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The Enduring Significance of Broadcast Media: Why TV and Radio Remain Essential for PR Professionals

Burrelles Fresh Ideas

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. The numbers for radio are impressive!

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Public Relations Review

PR for Anyone

Now is the time to up-level your marketing plan by adding in free publicity. Most of you are already growing your visibility with social media and now by adding in free publicity, you’re making it all happen that much faster and to a much larger audience. Also, think about on television when they say, “Coming up next…” That is a hook.

Publicity 331
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How Monster Showcases the Brand and Business Impact of Public Relations in Critical Times

Onclusive

Monster’s public relations and content strategies changed in 2020 due to the COVID-19 pandemic. As part of that change, Monster wanted to track their brand and competitive mentions online, on television and on radio to stay competitive with their earned, owned and newswire media coverage.

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Public Relations and Communications - Have a list of prepared interview questions

PR for Anyone

In the world of public relations and communications, one big PR tip is to have a list of potential interview questions for the media to ask you about your industry. This practice is very common on radio and with podcasts. It's Christina Daves with this week’s Free Publicity Friday PR Tip. Sometimes television will ask that too.

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Maxim Behar: What will be the television of the future

Maxim Behar

Host: Television has a long history behind it. Maxim : It depends on the concept of television. Is it the screen that stands on the wall or stands opposite of you or is it the institution of television. The institution of television has two elements - one is technological, the other is content. Host: In time, yes.

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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

Fifty-five years ago, the first “Public Relations Handbook” that I edited was published. Needless to say, a lot has changed in public relations since 1967. Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals.

Handbook 163
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Why Tech Is Important To PR

ImPRessions - Crenshaw Communications

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. Reach a Wider Audience In the past, PR was largely limited to traditional media outlets such as newspapers, magazines, television, and radio.