NewsWhip

SEPTEMBER 12, 2023

G2 is the largest and most trusted software marketplace, and assists 80 million people annually in making informed software choices through genuine peer reviews. And once again, G2 has reaffirmed our position as leaders in both media and social media monitoring. But there’s more to celebrate. ” – Mike F.,

Enterprise 78

Enterprise Small Business Software Crisis 78

Sword and the Script

JANUARY 16, 2024

Yet now and then a software product comes along and makes an impression. Effectively I treat these like an analyst briefing of sorts and write up an assessment based on the session. This mirrors the traditional approach that most vendors offer. I find that to be a wholesome notion. click any image for higher resolution) 1.

Software 138

Software Pitching System Analytics 138

Cision

NOVEMBER 28, 2017

First off, what constitutes a small business? According to this handy chart (page 32), the Small Business Administration considers those in the PR industry to be a small business if they earn an annual revenue of $15M or less. Why Earned Media Value (EMV) And Influencers Over Paid Media? It’s highly trackable.

Small Business 245

Small Business Media SMB Pitching 245

Presspage

FEBRUARY 28, 2024

While few try to make mistakes deliberately, every company needs to anticipate a crisis. The good news is that with a few simple precautions, you can breeze through any crisis while keeping your relationship with investors and customers intact. We know what you’re thinking – how? That’s the bad news. With the right PR solution.

Crisis 113

Crisis Reputation Software Crisis Communications 113

Cision

SEPTEMBER 26, 2017

While it’s indisputable that content marketing is making waves in the business world, many marketers still complain about challenges they face on a daily basis. According to Andrew Davis , this is how most content marketing campaigns fail. Keeping Content Powerful And Unique. Take on a familiar subject from a different angle.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Communications Conversations

OCTOBER 28, 2021

Over the last 18+ months since the pandemic began, social media teams have had a tough time. I realize social media managers and specialists aren’t the only ones who have had a rough road. It’s almost like social media folks have been in crisis mode for 2 straight years. Social media teams are always on.

Social Media 113

Social Media Industry Media Crisis 113

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

6 PR tactics to differentiate your brand. A consistent but idiosyncratic tone through branded content like blog posts, social updates, and a company’s own website and sales materials can convey an impression of its personality. There are some PR tactics that can help. Have a distinct voice. Is it humorous? Down-to-earth?

Brand 196

Brand Branding Reddit B2B 196

Cision

DECEMBER 4, 2017

Social media offers unique marketing and PR opportunities. As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason. Thus, it has the potential to bring your marketing and branding strategy to its knees in just a few hours.

Crisis 271

Crisis Brand Branding How To 271

Buzzstream

MAY 2, 2024

Email is the best way to contact reporters, though social media is a close second. We’ll show you how. For some in the social media space, these are influencers. For some in the social media space, these are influencers. Instead, let’s discuss the most effective (and ethical) ways to contact reporters and journalists.

Digital PR 62

Digital PR Report How To Pitching 62

Burrelles Fresh Ideas

NOVEMBER 28, 2023

For them, the holiday season is most definitely not the happiest time of the year. Whether you work in public relations, corporate communications, marketing communications, social media, or community relations, you communicate and make better decisions when you’re mentally and emotionally aware.

Financial 95

Financial Social Media Exercises Communications 95

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be I see a few things.

Marketing 189

Marketing Content Marketing Data Social Media 189

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

Social media is gasoline, ” according to writer Jay Baer, and most in public relations would agree. The trick is how to create content that is “fire” and will fire up audiences about your brand. We look at an eight-point plan that will help any team create, produce and promote meaningful content.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 123

Case Study Study Company B2B 123

Melissa Agnes

SEPTEMBER 4, 2020

Investing in your professional online reputation is an important Crisis Ready strategy—and ReputationDefender has launched a service to help make this process easy for you. Have you put strategic thought into what people find when they google your name? Who is ReputationDefender?

Brand 234

Brand Branding Reputation Crisis 234

Onclusive

JUNE 14, 2017

In a perfect world, public relations and marketing teams would work together more often to achieve common goals. But let’s be honest: we’re all fighting an uphill battle in reducing organizational drag , and not everyone needs to be in your weekly marketing meeting. Here’s how it typically works…. Magazine, and more.

Marketing 170

Marketing Measurement Trends B2B 170

ImPRessions - Crenshaw Communications

MARCH 11, 2020

The rapid rise of public health warnings about COVID-19 and the ripple effects of the pandemic and our coping strategies pose a particular challenge for any organization, especially its communicators. The effect on employee health is still unclear, and the full business impact has only begun. Make a plan. Manage expectations.

Employee 156

Employee Leadership Viral Small Business 156

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. Kathy: I am the SVP, Chief Marketing Officer at UL.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Solo PR Pro

OCTOBER 18, 2022

Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”. A big misconception about public relations is that the only thing PR pros do is media relations. The bottom line?

Media Relations 97

Media Relations Media Social Media Internal 97

Communications Conversations

NOVEMBER 12, 2020

After all, I always say (I shamelessly stole this from somewhere), your reputation is what people say about you behind your back. But, we’re here to talk about Holly–so let’s get to this most recent PR Rock Star conversation. Can you talk about what you liked most about each of those different settings?

