Deirdre Breakenridge

MAY 1, 2019

What’s the job outlook feel like right now for PR and communications graduates and pros? As professors at @CMNDePaulU @DePaulU, what are you telling your @DePaulPRAD majors and alums about how to stand out and land the best jobs and opportunities? What say you two? PRStudChat. PRStudChat. PRStudChat. PRStudChat.

Publicity 202

Publicity Community Blogging Twitter 202

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Like ad tech, cybersecurity is a crowded and highly segmented market full of vendors, services and enough acronyms to make your head spin. The answers to these questions will dictate strategy and help PR specialists discern what storylines can achieve the visibility they need. But, pick your battles.

Enterprise 261

Enterprise Privacy Government Software 261

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. Content calendars are a visual way of seeing what’s in store for the future, making them effective for planning.

How To 259

How To Social Media Product Launch Construction 259

Deirdre Breakenridge

OCTOBER 30, 2017

PR Expanded Student Series : A guest post by Shawn Bond, a Student at American University. Jeff Bezos said that your brand is what people say about you when you’re not in the room. Because the digital space gives people a new way to take a look into who you are, here are 7 steps to use so digital to work for you.

Brand 229

Brand Branding Pinterest Instagram 229

Cision

JUNE 22, 2016

If no one believes in your brand, how can you convince anyone to invest in you? Tom Lindell, managing director of Exponent PR, says harnessing your brand advocates’ opinions is key to influencing sales and building a successful brand strategy. What drew you to the PR industry? What do you have planned for them?

Newspapers 195

Newspapers Brand Branding Media Relations 195

Deirdre Breakenridge

OCTOBER 20, 2015

A Guest Post By Ai Zhang, Professor, Stockton University. “To I have been teaching communication/public relations courses for a decade, if you include the earlier years when I was a Teaching Assistant at Syracuse University and the University of Maryland. What else should I be doing to help students excel?

Education 150

Education Training Course Social Media 150

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

If you’ve been charged with developing the PR approach and plan for your company, get ready; you’re taking the first step toward a substantive achievement. Define your objectives. Consider and prioritize your goals. If so, what are the sales goals, and where can PR make an impact? Write a rock-solid PR plan.

Writing 136

Writing How To Pitching Privacy 136

Communications Conversations

MARCH 4, 2021

I can’t take credit for the idea behind this post. I’ve been hearing the same thing from so many friends and colleagues over the last 6-9 months. Not given what we’ve been through the last year: COVID, working at home, racial injustice, the election, etc. People were stressed, understandably so.

Community 103

Community LinkedIn Crisis Corporate 103

Barokas

DECEMBER 19, 2019

The ways we engage with the media, the journalists we develop relationships with, the focus of our messaging, the strategy behind our content and our overall communications goals are all deeply impacted by the changes in the media landscape. What trends are on your radar for the coming year? Let us know in the comments!

Marketing 78

Marketing Employee Trends Study 78

Burrelles Fresh Ideas

JULY 17, 2023

Communications, public relations, and marketing messaging can be both proactive and reactive, which may be why they seem so pervasive. What is information overload? In addition, Zippia reports that the average American is exposed to 4,000-10,000 ads per day for each person – nearly double what the average person saw in 2007.

Pitching 53

Pitching Media Media Relations Writing 53

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Most communicators say the volume of work has grown, but so too has the variety of work. We wanted to understand the context – so we asked respondents “ why ?” Proven business value.

Communications 120

Communications Crisis Internal International 120

Cision

OCTOBER 16, 2017

The podcast will be published each month and feature topics about issues in earned media communications today along with knowledgeable experts. I’m Steve Barrett, editorial director of PRWeek and I’ll be your host for the initial installment of this new and exciting podcast.

