Sword and the Script

MAY 11, 2019

1) Earned media is sales enablement. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. Referral traffic from media mentions and backlinks isn’t what it used to be – quality matters. a) Results may vary. Be smart about it.

Study 138

Study Media Relations Media Measurement 138

5W PR

JANUARY 17, 2020

We hear all the time how important public relations are, but are there reliable methods to gauge its effectiveness? Some of the most popular ways of measuring Public Relations include: Content Analysis –Is your core narrative being reported accurately in the press? Speak the language.

Measurement 78

Measurement Publicity Television Analytics 78

PReview: A Blog by NewsVoir

MARCH 1, 2021

A vital part of communication, Public Relations has also been developed over the time and technological advancements. Humans started communication with postcards, banners, posters, books, newspapers and then came radio and televisions and now reached a digital age. Today traditional mediums have become […].

Publicity 60

Publicity Television Radio Newspapers 60

Agility PR Solutions

AUGUST 8, 2022

The television realm remains an indispensable component of our society. There are often moments when my clients have an immediate need to get information out to the community, and the most effective means to do that is often by contacting media outlets and broadcasting directly on television. The post 3,2,1… Action!

Television 170

Television Community Industry Media 170

Burrelles Fresh Ideas

AUGUST 2, 2023

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. The numbers for radio are impressive!

Radio 74

Radio Television Media Local 74

Critical Mention

OCTOBER 25, 2021

The third installment of HBO Max’s hit series “Succession” was one of the most highly anticipated seasons of television in 2021. For those who don’t watch, Succession follows the dysfunctional Roy family, whose patriarch, Logan Roy, owns and operates the largest media and entertainment company in the world.

Media 162

Media Fashion Television Radio 162

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 98

Interviews Publicity Technology Social Media 98

Burrelles Fresh Ideas

MARCH 5, 2024

Securing earned media is still the highest priority for most public relations professionals. Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. However, media pitching and media relations to secure earned media still dominate the industry.

Media 97

Media Nonprofit Pitching Analytics 97

Critical Mention

JUNE 26, 2020

Bad publicity can be considered a rite of passage for some organizations, and many companies even see it as an inevitability. Both big and small businesses are subject to receiving various forms of negative comments and publicity. If you’ve already received bad publicity, the last thing you need is to draw more negative attention.

Publicity 105

Publicity Radio Sports Small Business 105

ImPRessions - Crenshaw Communications

MAY 18, 2021

As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations. Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. In what other publication will you find a section called “ WTF Ad Tech? ”

Advertising 322

Advertising Advertising Privacy Television 322

The Hoyt Organization

APRIL 23, 2024

7 Steps For Executive A Successful Nonprofit PR Strategy If the public doesn’t know about your nonprofit, it’s tough to get support and donations. That’s why you need a PR strategy that utilizes earned, owned, and paid media to get your message to the public.

Strategy 52

Strategy Nonprofit Social Media Leadership 52

Wadds Inc.

MARCH 2, 2023

Public relations is locked into content and workflow that is more than 100 years old. A survey by Cision in 2021 reported that media relations came third in the list of reasons for distributing a press release via a wire service after brand visibility (68%) and thought leadership (36%). Press releases are nearly useless.

Engineering 98

Engineering Television Travel Financial 98

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

And internet justice can be even more consequential for ordinary people whose offenses fall short of slapping someone on live television. Even if there’s no budget for formal influencer or content creator relations, cultivate engagement with relevant social figures by engaging and appreciating their content.

Construction 385

Construction Crisis Reputation Social Media 385

5W PR

JUNE 22, 2018

One of the most important parts of any PR agency’s job is finding the right media coverage for their clients. Whether it’s a television slot or an interview in a magazine, the right PR placements are a critical part of building brand awareness for any business.

Publicity 79

Publicity How To Television Agency 79

Cision

OCTOBER 20, 2016

In this interview, Steve discusses what he learned from working in television news, the skills needed for successful media relations and how to improve your pitching strategy. Specifically, I was a television news producer. You’ve held several positions in television news. What did you learn from those experiences?

Television 120

Television Public Affairs Pitching Healthcare 120

ImPRessions - Crenshaw Communications

MAY 10, 2021

Although the number of local news outlets — particularly newspapers — has declined over the past several years, local media still offers clout. A study found that 76% of Americans trust local television news, – a confidence level that’s over 20% higher than trust in national news.

Local 292

Local How To Newspapers Pitching 292

PRSay

DECEMBER 13, 2018

Newspaper circulation has been declining for years, while the portion of Americans who use social media has modestly increased. Television remains the most popular way Americans receive news, though its use has fallen since 2016. News websites are the next most common source, followed by radio, social media and print newspapers.

Print 140

Print Newspapers Social Media Television 140

Critical Mention

NOVEMBER 17, 2021

. “We’re thrilled to partner with Podchaser to elevate our podcast monitoring service and further expand our Earned Media Suite.” ” “The ability of podcasts to shape public opinion has been undeniable,” explained Cole Raven, Co-founder at Podchaser. ” About Podchaser. About Critical Mention.

Analytics 126

Analytics Radio Television Measurement 126

ImPRessions - Crenshaw Communications

JUNE 12, 2018

As Father’s Day approaches, it’s a good time to remember the legendary figures who shaped modern public relations. It’s fascinating to chart the growth of public relations over the last century by looking at those who had the vision to create the industry. Lee was a leader in media relations.

