Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. c) What makes a great pitch?

Media Relations 151

Media Relations Media Print Software 151

Cision

NOVEMBER 28, 2017

Over the past several decades some of the major players have changed with the evolution of the Internet and most-recently social media, but the concept is still the same — reach out to your audiences with the material they want through avenues they trust. — can be daunting to research for just one contact.

Small Business 245

Small Business Media SMB Pitching 245

Prohibition

MAY 13, 2022

From traditional consumer coverage, print to digital and even broadcast coverage – it is all a really powerful way to build brand awareness, present key messages and generate sales for your company. What is media coverage? What is media coverage? Why is media coverage important? Tips for your brand.

Print 112

Print Trends Agency Brand 112

Cision

MARCH 22, 2016

Your brand may have a good story, but if you’re not catching journalists’ attention with your pitch, it won’t get covered. Journalist Sharon Ward Keeble stresses the importance of providing value and detail when pitching your story. Where do you find expert sources to reference in your stories? Do you find this to be true?

Newspapers 120

Newspapers Pitching Interviews Writing 120

ImPRessions - Crenshaw Communications

JULY 21, 2016

We feel that way about George Jones, digital producer with the Raycom corporate news hub, which provides multimedia content for the websites of about 60 TV stationsthat Raycom Media owns and partners with throughout the country. With that great idea pitch, think about something I can use to supplement my story, preferably data.

Agency 120

Agency Pitching Print Storytelling 120

Bianchi Biz Blog

MAY 16, 2022

My first article on the project also holds a special place in my memory as it was the first big article I wrote after I started in B2B journalism in which I had come up with the idea and it wound up being the cover story for a print issue. What advice do you have for PR people that want to pitch you? PowerMotionTech.

Meeting 75

Meeting Media Engineering Journalism 75

Cision

MAY 11, 2016

If you aren’t passionate about the product or service you’re pitching, journalists will see right through your pitch. I’ve learned that if you don’t authentically love and believe in the product, media professionals aren’t going to believe your pitches. to viral social media campaigns. . Rapid Fire Round.

Television 120

Television Travel Tourism Pitching 120

Cision

JUNE 17, 2015

Multi-platform news and information company USA Today currently ranks first in combined print and digital circulation as a result of their ability to transform and redesign their newsroom and stay ahead of emerging trends. Jeff Dionise, Beryl Love , Patty Michalski and Susan Page provided attendees insightful pitching tips.

Mobile 120

Mobile Print Trends Twitter 120

Sword and the Script

OCTOBER 22, 2019

over the next year; 40% of budget goes to paid media; 16% of budget goes to print media; 8% of budget goes to paid social media; 6% of budget goes to paid search; 4% of budget goes to display; and. For example, the survey asked, “Which factors most influence how you allocate media budget among channels?”

Marketing 65

Marketing Survey Study B2B 65

Waxing UnLyrical

JANUARY 13, 2011

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. Side note: In the beginning I didn’t refer to the site as a “blog” to anyone. By switching to a blog we saved printing and distribution costs. It’s either/or.

Blogging 68

Blogging How To Print Facebook 68

Buzzstream

NOVEMBER 7, 2017

How we pitch different audiences with BuzzStream. Social media engagement increased by up to 20%. Want to learn more about how you can use influencers to increase social media engagement? How we reach out to niche media outlets. Do-follow links to our Seedrs campaign increased by 30%.

Fashion 48

Fashion Pitching Tools Resources 48

Waxing UnLyrical

NOVEMBER 10, 2010

It helps you understand what a journalist feels like when you start receiving completely off-topic pitches. Last week on BNET, I talked about the two critical elements of the perfect media pitch ; the subject line, and the first paragraph of the email. Once you’ve been blogging for a bit, you’ll start being pitched.

Blogging 90

Blogging Facebook Twitter Writing 90

Beyond PR

APRIL 6, 2016

Targeting your media outreach is arguably one of the most important facets of a successful PR program. By not targeting the right contacts, your perfect pitch can fall on deaf ears. The next time you’re sitting on a story, reference these steps to find the sweet spot for your media outreach strategy. Determine your scope.

