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Measuring Brand Perception for Companies

Ronn Torossian

Many companies understand how important brand perception is to the overall customer experience and to their bottom lines and are constantly working on different solutions to improve theirs. The post Measuring Brand Perception for Companies appeared first on.

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Understanding and Improving Brand Perception for Success

Ronn Torossian

Companies that understand the importance of brand perception and how it is a contributing factor to their success understand that they need to be constantly working on improving their brand perception with the target audience.

Brand 370
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Why Publicity?

PR for Anyone

Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? With publicity, someone else is using you and your expertise as the authority and that gives it more credibility. Want to learn how easy it is to get this valuable publicity?

Publicity 130
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The Role of Public Relations in Lifestyle Branding

Ronn Torossian

Lifestyle branding is a term that refers to a company’s ability to create an image that appeals to consumers. A lifestyle brand is not limited to just […]. The post The Role of Public Relations in Lifestyle Branding appeared first on.

Publicity 195
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The Growth PR Playbook

PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.

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Public Relations in Marketing

PR for Anyone

People often question the difference between public relations and marketing. Public Relations can come in many forms but for this post, let’s focus on media relations, community relations, online and social media. Anyone can get publicity!

Publicity 217
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How Public Relations Helps Brands Sell

Landis PR

NOTE: This is a reposted blog by our Public Relations Global Network partner, Roop & CO. Every organization, business and brand rely heavily on its public reputation for success. Why Public Relations Continues to Be So Effective. Building Public Interest.

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Advertising vs Publicity

PR for Anyone

It’s the age-old question… what is more impactful to a business – advertising or publicity? You might be surprised to learn that it’s actually publicity. #1 1 – publicity is free – advertising you pay for. #2 Anyone can get publicity!

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Myths And Facts About Public Relations

ImPRessions - Crenshaw Communications

And public relations isn’t always a straight path. A key goal of public relations, especially B2B PR, is to position companies and executives as leaders in their industries and people with interesting and provocative ideas about it.

Publicity 348
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Food brands in the metaverse

Ronn Torossian

The metaverse provided brands with the opportunity to create their own virtual space. The post Food brands in the metaverse appeared first on. Brand PR Business Public Relations Ronn Torossian 5W Public Relations 5WPR BRANDING Insights

Brand 195
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Brand Transparency

Ronn Torossian

Brand transparency is about how a brand shows itself to be authentic regarding public interactions. It also indicates how a brand shows itself to be accessible to internal and external stakeholders. The post Brand Transparency appeared first on.

Brand 195
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How to Build a Strong Brand through Public Relations

Prohibition

Developing and growing your brand is important for any business in any industry. Public relations can play a crucial role in supporting and enhancing this development. Here are some of the key ways you can help build a strong brand through public relations.

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Real estate branding with PR

Ronn Torossian

PR is mainly about maintaining a relationship between a business and the public. The post Real estate branding with PR appeared first on. Brand PR Public Relations NYC Public Relations

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Examples of Great Brand Repositioning Strategies

Ronn Torossian

There have been plenty of companies that have managed to reposition their brands successfully and generate better results than maybe they even expected. The post Examples of Great Brand Repositioning Strategies appeared first on.

Examples 195
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Brand Awareness, Brand Visibility, and Trust

The Proactive Report

Brand Awareness and Visibility In the digital age building brand awareness depends to a large degree on brand visibility. If your brand is not found online, your content and messaging is not seen by the people you want to engage with.

Report 130
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How your branding impacts public relations—and 3 tips on how to improve it

Agility PR Solutions

Maintaining positive public relations is a vital part of running a successful business. Part of this comes down to excellent branding and relationships with consumers. Public Relations branding

Publicity 167
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Public Relations in Product Development

Ronn Torossian

The post Public Relations in Product Development appeared first on. Brand PR Business PR Inspiration Ronn Torossian BRANDING Insights MARKETING PR Agency Strategy

Publicity 195
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Public Relations Reputation Management

Ronn Torossian

Companies that are looking to improve their brand image or get ahead of their competitors in the industry can greatly benefit from public relations and reputation management. The post Public Relations Reputation Management appeared first on.

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CSR Public Relations That Helps

Ronn Torossian

The post CSR Public Relations That Helps appeared first on. Brand PR Business PR Inspiration 5W Public Relations Crisis PR Insights PR Agency PR Firm Pubilc Relations

Publicity 195
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How Earned Media Drives Consumer Behavior: Publication Authority

Onclusive

That’s why over a decade ago, Onclusive invented, trademarked, and launched PR Attribution to help PR pros connect earned and owned media content to behavioral outcomes –website visits and website actions that result in more customers, sales, and brand loyalists.

Consumer 370
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How To Set Expectations In Public Relations

ImPRessions - Crenshaw Communications

Public relations is known for being versatile, occasionally glamorous, and, yes, stressful. If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value.

Publicity 347
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6 Public Relations Tips For Brands In 2018

ImPRessions - Crenshaw Communications

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. Here’s a “cheat sheet” to help brands get a leg up on the PR universe this year. How to maximize brand PR: a “cheat sheet” Remember the investment goes beyond the PR budget.