Publicity 174

Publicity Leadership Corporate Agency 174

Cision

NOVEMBER 21, 2017

With social media and access to this information being so easy, anybody with a smartphone and an idea can become a viral source of news. With social media and access to this information being so easy, anybody with a smartphone and an idea can become a viral source of news. How to do that? Listen to Increase Customer Spend.

How To 149

How To Social Media B2C Television 149

ImPRessions - Crenshaw Communications

APRIL 5, 2017

Recently, Jennifer Lopez found herself in some public relations hot water when she reportedly neglected social media duties on behalf of a hoverboard company. It’s no longer a given that the most successful influencer campaigns rely on big names with big price tags to promote brands. Then there are middle-influencers.

Trends 149

Trends Fashion Video YouTube 149

ImPRessions - Crenshaw Communications

MAY 15, 2017

We’d like to make the case for agency work for any aspiring PR strategist. We’d like to make the case for agency work for any aspiring PR strategist. And, of course, we think small or midsize agencies represent the most promising career path to start. PR Agencies Offer Breadth of Experience.

Skype 147

Skype Agency Meeting Software 147

PR Fuel

OCTOBER 5, 2020

If you own a small business, you need to tell people what you do and why they should be your customer. The best way to do that is through small business marketing. Marketing your small business doesn’t need to be expensive. For a small investment in your time, you can boost your business.

Small Business 52

Small Business Marketing Local Community 52

Cision

JULY 6, 2015

We will probably make “small talk” that may gradually transition into a more meaningful conversation. Wikipedia says that “ small talk is a bonding ritual and a strategy for managing interpersonal distance …. Wikipedia says that “ small talk is a bonding ritual and a strategy for managing interpersonal distance ….

Social Media 120

Social Media Media Wikipedia Tools 120

Prohibition

NOVEMBER 9, 2022

For the uninitiated, Facebook advertising can be a daunting place, made only worse when your campaigns are not generating good results. No matter the budget you put into your campaign, sometimes it’s clear that an overarching change in strategy is necessary. The problem is, how do we implement that change? 1) A/B TESTING.

Facebook 110

Facebook Advertising Advertising Creativity 110

Business Wire

FEBRUARY 21, 2017

By Raschanda Hall, Director of Global Media Relations, and Serena Ehrlich, Director of Social and Evolving Media, Business Wire Every year, the teams at Business Wire look at changes in the industry that impact news release distribution and usage. Do not just say what the project is, explain the importance to your end audience.

Writing 216

Writing Report How To Google 216

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Cision

JULY 5, 2016

Not every platform or tactic will be right for your brand. Instead, you must determine where you will get the most results and focus on that instead. Kathy Walsh, director of marketing at Fallston Group, recommends thinking about your goals and letting them guide your strategy.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Buzzstream

MAY 2, 2024

You need to be internally linking to pages you care about on your site, which sends an important signal to Google that this page is important and matters, and it should rank. One study found that the optimal number of internal links pointing to a page on your site is seven or more.

Internal 62

Internal International Insurance Insurance 62

Sword and the Script

JUNE 27, 2023

The people making those calls are sales development representatives (SDRs). B2B marketing tends to be quick to critique messages they get from SDRs, but the fact is this team is an important link between sales and marketing. With that in mind, it’s worth examining the relationship your own marketing shop has with the SDR team.

B2B 81

B2B Marketing Survey Groups 81

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. Fast forward to today, those very channels have donned a new hat – they’ve become vibrant marketplaces, offering the joy of online shopping with a social flavor. Being on social media is the online pastime that everyone loves.

Social Media 86

Social Media Media Mobile SEO 86

Maxim Behar

JANUARY 31, 2024

With the evolution of PR, there has been a fundamental shift in how organizations engage with their audiences. PR has empowered entities to not only convey their messages effectively but also to build trust, foster goodwill, and adapt to the dynamic nature of public perception.

Publicity 59

Publicity Crisis Management Leadership Hotels 59

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Offer useful information and insights.

B2B 170

B2B Social Media Media Education 170

Cision

MARCH 7, 2016

Brands, large and small, turn to a dedicated individual or team to take the social reins. But when social is separated from the rest of the organization, it’s not as effective as it could be. So what should your business do to ensure you’re using social media to its full potential? email newsletters).

How To 120

How To Enterprise Social Media Customer Service 120

Communications Conversations

NOVEMBER 20, 2018

My original idea for this post was to feature 4-5 non-profits that executed exceedingly creative social media marketing campaigns during Give to the Max Day. After all, non-profits don’t have huge teams or budgets, so they need to be scrappy. And, organizations making just singular posts on key platforms like Instagram.

Social Media 88

Social Media Creativity Marketing Media 88

MaccaPR

OCTOBER 22, 2018

From mega brands such as Unilever and Amazon, to media companies like BuzzFeed and The New York Times , to small local mom-and-pop shops, marketers spent just shy of $40 billion on Facebook ads in 2017 alone. Target Your Facebook Ads to a Custom Audience. Facebook’s data can find those people for you. Image source].

Facebook 103

Facebook Mobile Advertising Advertising 103

Ethical Voices

JANUARY 22, 2024

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career?

Ethics 77

Ethics How To Training Employee 77