Media 202

Media Storytelling Technology Data 202

Maxim Behar

AUGUST 4, 2022

He expressed his opinion about the former government's approach to communication strategy, as well as shared his views on the behavior of Bulgarian MPs. Host: Why does such a photo activate so much public debate? We've talked a lot about this topic here in this studio, it's a really great communication revolution.

Ethics 52

Ethics Newspapers Government Television 52

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As we get ready for the new year, we’ve interviewed some tech PR specialists to get their take on what’s around the corner. In 2017 CX will evolve further, as B2B tech players adopt consumer market strategies to offer a more personalized experience for customers that is rooted in a deep understanding of individual needs.

B2B 120

B2B Customer Service Software Technology 120

PR Job Coach

MAY 28, 2014

From time to time the PR Job Coach invites guest posts from colleagues on related career management topics. This guest post come from Tori R. So how do you best work with others and put your best foot forward ? Watch how you communicate : How you say something is just as important as what you say.

How To 215

How To Groups Engineering Conference 215

Shift Communications

SEPTEMBER 23, 2014

One of the key questions you need to ask is whether you know what goes into any influence score, what the ingredients are. If you don’t know what goes into an algorithm, you can’t know what results it’s delivering for you. What assumptions went into the influence score of your choice?

Measurement 124

Measurement Analytics Social Media Data 124

Cision

JUNE 13, 2016

So how can you ensure your grassroots communication is making an impact? At their webinar, “ Are Your Grassroots Efforts Generating Enough Buzz? ” Here, Mark gives us a sneak peek at what you’ll learn at the webinar and answers a few of our questions: Q: There’s been a lot of talk about influencers lately.

Communications 120

Communications Social Media Meeting Public Affairs 120

Landis PR

DECEMBER 6, 2021

Even as the communications sector has expanded to include social media channels, blogs, virtual events and more, media relations has remained – and will remain – a cornerstone of any smart MarComm strategy. Building trust with journalists is key to your success in media relations. Make sure that’s what you’re offering.

Media Relations 52

Media Relations Media Sports Report 52

Barokas

MAY 14, 2018

Questions ranged from, “How do you sustain a business model in which users don’t pay for your service?” However, it became clear that the main concern was this: What do you know about me, and how are you using it? And what if those bad guys are using your information to create and distribute fake news? But should it be?

Facebook 79

Facebook Twitter Social Media Instagram 79

Solo PR Pro

NOVEMBER 24, 2020

Stephanie Driscoll, Principal, Blue Fog Communications. I am a planner at heart, so planning for 2021 has many facets for me — planning for my business, planning for my clients and then personal planning and goal setting. With the current environment being so uncertain, planning for the full year is tough.

Automotive 85

Automotive Nonprofit Training Corporate 85

Shift Communications

NOVEMBER 2, 2017

Let’s see what the behemoth had to say. After passing 2 billion monthly active users last quarter, Facebook notched another 72 million or so new monthly active users for 3.29% growth. As we’ve stated in the past, a Facebook strategy is a mobile strategy and vice-versa. What Do These Results Mean? User Growth.

Facebook 87

Facebook Social Media Mobile Media 87

Konnect Agency

MARCH 15, 2021

You have carefully crafted a media list, identified top media targets, dotted your I’s, and crossed your T’s. There are many components to the perfect outreach strategy , and understanding them all can help you secure A-list placements that will ‘wow’ your clients and your team.

Media 52

Media Pitching Agency Media Relations 52

ImPRessions - Crenshaw Communications

APRIL 21, 2016

Working in B2B public relations probably isn’t what idealistic young people dream about, but that doesn’t mean misconceptions about it are true. B2B PR has endured as a successful part of many a company’s growth strategy, and it can be an exciting field for PR professionals. B2B doesn’t have to be dull!

B2B 120

B2B B2C Product Launch Creativity 120

NewsWhip

JUNE 2, 2021

Predictive media intelligence can transform communications work – bringing Google Maps-level confidence to navigating that media storm. What is Predictive Media Monitoring? The process starts by detecting news stories and social media posts as soon as they appear. Predictive Planning.

