How To Restore A Public Reputation

ImPRessions - Crenshaw Communications

Can they win back their reputation? Any expert will tell you that coming back from a public disgrace is a long haul. So far, only one – Huffman – has taken the first public steps toward recovery. For a public person charged with a crime, the smartest legal strategy may be in conflict with the best public relations advice. PR people don’t like it when legal counsel wins at the expense of public image. CC BY-SA 3.0.

Make Sure Your Reputation Management Agency Doesn’t Ruin Your Reputation | Business Wire Blog

Business Wire

Reputation has always mattered. public relationsWe might not have had to worry about “cancel culture” or bad online reviews in our past, but there’s never been a time when people didn’t gossip with their friends and neighbors about other people.


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How To Set Expectations In Public Relations

ImPRessions - Crenshaw Communications

Public relations is known for being versatile, occasionally glamorous, and, yes, stressful. If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value.

How To Safeguard Your Digital Reputation

ImPRessions - Crenshaw Communications

The foundation of a good public relations campaign is reputation management, and it’s important now. Our new all-digital workstyle can impact brand and personal reputation, and not always in a good way. COVID shutdown raises reputation risks. Here’s how to protect your brand’s reputation and thrive even during the COVID era. This is true in public relations and reputation as well.

Onclusive + RepTrak Partner to Merge Reputation & PR Metrics


Today, I am excited to announce that Onclusive and The RepTrak Company have entered into a strategic partnership to combine the world’s leading reputation metrics with AI-powered media analytics. The value of a strong reputation has never been more vital.

Resilience Shapes Reputation

Reputation Us

On December 1, 2020, Casey Boggs of ReputationUs will present “Resilience Shapes Reputation” at the Northwest Credit Union Association’s Marketing, Business Development & Community Outreach Council. While the challenges of this year disrupted the “norm” for everyone, credit unions were resilient, and that enhanced their reputations. Join Casey Boggs, ReputationUs President, for the engaging and interactive session, “Resilience Shapes Reputation.”.

Can PR Take Ownership Of Reputation?

ImPRessions - Crenshaw Communications

In business as in life, reputation is everything. Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and the customer experience. Reputation Dividend Report calls reputation a “cornerstone of corporate value” and quantifies the dividend that corporations with a five-star rep enjoy. How PR and reputation intersect.

Why Boeing’s Reputation Radar Failed

ImPRessions - Crenshaw Communications

That was his story, and he was sticking to it, both in public statements and in discussions with regulators and pilot groups. Professor Sucher argues that, had Muilenberg framed the accidents more broadly by acknowledging uncertainty and pledging to investigate a possible connection between the two crashes, he might have limited the damage to Boeing’s reputation. A consumer-products company, on the other hand, typically has a fine-tuned sense for a reputation threat.

2020: The Year of the Reputation

Reputation Us

QUESTIONS : Is corporate reputation a focus for your organization in 2020? According to the 2019 DHM Research and ReputationUs study , 93% of consumers say a company’s reputation is important when they choose among products and services of similar quality and price. Corporate reputation is now a strategic intangible asset that affects an organization’s: Financials. public, media, social). Identify reputation vulnerabilities and opportunities.

How PR Measures Corporate Reputation

ImPRessions - Crenshaw Communications

Most public relations professionals know that a company’s reputation can be big factor in its long-term success. A positive public perception helps inspire employees, recruit new talent, protect a brand from negative PR, and differentiate its offering from that of the competition. When it comes to government relations and regulatory issues, a stellar reputation can complement an organization’s lobbying effort. 2017 US Reputation Dividend Report.

5 strategies to improve the reputation of your brand

Agility PR Solutions

Brand reputation is incredibly important but is an area that many business owners struggle with. The post 5 strategies to improve the reputation of your brand appeared first on Agility PR Solutions. Public Relations branding

How customer experience affects your brand reputation

Agility PR Solutions

As a brand, your reputation is everything. Most brands attempt to build their reputation through marketing and advertising efforts, which are useful. The post How customer experience affects your brand reputation appeared first on Agility PR Solutions. Public Relations branding

4 proactive steps for preserving brand reputation

PR Daily

When asked what they thought would most damage their reputations, company leaders pointed to racial injustice, sex or gender discrimination and financial improprieties. The post 4 proactive steps for preserving brand reputation appeared first on PR Daily.

Corporate Reputation And The Whistleblower Culture

ImPRessions - Crenshaw Communications

Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal messages that unpacked a punitive workplace culture. If complainants can make reports anonymously to an outside firm, it allows for more objective reporting and the chance to correct wrongdoing without public exposure. Any crisis manager knows that it’s easier to prevent a reputation crisis than to clean it up after the fact.

