ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Since before Mark Cuban famously warned tech startups against bringing on a PR agency , there’s been an ongoing debate about public relations for early-stage businesses, and lots of advice for how to build the kind of earned media visibility that rivals well known brands like Uber or Casper. The answer is no.

B2B 232

B2B Agency Energy Media Relations 232

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. How does PR’s use of gAI compare to marketing?

Survey 146

Survey Software B2B Pitching 146

Bianchi Biz Blog

APRIL 25, 2024

Written By: Emma-Jane Dinan, General Manager, MOVE GLOBAL EVENTS As an automotive or mobility tech supplier, you must have MOVE on your agenda. Designed for networking, the various social activities will give you ample opportunity to connect with your clients. 5 REASONS TO ATTEND MOVE: 1.

Mobile 88

Mobile Transportation Automotive Policies 88

Barokas

JULY 6, 2020

This rule of thumb manifests itself perhaps most visibly in the time we provide helping seed and early stage startups understand the why, the when and the how to engage with a PR partner. That said, our sweet spot is high growth tech startups. Can you describe a typical engagement with a PR agency?

Consumer 131

Consumer Product Launch Agency Sports 131

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. In fact, it is.

Survey 60

Survey How To Storytelling Corporate 60

Landis PR

APRIL 29, 2024

It also provides information on key economic indicators, government initiatives, and advice for foreign companies looking to navigate Finland’s media environment. Energy and sustainable tech are other fast growing sectors. According to the people of Finland, communications is the world’s most powerful tool for change.

Radio 64

Radio Pinterest Television Government 64

Stern + Associates

JULY 21, 2023

Imagine a scenario where a tech startup launches an innovative gadget that promises to revolutionize daily life. Through strategic digital public relations (PR) efforts, this startup firm crafts engaging social media campaigns, partners with influential bloggers, and promptly addresses customer feedback across various online platforms.

Digital PR 62

Digital PR SEO Engineering Social Media 62

Sword and the Script

MARCH 2, 2021

Cision announces plans to acquire Brandwatch; BuzzSumo introduces journalist profiles; Forbes contributor compares PR tech tools; PR tech vendor posts supporting Black History Month. And it’s top of mind this month because the largest PR technology vendor is back to doing acquisitions. Did you know?

Company 150

Company Tools Technology Software 150

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

For ad tech in particular, it’s a juggernaut, contributing 42% of the increase in global ad spending growth in 2019. PR in APAC offers big opportunity (and hurdles). The APAC tech boom has created immense opportunities for PR programs in the region, as well as many challenges. Understand market tech trends.

Mobile 156

Mobile Local Technology Trends 156

The Proactive Report

DECEMBER 2, 2022

Tech startups were drawn to the simple and generic look of the style, and it became so synonymous with the industry that you could put a safe bet on any new company in that field to incorporate the design style in their branding. As the saying goes, “a picture is worth a thousand words.”. Original Imagery. Design and video.

Trends 147

Trends Instagram Creativity Small Business 147

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market. Did you know?

Technology 169

Technology Publicity Software Pitching 169

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Regardless of the industry, a challenger brand can have a natural PR advantage. Media like underdogs, whether they’re Casper challenging the mattress industry, TikTok going after Facebook or the Dollar Shave Club taking on Gillette. Here are some tips based on tech PR experience. If you can’t beat ‘em, buy ‘em.

Brand 136

Brand Branding How To Storytelling 136

Sword and the Script

AUGUST 30, 2022

New York, California, Texas and Florida don’t seem to agree on anything these days except they are more likely to use the term “PR Tech” as opposed to “CommTech”. Recently I’ve noticed an article discussing “CommsTech” as opposed to PR tech. a reputation platform,” according to reporting by Ray Shultz for Media Post. “The

Publicity 85

Publicity Survey Enterprise Pitching 85

Sword and the Script

OCTOBER 15, 2020

Legal technology (legal tech) is a vertical market in which I specialize from a marketing and PR perspective. Litigation tools aside, legal tech typically addresses the business of law, rather than the practice of law. The space is also attracting a lot of investment. market alone. And the six tips?

Content Marketing 96

Content Marketing Marketing Print Software 96

ImPRessions - Crenshaw Communications

JANUARY 12, 2016

If you’ve ever worked with a top technology PR agency , you know the business of developing public relations programs for hot tech companies or startups can be challenging. That’s why it’s important that all members of your PR team are working in sync and that the time is being well deployed.

Agency 149

Agency Tools Technology Media Training 149

Sword and the Script

JANUARY 31, 2023

My last PR tech sum went up in early November – and there’s a lot that happened between then and now. I’ve teased the deals in the headline, but there are a lot of AI happenings in PR too. Truescope is an Australian-based startup focused on media monitoring. According to the boilerplate, “MW Investment B.V.

Software 78

Software Case Study Technology Tools 78

ImPRessions - Crenshaw Communications

APRIL 2, 2019

PR is one of the best ways to build visibility for a corporate brand while getting the word out about a given product or service. And a fundamental part of any effective PR campaign is a healthy focus on executive visibility. Here are some key tactics for PR pros to build executive visibility and thought leadership.

Conference 160

Conference Leadership LinkedIn Social Media 160

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

The lifeblood of any startup is new customers. Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers. Where does public relations , with its roots in media relations and events, fit into the customer acquisition picture?

B2C 120

B2C Product Launch SEO Storytelling 120

Sword and the Script

SEPTEMBER 1, 2020

Though I do my best to keep tabs on news from PR technology providers for these roundups, I occasionally I miss one. Though I do my best to keep tabs on news from PR technology providers for these roundups, I occasionally I miss one. Here’s your monthly PR Tech Sum. >>> Or thereabouts.