Pitching 40

Pitching Media Radio Print 40

5W PR

JULY 15, 2020

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients.

How To 176

How To Media Guidelines Pitching 176

Buzzstream

FEBRUARY 15, 2024

Could you see this content in a printed magazine, encyclopedia, or book? Building and Pitching New Content New, fresh content is one of the best ways to get quality links. Here are some ways to build new content for pitching. In the image above, I see several posts with many referring domains. So, take them as such.

How To 71

How To SEO Google Examples 71

Deirdre Breakenridge

MARCH 12, 2015

Because of social media, we’re able to use our creativity and apply our skills in other areas that were not traditionally in our wheelhouse. The colors you use on the web are not the same colors you use for print. You can also look for creative marketing and advertising blogs to expand your frame of reference.

Creativity 150

Creativity Web Social Media Data 150

Sword and the Script

JANUARY 9, 2018

Every time you blog about the topic or a related one, you should evaluate whether a reference to that story makes sense. 4) Share the content on social media (organic). In these cases, social media is usually an additional duty for one lonely marketer that is already overworked. It probably does.

Media 98

Media B2B Groups Conference 98

MaccaPR

MAY 23, 2018

What could the producers and editors of The Wall Street Journal , “The Dr. Oz Show,” BuzzFeed, Parents magazine and NBC’s “Today Show” teach you about successfully pitching a story to the most sought-after media outlets in America? PERSONALIZE your pitch – to the person and publication you’re pitching. Get to the point.

Pitching 82

Pitching Print Journalism Local 82

Sword and the Script

AUGUST 6, 2019

For reference, I’m tracking 27 different vendors and if you work a vendor, this page has everything you need to know about how to get tracked, how this works, and how to get in touch to share news and views. OnePitch has set out to be a pitch broker between PR pros and reporters. It currently works as its name implies.

Marketing 63

Marketing Pitching Corporate Tools 63

Waxing UnLyrical

NOVEMBER 30, 2010

Get your co-workers on board Social media wasn’t on our department’s radar. So one day I just started peppering my conversations with social media references. Within two weeks of doing this I had people from other departments stopping me in the hall to talk about social media. It was a great idea!

Blogging 60

Blogging How To Social Media Community 60

Buzzstream

NOVEMBER 10, 2020

Pitches can make or break a PR campaign. You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Getting Pitch Perfect. It’s as simple as that. However, I’ll explain exactly why this is in point 9.

Pitching 164

Pitching Writing Digital PR How To 164

Sword and the Script

JANUARY 16, 2024

This PR software company was started by a former PR agency owner; pitch analytics is where Propel really shines I have a soft spot for startups because I’ve been employed or consulted with many of them over my career. b) The second way is to search for articles that are related to the topic you want to pitch.

Software 139

Software Pitching System Analytics 139

PR 20/20

AUGUST 9, 2016

Social media: Social updates have been scheduled from your company’s accounts on LinkedIn, Facebook, Google+, and Twitter. If your content isn’t relevant to their audiences, don’t waste their time (or yours) blasting out pitches and press releases to them. Is the content highly relevant to influential bloggers?

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Frederik Vincx

DECEMBER 11, 2015

The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). Reasons: Team has no overview of who is getting pitched. Coverage isn’t secured as initial pitches aren’t being followed up. Where do you start?

How To 60

How To Software System Employee 60

Bad Pitch Blog

AUGUST 18, 2011

Normally, I dislike cross-posting between Bad Pitch and "my other blog." It’s a printed piece (thick stock with an even thicker cover stock). To be clear, I don’t begrudge anyone from creating, and mailing, a printed piece. There are a lot of good reasons to create a print experience. maybe my Mom reads both?)

Marketing 42

Marketing Print Guidelines Wikipedia 42

Contently - Strategy

JULY 31, 2019

Meanwhile, a media company like Hearst might publish a feature article in the print edition of Esquire magazine, and the sole “point” of that article might be “make the reader feel like they really get Chris Evans.” Ideation just means pitching or brainstorming. ” Functionally, it’s fluff.

Content Marketing 111

Content Marketing Marketing Media SEO 111