Media 88

Media Data Reddit Crisis 88

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 190

Writing Communications Marketing B2B 190

Communications Conversations

JANUARY 13, 2017

But, what I do remember is being impressed. So basically, I’m building on the work I’ve been leading in social media for the company over the last four years, but now shifting my focus to solely be digital, including taking on the role of editor of Blue Cross’ new corporate blog ( www.blog.bluecrossmn.com ).

Insurance 60

Insurance Insurance Social Media Corporate 60

Ethical Voices

AUGUST 1, 2022

Joining me in this week’s episode is Ken Kerrigan , a Vice President at Infinite Global , an international communications firm specializing in public relations, branding, and content. Why don’t you tell us more about yourself and your career? What happened?” What should I do?” We had a conflict.”

Ethics 71

Ethics Agency Journalism Corporate 71

Shift Communications

MAY 5, 2016

I have a number of answers to this question, but for the purpose of this blog post, I’ll stick with just one. In politics, the tactic, the strategy and the goal is PR. Identifying your top reporters and knowing where they’re the most active is a key component of this. What We Can Takeaway from DC. Katy Green.

B2B 60

B2B Creativity Report Twitter 60

Waxing UnLyrical

NOVEMBER 7, 2016

Happy Day Before the Election! So I was thrilled when she had one of her team members sign up for The Social PR Virtuoso™, and then joined the gang herself. Introduce yourself – who are you and what do you do? What’s your secret Social PR Superhero power? I am a strong believer in knowing your audience.

Measurement 65

Measurement Course LinkedIn Banking 65

PR in High Definition

MARCH 25, 2019

So how do rumours spread, how do we establish their veracity, and how do we tackle them? How rumours spread has been analysed scientifically by institutions including Indiana University , which looked at 14 million messages on Twitter in 2016 during the US presidential election. What a pile of (add expletives!).”.

Study 48

Study Crisis System Reputation 48

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack.

Agency 84

Agency Enterprise Technology Analytics 84

wiredPRworks

JANUARY 16, 2018

Although I'd been speaking professionally for many years, I wondered what it took to get booked to speak on bigger stages. So, I signed up for NSA Illinois' Speaker Academy. Craft marketing strategies. Each session covers essential information, ranging from improving platform skills to marketing and running your business.

Airlines 40

Airlines System Local Training 40

Beyond PR

NOVEMBER 18, 2016

The holiday season offers an excellent opportunity for brands to showcase their creativity by publishing content focused around the occasion and aligned with your holiday promotions. Of course, with so much great content being distributed this time of year, it can be challenging to pick out just one piece to feature in Content We Love.

Social Media 40

Social Media Media Resources Creativity 40

Waxing UnLyrical

NOVEMBER 4, 2015

Yet most communicators – myself included – are still woven to the word as the ultimate form of communication. In the beginning, there was the word…in the end, maybe not so much. That means integrating visuals into our communications not as an add-on, but at the concept stage. And in many ways it still is.

Mobile 40

Mobile Film Media Training Video 40

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. “I To that end, this year’s roundup is uh-mazing.

Marketing 187

Marketing Content Marketing Data Social Media 187

Stephen Waddington

JUNE 21, 2018

And yet it’s hard not to be disappointed by how the story of news and information on the internet has played out so far. Another report, this time quizzing PR practitioners, suggests that half of communication professionals believe that misleading news in mass or social media influences public discourse in their country.

Social Media 73

Social Media Print Study Advertising 73

Communications Conversations

MAY 3, 2016

A few reasons: 1) I believe in giving back and helping students along–just like so many helped me out as I began my career, 2) It’s an extension of my work on the Winona State Alumni Board, and 3) These kids are incredible! Bobby is poised for a career in corporate communications. Melissa Thibodo @MelissaThibodo.

Sports 0

Sports Leadership Internal International 0