Cision

JULY 27, 2017

While your marketing team should be running searches with brand monitoring software and responding to mentions of your company (both negative and positive), they can also use this data to get a reading on overall sentiment of your brand. Research and development can use the data to tweak new and existing products to better serve customers.

Brand 231

Brand Branding Employee Data 231

Cision

MAY 6, 2015

There are plenty of different software packages that offer unique ways to capture and measure PR data, but there is still an unsatisfying aspect to these. Marketing is responsible for X, Customer Service for Y, PR for Z. And of course that reasoning informs very little about how PR drives business objectives.

Engineering 120

Engineering How To Measurement Analytics 120

Sword and the Script

MARCH 2, 2021

AI is something that is missing from most of the incumbent PR software tools. The tool has historically helped PR and marketing search through web content to find those pieces that are being shared the most or have earned the most links. Muck Rack is a comprehensive all-in-one tool – and it puts customer service front and center.

Company 150

Company Tools Technology Software 150

Waxing UnLyrical

AUGUST 18, 2014

This week’s roundup features seven posts from around the web that focus on attitude. 4 content creation tips for B2B software companies. Why: According to a recent survey, only 38% of B2B software providers felt they were effectively carrying out their content programs. Image: aussiegall via Flickr, CC 2.0.

Crisis Communications 75

Crisis Communications Software B2B Crisis 75

PR 20/20

NOVEMBER 30, 2022

For example, online chat software is ideal for engaging with site visitors, answering questions, and capturing leads. Customer service? For instance, if you have extraordinary customer service, place your success rates or customer quotes across the home page to showcase third-party validation.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

DECEMBER 3, 2019

“With the market calling for more external data to complement internal datasets, AWS Data Exchange customers can now leverage Meltwater’s data to enhanced visibility into the world around them, so that they can make better informed decisions,” according to Stephen Orban, General Manager, AWS Data Exchange, Amazon Web Services, Inc.

Data 87

Data Enterprise Survey Instagram 87

Waxing UnLyrical

AUGUST 18, 2014

This week’s roundup features seven posts from around the web that focus on attitude. 4 content creation tips for B2B software companies. Why: According to a recent survey, only 38% of B2B software providers felt they were effectively carrying out their content programs. Image: aussiegall via Flickr, CC 2.0.

Crisis Communications 40

Crisis Communications Software B2B Crisis 40

Sword and the Script

FEBRUARY 11, 2017

So too has the improved capacity to update podcast subscriptions over wi-fi — and without the hassle of syncing a mobile device with desktop software. If audio search isn’t enough of a new twist on an old web habit, welcome to visual search. 3) Big Business is Where Good Software Goes to Die.

Tools 60

Tools Pinterest Marketing Media 60

Beyond PR

JULY 28, 2017

While your marketing team should be running searches with brand monitoring software and responding to mentions of your company (both negative and positive), they can also use this data to get a reading on overall sentiment of your brand. Research and development can use the data to tweak new and existing products to better serve customers.

Employee 80

Employee Journalism Data Technology 80

Sword and the Script

JULY 2, 2019

At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. The company rolled out three new chat channels to provided 24/7 support to customers. Now I’m a customer, I used the same channel for support, which has made it all fairly seamless for me.

Trends 60

Trends Media Report Technology 60

PR 20/20

SEPTEMBER 17, 2019

This event is focused on “building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools.” Session topics include digital strategy, web experience management, mobile marketing and retargeting, user acquisition, and more.

Conference 97

Conference Marketing Case Study Content Marketing 97

PR 20/20

SEPTEMBER 19, 2017

So we’re not surprised that the software company reported more than 34,000 customers and upwards of $89 million in revenue at the end of Q2. Plus, click into individual contacts to view all recent engagements (latest web page viewed, emails and calls, etc) and make a more informed sales pitch. And, the beautiful part, it’s free.

Marketing 40

Marketing Tools Data Report 40

Sword and the Script

MARCH 15, 2022

The company does not field its own web crawler, so it gets all its content through partnerships. They are working through some of the paywall challenges – hoping to balance customer needs and cost. Truescope uses the “workspace” concept that’s become popular in software. Workspaces. PR tech assessment.

Tools 158

Tools Media Software Analysis 158

Sword and the Script

OCTOBER 27, 2020

That’s a message I heard over and over again on a call earlier this month with CEO Gregory Galant and Vanessa Hannay who leads customer success for the company. The pair provided an overview of the company and a web demonstration of the product which is the basis for this PR tech briefing. Click any image for higher resolution.

Pitching 86

Pitching Media System Tools 86

Sword and the Script

JANUARY 16, 2024

This PR software company was started by a former PR agency owner; pitch analytics is where Propel really shines I have a soft spot for startups because I’ve been employed or consulted with many of them over my career. Yet now and then a software product comes along and makes an impression. click any image for higher resolution) 1.

Software 138

Software Pitching System Analytics 138

MaccaPR

OCTOBER 2, 2014

The good news : Most of these moribund YouTube channels could be easily transformed from dusty video archives into healthy sales lead generators, vigorous customer engagement machines, lively web traffic referral drivers, and, more than anything, SEO magnets to heighten visibility for a company in search.

YouTube 54

YouTube Video Web SEO 54

Cision

APRIL 18, 2016

Many of the sessions at F8 emphasized design for the mobile web (differentiating from mobile apps) and emphasized optimization for international users (specifically the minuscule load times of the Instant Articles product). What could be more customer service-y than an unsolicited autoresponse? Instant Articles Open to All.

Facebook 0

Facebook Mobile Analytics Advertising 0

Mindful Marketing

JUNE 14, 2019

Eric decided to check the price for the same Amazon item, using a different web browser—one he had never used before to order from Amazon. Walmart, the biggest retailer in the world , has taken a remarkable step away from its long-standing ‘everyday low pricing’ strategy and embraced repricing software for its online sales.

Retail 55

Retail Consumer Software Web 55

Sword and the Script

DECEMBER 20, 2022

Online communities deepen connections and build relationships with customers and prospects that impact product development, customer service, and marketing strategies.”. ~ Grace Platon , Communications Strategist, Communicate Grace, LLC. PR adopts AI as a research and content tool. John Croll , CEO & Co-Founder, Truescope.

Marketing 189

Marketing Content Marketing Data Social Media 189

PR 20/20

MAY 23, 2017

Percolate offers a web and mobile software solution that aims to generate sales and advance productivity. Salesforce blog ( @salesforce ): Expect insight on sales, customer service, marketing, cloud, IT and small business from industry experts. Percolate blog ( @percolate ): Big topics, smart answers.

Resources 53

Resources Marketing SEO Engineering 53

Cision

MAY 21, 2015

Social media marketing podcast covering digital tools, apps, and software. Each episode uncovers actionable strategies for landing page optimization, web design, conversion rate optimization, email marketing, passive income, lead gen, marketing and sales funnels, social media, and advanced digital marketing conversion. 24) Jason Keath.

Social Media 120

Social Media Marketing Pinterest Media 120

MaccaPR

FEBRUARY 10, 2015

Whether marketing software or kitchen appliances, brands tend to display unshakeable confidence in the conceit that no one could possibly know their industry/product better than [insert name of your brand here]. (Source: Papa John''s ). Lesson #4 - Humbly Ask Your Audience For Help.

Social Media 48

Social Media Marketing Media YouTube 48