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How Earned Media Drives Consumer Behavior: Publication Authority

Onclusive

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. Publication authority, including its reputation and reach. ? Publication reputation and consumer behavior.

Consumer 370
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Consumer Public Relations: Role & Transparency

Ronn Torossian

Learn how consumer PR builds brand trust through transparency, digital engagement & authentic storytelling in today's social media-driven marketplace. The post Consumer Public Relations: Role & Transparency appeared first on.

Consumer 195
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Why Public Relations Is King During A Crisis

Onclusive

We have seen this during other periods of economic uncertainty: Businesses and consumers react, and those reactions have ripple effects. Consumers have reacted by shifting their focus more toward information than commercialism. The role of public relations is to positively place a brand into news stories.

Crisis 464
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Getting Publicity in The Age of Coronavirus

PR for Anyone

This week, Christina Daves talks about getting publicity in the age of the Coronavirus. Part One of ‘Getting Publicity in The Age of Coronavirus’ Christina Daves has been giving tips and ideas for many years on how people can get in front of the media. Nowadays, we have our phones and computers to connect with other people.

Publicity 299
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What Game of Thrones Teaches Us about the Value of Public Diplomacy

Deirdre Breakenridge

Perhaps some well-executed public diplomacy could have made all the difference. First things first–what is public diplomacy (PD)? Public diplomacy is the communication by a government (or in this case a leader) to foreign publics to foster understanding, dialogue, and good will across cultures.

Publicity 304
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Transforming Consumer Relations in the Financial Industry

Ronn Torossian

Consumer relations in the financial industry have undergone a significant transformation in recent years, largely driven by evolving consumer expectations, technological advancements, and regulatory changes.

Financial 195
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How Earned Media Drives Consumer Behavior: Brand Relevance

Onclusive

In this week’s blog, we’re continuing to review the relationship between different media attributes and consumer behavior, based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. “By

Consumer 195