Sword and the Script

JUNE 8, 2019

How many people think of technology when they hear the word innovation ? While technology can certainly change how we do marketing, it’s still reliant on creative inputs. As IT took over web platforms, CRM systems, and even custom web applications, we’ve become more similar in our approaches, and more risk-averse as well.”.

Creativity 78

Creativity Technology Marketing Web 78

Remote PR Jobs

SEPTEMBER 25, 2023

With hundreds of thousands of reporters, contributors, and bloggers in the market at any given moment, and something close to a 30 percent rate of annual turnover, my focus was on vendors that specialized in maintaining reporter contacts rather than ones that relied on web-scraping to obtain their data. Enter TechNews.io

Web 100

Web Report Pitching Google 100

Flack's Revenge

DECEMBER 12, 2022

Cision Report. s blog reported an aggregate $120B funding for related technology and infrastructure in the first five months of 2022, more than double the $57B invested in all of 2021. A Look at Technology Evolution. There is much reporting and vendor jockeying in this sector, nonetheless.

Real Estate 156

Real Estate Case Study Technology Education 156

Stephen Waddington

JUNE 23, 2019

Mary Meeker’s Internet Trends 2019 report is a monster. Meeker has published her annual report on the state of the internet. The report is packed with insights on internet adoption, devices and platforms; the internet ad market; content formats; and observations on disruptive business models and markets.

Report 81

Report YouTube Privacy Web 81

Bianchi Biz Blog

JULY 12, 2021

In case you’ve missed any, here’s a recap of our most recent Meet the Media profiles: Jordyn Grzelewski, Autos & Business Reporter at The Detroit News. Nathan Bomey, Business Reporter at USA TODAY. Philip Nussel, Web Editor at Automotive News. Peter Fretty, Technology Editor at IndustryWeek.

Meeting 114

Meeting Automotive Media Web 114

The Proactive Report

APRIL 7, 2022

While most businesses have made a good start on digital transformation and more than half now report that they are in making good progress, only 11 percent have fully institutionalized the process. According to the report, investment in all digital marketing activities has increased since February 2021. The majority of firms (77.4

Survey 147

Survey LinkedIn Engineering Web 147

ImPRessions - Crenshaw Communications

OCTOBER 14, 2021

New York, NY, October 14, 2021 — Crenshaw Communications , a leading New York-based public relations agency specializing in PR for B2B and SaaS technology brands, today announced key personnel moves in support of its growing ad tech PR unit. Caroline Yodice has been named Director of Ad Tech, reporting to Partner Chris Harihar.

B2B 170

B2B Leadership Technology Web 170

PRSay

MARCH 25, 2022

The Associated Press recently issued explanations and updated style guidelines for several emerging technology terms that will continue to appear more frequently in your communications: cryptocurrency. Web3 refers to a possible future stage of the internet that would be based on cryptocurrency -related blockchain technology.

Banking 180

Banking Technology Guidelines Sports 180

Critical Mention

MARCH 23, 2021

Critical Mention clients can now view Google Analytics metrics directly in Critical Mention reports. The reports integration is the latest in a string of recent major releases including an industry-leading Media Contact Database and Podcast Monitoring. . Enhancements to the platform’s design and earned media reports. “As

Analytics 154

Analytics Google Radio Web 154

Remote PR Jobs

SEPTEMBER 25, 2023

Skilled practitioners can seize the moment, with help from technology for metrics and scale. According to the Cision State of the Media Report , 59% of U.S. Traditional news outlets like The New York Times and The Washington Post have reported double-digit increases, and cable news ad revenue is up a whopping 25%.

Mobile 100

Mobile SEO Reputation Web 100

Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. This year the survey polled 1,300 reporters from around the world and a little more than 800 of those respondents are based in the U.S. Below are a few of the statistics that stood out to me in reviewing the report.

Survey 101

Survey Report Media B2B 101

Onclusive

SEPTEMBER 7, 2021

PR analytics technology, such as Onclusive, can help by automatically tracking all of your worldwide media coverage, including digital, newswire, print, broadcast and radio, and analyzing which channels drove the most impact for your brand. The content provided on your web assets must tell your brand and product stories clearly and concisely.

