Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 176

Reddit Software B2B Technology 176

Onclusive

AUGUST 24, 2020

While many media monitoring companies have given up on data collection and outsource that critical function to other companies, Patrick masterminded the challenging task of building arguably the largest, global earned media web crawler and database in the industry.

Analytics 347

Analytics Engineering System Software 347

PR in High Definition

MARCH 12, 2019

The following year I get a Gmail account – it’s invite-only, but a guy on my PR postgrad has access.That wasn’t my first experience of the internet , which involves murky IRC chatrooms, but it marks a point when I started to realise the potential of the web. In 2004, the web was barely relevant to my life.

Web 54

Web Energy Software Instagram 54

Sword and the Script

JANUARY 31, 2023

The company sells services and was using proprietary technology to assist in the delivery of those services. The publication cites Cision Chief Product & Technology Officer Jay Webster as saying: “Factmata’s unique expertise is helping brands and organizations identify risky narratives earlier and more reliably than a human can.

Software 78

Software Case Study Technology Tools 78

Cision

NOVEMBER 30, 2016

In the process, I became a software product nerd. Over time, I took on leadership roles with larger companies that combined my knowledge of storytelling with software product geekery — most recently as the global head of product marketing for Oracle’s Marketing Cloud business.

Software 0

Software Media Leadership Journalism 0

Sword and the Script

JANUARY 28, 2020

Recently, I had a chance to view a web demonstration of the product and ask some questions. Users access these functions by logging into the product through a web browser. A search of several review sites – G2, Capterra, TrustRadius and Software Advice – did not produce any reviews at the time of this writing.

Software 115

Software Tools Publicity System 115

Onclusive

OCTOBER 26, 2016

Last week in New York, we held the third annual PRTech Awards honoring individuals who work to bring together PR, marketing, technology, and media selected from 100+ nominations.

Radio 150

Radio Print Software Web 150

ImPRessions - Crenshaw Communications

APRIL 29, 2022

It sounds obvious, but not enough people browse reporters’ recent pieces, especially for the broadest beats, or, conversely, the specialized ones, like technology or, say, the Apple or Amazon beat. However, Cision and media softwares should not be the first step in building a media list. Verify information before you press send.

Agency 170

Agency Media Software Pitching 170

Shift Communications

MARCH 28, 2016

At the recent MarTech San Francisco conference, Scott Brinker revealed the marketing technology stacks of 41 different companies. Where does public relations fit into the marketing technology landscape? Everywhere and nowhere, because public relations is not a technology. Public relations isn’t a technology.

Technology 60

Technology Publicity Marketing Software 60

Stephen Waddington

JUNE 29, 2021

These include employees, subcontractors (up to 65%), software and consumable items. Projects must advance science or technology, overcome uncertainty, and overcome an issue in a professional field. It is becoming a lot harder to claim R&D on software. Companies can claim relief across a range of costs.

Agency 171

Agency Enterprise Software Financial 171

Flack's Revenge

DECEMBER 12, 2022

s blog reported an aggregate $120B funding for related technology and infrastructure in the first five months of 2022, more than double the $57B invested in all of 2021. A Look at Technology Evolution. somewhere between the Technology Trigger and Peak of Inflated Expectations, as I noted in my post: Trend Surfing for Fun and Profit ).

Real Estate 156

Real Estate Case Study Technology Education 156

Onclusive

MARCH 19, 2019

We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts. Our analytics software uncovers data about PR’s direct connection to business metrics, revealing which articles, authors, influencers, and messages drive engagement and deliver actual revenue. Skills/Attributes.

Software 150

Software Measurement Analytics Data 150

Onclusive

MARCH 19, 2019

We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts. Our analytics software uncovers data about PR’s direct connection to business metrics, revealing which articles, authors, influencers, and messages drive engagement and deliver actual revenue. Skills/Attributes.