Resilience Amid Crises is Critical in Building a Positive Brand Reputation

Reputation Us

For credit unions, crises can offer opportunities to revisit strategy, refocus vision, and reinforce reputation. Casey Boggs and Eileen Korey from the reputation management firm polled attendees to get their thoughts on what may have impacted their credit unions’ reputations in 2020.

Apply for the 2021 Nonprofit Reputation Program (Free for NAO members)

Reputation Us

An organization’s reputation is critical and must be managed effectively and proactively. Want to take proactive steps to enhance and protect your organization’s reputation? The work will include: An audit of the nonprofit’s current reputation internally (e.g.,

737 Max Flies Again – Will Boeing’s Reputation Follow? Blog

The Federal Aviation Administration (FAA) has cleared the Boeing 737 Max to fly again, but can Boeing’s reputation soar again? While gaining FAA approval marks a significant milestone in the journey to recovery, Boeing must now convince airlines and the public that the planes safe.

7 tips for optimizing your reputation with a client

Agility PR Solutions

There are many marketing and PR strategies that can improve your brand reputation overall, given months of time to develop. But how can you improve your reputation with a single client? Improving your reputation with an individual client can have a variety of positive effects.

7 PR Tips For Digital Reputation Management

ImPRessions - Crenshaw Communications

One foundation of a good public relations campaign is reputation management. Whether for a brand or an individual, most good PR people spend their time helping internal or external clients create a positive perception among key audiences or building a specific kind of reputation in the marketplace. The growth of social and digital media, of course, presents both challenges and opportunities for reputation management.

Nonprofit Reputation Program Application

Reputation Us

In your words, define “reputation” and why it’s important to your nonprofit. What issues or challenges is your organization currently facing (or will face in 2021) – reputationally or otherwise? ReputationUs helped our organization to better understand how we are perceived by our clients, community, and the public at large. The post Nonprofit Reputation Program Application appeared first on ReputationUs

Expanding your business? Tips for revisiting your reputation management strategy

Agility PR Solutions

Tips for revisiting your reputation management strategy appeared first on Agility PR Solutions. Analysis Public Relations brandingExpanding your business requires long-term, intense commitment.

The importance of civility for brand reputation in 2020

PR Daily

COVID-19 has further eroded the patience audiences have for the Twitter wars, and consumers in 2021 might be looking to reward companies that can help bring back a level of civility to public discourse.

Book review: Reputation Management by Tony Langham

Stephen Waddington

A book that provides a blueprint for modern reputation management. Reputation Management: The Future of Corporate Communication and Public Relations by Tony Langham is a guide to the importance of reputation for modern organisations. The reputation of an organisation has a direct impact on recruitment, retention, productivity, sales, and financial performance. It is the sum of organisational behaviour, communication and public opinion.

A Clinical Look at Huawei’s Reputation Management

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post A Clinical Look at Huawei’s Reputation Management appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. Note: A version of this essay appeared in EE Times. Beleaguered. That’s the word that seems tethered to Huawei these days.

Reputation Ransom: The Latest Cyber Security Threat

Reputation Us

More than ever, the “actors” are tapping into your ethos and pathos by threatening to adversely affecting your company’s reputation. Two recent news items underscore the point: Extortion Scam Threatens Website Owners With Reputational Damage. Send Bitcoin or your company’s reputation is TOAST! But what can these actors actually do to hurt your reputation? Overall, where is your company most reputationally (yes, new word!)

Manage Your Reputation After a Fraud or Scandal: Tips For Handling the Media and Public Backlash

Reputation Us

In the process, your credit union’s reputation may take an unfortunate hit. Whether you are trying to manage a sensitive internal matter or a potential fraud situation, or navigating a public scandal, understanding what you can do before and after the incident can help protect your valuable reputation. When a crisis occurs, it typically puts your credit union’s reputation to the test. A reputation audit is like having a full-body MRI.

The Do Be, Don’t Be Guide to a Good Reputation

PR Matters

As communications professionals, we all have our favorite books on PR and reputation management, many of which can be found discussed on PR Daily , among other professional media sites. But what about a simple, clear-cut, no-nonsense, easy peasy, lemon squeezy guide to creating and maintaining a good reputation? Integrity in all communications is therefore the vital foundation upon which a good reputation is built: for individuals as well as organisations.