Measurement 356

Measurement SEO Web Social Media 356

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

In its current iteration, it can monitor trends, but it’s not up-to-date on current events, because, contrary to what many people think, ChatGPT isn’t connected to the web. He’s used it for quick generation of agendas, reports, captions, titles, and even executive quotes and rough content.

Tools 353

Tools Trends Creativity B2B 353

Stephen Waddington

JUNE 30, 2021

Data on the adoption of voice technologies by consumers is hard to find. It’s an area of the media and technology that organisations such as Ofcom or ONS don’t yet track. It’s an in depth look at people’s behaviours around smart speakers and voice on mobile and the web in the Germany, the UK and US. vci-2021.

Hotels 138

Hotels Travel Privacy Engineering 138

Wadds Inc.

MAY 17, 2023

Adoption of AI in public relations is slow, hindered by skills and organisational investment A USC Annenberg and WE Communications report - Fascinated and Frightened: How are communications professionals viewing the ai opportunity ahead? It reported that 15% of public relations leaders use AI frequently or fairly frequently.

Publicity 141

Publicity Case Study Privacy Ethics 141

Onclusive

APRIL 15, 2020

For communicators, attribution can be defined as “the measurement of actions, such as visiting a web site, downloading content, signing up for a demo, and purchasing a product or service, taken by people after reading a piece of earned, owned, or newswire content.” How MobileIron Cut Reporting Time From Days to Minutes.

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

Wadds Inc.

MARCH 8, 2023

The accessibility of tools means that anyone with a web browser can try them out for themselves using command line prompts in a web interface. Its first customer is Coca-Cola which aims to use generative technology for marketing and consumer experiences. Bain & Company has signed a services agreement with OpenAI.

Tools 98

Tools Writing Pitching Web 98

ImPRessions - Crenshaw Communications

APRIL 29, 2022

Regardless, reporters are all but telling PR agencies that they need to up their outreach game and take steps to stay current and relevant, from their strategies to contact lists. For example, if you haven’t contacted a certain reporter in a while, look up whether they’re still in the same place and on the same beat.

Agency 170

Agency Media Software Pitching 170

PR 20/20

MARCH 8, 2023

Reporting , for example, "Show me a summary of monthly web visitors for the last two quarters" or "report of monthly revenue in Q4." In case we need to find a report on our social media performance. Lead management , including "Add contact ted@lasso.com with a note: will be in Boston next week."

Tools 85

Tools Web Examples Report 85

Bianchi Biz Blog

DECEMBER 6, 2021

Since then, we have profiled over 125 reporters and journalists who cover the automotive, mobility, Detroit and Silicon Valley business beats for a broad collection of national, Detroit, automotive, commercial vehicle, tech and business media outlets. Meet the Media: Philip Nussel, Web Editor at Automotive News.

Meeting 82

Meeting Automotive Media Transportation 82

Onclusive

APRIL 15, 2020

For communicators, attribution can be defined as “the measurement of actions, such as visiting a web site, downloading content, signing up for a demo, and purchasing a product or service, taken by people after reading a piece of earned, owned, or newswire content.” First things first: how do you define attribution? million in revenue).

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

Stephen Waddington

JUNE 2, 2018

There’s lots to learn for media, marketing and PR from Mary Meeker’s annual Internet report but be wary of the US bias if you live or work elsewhere. Mary Meeker, an analyst turned venture capitalist at Kleiner Perkins Caufield Byers (KPCB), has published her annual Internet Trends report for 2018. Here’s what I spotted. #1

Report 92

Report Trends Retail Marketing 92

NewsWhip

FEBRUARY 15, 2024

The old way of measuring makes this impossible, with metrics often a day or more old by the time they make their way onto your dashboards and reports. Using our proprietary technology, we’re able to tell you how much a given article is expected to grow in the next 24 hours. This has two main functions.

How To 78

How To Reputation Analysis Technology 78

Onclusive

DECEMBER 6, 2017

For example, if a PR pro gained coverage for their brand in Forbes, they may report the circulation of Forbes as the potential audience size that saw the message. In 2012, Gartner predicted that by this year (2017), the CMO will spend more on technology that the CIO. That’s a radical shift over a decade. Know which tactics are working.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Flack's Revenge

DECEMBER 7, 2020

I like “secret sauce” Most who work in IT understand that this refers to the magical ingredient that sets a technology or solution apart. When was “secret sauce” first used to describe information technology? Years earlier, Cisco became a giant and established the web router category via its packet routing algorithms.