Software 150

Software Measurement Analytics Data 150

PRSay

OCTOBER 30, 2020

To mark National Disability Employment Awareness Month in October, Carver talked to PRsay about her work-from-home challenges during COVID-19 and how technology has evolved for blind and visually impaired people. How has the technology you use for work evolved? I don’t have to buy another software package. several times a week.

Software 182

Software Nonprofit Technology Education 182

Presspage

MAY 31, 2023

In this blog post, we delve into: the concept of brand narrative control: the reasons behind the struggle; and how software solutions enable communication teams to overcome these challenges Only then Communication teams unlock the full potential of their storytelling! But fear not, a solution is near by!

Brand 78

Brand Branding Storytelling Software 78

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

PR professionals must craft appealing content that conveys relevant messages that resonate with specific audiences, from buyers of business software to new parents. For example, web analytics tools like Google Analytics and Twitter Analytics are common in PR and user-friendly. Adaptability and flexibility It’s all about change.

Analytics 170

Analytics Tools Social Media Trends 170

Sword and the Script

AUGUST 4, 2020

The phrase is intended to account for the additional ways a person or company could earn visibility on the web, including traditional news – but more importantly beyond it. Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging.

Media Relations 149

Media Relations Media Print Software 149

Onclusive

MAY 24, 2017

Recently, Fletcher gave a presentation about what data science looks like at AirPR so our team could get a greater window into how his expertise makes our PR analytics software possible. That said, we rely on technology to identify, categorize, and analyze entities found in a given document (or piece of content). Why share it with you?

Measurement 150

Measurement Analytics Data Product Launch 150

Presspage

DECEMBER 26, 2017

I looked to the online communities again and found Web Tech University, where I took free web design and PaintShop Pro classes. Soon I built my own home-spun web design business called Heart -n- Hearth, and did quite well until I let it go and returned to the business world when my children started school.

Community 115

Community Software Education Web 115

ImPRessions - Crenshaw Communications

APRIL 6, 2018

Another dilemma for the platforms is that both human intervention and technology algorithms have disadvantages, so in a way, they ‘re in a trial-and-error phase. Newsguard Technologies will in effect create a ratings system, or as they put it, a “nutrition label” for news sources. The tech giants.

Government 149

Government YouTube Wikipedia Google 149

Bianchi Biz Blog

JUNE 5, 2023

I am the Midwest Bureau Chief freightwaves.com , a software as a service (SaaS) business with a robust media operation that includes web and about 20 hours a week of live streamed TV. About 70% of my reporting focuses on trucking technology, specifically startups, electrification and autonomy.

Meeting 75

Meeting Automotive Media Transportation 75

Shift Communications

SEPTEMBER 12, 2017

Most predictive analytics software and systems are based on open-source libraries and technologies. Other file formats we’ll run into frequently in predictive analytics include: SAS format, a file format from SAS Institute’s proprietary software. SPSS format, a file format from IBM’s proprietary statistics software.

Analytics 92

Analytics Software Data System 92

Critical Mention

JUNE 29, 2018

Matt began his career at Critical Mention in 2006 as a Software Developer before becoming Content Engine Team Lead in 2014. He played a crucial role in the platform’s transition to Amazon Web Services in early 2017. Matt: The brainpower and energy needs to flow through the engineering department to produce software.

Engineering 97

Engineering Interviews Media Software 97

Flack's Revenge

JANUARY 19, 2017

“Business software” does not summon images of elegance or beauty. Vast sums are spent on software each year, and many licenses sit on a shelf, often due to poor UX. Plus, the rise of Apple and consumerization of IT have led to a growing appreciation for great design, in both hardware and software. Web Designer News.

Enterprise 120

Enterprise Resources Software Privacy 120

Sword and the Script

MARCH 2, 2021

The first reason is to acquire a new piece of technology. And it’s top of mind this month because the largest PR technology vendor is back to doing acquisitions. It leads this edition of the PR Tech Sum – a monthly roundup of all the news from the PR technology market. The second reason is to acquire customers. Did you know?

