5W PR

SEPTEMBER 8, 2023

TikTok is a platform in social media marketing that provides brands with the chance to connect with a younger audience through short-form video content. While TikTok is primarily known for its video content, another feature that holds immense potential for marketing campaigns is TikTok text posts, a feature that was recently announced.

Product Launch 78

Product Launch Marketing Video Education 78

5W PR

JANUARY 8, 2024

In the ever-evolving beauty industry, where trends shift rapidly, and consumer prefer͏ences fluctuate, plan͏ning successful beauty campaigns requires a meticulous and forward-thi͏nkin͏g approach.͏ Fast-paced nature of beauty trends The beauty industry is known for͏ its dynamic and fast-paced nature.

Trends 78

Trends Product Launch Consumer Analysis 78

Cision

MARCH 30, 2016

Shortly after that announcement, Instagram announced that it quadrupled the length of posted video clips , meaning they now will be able to last a full minute. Since a lot has already been written about how Facebook’s change from a chronological timeline to an algorithmic one impacted brands, we wanted to focus on the impact of longer videos.

Instagram 120

Instagram Video Brand Branding 120

The Hoyt Organization

APRIL 17, 2024

This can include news articles, blogs, and videos. Industry News Staying updated on industry news and trends is essential for businesses to stay competitive. It can also provide valuable information on PR trends you can utilize in your strategy. However, it does not track social media posts. What Can You Use Google Alerts For?

Google 93

Google Publicity Customer Service Web 93

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

A new product launch. A solid marketing strategy can help drive quick awareness for a new product or service. As a complement, a strategic PR campaign is also very valuable, especially for a complicated or high-end product launch.

Marketing 310

Marketing Product Launch Corporate Viral 310

The Stalwart Blog

JANUARY 8, 2016

Each year, the constant flow of new platforms, features and trends, leaves many social marketers scrambling to stay ahead of the game. If this history and a handful of recently emerging trends are any indication, 2016 will be the host of yet another boom of social innovation. . 2015 was a big year for video, 2016 will be even bigger.

Social Media 60

Social Media Trends Apparel Media 60

PR 20/20

JANUARY 15, 2019

Without a refreshed outlook and adoption of current marketing trends and technologies, you can’t expect to outperform last year. But we as marketers know “trends” can mean just about anything. That’s why we’ve curated the top trends for 2019 that we believe aren’t going anywhere. Top Marketing Trends for 2019, Curated.

Trends 57

Trends Marketing Software Video 57

Prohibition

AUGUST 29, 2023

This can include product reviews, interviews, or features in food publications, both online and in print. Create enticing content , such as behind-the-scenes videos, recipe tutorials, or interactive contests, to generate excitement and encourage shares and likes. Let us help you make a lasting impression in the industry.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

Prohibition

FEBRUARY 2, 2024

Combining the use of its classic slogan and the current conversation around AI, KitKat Canada came up with a creative video campaign encouraging us to give AI tools a bit of breathing room. In the video, KitKat encourages people to write ‘Have a break, and then…’ followed by its question. Great work from McVitie’s!

Marketing 62

Marketing Film Creativity B2C 62

Prohibition

JUNE 27, 2023

By showcasing behind-the-scenes footage, product launches, and creative storytelling, luxury brands can captivate their followers and build brand loyalty. Branded Augmented Reality (AR) features allow companies to create custom filters, lenses, or stickers that users can incorporate into their videos.

Brand 71

Brand Branding Marketing Fashion 71

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. It helps organizations stay informed about their reputation, competitors, and industry trends. Understanding PR & IR Basics 1. What is a Press Release?

Viral 52

Viral Crisis Communications SEO Reputation 52

Prohibition

JANUARY 15, 2020

product launches, company news, events, etc.) Spotting industry trends to help secure press coverage. Spotting industry trends to help secure press coverage. Keeping up to date with current industry trends is another important aspect of any successful proactive press office.

