Why Public Relations Is King During A Crisis

Onclusive

The role of public relations is to positively place a brand into news stories. There is simply no better instrument during a widespread crisis than communications. In this current state of crisis-induced uncertainty, we are likely to see a lot of opportunities if we just look for them.

Zoom: Zoom?s Public Relations During a Crisis

Ronn Torossian

Public relations and marketing agencies have all been altering their strategies, while the budgets that brands and corporations set for their yearly advertising strategies have been drastically shortened. The post Zoom: Zoom’s Public Relations During a Crisis appeared first on.

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Role of PR in Crisis Management

Ronn Torossian

In today’s social-media-powered communication, brands constantly face challenges associated with negative publicity. The post Role of PR in Crisis Management appeared first on.

PR's Public Relations Crisis: How to Fix It

B2B PR Sense

Ironically, despite the ballyhoo and effusions, PR is facing its own PR crisis. The Crisis: What Are We Dealing With? The same study found that a fair amount of business executives did not understand what PR is, starting with what it stands for -- public relations.

Assessing Potential Crisis Counselors

Ronn Torossian

No matter the industry, your brand is likely to face some form of PR crisis at one time or another. One strategy for ensuring this is hiring a crisis and reputation management consultant, or […]. The post Assessing Potential Crisis Counselors appeared first on.

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Tips on Handling a PR Crisis

Ronn Torossian

Whenever a brand or company seems to be on the receiving end of any damaging or negative publicity, it is clear that there is a public relations crisis happening. The post Tips on Handling a PR Crisis appeared first on.

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Crisis Management and Communications Go Hand-in-hand

Ronn Torossian

In an earlier article the discussion focused on the importance of convincing senior management about the need for crisis management and communications. The post Crisis Management and Communications Go Hand-in-hand appeared first on.

The 2020 Crisis Communications Resource List | Business Wire

Business Wire

In today’s digital world, a crisis can occur at any time and can come from any direction. education public relationsIt can be a negative event surrounding your product, an emergency impacting your stakeholders, or a global pandemic impacting your business supply chain.

What Happens When You Wake Up to A Crisis?

Ronn Torossian

Recently, the communications team at Franklin Templeton in NYC woke up in the middle of a PR Crisis. The post What Happens When You Wake Up to A Crisis? Crisis PR PR Firm PR Inspiration Public Relations Insights MARKETING Ronn Torossian Strategy

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Crisis PR Lessons From The Iowa Caucus

ImPRessions - Crenshaw Communications

It’s a classic case of what not to do in a crisis situation. Even the most brilliant crisis response wouldn’t have solved the problem, yet it could have ameliorated some of the reputation damage and resulting coverage.

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Do You Have a Pre-Crisis Checklist?

Ronn Torossian

Crisis communications is a key aspect to public relations. In fact, if you want to achieve the optimal resolution to any PR crisis, you need to have a plan in place before the crisis erupts. The post Do You Have a Pre-Crisis Checklist? Business Crisis PR

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How Communicators Can Help Inform the Public During the COVID-19 Crisis

PRSay

Crisis situations impact businesses, industries, associations and organizations of all sizes. While the circumstances surrounding a crisis vary greatly, there are general best practices PR professionals should be prepared to deploy.

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Communicating Post-PR Crisis

5W PR

Any business knows that no matter what’s going on and how well they are on top of everything, a crisis is never expected. The key factor in determining how this reflects on a business in the aftermath of a crisis is how they communicate with the audience once the crisis is over.

Communications During the COVID-19 Crisis | Business Wire Blog

Business Wire

public relationsThe current COVID-19 pandemic is undoubtedly one of the worst in living memory for most people. The suddenness and the rapid spread of the virus across the world have caught many companies (and governments) by surprise.

When The Crisis PR Guy Is The Crisis

ImPRessions - Crenshaw Communications

That happened this week when the Campbell Soup Company found itself in hot water after a bizarre tweet from its own head of government affairs — an executive who ironically lists “crisis management” among his skills.

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3 key takeaways from COVID-19 crisis communications

PR Daily

Be transparent, focus on the facts and be kind to the reporters trying to cover a once-in-a-generation crisis. The most unique aspect of crisis communication during COVID-19 is that it’s a shared experience. After I shifted to communications, a crisis felt very insular and isolated.

Is your crisis plan itself a crisis waiting to happen?

Agility PR Solutions

Is yesterday’s crisis plan—in a binder on a shelf—really the most effective way to prepare in today’s day and […]. The post Is your crisis plan itself a crisis waiting to happen? Analysis Public Relations crisis

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How To Restore A Public Reputation

ImPRessions - Crenshaw Communications

Any expert will tell you that coming back from a public disgrace is a long haul. So far, only one – Huffman – has taken the first public steps toward recovery. PR people don’t like it when legal counsel wins at the expense of public image. CC BY-SA 3.0.

Social changes in times of public crisis

HMA Public Relations

The post Social changes in times of public crisis appeared first on HMA Public Relations. Featured PR Observations and Preferences Social Media COVID-19 HMA Public Relations Marissa Baker snapchat social media

For better crisis responses, follow the 3 C’s

PR Daily

How do you manage a communication plan for a crisis with no end in sight? Ragan Consulting Group has a new video featuring guidance from crisis communication expert Nick Lanyi, which touches on questions every communicator should be considering right now.

