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5 Ways Accreditation in Public Relations Can Help With PR Awards

PRSay

These can be earned by attending conferences, seminars and workshops; writing articles about PR/communications; serving on your PRSA Chapter’s board; mentoring APR candidates; serving as an APR panel reviewer, and more.

Publicity 165
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United Airlines, What Were You Thinking?

Melissa Agnes

Melissa Agnes is a crisis management keynote speaker who delivers powerful, thought-provoking presentations and seminars. Is crisis management a topic for your next event? If so, you’ve come to the right place! Click here to learn more. The post United Airlines, What Were You Thinking?

Airlines 160
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7 Skills PR Teams Can’t Do Without

ImPRessions - Crenshaw Communications

Don’t fear the data The stereotypical PR person is an English, Journalism or Communications major with a facility for writing and a love of media. But any AI tool requires human oversight, and the cost of a mistake is very high. Just ask Google. Some even admit to a secret fear of so-called left-brain skills like data analytics.

Analytics 170
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The Future of Work: Navigating the Evolving Professional Landscape with Erica Keswin

PR for Anyone

Erica supports this perspective, sharing examples of students using AI in writing seminars to learn how to leverage it effectively. She shares the value of integrating AI into the college atmosphere—instead of viewing it as cheating, universities should start seeing it as a tool that can enhance creativity and productivity.

Employee 130
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Bob Gritzinger, Editor-in-Chief, Media Sites at WardsAuto & Principal Analyst—Advanced Propulsion at Wards Intelligence

Bianchi Biz Blog

I manage the day-to-day operations of WardAuto.com, writing and editing articles for the publication that traces its roots to 1924 as a source of automotive industry news, data and insight. I work with a team of editors, analysts and contributors reporting on a wide range of vehicle news, test drives and dealer and industry news.

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12 Ideas for Maintaining an Invigorating Professional Life in 2018

PRSay

Consider obtaining your MBA, or at the very least consume books and articles, watch videos, go to seminars, participate in webinars and meet with other communications professionals on a regular basis. Every day after you wake up and have your coffee, grab a spiral notebook and write down three things you’re grateful for.

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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

For example, case studies and practical experience such as news release writing and connecting with senior executives are opportunities highly valued by MBA students. Students write about a current event and critique the assessment. This research by the PRSA MBA/Business School Program committee will also help refine the curriculum.