Leadership In Crisis: The Crowdstrike PR Response
ImPRessions - Crenshaw Communications
JULY 23, 2024
It was then up to Crowdstrike CEO George Kurtz to respond to the crisis. Swift acknowledgment and ownership of the crisis is key Crowdstrike’s response came as a status post on X. My motto when it comes to the perfect public apology is this — explain, but don’t excuse. Those boxes were checked. So is language.
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