Business Wire

NOVEMBER 30, 2020

Reputation has always mattered. We might not have had to worry about “cancel culture” or bad online reviews in our past, but there’s never been a time when people didn’t gossip with their friends and neighbors about other people.

Reputation 409

Reputation Blogging Agency Consumer 409

Agility PR Solutions

DECEMBER 1, 2024

Reputational risks can surface overnight, putting any brand in the spotlight for the wrong reasons. Without a solid crisis communication plan, a minor issue can quickly spiral out of control.

Crisis Communications 179

Crisis Communications Reputation Crisis Communications 179

ImPRessions - Crenshaw Communications

APRIL 18, 2023

The terms “ public relations” and “reputation management” are sometimes used interchangeably. Gartner calls reputation management “the practice of influencing stakeholder perceptions and public conversations about an organization and its brands.” So what is the difference between PR and reputation management?

Reputation 333

Reputation Crisis Customer Service B2B 333

Stern + Associates

NOVEMBER 21, 2024

In today’s competitive landscape, regardless of industry, companies must leverage the expertise of their leaders to build a strong brand reputation and foster trust with their audience. Whether through blogs, social media or public speaking, regularly sharing valuable insights helps build credibility over time.

Leadership 133

Leadership Reputation Brand Branding 133

Onclusive

MAY 12, 2022

“By understanding the business impact of our earned, owned and newswire efforts, we can better shape our broader strategy and make data-driven decisions around the specific content, media strategies, publications, and reporters we want to focus on moving forward. Publication authority, including its reputation and reach. ?

Consumer 370

Consumer Publicity Media Analysis 370

Onclusive

MAY 4, 2020

The role of public relations is to positively place a brand into news stories. That is why PR is the one function within the marketing organization that is positioned to step up, take a leadership position and have the greatest impact on company reputation during this period. This article originally appeared in Forbes.

Crisis 464

Crisis Publicity Exercises Financial 464

PRSay

JANUARY 16, 2025

However, I quickly realized that this type of response was a disservice to the public relations profession, my work and my colleagues. With this language in mind, I was perturbed to see the articles lede and related social media posts describe Baldoni’s publicist as a crisis public relations expert and her work as crisis PR.

Ethics 146

Ethics Publicity Crisis Film 146

Agility PR Solutions

DECEMBER 17, 2024

Brand reputation is among the most valuable assets of a company. Often, it proves more […] The post The role of earned media in enhancing brand reputation first appeared on Agility PR Solutions. This is gained through controlled mechanisms such as paid advertising and owned media.

Reputation 145

Reputation Brand Branding Media 145

HMA Public Relations

JANUARY 16, 2025

Abbie Fink discusses the complexities of reputation management in the public relations field, raising ethical concerns around the tactics used by both celebrities and their representatives in a new episode of Copper State of Mind.

Reputation 98

Reputation Ethics Publicity 98

Remote PR Jobs

NOVEMBER 26, 2024

How to deal with a Public Rela tions crisis? Defining Crisis Communication Crisis Communication is at the heart of PR and is one of the main crisis management strategies used by organizations to manage their reputation. This approach helps maintain trust between brands and the public during a crisis or a business disruption.

Crisis Communications 246

Crisis Communications Crisis Communications How To 246

Reputation Us

APRIL 24, 2025

Today we examine what critical role public relations and reputation management plays in cyber attack scenariosbefore, during, and after the cyber incident. Last week’s Wood County ransomware attack put a spotlight on how the escalation of such an attack can have costly reputational damages.

Publicity 88

Publicity Crisis Communications Reputation Exercises 88

Prowly

APRIL 23, 2025

Your brand perception is like a ship navigating the vast ocean of public opinion. Misaligned perceptions can lead to lost customers, a rusted reputation, and lower trust. Brand perception measurement: the basics Brand perception refers to what the public thinks and feels about your brand, regardless of the messages you put out.

