ImPRessions - Crenshaw Communications

APRIL 30, 2020

For PR pros, it’s not only expected, but part of our job to stay up-to-date on all industry trends and current affairs in the U.S. While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. and beyond.

Marketing 306

Marketing Advertising Advertising Industry 306

Contently - Strategy

JULY 22, 2021

But in travel? A pivot to “armchair travel” For years, Marriott had been inspiring travelers through its flagship publication, Marriott Bonvoy Traveler, which started by covering 3 destinations in 2014. Today, Traveler spans 87 local editions across the globe. ” Local travel for a global audience.

Travel 96

Travel Hotels Storytelling Content Marketing 96

ImPRessions - Crenshaw Communications

APRIL 30, 2020

For PR pros, it’s not only expected, but part of our job to stay up-to-date on all industry trends and current affairs in the U.S. While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. and beyond.

Marketing 204

Marketing Advertising Advertising Industry 204

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? What happens when we build brands with STOP marketing as a customer design experience, not storytelling?

Storytelling 52

Storytelling Brand Branding Marketing 52

Prohibition

MAY 18, 2023

Influencers are also skilled storytellers who know how to connect with their audience on a personal level. Targeted Marketing All influencers have a niche – whether that be food, fashion or travel , which means they often have a like-minded following with very specific interests and demographics.

Strategy 62

Strategy Marketing SEO B2C 62

Cision

MAY 19, 2017

This week I sat down with Amanda and discussed the importance of kindness in building relationships in the industry, being hyper aware of marketing trends, and using your individuality as an organization to drive your marketing strategy. What trends do you see taking shape as you ride the subway or walk the aisles of Target?

Consumer 226

Consumer Trends Agency Pitching 226

Communications Conversations

JUNE 18, 2020

It’s changed how (if) we travel. Let’s look at four big shifts that have been happening in 2020 so far, and how I would argue most social media marketers have reacted: Shift #1: Customers don’t want ‘storytelling’–they want exceptional customer service. It’s changed how we work.

Social Media 88

Social Media Customer Service Marketing Pinterest 88

Cision

APRIL 2, 2015

Instead of just discussing their trip, flyers can’t resist talking about their travel. Forrester’s “ User-Generated Content’s Impact on Brand Building ” study determined that the key to cultivating this type of content: Consumers trust content from their peers more than any other form of marketing communication. Grassroots.

Airlines 120

Airlines Storytelling Local Travel 120

Konnect Agency

MAY 11, 2023

Gen Zers flock to this app to showcase their talents, participate in trends, and find relatable content that resonates with their interests and values. As Gen Z dives into the Lemon8 experience, they discover a world of trending topics, including fashion, beauty, food, wellness, and travel, each with its own dedicated space.

Social Media 52

Social Media Agency Media Mobile 52

PR in High Definition

NOVEMBER 29, 2021

Travelling across the globe, all without leaving your living room. This multinational trend is not limited to the world of Netflix streaming. People are choosing to travel without ever packing a suitcase, experiencing new cultures through their TV screens.

Film 62

Film Travel Television Local 62

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. Then the expansive coverage in consumer news sites put their brand in front of thousands of people?—?including B2Bs are faced with marketing products to their audience’s “work” personas and gain company buy in.

B2B 120

B2B B2C Facebook Storytelling 120

Cision

AUGUST 9, 2016

I thought to myself: “Everything we do is storytelling!” Personal recommendations have always been the most reliable source of information for consumers. But I find enjoyment in testing new technologies and exploring new trends. My hobbies outside of work include…golf, progressive causes and traveling.

Crisis 0

Crisis Reputation Study Social Media 0

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? What happens when we build brands with STOP marketing as a customer design experience, not storytelling?

Marketing 52

Marketing Storytelling Content Marketing Conference 52

Cision

MAY 4, 2016

The journalist tells a story for the consumer, voter or investor. The PR person assists a client in telling his story, but always with the consumer ultimately in mind. It’s all storytelling. My hobbies outside of work include…swimming, fishing, reading and traveling. They must be truthful and factual.

Newspapers 120

Newspapers Journalism Pitching Report 120

Shift Communications

OCTOBER 31, 2016

Let’s look at a few key trends from the event for PR professionals. Manual media monitoring and reporting is time-consuming, expensive, and often a waste of resources and human talent. This is data storytelling, the process of making data understandable to humans – to our stakeholders, customers, and the public.

