How PR Measures Corporate Reputation

ImPRessions - Crenshaw Communications

Most public relations professionals know that a company’s reputation can be big factor in its long-term success. A positive public perception helps inspire employees, recruit new talent, protect a brand from negative PR, and differentiate its offering from that of the competition.

How can you rebuild a damaged reputation?

PR Daily

There’s no quick fix to restoring a damaged public image. “Which office do I go to get my reputation back?” Donovan was innocent, but not everyone seeking to repair their reputation is. Taco Bell walked away with its reputation not only unsullied, but strengthened.

7 PR Tips For Digital Reputation Management

ImPRessions - Crenshaw Communications

One foundation of a good public relations campaign is reputation management. The growth of social and digital media, of course, presents both challenges and opportunities for reputation management. Don’t post or email anything you wouldn’t want made public.

Top Online Reputation Trends for 2019

David PR Group

Here are five key online reputation trends for 2019. Lesson: Don’t publicly bash your organization’s most high-profile employee. While some internet trolls thought it might do damage to her reputation, many folks came to her defense – saying the video was more adorable than offensive.

Online Reputation Management Guide for 2015

The Proactive Report

In his article for Forbes, Jonathan Salem Baskin points out that most crisis do not erupt overnight: C ontrary to the notion that reputations can be ruined in an instant, most crises are months or years in the making. Every interaction affects your image and your reputation.

Uber CEO Hopes to Remake the Brand’s Reputation

Ronn Torossian

The post Uber CEO Hopes to Remake the Brand’s Reputation appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Crisis PR Media Relations PR Firm PR Inspiration Public Relations 5WPR PR AgencyThe past two years or so have been a rough road for ride-sharing company, Uber.

How to Boost Your Reputation on Google


I’ve never purchased a keyword nor have I done anything other than organic growth through free publicity. The Benefits of Boosting Your Reputation. Being featured on national television and in prominent publications has exposed my business to millions of potential customers.

Online Reputation Management: How to Make Your Brand Stand Out

B2B PR Sense

And that means that, as a business, online reputation management should be a top priority. With the right reputation management services, you can change and improve how the world perceives you as a brand. Why is Your Online Reputation Important? Decide on the Reputation You Want.

The Do Be, Don’t Be Guide to a Good Reputation

PR Matters

As communications professionals, we all have our favorite books on PR and reputation management, many of which can be found discussed on PR Daily , among other professional media sites. You have been hired to protect and grow the reputation of the company, not undermine it.

Dramatic Emotional Exits And Destroyed Reputations

Melissa Agnes

The long-term reputational repercussions of a dramatic emotional exit. ” That includes your own posts on Facebook, emails, public messages, tweets, even phone calls. Even if a conversation isn’t aired publicly, the people at the meeting certainly won’t forget.

Holiday Tips to Protect Your Online Reputation

David PR Group

Risks for online problems have never been greater as 2018 was marked by a rise in people losing their jobs due to negative social media posts and all manners of online reputation problems. David online repuation public relations

No Reputation is a Bad Reputation

David PR Group

During my career I have met many executives who have purposely kept a low profile, avoiding publicity as they focus intently on their business and their market. “All of a sudden,” the executives realized that no reputation actually equates to a bad reputation.

The Importance of Building Brand Reputation in Today’s Social World

PR Expanded

Breakenridge moderates an NYU Public Relations and Social Media Twitter chat on the Reputation Task Force. I’ve been lucky enough to be a part of a number of great teams as we’ve built and maintained the reputation of brands on social networks. A Guest Post By Jason Mollica.

Reputation gone north—Canadian brands using CR to build connections 

Agility PR Solutions

In its newly released rankings, the global reputation research […]. The post Reputation gone north—Canadian brands using CR to build connections appeared first on Agility PR Solutions. Public Relations branding

The economics of reputation toolkit

Stuart Bruce

The Public Relations Consultants Association has published an interesting piece of work examining the value of reputation. The ‘Economics of Reputation’ toolkit focuses on five questions: What is reputation? Why has reputation become a critical issue?

Bill Cosby’s ‘public moralist’ reputation led to unsealing testimony

PR Daily

As of Tuesday morning, Cosby and his attorneys haven’t publicly commented on the comedian’s deposition, though reports say they had been fighting hard to keep it under wraps.

7 Actions to Take in 2019 to Enhance, Protect and Defend Your Valuable Reputation

Reputation Us

This year, credit unions should also attempt to balance their overall efforts to both strengthen their individual brand, while focusing on enhancing, protecting and defending their valuable reputations. Reputation is what others (e.g., Reputation Action 1: Focus on Employees … First.

Online Reputation Management Services: What You Need to Know

B2B PR Sense

Online reputation management services have become less of a “nice-to-have”, and more of a necessity. As our lives becomes more enwrapped in the internet and social media, businesses need more than an online presence -- they need a top-shelf online reputation.

Survey: Online reputation management essential for marketers

PR Daily

A recent Clutch survey revealed that more than half of today’s digital marketers consider online reputation management “very necessary” to the success of their organizations in today’s increasingly digital world. Why is online reputation management important to PR efforts?

Survey 119

#Bendgate Bites Into Apple’s Reputation… For a Moment

Reputation Us

There are and always will be haters […] The post #Bendgate Bites Into Apple’s Reputation… For a Moment appeared first on LTPR. Just like any Apple release, the iPhone 6 and 6 Plus were met with lines reminiscent of a Star Wars movie premiere.