Publicity 104

Publicity Brand Branding Airlines 104

Prowly

APRIL 10, 2025

What does it mean to manage social media reputation? Managing your social media reputation is all about keeping an eye on how people see your brand, handling issues with care, and rebuilding trust when it matters most. So what should you do to take care of the social media reputation management aspect of your brand?

Social Media 104

Social Media Reputation How To Media 104

Prowly

APRIL 11, 2025

The phrase "brand reputation management" sounds like corporate buzzword soup to most people, but chances are it's probably something that's on your mind every day. After all, your reputation is your brand. But brand reputation isn't simply a concern to obsess over. What does brand reputation management include?

Reputation 104

Reputation Measurement Report Brand 104

Prowly

FEBRUARY 13, 2025

Company's reputation can be its most valuable asset or its greatest liability. Anyone can share an opinion and experience on social media, so managing your brand's reputation has never been more critical. A reputation management platform is a powerful tool designed to give you a leg up. How does it work?

Software 104

Software Reputation Examples How To 104

Reputation Us

MAY 8, 2025

LOUISVILLE, KY, May 8, 2025 ReputationUs (RepUs), a global public relations, reputation enhancement, and crisis mitigation firm, is pleased to announce the addition of Sydney Webb as a Summer 2025 Reputation Intern. Webb is a first-year student at the University of Texas at Austin majoring in Public Relations.

Reputation 78

Reputation Internal International Nonprofit 78

5W PR

NOVEMBER 14, 2024

In today’s fast-paced digital age, even a single misstep can have far-reaching consequences for a brand’s reputation. A crisis—whether it’s a product recall, data breach, or public relations disaster—can erode trust, damage sales, and potentially lead to business failure.

Crisis Management 78

Crisis Management Reputation Crisis Guidelines 78

Reputation Us

JANUARY 23, 2025

In 2025, RepUs continues to witness the evolution of reputation management and crisis mitigation in the real world and digital world. The following RepUs speaking topics for 2025 reflect emerging corporate trends, challenges and opportunities in reputation management.

Reputation 78

Reputation Crisis Insurance Insurance 78

5W PR

FEBRUARY 3, 2025

Social media has fundamentally changed how brands face public scrutiny and criticism. What starts as a single tweet can snowball into a full-blown crisis within hours, putting organizations at risk of significant reputational damage. Research shows that 63% of a company’s market value is attributed to its reputation.

Reputation 78

Reputation Brand Branding Crisis 78

5W PR

OCTOBER 22, 2024

In today’s competitive business landscape, maintaining a strong reputation is more crucial than ever. Effective corporate public relations strategies are vital in shaping how an organization is perceived by stakeholders, including customers, investors, employees, and the wider public.

Corporate 78

Corporate Reputation Strategy Storytelling 78

Agility PR Solutions

APRIL 8, 2025

In the modern media age, litigation public relations (PR) has become an essential tool for managing high-profile legal cases. When a case garners the publics attention, what happens outside the courtroom can be just as important as what happens inside it.

Examples 105

Examples Reputation Social Media Tools 105

Agility PR Solutions

APRIL 2, 2025

In the evolving landscape of healthcare, public relations plays a crucial role in shaping patient trust, enhancing brand reputation, and improving communication between healthcare providers and the public.

Healthcare 100

Healthcare Publicity Reputation Strategy 100

Institute for Public Relations

OCTOBER 22, 2024

Public Relay examined the different types of CEOs and the impact of CEO perception on organizational reputation. Key findings … Continue reading How does CEO Reputation Influence Organizational Reputation? Key findings … Continue reading How does CEO Reputation Influence Organizational Reputation?

Reputation 66

Reputation Analysis Publicity Media 66

Ronn Torossian

DECEMBER 5, 2024

In the world of public relations, change is inevitable. From traditional press releases to social media influencers, the PR industry has evolved dramatically over the years.

