article thumbnail

Leadership In Crisis: The Crowdstrike PR Response

ImPRessions - Crenshaw Communications

It was then up to Crowdstrike CEO George Kurtz to respond to the crisis. Swift acknowledgment and ownership of the crisis is key Crowdstrike’s response came as a status post on X. My motto when it comes to the perfect public apology is this — explain, but don’t excuse. Those boxes were checked. So is language.

article thumbnail

Why Public Relations Is King During A Crisis

Onclusive

The role of public relations is to positively place a brand into news stories. There is simply no better instrument during a widespread crisis than communications. Managing your company’s reputation through a global crisis is different and harder than it was during the financial crisis of 2008. People need more right now.

Crisis 464
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Condemnation in Public Relations: Crisis Communications Strategy

Ronn Torossian

Most of the time, a PR crisis can be unpredictable. That’s why it’s essential for companies to have a crisis communication plan in place, so they’ll be able […]. That’s why it’s essential for companies to have a crisis communication plan in place, so they’ll be able […].

article thumbnail

Crisis PR: Step-by-Step Guide to Navigating a Public Relations Crisis

Ronn Torossian

Every business should be prepared for the inevitability of a communications crisis, which can come from any number of events – from a negative review to a failed event, even a natural disaster. When these situations happen, companies also have to face another aspect of the crisis – rumors, fake news, and cyber attacks.

Crisis 195
article thumbnail

Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. How do I communicate effectively with stakeholders during a crisis? What are the best practices for managing social media during a crisis?

article thumbnail

Crisis management 101: 6 steps for creating a business continuity plan

Agility PR Solutions

Crisis can be critical. From a public relations perspective, they can be especially injurious. However, there’s a way to deal with […] The post Crisis management 101: 6 steps for creating a business continuity plan appeared first on Agility PR Solutions.

article thumbnail

Facing the Unexpected: Mastering Crisis Communications | Business Wire

Business Wire

Crises happen when they are least expected, which is why every organization should have a crisis communication plan in place. The intent is to mitigate negativity, ensure all employees and stakeholders are in the know, and maintain control over public brand perception.