Publicity 267
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Boost DTC Sales using Public Relations

Ronn Torossian

The post Boost DTC Sales using Public Relations appeared first on. Brand PR Business Featured Advice BRANDING Insights MARKETING PR Agency PR Firm PR Tips Pubilc Relations Public Relations Ronn Torossian Strategy

Publicity 195
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Does Your Brand Need a Refresh?

HMA Public Relations

In this blog post, Alison Bailin shares more on a recent rebranding project from Maricopa County and covers what elements you should consider when revamping your brand. Public Relations Brand logo maricopa county rebrand Rebranding refreshAre you due for a refresh?

Brand 107
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How Public Relations Can Help Promote Your Brand and Drive Sales

Victorious PR

Public relations (PR) is essential in promoting a brand and driving sales. It helps build and maintain a brand’s positive image and can influence people’s perception of it. A solid public relations team can play a crucial role in driving sales for a brand.

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Public Relations Strategy to Boost Art Marketing

Ronn Torossian

The post Public Relations Strategy to Boost Art Marketing appeared first on. Brand PR Business Media Relations PR Agency PR Firm Public Relations 5W Public Relations BRANDING Insights MARKETING Strategy

Strategy 195
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Quantifying Public Relations For Your Business

The Hoyt Organization

That said, the availability of analytical tools doesn’t mean that business managers are measuring the right KPI’s or […] The post Quantifying Public Relations For Your Business appeared first on The Hoyt Organization.

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Fast food brands still not delivering results in brand intimacy—which brands lead?

Agility PR Solutions

Overall, the industry ranks 12th out of 19 examined in marketing intimacy agency MBLM’s latest brand intimacy study and rankings. Krispy Kreme is the #1 most intimate fast food brand in the firm’s Brand Intimacy 2022 Study, the largest study of […].

Brand 148
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Building a Strong Brand: How Public Relations Can Help Real Estate Agents?

Victorious PR

Real estate has a huge impact on the economy, and as such, it is essential for real estate companies to maintain a good public relations strategy. Investing in a good public relations firm can ensure that you are visible and your clients are going to choose you over others.

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Why Public Relations Is King During A Crisis

Onclusive

The role of public relations is to positively place a brand into news stories. If you can insert your brand into those conversations early enough, you can create incredible earned media exposure as the volume of those stories grows.

Publicity 464
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3 tips for boosting sales through public relations 

Agility PR Solutions

The real strength of sales and marketing lies in public relations. If we are to define marketing, it is all about creating brand visibility. The post 3 tips for boosting sales through public relations appeared first on Agility PR Solutions. Public Relations branding

Publicity 167
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Trade Show Publicity: Learn Best Practices and Boost Your Results | Business Wire Blog

Business Wire

Trade shows provide organizations the perfect opportunity to increase brand awareness and launch new products and services. education public relations events

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How Monster Showcases the Brand and Business Impact of Public Relations in Critical Times

Onclusive

Monster’s public relations and content strategies changed in 2020 due to the COVID-19 pandemic. The post How Monster Showcases the Brand and Business Impact of Public Relations in Critical Times appeared first on Onclusive.

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B2B Brand Storytelling – Using Stories to Engage

ReimaginePR

Smiling black businesswoman leader tells a story as part of her B2B Brand Storytelling Strategy. A fav client of ours asked me to review a pitch recently because they wanted to try out some brand spanking new B2B Brand Storytelling. Not a natural brand storyteller among them.

B2B 296
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Five Things Everyone Should Know About Public Relations

Ronn Torossian

At the mention of public relations, the first thing that comes to some minds is maintaining a brand’s image. However, as much as this is a large part of what public relations entails, it is also much more than that.

Publicity 195
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Both online and offline conversations drive brand success: Here are the leaders in each category

Agility PR Solutions

How comprehensive is your brand’s “talkability”? If your focus is overly digital—as many brands now embrace in the post-pandemic age—you may be missing the opportunity to engage an entire sector of conversation starters. Public Relations branding

Analytics 148
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What is a Brand Story?

HMA Public Relations

Your brand story isn’t just for you as an owner, it can also drive business and help create communities that believe in your brand and its mission. Read more on brand stories and their benefits with Justin Liggin in today's post.

Brand 87
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Using Public Relations for Publicity

5W PR

That’s what makes public relations a key tool for managing businesses and helping them improve their public images. . Publicity can reach a big audience, which gives companies a bigger platform as well as more credibility. Public Relations

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Public Relations Strategies for Better for you Snacks

Ronn Torossian

It’s not always easy for healthy snack brands to market their products to the target audience given the number of market competitors they have to face. The post Public Relations Strategies for Better for you Snacks appeared first on. Public Relations Ronn Torossian Insights Strategy

Strategy 195
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4 proven ways to boost your company’s public image

Agility PR Solutions

Having a positive public image is important for any business. Whether you are starting out or would like your established company to reach a wider audience, there are things to keep in mind for boosting your public image. Public Relations branding

Company 97