Company 150

Company Tools Technology Software 150

Onclusive

JANUARY 10, 2018

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. What are your predictions for PR & content marketing measurement in 2018?

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Flack's Revenge

JANUARY 19, 2017

“Business software” does not summon images of elegance or beauty. Vast sums are spent on software each year, and many licenses sits on a shelf, often due to poor UX. Plus, the rise of Apple and consumerization of IT have led to a growing appreciation for great design, in both hardware and software. Web Designer News.

Enterprise 120

Enterprise Resources Software Privacy 120

Sword and the Script

OCTOBER 1, 2020

While there’s always been a demand for marketers with marketing technology skills, the Coronavirus seems to have redoubled the emphasis. The study, citing data from the MIT Technology Review , also suggests knowledge of artificial intelligence (AI) could be a competitive advantage for marketing job candidates.

Survey 100

Survey Trends Marketing Creativity 100

Cision

DECEMBER 21, 2017

Thanks to technology, measuring PR in the digital era is completely different than it was a few years ago. A good example of this is Lumension, a security software company who needed to grow their customer base. Measuring the ROI of a PR campaign goes much deeper than just subtracting money spent from revenue earned.

Measurement 272

Measurement Strategy Software Analytics 272

Mindful Marketing

JULY 30, 2022

Jason Kichline is founder and chief technology officer of OnSong , namesake of one of the world’s most widely used music performance apps. Continuity: “Although OnSong has been successful for more than 10 years, many software firms don’t last as long—they go out of business, or they’re acquired.

Software 84

Software Consumer Analysis Examples 84

Wadds Inc.

JANUARY 11, 2023

ChatGPT and Playground are among the first artificial intelligence (AI) applications using a text-based web interface that uses the GPT-3 language model. Text at the click of a button There’s a great deal of excitement about the technology as it seemingly is able to mimic human creativity and generate and edit content incredibly quickly.

Publicity 98

Publicity Wikipedia Marketing Training 98

Shift Communications

AUGUST 28, 2017

What’s changed is our ability to predict with extremely large, complex datasets – and how accessible such prediction technology is. With advances in software and computing power, we now make predictions with many more data series, increasing the accuracy and richness of our powers of prediction. Stay tuned! Christopher S.

Analytics 96

Analytics Software Technology Data 96

Burrelles Fresh Ideas

JANUARY 9, 2024

We understand the importance of intuitive, easy-to-use solutions leveraging advanced technologies like AI and image recognition to help you build winning communications programs. If one thing is certain, technology and the media will continue to change. To that end, the entire platform underwent a style makeover last summer.

Pitching 96

Pitching Print Measurement Report 96

PR in High Definition

JUNE 11, 2020

A company called Automated Insights has developed a piece of software called WordSmith that generates news stories on topics such as finance and sports, which are published on the likes of Yahoo!, The other question is whether the PR industry needs to be worried about software like WordSmith. Associated Press and other outlets.

Journalism 90

Journalism Software Sports Analysis 90

Sword and the Script

APRIL 6, 2021

I took a quick look back to review what was going on then, and thought the subhead accurately summarizes that snapshot in time: Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too. Its software is sold as a subscription-based service. Meltwater acquires Linkfluence.

Media 106

Media SEO Analytics Analysis 106

Waxing UnLyrical

JANUARY 29, 2019

The technology has become the backbone of online interactions with prospects and customers, and it has the potential to be resource saving as a result. As the design of a web page requires creative talent, some human input is essential, regardless of the effectiveness of the technology being employed. Feature #7: Landing pages.

Marketing 67

Marketing Web Software Technology 67

Cision

JULY 27, 2017

While your marketing team should be running searches with brand monitoring software and responding to mentions of your company (both negative and positive), they can also use this data to get a reading on overall sentiment of your brand. At Cision, many of our team members have worked at other technology corporations.

Brand 231

Brand Branding Employee Data 231