5W PR

NOVEMBER 20, 2019

When most people hear about PR and advertising, they assume it’s roughly the same thing. The starkest difference between them is that advertising is controlled media. P R is also much cheaper than advertising – a fraction of the cost. PR is a fraction of the cost of advertising. However, that’s where the similarity ends.

Advertising 88

Advertising Advertising Television Report 88

ImPRessions - Crenshaw Communications

JULY 10, 2023

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. Reach a Wider Audience In the past, PR was largely limited to traditional media outlets such as newspapers, magazines, television, and radio.

Technology 266

Technology Television Web Social Media 266

PR for Anyone

DECEMBER 7, 2021

Yes, you can be a publicist… without being a public relations professional. You just need public relations skills. Anyone can get publicity! Hey everyone, it’s Christina Daves with this week’s Free Publicity Friday PR Tip. Who writes about your industry for this publication. Are you next? PR FOR ANYONE.

Publicity 130

Publicity Video Pitching System 130

5W PR

OCTOBER 18, 2018

Celebrating 15 years of bringing together the who’s who of the advertising and media ecosystem from all over the globe, this year’s Advertising Week boasted 4 bustling floors of activity over 4 days at the AMC Loews Theatre in New York. How have you seen the advertising industry evolve over the past 5 years?

Advertising 89

Advertising Advertising B2B Creativity 89

NewsWhip

FEBRUARY 1, 2023

Just last year, advertisers paid an average of 6.5 As one of the biggest events in American, and as of late, global television, the Super Bowl is as well-known for the entertaining ad spots than they are for the game of football itself. As expected, the public embraced 2022 Super Bowl ads. million U.S. Let’s take a look.

Television 147

Television Advertising Advertising Journalism 147

5W PR

NOVEMBER 7, 2019

Most marketers find themselves paying close attention to the television ads that air during their nightly time in front of the TV. Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers. It may seem random, but it isn’t.

Advertising 68

Advertising Advertising Privacy Facebook 68

ImPRessions - Crenshaw Communications

MAY 18, 2021

As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations. Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. In what other publication will you find a section called “ WTF Ad Tech? ”

Advertising 322

Advertising Advertising Privacy Television 322

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

For anyone who works in public relations, content still reigns supreme. A great example is Cocaine Economics , a stunning interactive website created through a partnership between Netflix and WSJ to promote the television show “Narcos.” Sponsored content is often confused with native advertising , but it’s actually a subset of it.

Advertising 334

Advertising Advertising B2B SEO 334

5W PR

JANUARY 17, 2020

We hear all the time how important public relations are, but are there reliable methods to gauge its effectiveness? Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. Speak the language.

Measurement 78

Measurement Publicity Television Analytics 78

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Viewership History is Made CBS’ broadcast of Super Bowl LVIII on Sunday was the most-watched television event in US history, according to Nielsen figures — with 123.4 To put it in perspective, this year’s big game was the most-watched US television broadcast since the moon landing. and Jermaine Dupri.

Sports 85

Sports Television Advertising Advertising 85

Victorious PR

JANUARY 13, 2023

That is one of the top things we hear as a public relations agency. Public relations has a lot of benefits that ads just can’t provide. With public relations, you are increasing your reach by the masses. You have print, television, radio, AND online. With public relations, it’s all about relationships.

Real Estate 52

Real Estate Publicity Television Radio 52

Burrelles Fresh Ideas

AUGUST 2, 2023

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. Older individuals, particularly those over 50, are more likely to rely on television for news rather than the internet.

Radio 74

Radio Television Media Local 74

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. Tools to measure and evaluate public relations might continue their march away from simplistic and output-based methods toward more valuable outcome-based measures.

Publicity 162

Publicity Social Media Television Measurement 162

Stephen Waddington

JUNE 5, 2017

The report contains plenty of insight for anyone working in marketing or public relations. 4 Internet advertising set to pass television. Global spend on internet advertising is set to overtake television advertising in the next six months. It’s a key reason that digital advertising is growing so strongly.

Publicity 122

Publicity Marketing Healthcare Television 122

Ronn Torossian

MARCH 27, 2018

To learn about a new product, a client would have to see it on television, or advertised on a magazine. Around ten years ago, most customers went to one or two websites when they wanted to find out about a product, then they would consider whether they wanted to buy that product in person, or risk purchasing something online.

Marketing 210

Marketing Television Advertising Advertising 210

Burrelles Fresh Ideas

AUGUST 29, 2023

Regrettably, advertising and marketing seem to remain a notable instance of this disparity. In advertising and marketing, however, this rich mixture has historically been depicted through the lens of Caucasian individuals. When it comes to advertising featuring individuals with disabilities, there’s a discernible gap.

Brand 89

Brand Branding Marketing Ethics 89

NewsWhip

FEBRUARY 28, 2023

Instagram carousels lack the quick, “get to the point” advertising that so many want to see. TikTok has completely revolutionized how brands interact with the public. Known for their unhinged, “memable” videos, the account has seen a massive rise in public likeability and trust. Data backs it up. followers (and counting).

Video 148

Video Brand Branding Instagram 148

Agility PR Solutions

MARCH 25, 2019

Marketers and advertisers have a problem, and it’s worse than they thought. As cord-cutting and advertising avoidance expands to […]. The post How TV’s decline is reducing consumer engagement with brands appeared first on Agility PR Solutions.

Consumer 134

Consumer Brand Branding Television 134

5W PR

JUNE 22, 2018

Whether it’s a television slot or an interview in a magazine, the right PR placements are a critical part of building brand awareness for any business. After particularly important placements, it might be worth using paid advertising on social media and influencer shout outs to build buzz around the coverage.