Corporate 178

Corporate Mobile Energy Public Affairs 178

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

For anyone who works in public relations, content still reigns supreme. A great example is Cocaine Economics , a stunning interactive website created through a partnership between Netflix and WSJ to promote the television show “Narcos.” Greater reach .

Advertising 334

Advertising Advertising B2B SEO 334

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2021

Recent Guests: David Blaine (Magician), Marco Canora ( chef, restaurateur and television personality), Debbie Millman (Author, Designer, Host of Design Matters podcast). Tim gives his guest scenarios where things go awry and asks them how they, as an entrepreneur, would successfully get themselves out of that situation.

Agency 401

Agency Interviews Education Television 401

Mora Communications

OCTOBER 17, 2017

No other form of marketing is like PR or media relations. Media coverage showcases you and your company, product or service and offers the validation and credibility of being featured as a news story. Public relations allows you to reach your target market, build your audience, and solidify your brand.

Publicity 45

Publicity Construction Television Radio 45

Cision

JUNE 29, 2015

No longer are people getting their news recommendations from media publishers, instead they are getting it from their relationships on social media. Media consumption is becoming more personalized and segmented, as social media relations often share common value and belief systems with those they are connected.

Comparison 120

Comparison Television Print Social Media 120

PRSay

MARCH 18, 2020

Monitor the media environment. Media interest in this story will continue until the public health crisis abates. A network television feed producer said that between the nonstop coronavirus stories and the presidential primary elections, “our resources have become even more scarce.” Photo credit: alhovik.

Resources 210

Resources Pitching Television Radio 210

PRSay

NOVEMBER 15, 2019

For weeks, the new streaming service on the block has been the talk of the tech world, showing everyone just how powerful Disney’s public relations and marketing can be. Netflix and Amazon don’t own network television channels, so they would have had to purchase an ad for that kind of exposure.

Analytics 155

Analytics Television Banking Data 155

PRSay

SEPTEMBER 28, 2016

My career began in television news as a reporter and producer. Once I had kids, I moved into public relations for a better work-life balance. But before I made that transition, I took some public relations courses at a nearby university. I felt I had lost my way, and I began to doubt myself and my abilities.

Television 60

Television Media Training Crisis Communications Course 60

Cision

MAY 12, 2017

A few months ago, Flackable , a national financial public relations and digital marketing agency, promoted Kaitlyn Smith to account executive. What is your secret to media relations success? Traditional media coverage is still great, but a strong online presence and SEO optimization are necessary.

Financial 180

Financial Television Leadership Travel 180

PR in High Definition

MAY 24, 2023

But a reputation is curated through the business’ relationship with the public, and relationships are the foundation of the human experience. The longest-running annual international televised music competition, its reputation reflects its core value of uniting people and nations by showcasing musical diversity and cultural nuances.

Reputation 62

Reputation Tourism Creativity Television 62

Landis PR

MAY 3, 2021

Rick Bacigalupi is a longtime TV producer here in the Bay Area, who currently works for NorCal Public Media. Our top priority at Northern California Public Media is to tell compelling stories that inform and inspire viewers to engage with their world, especially when it comes to social justice, inclusion and environmental awareness. .

Meeting 98

Meeting Agriculture Media Television 98

Critical Mention

JULY 15, 2020

I know our customers will love the Media Contact Database and I am thrilled about where this exciting release positions Critical Mention in the earned media marketplace moving forward.”. About Critical Mention.

Media 108

Media Radio Television Engineering 108

Cision

AUGUST 16, 2016

Moving around effectively in the media industry can be daunting. Erik Wheater, account executive at Burns360, details his transition from a five-year career in television news to the PR agency life. In this interview, Erik discusses moving from one media world to the next. It’s the exact same thing in public relations.

Television 120

Television Pitching Journalism Interviews 120

Doctor Spin

OCTOBER 16, 2023

Social media, blogs, podcasts, and other online channels presented new opportunities for communication. But as the digital landscape evolved, so did PR.

Digital PR 83

Digital PR SEO Engineering eBook 83

Critical Mention

AUGUST 7, 2020

It is also another important milestone in our growth as a company and the evolution of our Earned Media Suite.” . Public relations, communications and marketing professionals rely on Critical Mention to track, measure, share and grow their brands across the entire media landscape. About Critical Mention.

Technology 125

Technology Television Analytics Radio 125

HMA Public Relations

MARCH 17, 2020

As media outlets navigate COVID-19, many television and radio stations aren’t allowing in-studio guests for the near future. The post How to prepare yourself to be a virtual expert resource appeared first on HMA Public Relations. Learn more about how you can prepare for virtual interviews.

Resources 55

Resources How To Television Radio 55

Stephen Waddington

MAY 19, 2020

In the public sector, communicators have never been busier, as energy is directed to public education and information. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Planning and measurement If you work in media relations, COVID-19 could be an extinction event.

Crisis 151

Crisis Government Energy Community 151

5W PR

JANUARY 17, 2017

We hear all the time how important public relations are, but are there reliable methods to gauge its effectiveness? A media impression is a comprehensive calculation of the number of people who have heard about your company within a given time period. However, media impressions are not limited to television or print media.

Measurement 90

Measurement How To Television Analysis 90

PRSay

MAY 24, 2021

Over the next decade, Todd predicted, his profession will slowly move beyond the public scorn and skepticism toward the news media that has grown amid the country’s current political divide. High demand for quality journalism and renewed public trust also bodes well for the profession of public relations.

Nonprofit 163

Nonprofit Local Journalism Newspapers 163