Shift Communications

JANUARY 4, 2016

Top-tier publications like the New York Times and Washington Post have changed from static infographics to dynamic, interactive infographics powered by complex web applications. Click to view the live infographic and work with the data. Audiences can slice and dice data to find the information they care about most.

Data-Driven PR 60

Data-Driven PR Infographics Data Trends 60

Shift Communications

FEBRUARY 20, 2019

In this post, we’ll explore numerous free tools readily accessible at our fingertips across the world-wide-web. While specific hashtags can be searched or “followed” within the platform, it’s difficult to capture top trending hashtags without buying into certain third-party tracking software. Wikipedia Top 25 Report. Google Trends.

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Trends Industry Wikipedia How To 142

Shift Communications

SEPTEMBER 12, 2017

As such, if our data is corrupted, filled with junk, or flat-out wrong, our predictions will simply magnify these errors. To prepare for predictive analytics, we must clean our data as best as possible. Compatible Data. Most predictive analytics software and systems are based on open-source libraries and technologies.

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Analytics Software Data System 92

Shift Communications

FEBRUARY 4, 2015

They are most concerned with data that falls into their marketing domain (email, web traffic, social, earned media measurement) and feeding sales as much as possible. Data is Just for Consumers and Science Projects, right? Data, both its growth and value to marketers and their audiences, is growing across all spectrums.

B2B 60

B2B Data Data-Driven PR Enterprise 60

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.

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Data Data-Driven PR System Analytics 157

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Here are some compelling reasons why tech PRs should embrace the trend. 5 reasons to embrace data-driven PR. Data-driven pitches win points with journalists.

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Storytelling Data Data-Driven PR Infographics 189

Shift Communications

SEPTEMBER 20, 2017

If search volume then leads to website traffic, you can measure the value of that website traffic using goals and goal values in Google Analytics (or the web analytics software of your choice), and ultimately reverse engineer the value of the impressions and the awareness or perception they created. Measure Perception Through a Survey.

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Analytics Measurement Software Survey 132