Reputation Has A New Home – ReputationUs

Reputation Us

We think about reputation a lot. Not our own, per se, but rather business and nonprofit reputations. How are reputations formed? How long does it take to build a strong reputation? Who (employees, customers, community, media, social influencers) ultimately decides what is the organization’s reputation? When a crisis happens, how does it affect a reputation? Today’s reputation is often influenced by the constant digital environment we live in (e.g.,

Reputation reinstatement – How to fix a slipped halo

PR in High Definition

Google, Facebook, Uber, many of the tech giants have been facing scandals and feeling the ill-effects of a damaged reputation. The fallout of the Cambridge Analytica scandal caused major damage to Facebook’s reputation, not to mention a 30% loss in value. Reputation is not image.

Damage control and reputation recovery tips after a PR disaster

Agility PR Solutions

A PR department is extremely important for the sake of every company’s reputation. Any issue that could affect the consumer has the potential to destroy its public reputation, which could result in a wave of negative publicity and a loss of business if not handled correctly.

Corporate reputation of FTSE350 worth £1 trillion to UK economy

Stuart Bruce

The combined values of corporate reputations in the FTSE350 is worth nearly £1 trillion to the UK economy. The Reputation Dividend report puts Royal Dutch Shell in top place, displacing Unilever with GSK showing the biggest gain up from 40 to fifth. Reputation Dividend | UK Top 10.

Purpose is a key driver of overall reputation—which brands have found theirs?

Agility PR Solutions

Consumers are increasingly demanding that the brands they do business with take stands on societal and cultural issues and get more involved in improving their communities—and this new sense of involvement and opinion has become a major factor in brand reputation. Public Relations branding

Online Reputation Management Needs to be a Part of Today’s Curriculum

Melissa Agnes

Either way, proper management of one’s online reputation / personal brand is absolutely a subject that must be incorporated into today’s curriculum. Teaching students proper online reputation management. Online Reputation Management Studying / Teaching Crisis Communication

Proud of public relations

Stephen Waddington

If you’re not proud of working in public relations it’s probably time to find something else to do. There’s a sport in public relations to publicly undermine what we do. Creatives from across the public relations industry waded in citing issues of bravery, budgets and silos. There’s a related conversation at the sharp end of reputation management in our business.

Build a strong reputation from scratch like a PR pro these 4 tips

Public Relations Sydney

One of the most precious assets you have as a professional is your reputation. Having a good reputation is your golden ticket to limitless opportunities. The post Build a strong reputation from scratch like a PR pro these 4 tips appeared first on Public Relations Sydney.

How to use VoIP systems to boost your business reputation

Agility PR Solutions

Your company’s reputation is everything. The post How to use VoIP systems to boost your business reputation appeared first on Agility PR Solutions. Marketing Public Relations marketingIt affects how good your sales are, and it even impacts your business partnerships.

Reputation 101—how you’re perceived will likely impact your business

Agility PR Solutions

Your reputation is all about how others perceive you. The post Reputation 101—how you’re perceived will likely impact your business appeared first on Agility PR Solutions. Analysis Public Relations branding

Amazon hopes new wage increases will quash “sweatshop” reputational slams

Agility PR Solutions

The post Amazon hopes new wage increases will quash “sweatshop” reputational slams appeared first on Agility PR Solutions. Public Relations branding

Airline reputational woes go global

Media Bullseye

Over the past year, the air carriers in the US have been involved in multiple incidents that have compounded the industry’s reputational woes. Short-term quarterly financial gains may not be worth the long-term reputational hits.

How To Protect Reputation In The Age Of Leaks

ImPRessions - Crenshaw Communications

In some ways it’s a healthy sign, but there’s also reason for an ordinary business to fear the reputation damage resulting from a leaked claim by a disgruntled employee or competitor. The post How To Protect Reputation In The Age Of Leaks appeared first on Crenshaw Communications.

#PRStudChat Discusses The State of Digital Corporate Reputation

PR Expanded

PR in the 21 st century requires an intense focus on reputation management and brand health. Businesses face greater reputation risk as social media and mobile technologies increase the speed of communication and a dynamic public actively shares what they see and how they feel, 24/7.

How brands can nurture and grow a positive reputation

Agility PR Solutions

A business reputation is one that is hard won, but can be lost in a matter of minutes, especially in today’s digital world where consumers are constantly connected. The post How brands can nurture and grow a positive reputation appeared first on Agility PR Solutions.

How to Measure Reputation

David PR Group

Harris Reputation Quotient attributes. Measurement in the world of public relations has always been an ethereal concept. through the eyes of the general public. Starts with “The Reputation Quotient”. What causes the most damage to corporate reputations?

Public Relations And The Big Lie

ImPRessions - Crenshaw Communications

As journalists grapple with “ alternative facts ” and the Trump administration’s war on the media, some professional public relations people are putting ourselves in the shoes of those who act as spokespersons for the new president.

Your Executives’ Reputations Impact Your Brand, Whether You Like It or Not

Melissa Agnes

When a woman came forth stating that Gafni had sexually assaulted her over an extended period of nine months when she was just 13 years old, Gafni tried to excuse his actions by publicly stating that “She was 14 going on 35, and I never forced her.”. Image credit: GaudiLab/

What is Online Reputation Management (ORM)?


That culmination of digital information is an online reputation. Online reputation management, or ORM, is the process of taking control of the online conversation, through strategic marketing, SEO auditing, and social media strategies. Why is Online Reputation Management Important?

How Public Relations And Customer Relations Can Work Together

ImPRessions - Crenshaw Communications

Good customer service and good public relations have never been more aligned. One of the quickest ways to understand an organization’s reputation is to look at its response to a consumer complaint. So how can public relations and customer service work together?