#MediaMonday – Ali Dugaw

HMA Public Relations

The post #MediaMonday – Ali Dugaw appeared first on HMA Public Relations. Featured Media Monday 3TV 3TV Arizona’s Family Ali Dugaw Arizona's Family Broadcast Television GMAZ Good Morning Arizona MediaMonday Producer

Rocky Mountain Emmy Nominations Announced

HMA Public Relations

The post Rocky Mountain Emmy Nominations Announced appeared first on HMA Public Relations. Last night, the best in the broadcast industry were honored at the Rocky Mountain Emmy Nominations Parties. Check out the full list of the 2017 nominees! Click below for more].

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Public relations tribes in the global village

PR Conversations

There is a recent tendency to divide public relations practitioners around their engagement with social media or digital communications – creating different tribes. There are upsides and downsides of digital technology, and its impact on public relations practitioners.

4 Keys to Distributing Public Service Announcements


Public Service Announcements (PSAs) can be an excellent way to raise awareness for a nonprofit organization — to help bring their mission to life and drive intended actions to help support a cause. Although PSAs have been around since World War II and have been a tactical public relations mainstay for decades, the methods of distribution and best practices for PSAs have definitely evolved over the years.

What Lies Ahead for Public Relations in 2018?


We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. New ways to measure the combined impact of public relations and marketing will likely emerge.

Why public relations must wake up to wearables

PR Conversations

This year—partly thanks to the refrigerators that sent out their own spam emails, television sets sending unauthorised data into the cloud and smart LED bulbs leaking passwords as well as light—the conversation around wearable and connected devices has gained some traction.

#MediaMonday – Dan Spindle

HMA Public Relations

The post #MediaMonday – Dan Spindle appeared first on HMA Public Relations. Featured Media Monday ABC 15 ABC 15 Reporters ABC15 News Arizona Sports Associated Press Dan Spindle Journalism news anchor Reporter television television news University of Arizona

A Story About Two Guys Living On The Same Street: The ‘Publics’ In Public Relations And Why It Matters

Doktor Spinn

We must find our way back to the ‘publics’ in public relations. During the day, he reads dailies and weeklies on paper to which he adds some public radio on his commute back and forth from work. Think of it like this: There is no such thing as a general public.

Why Content Marketing and Public Relations Need Each Other

Sword and the Script

Timely, tailored, and fitting for both the journalist and the publication. In broadcast television, you had three choices – ABC, CBS or NBC. Today, are many more options both on the television – and on the web. It was a good pitch.

Ethics and Accountability in Public Relations are Non-Negotiable

Waxing UnLyrical

For the record, I don’t watch the program regularly, mostly because I find just about everything about it repulsive to me, as a public relations professional now teaching the next generation/s of PR pros.). Because ethics and accountability in public relations are non-negotiable.

Mary Meeker on the rise of the internet for marketing and public relations

Stephen Waddington

The report contains plenty of insight for anyone working in marketing or public relations. 4 Internet advertising set to pass television. Global spend on internet advertising is set to overtake television advertising in the next six months. These tools can be used to support marketing and public relations planning. #7 UGC is a powerful means of marketing or public relations. Public Relations internet Mary Meeker

Bridging PR and Sales Through Storytelling


movies, television, novels, etc.), PR Education GrowthBeat PR PR education PR tips public relations sales sales tips stories storytellingWhen it comes to influential forces, there are few as powerful as storytelling. While many equate storytelling with entertainment (e.g. the concept of compelling storytelling is now front and center in nearly every business conversation. In fact, it was a major theme during this year’s GrowthBeat conference. The business of storytelling […].

Survivor Continues to Live Up to Its Name

Ron Torossian

While it wasn’t the first reality show to land on television , it has been one of the most popular, and it certainly has staying power. Public Relations BRANDING Celebrity PR Entertainment PR

4 Keys to Distributing Public Service Announcements

Beyond PR

Public Service Announcements (PSAs) can be an excellent way to raise awareness for a nonprofit organization — to help bring their mission to life and drive intended actions to help support a cause. It can take weeks of lead time before broadcast outlets air a public service announcement.

Monitoring and evaluation: An essential part of a public relations strategy

Public Relations Sydney

It is important that every public relations agency, or department, has a variety of monitoring tactics in place to ensure that they are able to measure the success of their public relations strategy. Here are some ways to monitor: Publicity clippings. Measuring public opinion.

Preview of my PRSA Talk, "Hacking Public Relations"

Where the Fishermen Ain't

This Sunday, I will be delivering my talk " Hacking Public Relations " at the PRSA International Conference in Philadelphia. Friday5: Let’s Hack Public Relations. Everyone can agree that the complexity involved in public relations and marketing has skyrocketed.

Digital Video to Kill TV by 2020?

Ron Torossian

In a speech at the Consumer Electronics Show, YouTube chief business officer Robert Kyncl said, “Digital video will overtake television to become the single largest way people spend their free time before the end of this decade.”. Public Relations Advice BRANDING MARKETING Pubilc RelationsTV killed radio, so will digital video kill TV? Absolutely, say some market experts … and they are predicting a relatively quick death – by 2020.

Why Social Shares Are Key to Pitching Media


” In magazines in the signature line and on television next to the anchor name, you’ll often find their Twitter handle. Many television programs (even national media) have even started using Facebook Live while they are on-air to attract an online audience.

PR 2020: What will it be like?


If you had asked public relations professionals in 2005 what their daily routine would look like, there’s a good chance none would have predicted the landscape of 2016. So, how will public relations be thought of by then? [By Jason Mollica].