Digital PR 195

Digital PR Strategy Reputation Technology 195

Agility PR Solutions

MARCH 26, 2025

The field of public relations (PR) has always been dynamic, but recent shifts in technology, consumer behavior, and media consumption patterns are transforming the way brands engage with their audiences.

Consumer 110

Consumer Trends Publicity Reputation 110

Agility PR Solutions

DECEMBER 9, 2024

Public relations is critical for shaping an organization’s image and reputation. In a world where perception can make or break success, public relations is an essential instrument for establishing credibility and authority.

Reputation 94

Reputation Publicity Brand Branding 94

Agility PR Solutions

APRIL 13, 2025

Public relations has undergone a major transformation over the years. Today, PR is more than just securing press coverageits about building narratives, managing reputations, and fostering meaningful […] The post How public relations is shaping brands in the digital era first appeared on Agility PR Solutions.

Publicity 105

Publicity Brand Branding Television 105

Agility PR Solutions

MARCH 16, 2025

Building public trust in healthcare has never been more challenging. With new regulations reshaping the industry, healthcare organizations must carefully craft their public relations strategies to maintain credibility and compliance.

Healthcare 110

Healthcare Policies Publicity Ethics 110

Ronn Torossian

DECEMBER 10, 2024

From product recalls to public relations disasters, a crisis can hit a brand at any moment, with far-reaching consequences for its reputation and bottom line. In todays fast-paced, interconnected world, the ability to manage a crisis is not just a skillits a necessity.

Crisis Communications 195

Crisis Communications Crisis Communications Reputation 195

Agility PR Solutions

JANUARY 20, 2025

As the demand for these technologies grows, so does the need for EMR/EHR companies to maintain a strong brand reputation.

Healthcare 100

Healthcare Reputation Company Brand 100

Agility PR Solutions

JANUARY 9, 2025

The role of social media in public relations has changed the way PR professionals interact with audiences, manage reputations, and form connections in the digital age. Those days are long gone when the only ways to communicate were through media events and press releases.

Social Media 110

Social Media Strategy Publicity Media 110

Agility PR Solutions

MARCH 18, 2025

Public relations plays a crucial role in handling discrimination issues within a community. Whether discrimination arises in a corporate setting, public institutions, or local communities, the way organizations respond can determine their credibility, legal standing, and long-term reputation.

Publicity 94

Publicity Local Community Corporate 94

5W PR

FEBRUARY 1, 2025

The post Employee Advocacy: Using Your Team to Build Brand Reputation on Social Media appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Success requires careful planning, clear guidelines, ongoing support, and consistent measurement.

Employee 88

Employee Social Media Reputation Guidelines 88

Agility PR Solutions

NOVEMBER 20, 2024

Even a single strike can leave your data exposed, which could result in financial losses, identity theft, compliance […] The post Cybersecurity for online reputation: Steps to safeguard your company in 2025 appeared first on Agility PR Solutions. Data breaches and other types of cyber-attacks can spell doom for a business.

Reputation 94

Reputation Company Financial Data 94

5W PR

NOVEMBER 28, 2024

However, to truly harness the potential of influencer collaborations, strategic alignment with public relations is crucial. By integrating PR with influencer marketing, brands can elevate their campaigns, bolster their reputation, and achieve significant results. This data assists in optimizing future campaigns and measuring ROI.

Publicity 78

Publicity Reputation Measurement Analysis 78

5W PR

MARCH 28, 2025

Recent data shows that 57% of fintech companies experienced a significant crisis event in the past three years, with reputation damage cited as the top concern. A study by PwC revealed that companies who respond within the first hour of a crisis breaking see 30% less reputation damage than those who wait longer.

Financial 78

Financial Technology Leadership Reputation 78

Agility PR Solutions

NOVEMBER 20, 2024

Managing reputation has become essential in the modern world. They are both playing their important role in managing brand reputation. This is because of the increased usage of technology. A huge change in this field is the incorporation of artificial intelligence and machine learning.

Reputation 100

Reputation Brand Branding Technology 100