Burrelles Fresh Ideas

MARCH 5, 2024

A 2023 Edelman study found that the responsibilities of corporate communications teams are increasing in less traditional areas like digital and social media (72%), monitoring, measurement & analytics (68%), social listening (67%), and audience insights (31%). Wait, what is earned media? Unpaid search engine traffic.

Media 99

Media Nonprofit Pitching Analytics 99

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. What is User Experience (UX)?

Viral 52

Viral Crisis Communications SEO Reputation 52

Stern + Associates

JANUARY 4, 2023

Most often, this includes media interviews, speaking engagements and print editorials. Consistently producing and distributing quality content across owned digital marketing channels creates an online portfolio for potential clients, customers and employees to openly reference. Increased lead generation and sales.

Strategy 68

Strategy Marketing Leadership Print 68

5W PR

AUGUST 19, 2019

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Instead, in order to make the most impact, digital PR uses online strategies such as search engine optimization, influencer outreach, content marketing, and social media.

Digital PR 76

Digital PR Print Construction Television 76

Sword and the Script

SEPTEMBER 7, 2021

For your reference, Prowly is based in Warsaw, Poland and the tool is probably better in the European theater than in the U.S. These include Pulsar, which is a social media monitoring tool and Vuelio an all-in-one PR software tool based in the UK. PRgloo social media. Print circulation drops again.

Software 89

Software Print Tools SEO 89

Stephen Waddington

DECEMBER 17, 2020

We made a start at reflecting this by adding new material in the past few months as the book went to print. Launching a book during a pandemic via social media has been an opportunity to engage in conversations with people in the public relations industry around the world. I fear history continues to repeat itself.

Case Study 201

Case Study Conference Exercises Print 201

ImPRessions - Crenshaw Communications

JUNE 1, 2021

Study their social media to get a feel for personal opinions on issues, followers, and interests. If there are some commonalities between the reporter and the executive, it never hurts to reference them to break the ice. But don’t mistake a media interview for a social discussion.

Interviews 268

Interviews Media Construction Report 268

Sword and the Script

FEBRUARY 5, 2019

You can’t just spend your way to success in social media advertising. Would you buy a service from a company with customer references like that? The notions of social proof work both ways. You just never had to worry about this sort of thing, at this scale, in a world of print ads and billboards. Holy moly, right?!

Advertising 60

Advertising Advertising Social Media Twitter 60

Sword and the Script

MAY 21, 2019

My employer launched a print magazine, website and social presence telling stories about health and community to business audiences, which is still going, BetterTennessee.com. Social media for business was then in its infancy, and we were able to reach both decision makers and consumers with a limited budget and get real traction.

B2B 81

B2B Social Media Company Marketing 81

Burrelles Fresh Ideas

AUGUST 2, 2023

Radio can accompany listeners throughout their day while offering a unique and intimate connection that doesn’t require a visual reference. SOURCE While the internet and social media have certainly expanded access to content, broadcast media maintains a broader demographic coverage that digital platforms often struggle to replicate.

Radio 74

Radio Television Media Local 74

Mora Communications

MAY 7, 2015

And while we’re on the topic, do not confuse social media outreach with a public relations campaign. But, by launching a social media campaign are you simultaneously launching a PR campaign? Refer to a previous piece of theirs. The post Does a Social Media Campaign = A PR Campaign? Do they overlap?

Social Media 49

Social Media Newspapers Media Pitching 49

5W PR

MARCH 4, 2024

Here’s what you need to know what know about the most trend-obsessed generation in history:  Gen Z Slang Trech – Comes from “treacherous”, meaning something incredibly odd or weird Bot – Referring to an AI bot playing poorly in a game, “You’re being such a bot” can be used when someone makes a mistake or acts weird.

Fashion 78

Fashion Viral Trends Television 78

Polaris

DECEMBER 14, 2014

Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. Most Useful Offline Reference Source: The Heart of Yoga, by T.K.V. Yoga practice guides Kathi (wise woman) so she picked The Heart of Yoga as her go-to reference book. You’ll never look at media in the same way. 2 Kathi Kruse. Desikachar.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Prohibition

FEBRUARY 9, 2022

Are you also facing difficulties in tracking the progress of your brand’s growth and figuring out what the social media marketing campaigns are doing for you? Social listening is a tool that allows you to track sentiments in real-time. Social Listening Vs. Social Monitoring. Do you also run a brand online?

Brand 62

Brand Branding Social Media Reddit 62

5W PR

MARCH 4, 2024

Here’s what you need to know what know about the most trend-obsessed generation in history:  Gen Z Slang Trech – Comes from “treacherous”, meaning something incredibly odd or weird Bot – Referring to an AI bot playing poorly in a game, “You’re being such a bot” can be used when someone makes a mistake or acts weird.

Fashion 60

Fashion Viral Trends Television 60

Contently - Strategy

NOVEMBER 3, 2021

.” Let’s take a look at why marketing writers and editors should take fact-checking seriously—and how they can do so without spending all day, every day looking up stats and references. Do I need to parse the fine print of a scientific study every time I cite a statistic? Why accuracy in content marketing is important.

Content Marketing 120

Content Marketing Marketing Viral Study 120

Prohibition

MAY 13, 2022

From traditional consumer coverage, print to digital and even broadcast coverage – it is all a really powerful way to build brand awareness, present key messages and generate sales for your company. What is media coverage? What is media coverage? Why is media coverage important? Tips for your brand.

Print 112

Print Trends Agency Brand 112

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned.

Media Relations 151

Media Relations Media Print Software 151

Bianchi Biz Blog

APRIL 13, 2023

It’s important to note that the PACE Award and the PACEpilot Award processes are different, with the PACEpilot Award program being a scaled down version (there is no required site visit or customer reference requirement) of the full PACE Award submission. A vital part of those reports is the judges’ conversation with your customer references.