Top Tech Trends That Affect PR: Mary Meeker 2017

ImPRessions - Crenshaw Communications

Last month Mary Meeker of Kleiner, Perkins, Caulfield, Byers released her Internet Trends report for 2017 , and all 355 slides are well worth a read for anyone in tech public relations or digital marketing. Internet ad spend surpasses television spend.

Six Ways To “Hack” Your PR Program

ImPRessions - Crenshaw Communications

Despite becoming more data-driven in recent years, public relations is still a relatively low-tech business. It pays to go beyond widely available stats from public-domain sources; think instead about an inexpensive, single-question surveys to probe customer attitudes about an emerging issue.

What Sean Spicer Can Teach Us About PR

ImPRessions - Crenshaw Communications

Sean Spicer just might be the most famous public relations person in the country, but it’s not from leading by example – unless walking away from the world’s worst communications job counts. communications Crenshaw Communications imPRessions public relations PR Sean Spicer

The Implications of the Growth of Social News


Still, television remains a strong contender for the source used by most Americans for news; 40 percent compared to 43 percent who gain the majority of their news online and via social media. Consequently, more publications are integrating visuals into their news.

How to Measure PR?


We hear all the time how important public relations are, but are there reliable methods to gauge its effectiveness? For instance, if your company or product was mentioned on a television show that had 1 million viewers, that would count as 1 million media impressions.

5 Tips to Pitching Success – When PR Stands for “Personal” Relations

PR Expanded

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities.

Martin Shkreli’s Guide To PR Suicide

ImPRessions - Crenshaw Communications

Talk about a public relations lesson in what not to do. Shkreli has become a public villain of cartoonish proportions. That posture might work for, say, Donald Trump, who has a business and television track record to fall back on, but in 99% of cases, it’s a disaster.

The Braaaaaaains of Zombie Public Relations


The post The Braaaaaaains of Zombie Public Relations appeared first on LTPR. Communications Tools PR Best Practices AMC American Movie Channel branding communications fedex LT PR LT Public Relations marketing PR public relations sprint television the walking dead undead zombie

How to Boost Your Reputation on Google


I’ve never purchased a keyword nor have I done anything other than organic growth through free publicity. In 2012, I responded to a query that said, “Do you have a product you want to take to the next level (national television).”

Putting Together A Public Relations Plan


Before you start making a public relations plan for your organization, decide who you want to impact with the plan. It’s not just about getting good publicity for an effective PR plan. It’s about getting the publicity that matters to your target audience.

Has the Digital Age Affected the Impartiality of the Press?


In an age where digital news is becoming increasingly more relevant and popular, and news is gained more by referral from friends and colleagues, via social media, than directly from journalists and publications, we should wonder if the importance of impartiality is diminished.

Top Must-Read Books For PR Professionals

ImPRessions - Crenshaw Communications

One of the smartest ways to keep producing high-quality public relations work is to keep reading – and not just work-related headlines or the clickbait on your Facebook page! The Platinum Age of Television by David Bianculli.

6 Reasons Why Every Company Should Work With Influencers


So using an influencer who has followers that primarily fit the same description as those you believe will be the most likely to purchase your brand means that unlike a magazine, radio, or television ad, you target the group most likely to buy from you.

#PRStudChat Discusses the Secret Nuances of Media Relations in 2017

PR Expanded

About Jason Mollica: Jason Mollica is the president of JRM Comm, an award-winning public relations and social marketing consultancy, located in a suburb of Washington, D.C. He formerly worked in television and radio in Philadelphia and New York City. In his past life, he served as a public relations guy for a motorsports complex, director of inbound partnerships for an inbound marketing agency and head of communications for a software startup.

Social Media and PR – Go Together Like Peanut Butter & Jelly


Sweeten your marketing plan by adding in free publicity. You’re growing your visibility with social media and now by adding in free publicity, you’re making it all happen much faster and to a larger audience. Ask Google, “who writes about [your topic] at [name of publication].”

AirPR Software Launches New Version of AirPR Analyst Platform


By popular request, users can now also group by syndication and publication. Users can now view and analyze global television and radio coverage., New features include a fully customizable dashboard with unlimited widgets, competitive analysis, broadcast monitoring, & Trends TM.

Behind the Headlines With Holly Beverly


How do you approach public relations for entertainment brands versus other types of brands? Television series are a great example of this – now people are binge watching entire seasons. How has public relations changed in recent years? My dad owned a public relations agency.

Behind the Headlines With Joanna Brahim


In this interview, Joanna discusses the ways television and entertainment brands have adapted to new audience consumption habits, what to do when a crisis hits and how to get started in the communication industry. My guiltiest pleasure is…binge watching mindless television.

Inside Podcast Promotion


This harkens back to the early days of television when the hosts or the actors you were watching would pitch the product themselves. You might use traditional public relations as well.”. IR/PR podcast pr-insights public relations[By Aaron Broverman].

3 PR Moves to Make in 2017

Beyond PR

You don’t have to look far to see the added benefits of Public Relations. PR includes the creation and distribution of information, primarily in the form of stories, published or broadcast by mass media such as newspapers, magazines, television, blogs, podcast and radio.

The Anatomy of a Sincere Apology


First, let me say that, as a public relations professional, I’m no stranger to corporate missteps and, from time to time, the subsequent efforts of those responsible to dodge accountability. However, I confess I’m amazed at how the non-apology apology – basically a fake apology – has become de rigueur for corporations and public personalities around the world. If you’re apologizing on television, YouTube or in person, your body language will speak volumes to your audience.