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Trends That Will Shape PR in 2018

ImPRessions - Crenshaw Communications

Yet in 2017 we’ve seen the growth of specific trends that might reasonably be expected to continue through next year. Corporate CEOs rallied to aid those affected by the administration’s suddenly announced travel ban. Visual storytelling will be better and easier. Visual storytelling will be better and easier.

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Meet the Media: Jade Brasher, Senior Editor at FleetOwner

Bianchi Biz Blog

Can you tell us what types of stories, trends or issues are on your radar now? How long have you been in journalism and how did you get started? My teachers would often comment on my writing, and that boost of confidence along with a love of storytelling led me to journalism. You can also find me at the barre studio.

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The Plane Truth: Why Pittsburgh International Airport Is Breaking Its Own News With ‘Blue Sky’

PRSay

When a mainstream news outlet allocates reporters, resources and publication space to an article on the travel industry nowadays, it’s often because a crisis is involved — whether it’s a passenger getting dragged off a flight or a 10-month-old French bulldog dying in an airplane overhead storage bin. Email: dean.essner@prsa.org.

Internal 103
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PR Rock Stars: Minnesota Timberwolves’ and Lynx’s Kirsten Wenker

Communications Conversations

I knew I still wanted to be in the business of storytelling, which led me to pursue a career in PR. So I worked at several agencies on all different types of brands – CPG, travel, technology, retail and fitness to name a few. You got your degree in journalism, like many in our field. Why or why not?

Sports 113
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Behind the Headlines With Brandon Puttbrese

Cision

I thought to myself: “Everything we do is storytelling!” I joined the journalism classes writing news articles for the college news website and began studying public relations for my degree. But I find enjoyment in testing new technologies and exploring new trends. Sometimes it’s a fit; many times not.

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Behind the Headlines With Rich Oppel

Cision

How do you think your background in journalism will help you in this new role? How did you make the switch from journalism to PR? I ended 45 years in journalism when I retired as editor of the Austin American-Statesman in 2008, so it didn’t feel like a “switch” so much as completing one phase of my life. It’s all storytelling.

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The Top 20 #SOTU Social Influencers on Twitter

Cision

The latest science news and opinion from the news team at Nature, the international weekly journal of #science. Entrepreneur, Activist and Storyteller. Travel Junkie. CBS News Correspondent covering Foreign Affairs & the White House, traveler, fmr financial anchor, @UVAalum, Connecticut Yankee. 26UYwi6DeF.

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