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5 Ways Accreditation in Public Relations Can Help With PR Awards

PRSay

These can be earned by attending conferences, seminars and workshops; writing articles about PR/communications; serving on your PRSA Chapter’s board; mentoring APR candidates; serving as an APR panel reviewer, and more. Glenn Gillen, APR, is a regional PR and communications manager for accredited online Western Governors University.

Publicity 177
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7 Skills PR Teams Can’t Do Without

ImPRessions - Crenshaw Communications

The practice of public relations has probably evolved more rapidly in the past several years than ever before. Building a positive public image now also means understanding how to increase online engagement and identify opportunities for content. The core skills we need as PR professionals have also changed. Just ask Google.

Analytics 170
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9 Strategies for Building a Winning Professional Brand

PRSay

For more insights on professional growth, check out the April issue of PRSA’s award-winning publication, Strategies & Tactics. Seek out relevant courses, workshops, seminars and webinars. Our professional brands are not dissimilar from the brands of companies or products. For Pete’s sake, crack a few books.

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The Future of Work: Navigating the Evolving Professional Landscape with Erica Keswin

PR for Anyone

Erica Keswin is a 3x WSJ bestselling author, public speaker, and consultant for various major global brands. Erica supports this perspective, sharing examples of students using AI in writing seminars to learn how to leverage it effectively.

Employee 130
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Bob Gritzinger, Editor-in-Chief, Media Sites at WardsAuto & Principal Analyst—Advanced Propulsion at Wards Intelligence

Bianchi Biz Blog

I manage the day-to-day operations of WardAuto.com, writing and editing articles for the publication that traces its roots to 1924 as a source of automotive industry news, data and insight. I work with a team of editors, analysts and contributors reporting on a wide range of vehicle news, test drives and dealer and industry news.

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12 Ideas for Maintaining an Invigorating Professional Life in 2018

PRSay

Consider obtaining your MBA, or at the very least consume books and articles, watch videos, go to seminars, participate in webinars and meet with other communications professionals on a regular basis. If you’re feeling up to it, then maybe even consider pitching a story to an online publication or website. Be grateful.

Nonprofit 160
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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

For example, case studies and practical experience such as news release writing and connecting with senior executives are opportunities highly valued by MBA students. Students write about a current event and critique the assessment. She is a public affairs and media consultant based in Washington, D.C.