Automotive 80

Automotive Mobile Technology Social Media 80

Cision

JUNE 17, 2015

Multi-platform news and information company USA Today currently ranks first in combined print and digital circulation as a result of their ability to transform and redesign their newsroom and stay ahead of emerging trends. We have to be where people are,” she says. “We We tell entire stories through visuals. It’s still rising after months.”.

Mobile 120

Mobile Print Trends Twitter 120

Ethical Voices

JANUARY 30, 2023

I spent about the first 15 years of my career doing radio, television and also some print journalism over the years. Well, when you come from a journalism background, that’s kind of how you refer to it. I certainly think social media is a game changer when it comes to ethics because it’s the Wild West.

Ethics 89

Ethics Journalism Radio Television 89

Cision

SEPTEMBER 29, 2016

Heck, most of my magazine taglines indicate I’m a “writer and editor based in Healdsburg, California,” and a simple cross-reference would tell you that town is about 90 miles north of San Francisco. Most freelancers list their outlets on their websites; those who don’t usually make them available in front-of-book bios or on social media.

Pitching 0

Pitching Journalism Writing Print 0

Critical Mention

DECEMBER 3, 2019

Have you ever clicked on an interesting article that refers to your industry or brand, only to find that you could not finish reading it unless you have to make a one-time purchase or sign up for a paid subscription? Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?

How To 90

How To Journalism Radio Newspapers 90

Cision

JUNE 6, 2017

In my book The Content Code, I refer to this group as the “Alpha Audience” and I contend that this elite group is the bedrock of your business. Social media professionals agree. When Altimeter polled social media communicators, they found: 35 percent of social media professionals already have a mature influencer program.

Marketing 239

Marketing Television Handbook Web 239

ImPRessions - Crenshaw Communications

JULY 21, 2016

We feel that way about George Jones, digital producer with the Raycom corporate news hub, which provides multimedia content for the websites of about 60 TV stationsthat Raycom Media owns and partners with throughout the country. Also, most journalists post their interests on social media. Dislikes: Pokemon Go.

Agency 120

Agency Pitching Print Storytelling 120

Cision

NOVEMBER 28, 2017

Over the past several decades some of the major players have changed with the evolution of the Internet and most-recently social media, but the concept is still the same — reach out to your audiences with the material they want through avenues they trust.

Small Business 245

Small Business Media SMB Pitching 245

Cision

MAY 11, 2016

During the length of my career, public relations has evolved from mailing out press releases (yes, as in printed materials!) to viral social media campaigns. . In order to be successful in this industry, communication professionals need to be proficient in both traditional media and social media.

Television 120

Television Travel Tourism Pitching 120

Bianchi Biz Blog

MAY 16, 2022

My first article on the project also holds a special place in my memory as it was the first big article I wrote after I started in B2B journalism in which I had come up with the idea and it wound up being the cover story for a print issue. You can follow Sara and Power & Motion on social media: Twitter: @TechnlgyEditor.

Meeting 74

Meeting Media Engineering Journalism 74

Mora Communications

DECEMBER 15, 2017

Traditional PR or media relations focuses on landing media coverage, garnering articles or segments in newspapers, magazines, TV, radio and online publications. Unlike ads or commercial, you don’t pay for the stories to run, and unlike digital marketing or social media, you can’t simply write something and then post it.

Marketing 40

Marketing Radio Newspapers Print 40

Cision

MARCH 22, 2016

Where do you find expert sources to reference in your stories? I always follow up on my stories even after they have been printed – a little more care goes a long way. My favorite social media platform is…. I have a huge network of sources, many of whom I have used for years. Rapid Fire Round.

Newspapers 120

Newspapers Pitching Interviews Writing 120

Prohibition

JULY 10, 2019

Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. H&M released a poorly thought-out ad of one of their products which ignited a press and social media sandstorm.

Fashion 75

Fashion Telecommunications Crisis Training 75

Stephen Waddington

MAY 19, 2020

That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. Our local BBC news programme and even the national idents are based on clips from social media. Anyone with a smartphone can shoot images and video.

Crisis 151

Crisis Government Energy Community 151

Barokas

JUNE 1, 2017

Name drop – Better yet, find a way to be referred from the inside. When a student comes prepared with knowledge of recent Barokas PR news, culture and clients (read the blog and follow us on social media) they standout. Bonus points if you bring a printed resume and work examples! Does your friends older sister work here?

How To 68

How To Interviews Internal International 68

Melissa Agnes

JANUARY 18, 2017

While you’ll most certainly leverage the digital landscape in some capacity to communicate your main messages – whether it’s via your corporate website, social media, etc. This will be used for reference purposes, as well as for ease of access in the midst of a crisis.

Crisis Communications 100

Crisis Communications Crisis Communications Crisis Management 100

Sword and the Script

SEPTEMBER 19, 2017

The top challenge for marketers today is disregarding the latest sparkly things (social media, SEO, paying for leads,law domains ) and focusing instead on real techniques that generate new business. Social media is a complete waste of time. Online content is king (referring to a blog). – print advertising.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Beyond PR

JULY 14, 2017

I think many agencies and brands forget what gets put into a post from time, gas and even our fees we pay for social media schedulers/online services that help organize your ads. Do you use social media like Twitter or Facebook to gather leads and story ideas? Can you be pitched via these channels?

Pitching 66

Pitching Real Estate How To Twitter 66

Waxing UnLyrical

JANUARY 13, 2011

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. Side note: In the beginning I didn’t refer to the site as a “blog” to anyone. By switching to a blog we saved printing and distribution costs. It’s either/or.

Blogging 68

Blogging How To Print Facebook 68