storytelling can expand your audience and strengthen the bond you have with your customer base. This week’s roundup is chock full of advice to spice up your storytelling. Pedal-powered Storytelling. ” 4.

Storytelling 40

Storytelling Infographics Content Marketing Data 40

PRSay

AUGUST 14, 2019

When I was 25 years old, I was working with reporters from The New York Times on stories that they were doing about the Marines or arranging a press tour for 150 journalists who would be traveling with a foreign dignitary. How are you working to continue this trend? You get thrown into the deep end and you learn a lot from it.

Internal 66

Internal International Conference Public Affairs 66

Landis PR

JANUARY 3, 2022

This is why it is important to look at trends and look ahead to see what may come next for the PR industry. We see three major trends for the coming year: The workplace will continue to evolve as “work from anywhere” and hybrid models become the norm. I see two broad trends for 2022. Trend 1: ESG.

Trends 52

Trends Trade Shows Agency Communications 52

Critical Mention

MAY 8, 2018

They saw the world connect in ways that generations before them couldn’t imagine as news now travels in less than a second. They know storytelling can happen with just about any visual: a 6.5-second Millennials are the last generation experiencing the shift from print to digital media firsthand.

Mobile 90

Mobile Education Technology Examples 90

Sword and the Script

DECEMBER 8, 2015

This podcast, as with their subsequent books, including Think Like a Freak , which you can pick up at the airport and whiz through in a single coast-to-coast flight, is the continuation of that storytelling. The two tackle emerging marketing trends, often from very different world-views, with the podcast itself as a moderating medium.

Radio 60

Radio Content Marketing Marketing Education 60

Shift Communications

OCTOBER 31, 2016

Let’s look at a few key trends from the event for PR professionals. This is data storytelling, the process of making data understandable to humans – to our stakeholders, customers, and the public. At World of Watson, one of the major trends in analytics tools is using data to tell better stories. And we’d deserve it.

Analytics 60

Analytics Data Analysis Technology 60

Stephen Waddington

MAY 12, 2019

The internet finds an engagement ring, PRCA Census spotlights £15 billion industry, fabricated storytelling, Comms School end of term, and a new #FuturePRoof podcast. Social media posts on Facebook and Twitter travelled around the world and back on Bank Holiday Monday. There’s a full write up on my blog. ??

Local 60

Local Storytelling Exercises Banking 60

Mark My Words

JANUARY 18, 2016

Beginning life as a press release by Sky Travel in 2005, the history of Blue Monday has been much discussed by PR watchers. As brands gradually sunk their claws into social media around the turn of the current decade Blue Monday become a trend divorced from its dubious origins.

Wikipedia 60

Wikipedia Travel Storytelling Journalism 60

MaccaPR

JULY 23, 2014

The woman who coined the term "infobesity," social media expert Ekaterina Walter , now speaks frequently on the topic of visual storytelling. These visual storytelling insights that follow were inspired by their recent presentations. Ride the trends. The travel company is helping lucky fans do just that on a weekly basis.

Pinterest 91

Pinterest Storytelling Infographics Social Media 91

MaccaPR

MARCH 2, 2017

Don’t miss Buffer podcasts (which range from video marketing and Snapchat strategy to the storytelling secrets of National Geographic Travel) and its case studies, such as: “ How I Grew My Traffic By Almost 50% In Just 30 Days Using Twitter.”. The Buffer Guide to Video Metrics ”. “ All You Need to Know About Instagram Takeovers ”. “

Blogging 48

Blogging Marketing YouTube Content Marketing 48