Analytics 60

Analytics Data Analysis Technology 60

MaccaPR

JULY 23, 2014

The woman who coined the term "infobesity," social media expert Ekaterina Walter , now speaks frequently on the topic of visual storytelling. These visual storytelling insights that follow were inspired by their recent presentations. Ride the trends. Develop visuals that are relevant to current events and consumer taste.

Pinterest 91

Pinterest Storytelling Infographics Social Media 91

MaccaPR

NOVEMBER 19, 2014

Eight years ago, Unilever’s Dove brand began exploring how its female consumers perceived beauty by using real women—of all shapes, sizes and backgrounds—as the faces of its marketing campaign from agency Ogilvy & Mather Brazil. The brand’s exceptional storytelling is honest, inspiring and downright sobering. We love it!

Storytelling 75

Storytelling Consumer Pharmaceuticals Agency 75

Sword and the Script

DECEMBER 15, 2020

Too often marketers become enamored with the latest trends and tools. 2021 will see an increase in podcasts, with more brands and institutions harnessing the power of this very intimate form of communication as some consumers attempt to ration their screen time. This trend will impact all publishers. Marketing predictions.

Marketing 168

Marketing Employee Content Marketing Training 168

Critical Mention

MAY 8, 2018

They saw the world connect in ways that generations before them couldn’t imagine as news now travels in less than a second. They know storytelling can happen with just about any visual: a 6.5-second So, let’s think, what’s the most sophisticated technology out there available to the average consumer?

Mobile 90

Mobile Education Technology Examples 90

Landis PR

JANUARY 3, 2022

This is why it is important to look at trends and look ahead to see what may come next for the PR industry. We see three major trends for the coming year: The workplace will continue to evolve as “work from anywhere” and hybrid models become the norm. I see two broad trends for 2022. Trend 1: ESG.

Trends 52

Trends Trade Shows Agency Communications 52

Sword and the Script

DECEMBER 8, 2015

In a 5-minute webinar titled Why Podcasting Might be Bigger than you Think (video embedded nearby), the research firm says podcast listeners consume upwards of 5.5 That may sound like and impossible amount of time, until you realize listeners take “audio where it may not have been previously consumed.”. hours of podcasts a day.

Radio 60

Radio Content Marketing Marketing Education 60

MaccaPR

FEBRUARY 2, 2017

With magazines, you can relax readers into the story and exercise your muscles of narrative storytelling. As you pitch, keep in mind that we have four themed issues a year of Star Tribune Magazine : Home and Garden in the spring, Health and Wellness in the summer, Travel in the fall and a Minnesota-Made Gift Guide in the winter.

Print 48

Print Newspapers Interviews Journalism 48

Communications Conversations

MARCH 14, 2017

Time traveling. So much talk of trends this time of year (I just spoke to Social Media Breakfast about this very topic!)–what –what 1-2 trends do you see, realistically, impacting the PR industry in 2017. Time with family. Time at work. Time at kids sporting events. Time with friends. Everything blends.

Ethics 68

Ethics Leadership Examples Fashion 68

Communications Conversations

MAY 13, 2015

Fueled by his love of travel, Michael applied for and earned a brand ambassador internship in Dublin, Ireland, with Insomnia Coffee Company, which he plans to start shortly after graduating this May. She has a passion for social media and she’s constantly seeking out new trends within the PR world. Pete/Clearwater.

Groups 60

Groups Internal International Conference 60

Masters in Communications

FEBRUARY 12, 2022

Mass communication is about sending one message with the intention of reaching more than one person - whether that is travelers on a road encountering a land boundary or watching television. If not religious in nature, then it could be a written form of word-of-mouth storytelling as many early pictorial depictions tended to be.

Ethics 52

Ethics Communications Print Television 52

Waxing UnLyrical

OCTOBER 19, 2015

When it comes to storytelling, quality over quantity is a pretty standard rule of thumb. Compelling storytelling can expand your audience and strengthen the bond you have with your customer base. This week’s roundup is chock full of advice to spice up your storytelling. Pedal-powered Storytelling. ” 4.

Storytelling 40

Storytelling Infographics Content Marketing Data 40