How To 62

How To B2C Trends B2B 62

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2017

For example, take a look back at the last quarter and evaluate the effort against metrics and results for the last new product launch or funding announcement. It’s also a good time to see about investing in upgraded graphics or video editing software , if that is where your work is taking you. Maybe standing desks?

Meeting 136

Meeting Software Product Launch Agency 136

Cision

AUGUST 3, 2015

“Snapchat is a generation-specific platform, ideal for popular or new product launches. The platform is best optimized by Millennials marketing products that engage a tech savvy, short attention span consumer such as Gen Z, or, fellow Millennials.” Snapchat trends young. Text and video chat. CONSULTING.

Mobile 120

Mobile Advertising Advertising Facebook 120

Buzzstream

MARCH 26, 2020

There is a huge trend in video-based influencers taking over as major players in the industry. There are different levels of YouTubers based on their popularity, number of subscribers, and the average number of video views. TubeBuddy is a Youtube video optimization tool that helps influencers maximize the SEO value.

YouTube 116

YouTube Brand Branding Video 116

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. In particular, short form videos are booming in PR trends.

Trends 105

Trends YouTube Video Social Media 105

Communications Conversations

APRIL 6, 2015

I think this video speaks for the impact it had on attendees. It happens via video. Couldn’t the Patagonia folks give fans and customers the chance to hike K2 at a product launch for a new backpack series it’s rolling out? ” I view storytelling as a multi-faceted process. Storytelling happens in print.

Storytelling 60

Storytelling Corporate Trade Shows Product Launch 60

Communications Conversations

APRIL 8, 2015

It’s using different media (note the videos in both pieces). You have a big product launch coming up. PR Trends digital marketing trends native advertising New York Times native advertising trends PR New York Times pr trends sponsored content New York Times sponsored content trends'

Advertising 60

Advertising Advertising Trends Storytelling 60

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Do keep up on trends. The social platform for video-sharing was touted as the next big thing, until it wasn’t. To help keep current, check out sites like Trend Hunter — full of fun, new news on all topics. It may seem like a full-time job to stay on top of trends but the time investment is definitely worth it.

Airlines 120

Airlines Exercises Fashion Print 120

Beyond PR

OCTOBER 4, 2016

Every press release needs a hook – something to set it apart from the thousands of other personnel announcements, product launches, and content marketing promotions out there. By knowing who’s talking about your industry, you can identify media coverage trends that inform the distribution targeting you select.

Strategy 96

Strategy How To Software Media 96

Konnect Agency

APRIL 26, 2023

If you want your product or brand to make a big impact, your mailer needs to be just as memorable. Here’s how to create a product launch mailer that will have your audience feeling like VIPs. You’ll want to highlight your product’s key features and benefits in a creative and attention-grabbing way.

Agency 52

Agency Marketing Creativity Consumer 52

Newsfile

JANUARY 24, 2024

So, to help you out, we’ve identified the top 5 PR trends in 2024. AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. #AI

Trends 52

Trends Data-Driven PR Analytics Survey 52

Prohibition

AUGUST 25, 2021

Video marketing is a powerful tool that has the ability to inform, entertain and engage audiences. So far in 2021 , 86% of businesses use video as a marketing tool, an increase from 85% in 2020. These stats highlight just how key video content is for social media campaigns. LinkedIn – native video.

Video 105

Video YouTube Instagram LinkedIn 105

ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. For the company, a new product launch is the biggest news in the world. To be successful, tech PR pros need to tap into a broader, buzzed-about trend to make the product launch meaningful and timely.

Technology 157

Technology Product Launch B2B Software 157

Newsfile

NOVEMBER 14, 2023

Product Launches or Special Editions Holiday Sales or Promotions Corporate Social Responsibility Initiatives (eg. Additionally, you can Use social media to expand your message or integrate multimedia elements , like promotional videos, to further enhance your engagement and reach. Our #BlackFriday deals are here! Get gifting!