Internal 147

Internal International Tools Software 147

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

The tech space is a crowded category with more startups entering every day, so in order to compete, companies must differentiate their product or service. There are some PR tactics that can help. 6 PR tactics to differentiate your brand. Have a distinct voice. Is it humorous? Down-to-earth? Aspirational or emotional?

Brand 196

Brand Branding Reddit B2B 196

PRSay

NOVEMBER 20, 2019

There’s a common strategy that stands out among the great media relations pros I’ve observed. She’s Michaela Kron, senior PR manager at Duolingo. She joined my Inner Circle program in 2015 to accelerate her PR growth. On top of everything else today’s overworked PR pros are taxed with? They all do this one thing.

Media 125

Media Pitching Media Relations Resources 125

ImPRessions - Crenshaw Communications

MARCH 27, 2018

What we in PR like about such conferences are the opportunities to secure industry speaking gigs for executive clients. So-called speaking ops are a great way to build exposure and often come with built-in media coverage. All it takes is a strategy and advance planning. Time to recalculate your conference strategy.

Trade Shows 149

Trade Shows Conference LinkedIn Retail 149

PR Fuel

OCTOBER 8, 2022

While most companies can benefit from PR distribution , some types of companies benefit more than others. Here are the top industries that benefit from hiring a PR company. You can also use a PR company’s services as a means of obtaining content for your website. Curious as to which companies these are? Healthcare.

Industry 105

Industry Company Real Estate Tourism 105

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

Does a startup business always need to hire a PR agency ? Mark Cuban famously advised young companies not to bring on an external PR firm, reasoning that an entrepreneur is the best person to handle media contact. I’m a Cuban fan, but like many PR agency owners, I disagree on this score.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

Sword and the Script

JANUARY 24, 2023

Understanding the unique characteristics of owned, shared, earned and paid media helps marketing and communications professionals consider how to weave these together to best execute an overall strategy A couple years ago, a startup founder and CEO approached me about PR and marketing consulting services.

Media 103

Media Advertising Advertising Print 103

Shift Communications

NOVEMBER 10, 2016

From a PR perspective, rising above this noise with a small team takes an integrated communications strategy with lots of advanced planning, prioritization and a data-driven approach. Are all social channels – LinkedIn company pages and executive profiles, Twitter handles, etc. no website, no social channels, etc.),

Healthcare 144

Healthcare How To Analytics Mobile 144

Sword and the Script

JUNE 3, 2020

Survey Identifies Most Recommended PR Tech Vendors, Meltwater Adds Signals, TVEyes Spots Logos in Broadcasts, Cision Shows Pageviews of Coverage, Burrelles Names First Women President For years, I have published a new post every Tuesday like clockwork. Here’s this month’s PR tech sum. But I did watch, listen and read.

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

PR 20/20

JANUARY 16, 2023

Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. For Social Media, we like…. Buffer Social ( @buffer ): Digs into all things social but also discusses blogging and productivity. Social Media Examiner ( @SMExaminer ): Tactical insights to perfect social media performance.

Blogging 52

Blogging Marketing Pinterest SEO 52

Critical Mention

NOVEMBER 9, 2018

This year marked further evolution in PR and marketing, as data-driven insights became even more imperative for creating brand awareness and understanding audiences on social media. With the New Year rapidly approaching, it’s time to start preparing for what lies ahead in the social media realm. Social listening.

Trends 106

Trends Social Media YouTube Storytelling 106

Stephen Waddington

AUGUST 14, 2018

Entrepreneur Joanna Drabent tells the story of Prowly, an integrated campaign management and workflow tool for PR teams. By Joanna Drabent Prowly’s beginnings are typical of a tech startup. The PR industry can be resistant to innovation. We offered a free taxi service to PR practitioners in Warsaw.

Tools 112

Tools Education Film Local 112

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. In my own defense, it’s the only one I’ve missed since I started writing the PR Tech Sum roundups 25 months ago. As the saying goes, one-half of strategy is deciding what not to do. Can your agency bring big ideas and execute?

Pitching 89

Pitching Report Software Survey 89

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. 1) Earned media is sales enablement. Traffic from earned media was 56% more likely to complete a goal (i.e.

Study 139

Study Media Relations Media Measurement 139

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. There’s another factor at play here too – and that’s the track record of M&A in PR software. And here we go the PR Tech Sum for the month of June 2022….

Software 85

Software Internal International Pitching 85

OnePitch

MAY 12, 2022

On this month’s profile, we are talking with Eric Chemi , a senior vice president for Broadcast Strategy at Bospar. He then transitioned to media roles at Bloomberg and then CNBC, where he was an on-air reporter. Call them tips, or a way of life in the world of media! Read below for the entire interview with Eric Chemi: 1.)

Strategy 52

Strategy Interviews Pitching Energy 52

Sword and the Script

FEBRUARY 19, 2019

Anyone that’s ever looked for a job at a PR firm, has run into those words. She moved to Atlanta after graduating from college year and applied to “every entry-level PR job out there” with success. That’s when her career plans shifted a bit, from PR to marketing. That internship was the start to a great career thus far.”.

Company 66

Company Nonprofit Marketing Software 66

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. >>> Looking for a B2B tech PR with expertise and execution? media@team.com ).

Company 99

Company Survey Pitching Report 99

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. Media and journalism. Tech industry. March 1 - 3, 2020 | San Diego, CA.

Conference 97

Conference Marketing Case Study Content Marketing 97