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How to measure your crisis messaging

PR Daily

That’s just as true of a crisis communications effort as any other media strategy. We caught up with Shannon Tucker, vice president of media relations for SSPR, and she shared some of her top tips for measuring comms efforts during this crisis.

Managing the Challenges of Bad Publicity

Critical Mention

Bad publicity can be considered a rite of passage for some organizations, and many companies even see it as an inevitability. Both big and small businesses are subject to receiving various forms of negative comments and publicity.

7 timeless tactics to mitigate PR crisis damage

PR Daily

What’s the cost of a PR crisis? Unfortunately, there’s no way to truly “crisis-proof” a corporation or brand, but there are seven steps you can take to protect your reputation and mitigate fallout. Crisis-proof your business first. Appoint a crisis response leader.

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Public Relations Holiday-Checklist

Critical Mention

The post Public Relations Holiday-Checklist appeared first on Critical Mention - Media Monitoring. Public Relations Content Marketing Corporate Communications Crisis Management Earned Media Facebook Instagram LinkedIn Marketing Media Relations Twitter YouTube

The current crisis demands more external communication

PR Daily

Often it is the difficult and brave decisions which come with the biggest reward—which means that external communication is a necessity during the COVID-19 crisis. For example, you might serve one particular market segment which is booming in the wake of the coronavirus crisis.

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Crisis communication takeaways from Andrew Cuomo

PR Daily

Mine these lessons for your own public speaking forays. Public relations experts and other commentators point to New York Gov. Andrew Cuomo’s COVID-19 communications as an example of how leaders should speak to the public during a crisis.

Crisis Management for Influencers

Ronn Torossian

A brand must be prepared for a possible reputation crisis caused by its influencers or spokespeople. To be as prepared as possible, here are some steps to take should a reputation crisis occur. The post Crisis Management for Influencers appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Brand PR Crisis PR 5WPR CEO Crisis PR Agency PR Agency Public Relations

Build Tighter Emotional Bonds Now So You Emerge Stronger from the Crisis | Business Wire Blog

Business Wire

One of the striking reactions to the crisis from many organisations has been to do nothing. In fact, an article in the Harvard Business Review shows that those who try to cut their way out of a crisis/recession perform worst after it. public relations

PR Crisis of the Week: Campbell Soup, Ryanair and Megyn Kelly

Garrett Public Relations

As usual, this week saw no shortage of brands in crisis. Crisis hit […]. The post PR Crisis of the Week: Campbell Soup, Ryanair and Megyn Kelly appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. crisis crisis communications crisis management crisis PR PR PR crisis public relations communications PR Crisis of the Week press release publicity

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Public Relations Crisis Management

TrendKite

Crisis management is one of the most important responsiblities of PR pros

Public service broadcasters failing public

Stephen Waddington

Public service media are in crisis. The audience for public service news is old and educated. Public service media in many countries is failing to provide a universal service. The challenges that face public service [news] media are bigger than is acknowledged," said Prof.

Evolving Roles and Responsibilities in Public Relations

PR Expanded

Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. To be effective, practitioners have to be able to adapt to new technologies in order to research and communicate with their target publics.

Making social justice communications part of your crisis PR planning

Agility PR Solutions

The post Making social justice communications part of your crisis PR planning appeared first on Agility PR Solutions. Analysis Public Relations crisis

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Five tips for social media crisis management

Stuart Bruce

The reality is that what many people think is a social media crisis isn’t actually a crisis at all. The long-term impact on the brand’s … The post Five tips for social media crisis management appeared first on Stuart Bruce.

COVID 19 and Crisis Communications

Solo PR Pro

All good PR pros know you can be both reassuring and completely honest in a crisis- and in fact, the latter plays an important role in the former.” – Kellye Crane, Crane Communications. It’s full-on Crisis Communications mode for those of us who specialize in such things.

Responding to Crisis

Ronn Torossian

Crisis management and communication is the most common PR function known to the public. Giving PR a bad reputation in the public eye, as the bad guys called in to hide or spin the truth and help brands to cover up mistakes and even illegal activities. The Real Purpose of Crisis Communications More to the truth, crisis communications help brands prepare for, endure, survive, and thrive when controversy … READ MORE ».

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Crisis lessons—how crisis-mode learnings inform stronger biz strategy

Agility PR Solutions

As PR practitioners know all too well, a company crisis can have severe implications on brand reputation, but company strategy can also get sidelined during the chaos. The post Crisis lessons—how crisis-mode learnings inform stronger biz strategy appeared first on Agility PR Solutions.

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3 steps to reassess, refresh and humanize your messaging in times of crisis

Agility PR Solutions

The post 3 steps to reassess, refresh and humanize your messaging in times of crisis appeared first on Agility PR Solutions. Analysis Public Relations crisis

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Incoming! How to handle media requests in a crisis

PR Daily

Here are some tips and best practices for when and how to respond to crisis inquiries and keep your head on straight. It’s one of the greatest challenges any media relations professional will face: A crisis hits your organization out of the blue. In crisis comms, silence is not golden.

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How are comms execs handling the COVID-19 crisis—and which sources are most trusted?

Agility PR Solutions

More than three-quarters of communication executives (81 percent) said the communication function has been “important” or “very important” to their company’s COVID-19 response, according to new research from the Institute for Public Relations and Peppercomm. Public Relations crisis

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