Examples 116

Examples Energy Retail Product Launch 116

Karen Freberg

JUNE 24, 2019

Second, diversity and representation continue to be key trends many brands and agencies are looking at not just for their campaigns, but also for their work. He was definitely a hit with the audience, and he took the time to do videos and selfies afterwords with the attendees. He replied – we should hug after his talk.

Education 64

Education Creativity Pinterest Facebook 64

Burrelles Fresh Ideas

MARCH 12, 2024

When crafting social content, lean on trends and publish content with a high virality rate. You can discover popular sounds and themes on sites like TikTok Trends and should follow in the footsteps of influencers who publish engaging content. Download our free Product Launch tip sheet.

Social Media 79

Social Media Strategy Media Reputation 79

Buzzstream

FEBRUARY 9, 2024

Examples of assets include data, infographics, and videos, among others. Additional Sections for Launches, News, Events, and Reports In addition to the essential elements mentioned above, here are some other specific sections to include based on the type of press release. We recommend including them if you can.

Examples 62

Examples Product Launch Data Report 62

Sword and the Script

DECEMBER 20, 2022

We’ll also see the metaverse become a fixture across integrated marketing and PR programs, from product launches to product placement. This fragmentation will affect PR, marketing and advertising pros as we try to keep up with changing attitudes and trends to get our messaging through to the right people.”.

Marketing 192

Marketing Content Marketing Data Social Media 192

ImPRessions - Crenshaw Communications

MARCH 2, 2017

Early and open communication with analysts can help inform a company’s ideal messaging, help position product launches, and actually support customer referrals for costly services with lengthy selling cycles. Some top tech companies actually consider analyst relations as (or sometimes more) important than media relations.

B2B 120

B2B Trends Product Launch Report 120

Cision

APRIL 13, 2017

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. Journalists look for a few mandatory elements to build a story, including colorful quotes, images or video, and supporting data.

Media 210

Media Automotive Resources Product Launch 210

Cision

APRIL 7, 2017

As Powerhouse grows, Daher continues to expand the agency’s capabilities with a heavier focus on social and influencer trends, while finding ways to improve the overall client experience. Whether we’re planning for a product launch, a brand refresh or the opening of a new concept, planning is key. before sending any pitch.

Pitching 228

Pitching Agency Social Media Creativity 228

ImPRessions - Crenshaw Communications

OCTOBER 24, 2018

If a company has news to share — an acquisition, new product launch, or growth milestone, the conference backdrop can add sex appeal and offer the benefit of a captive audience of media and insiders. There are often video assets developed by conference coordinators on-site to promote the event through digital and social channels.

Conference 95

Conference Trade Shows How To B2B 95

Beyond PR

APRIL 13, 2017

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. Journalists look for a few mandatory elements to build a story, including colorful quotes, images or video, and supporting data.

Media 71

Media Automotive Resources Financial 71

ISEBOX

JANUARY 6, 2016

Product Launches. Trending Industry News. Make sure you incorporate multimedia content wherever possible, including videos, images and infographics. Themes: Go pretty general here to create a handful of categories like: Conferences & Special Events. Holiday Related. How-To Guides, Best Practices, etc.

eBook 70

eBook Case Study Product Launch Content Marketing 70

Beyond PR

DECEMBER 19, 2016

June: Plan Around Product Launches. The launch of a new product should have a certain degree of fanfare surrounding it, and your content marketing should play a big role in that. One launch could spur posts like a video review of the product, a tutorial on how to use it, or even the story behind its creation.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

Beyond PR

SEPTEMBER 27, 2016

If you’re simply scheduling tweets about a new product launch at the show or inviting attendees to swing by the booth, you’re missing out on the chance to not only deepen relationships with your audience, but uncover new advocates and influencers. Footage of a new product unveiling. Finalist or award shots.

Social Media 40

Social Media Trade Shows How To Media 40