How To 194

How To Wikipedia Engineering Web 194

Sword and the Script

AUGUST 4, 2020

The phrase is intended to account for the additional ways a person or company could earn visibility on the web, including traditional news – but more importantly beyond it. Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging.

Media Relations 147

Media Relations Media Print Software 147

Burrelles Fresh Ideas

JANUARY 9, 2024

These mentions can then be reported as usual. We understand the importance of intuitive, easy-to-use solutions leveraging advanced technologies like AI and image recognition to help you build winning communications programs. Reporting (Premium) Reporting on monitoring results is where the rubber meets the road.

Pitching 94

Pitching Print Measurement Report 94

The Hoyt Organization

SEPTEMBER 8, 2023

Now that we are in the fourth quarter of 2023, it’s time to ask yourself if your PR strategy is up-to-date with the latest pr trends and technology. As the PR industry’s worth grows, so do analytics and PR reporting technology. Also, it allows professionals to employ the right PR strategies when it matters most.

Trends 89

Trends Brand Branding Analytics 89

Landis PR

FEBRUARY 5, 2024

Investors and partners may require more formal communication, like press releases and reports. AI in PR: Navigating the Risks and Rewards However, there are risks to consider: Over-Reliance on Technology: Losing the human touch in communication can alienate audiences. Hootsuite Insights: For social listening and sentiment analysis.

Publicity 59

Publicity Privacy YouTube Analysis 59

Bianchi Biz Blog

DECEMBER 16, 2020

To help automotive and mobility PR professionals get a better handle on specific reporters’ needs, interests and beats … and to bridge the gap between these PR pros and the media who cover the most fascinating industry in the world – automotive/mobility – we launched our Meet the Media blog series in early 2016. Happy reading!

Meeting 98

Meeting Automotive Mobile Media 98

NewsWhip

NOVEMBER 15, 2023

Our digests enhanced with GPT technology will build on this pre-existing desire to receive insights off-platform, and offer even greater summarization and analysis at a glance. As a result, you’ll get smarter, faster insights that equip you to make decisions quickly and confidently.

Guidelines 97

Guidelines Ethics Analysis Trends 97

Sword and the Script

MARCH 14, 2023

One AI is a predictive AI, which attempts to match the content of your release or pitch – text – with reporters likely to be interested based on their work. The underlying technology for this predictive AI is based on a combination PRophet’s own code and that of partners. I’ll dig into that more in a moment.

Software 85

Software Media Relations Pitching Media 85

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

For example, web analytics tools like Google Analytics and Twitter Analytics are common in PR and user-friendly. Many reporters are under pressure to build their own brands and they’re particularly active on Twitter. Mastery of analytics tools is expected for both developing campaigns and showing their value.

Analytics 170

Analytics Tools Social Media Trends 170

Stephen Waddington

JUNE 29, 2021

Our COVID-19 UK Public Relations report has kickstarted a series of industry conversations about what drives innovation in communication and professional services. Projects must advance science or technology, overcome uncertainty, and overcome an issue in a professional field. It is an incentive aimed at promoting innovation.

Agency 171

Agency Enterprise Software Financial 171

Bianchi Biz Blog

JUNE 5, 2023

I am the Midwest Bureau Chief freightwaves.com , a software as a service (SaaS) business with a robust media operation that includes web and about 20 hours a week of live streamed TV. We report on the four main freight modes: air cargo, ocean shipping, rail/intermodal and commercial trucking. In my case, home is in West Michigan.

Meeting 75

Meeting Automotive Media Transportation 75

Sword and the Script

OCTOBER 1, 2020

While there’s always been a demand for marketers with marketing technology skills, the Coronavirus seems to have redoubled the emphasis. The study, citing data from the MIT Technology Review , also suggests knowledge of artificial intelligence (AI) could be a competitive advantage for marketing job candidates. Try our services.

Survey 99

Survey Trends Marketing Creativity 99

Wadds Inc.

FEBRUARY 22, 2023

A CIPR report considers the future impact of AI on public relation practice. A report published today by the CIPR finds that the impact of artificial intelligence (AI) on public relations has been limited in the past five years but is set the explode. The report is a story of two halves.

Tools 52

Tools Publicity Analysis Technology 52