Publicity 79

Publicity How To Television Agency 79

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

This is by no means a complete list of advertising journalists; they’re among those that are very active, often posting interesting and engaging updates about industry news. Lauren joined Business Insider as a Senior advertising reporter in 2018, coming off a four-year stint at Adweek. Lara O’Reilly | @larakiara.

Twitter 177

Twitter Advertising Advertising Report 177

Bad Pitch Blog

SEPTEMBER 18, 2011

I have toiled in Public Relations for around 95 years now and it still seems as if most of my friends — not to mention immediate family — have an innate trouble understanding exactly what I do. When I am speaking about a media interview, say on television, they assume I’m on camera. She whined a lot.

Advertising 108

Advertising Advertising Newspapers Education 108

Prakkypedia

DECEMBER 27, 2015

It has struck me that this standard message is regurgitated by a lot of organisations in their marketing and advertising material and it’s a wasted opportunity. (I I watched some regional SA television recently – during a Christmas trip – and saw a swathe of festive commercial messages from local retailers. If so, you’re not alone!

Advertising 60

Advertising Advertising Television Retail 60

NewsWhip

NOVEMBER 18, 2021

Beyond daily snapshots, the app has become a breeding ground for brands to advertise their products to a wider audience with brand partnerships. Variety is a strength when it comes to advertisements, as brands branch out towards different influencers to cover different audiences. Popular types of posts. Which brands stood out?

Instagram 78

Instagram Brand Branding Fashion 78

Mark My Words

OCTOBER 9, 2022

Versatile Bradley, 62, is a huge hit with viewers which makes him an attractive target for advertisers, especially following Phil’s recent fall from grace. Last week it was ­confirmed Phil, 60, has lost his £1million deal to advertise We Buy Any Car. Anything he touches at the moment is gold.”

Advertising 60

Advertising Advertising Film Television 60

Agility PR Solutions

JUNE 29, 2020

As recently as 20 years ago, marketers’ options for advertising platforms basically boiled down to broadcast television, radio, newspapers, and billboards. Now, advancement of digital platforms from web banners to social media ads have relegated these channels under the heading of “traditional media.”

Television 100

Television Radio Newspapers Media 100

PR for Anyone

OCTOBER 7, 2021

The more people they have paying attention to their outlet, the more advertisers they can get and the better it is for them. Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. We pitch right then and there and if you want to be a VIP, we actually take you into a television studio.

How To 130

How To Pitching Film Video 130

PR for Anyone

JANUARY 20, 2022

Media is editorial content unless you are paying for advertising. Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. Here is a video I did on speaking in sound bites that might be helpful to come up with ones for you and your specific topic: Your interview is not a sales pitch.

Interviews 130

Interviews How To Media Television 130

PRSay

MAY 24, 2021

Over the next decade, Todd predicted, his profession will slowly move beyond the public scorn and skepticism toward the news media that has grown amid the country’s current political divide. At the same time, however, the advertising revenue that local news organizations have long counted on has continued to drop.

Nonprofit 142

Nonprofit Local Journalism Newspapers 142

PR for Anyone

SEPTEMBER 30, 2022

We are “watching” television so we need to “see” what you are talking about. Anyone can get publicity! So that is this week’s Free Publicity Friday PR tip. Remember to think about what medium you are pitching. TV should be visual. That helps when you pitch too, to show them the visuals.

Pitching 130

Pitching Television Trends YouTube 130

Stephen Waddington

MAY 10, 2022

The Digital, Culture, Media, and Sport Committee (DCMS) investigation into influencer culture in the UK has concluded with the publication of a report Influencer culture: Lights, camera, inaction? Influencer marketing is therefore offering a lucrative opportunity for brands and advertisers as well as influencers.

Marketing 78

Marketing Government Sports Advertising 78

Onclusive

FEBRUARY 22, 2018

I believe each client begins at a different point on the PR spectrum … some need to start with blogs, online magazines and trades publications to perfect their narrative before moving to mainstream radio and television media outlets. AirPR: With PR as a focus, you have included marketing and advertising into your agency.

Interviews 284

Interviews Radio Small Business Pitching 284

Mindful Marketing

OCTOBER 9, 2022

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Millions of baseball fans were recently watching televised games when they were unexpectedly hit by a pitch! Smile is a psychological horror movie featuring murders that begin and end with evil smirks.

Consumer 80

Consumer Marketing Television Viral 80

Agility PR Solutions

OCTOBER 10, 2019

Public relations is both an art and a science. Marketing efforts can include print media, television commercials, online advertisements, social media platforms and special events. It’s the practice of creating awareness by marketing a business, product or person.

Television 68

Television Fashion Print Advertising 68

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 98

Interviews Publicity Technology Social Media 98

ImPRessions - Crenshaw Communications

JULY 17, 2017

Last month Mary Meeker of Kleiner, Perkins, Caulfield, Byers released her Internet Trends report for 2017 , and all 355 slides are well worth a read for anyone in tech public relations or digital marketing. Internet ad spend surpasses television spend. Facebook and Google dominate digital advertising.

Trends 159

Trends Mobile Advertising Advertising 159

Cision

APRIL 5, 2017

In Cision’s 2017 State of the Media Report, which is based on a survey of more than 1,550 journalists and influencers, Cision found that 25% of respondents said that they believe the public values feelings over facts or opinions. Duracell has long used imagery of emergency response professionals , and toys for kids in their advertising.

Brand 252

Brand Branding YouTube Social Media 252

PR for Anyone

AUGUST 18, 2022

Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. The third day, we take our VIPs into a television studio. And when I talked to her about this, she really just wanted publicity for Grandma’s House of Hope. PR FOR ANYONE. It really is PR for ANYONE.

Media 130

Media Nonprofit Pitching Television 130