Tips for building a reputation before starting a business

Agility PR Solutions

Business owners that already have a successful business also already have their own reputation within their industry. However, there are plenty of advantages to creating a better reputation in the industry before starting a business. Analysis Public Relations branding

The Chief Reputation Officer (CRO): A New Seat At The C-Suite Table

Reputation Us

Having a favorable reputation has been proven financially valuable and overall critical to an organization. Statistics from our 2019 survey on the Importance of Corporate Reputation quantify this. 93 percent of participants of the survey indicated reputation is important when choosing among products or services of similar quality and price. But who oversees a company’s reputation? Enter the Chief Reputation Officer or CRO. Reputation: Like A Priceless Asset.

How Bob’s Red Mill Has Oregon’s Strongest Reputation

Reputation Us

…And the company with the strongest reputation in Oregon is…Bob’s Red Mill! That’s right… Bob’s Red Mill bubbled to the top of the first-ever reputation survey conducted by ReputationUs and DHM Research. So what makes Bob’s Red Mill so positively reputable? We asked Oregonians to compare reputation qualities of several companies that are headquartered in the state or have a large presence in Oregon.

#Bendgate Bites Into Apple’s Reputation… For a Moment

Reputation Us

There are and always will be haters […] The post #Bendgate Bites Into Apple’s Reputation… For a Moment appeared first on LTPR. Reputation Social Media Apple bendgate brand reputation communication iphone iphone6 LT Public Relations LTPR Online Reputation oregon pr oregon public relations Portland PR portland public relations PR public relations reputation reputation management social media social media reputation

“Chief Reputation Officer”

Reputation Us

Who is in charge of your reputation? If having a good reputation is critical, then who is deputized within your organization to oversee your reputation? RepUs performs the role of the Chief Reputation Officer (CRO) for your organization. We, the acting CRO, collaborate with your organization’s executives to manage and protect your valuable reputation. Assessing (see Reputation Audit) your organization by enhancing a sustainable reputation.

Woman’s social media rant destroys reputation

The Stalwart Blog

As a result, this public relations practitioner apparently lost all of her clients and her husband, according to a USA Today exclusive interview that she did. The post Woman’s social media rant destroys reputation appeared first on Public Relations Security.

M&A Strategy: Communications and Safeguarding Reputations

Reputation Us

Moreover, the cohesiveness of a strategic plan – and its actualization – must include safeguarding reputation as a paramount consideration. Then the importance of timing and channels of communication can make all the difference in keeping institutional reputations intact. As communication and reputation management professionals, we are often brought into the realm late. This can also help safeguard your reputation for the long-term.

LISTEN UP! How Listening Reveals Reputation

Reputation Us

Listening (not talking) to staff, recruits, customers and public leads businesses to problem identification and problem solving—while enhancing reputation. ReputationUs advocates that listening is vital to be a successful organization—and your company’s reputation depends upon it. Listening as an essential and proactive component of reputation management reveals vulnerabilities, as well as opportunities for your company.

Tips for Effective Online Reputation Management


Reputation management, once known as Public Relations (PR), is not a simple concept anymore. Even though reputation management still clearly focuses on creating and […]. The post Tips for Effective Online Reputation Management appeared first on Prowly Magazine.

With economic crisis on horizon, CEO confidence in corp. image and brand reputation dips

Agility PR Solutions

As predicted in the May report, CEO confidence in corporate image and brand reputation […]. image and brand reputation dips appeared first on Agility PR Solutions. Public Relations branding

Why Public Relations Is King During A Crisis


The role of public relations is to positively place a brand into news stories. That is why PR is the one function within the marketing organization that is positioned to step up, take a leadership position and have the greatest impact on company reputation during this period. Managing your company’s reputation through a global crisis is different and harder than it was during the financial crisis of 2008.

The economics of reputation toolkit

Stuart Bruce

The Public Relations Consultants Association has published an interesting piece of work examining the value of reputation. The ‘Economics of Reputation’ toolkit focuses on five questions: What is reputation? Why has reputation become a critical issue? How is reputation created? How does reputation create value? How can reputation be measured? The Economics of Reputation toolkit from Mattcartmell.

4 PR gaffes that jeopardize your reputation

PR Daily

Here are four mistakes that damage public confidence. When crisis strikes, and the reputation of your business is questioned, there’s so much to do. Sometimes, it can take months or years before your reputation is restored. Warren Buffet knew what he was talking about when he said, “ It takes 20 years to build a reputation and five minutes to ruin it. For a company that’s already got a somewhat dodgy reputation, this kind of flub can do plenty of damage.