ReimaginePR

JUNE 15, 2020

Now that we’re neck-deep into the age of social media, having a website isn’t even enough anymore. Yes, social media is that crucial to surviving our Facebook-posting, Instagram-storying, Live Tweeting, TikToking world. But first: What Exactly is Social Media Marketing? Think about it: more than 4.5

Social Media 177

Social Media Brand Branding Marketing 177

Sword and the Script

JANUARY 8, 2019

Media references tend to take a back seat to the mad pace that is often B2B marketing. Media references are hard for several reasons. The best remedy is to build a relationship with sales and – at the organizational or leader level – to put into place a thoughtful system for cultivating references.

B2B 77

B2B Media Interviews eBook 77

Prohibition

OCTOBER 5, 2023

Preparing for Q4 social media campaigns? Catch up with the latest updates that you need to be aware of in our social media round-up below. Planning for 2024 already? Meta removes news Meta is updating the Facebook News feature across Western Europe, starting this December.

Instagram 62

Instagram Social Media Facebook Media 62

Prohibition

MAY 10, 2023

User generated content (UGC) has become a critical component of social media marketing in recent years. It refers to any content created by users themselves, rather than by a brand or business. It is content that is shared publicly on social media platforms, forums, or other websites.

Social Media 62

Social Media Strategy Media B2C 62

Prohibition

NOVEMBER 6, 2021

After this article, you should be able to determine whether or not you should begin spending on PPC for social media. What is paid social media? Businesses that promote on social media have a variety of options for getting their advertisements and content visible on this platform. How does Social PPC work?

Social Media 62

Social Media Media Advertising Advertising 62

Culpwrit

FEBRUARY 20, 2020

When it was time to move on, my two strongest references came from the […]. The post Unless You’re a Masochist, Avoid Polarizing Social Media Engagement appeared first on culpwrit. It was a great job since I met and interviewed hundreds of elected officials and political candidates.

Social Media 79

Social Media Newspapers Media Government 79

Axia PR

AUGUST 9, 2021

She has used her social media platform in a smart way to interact with fans, help those in need, and spread awareness for important causes. Taylor Swift is known for creating once-in-a-lifetime experiences for her fans and being accessible to them. The post instantly went viral and OK! Magazine took down all their tweets.

Social Media 62

Social Media Viral Company How To 62

Cision

OCTOBER 25, 2016

Most communications or marketing professionals realize that social media management is difficult to scale without some automated solution. Keeping track of platforms, direct and indirect messages, social care opportunities, and the competition is difficult for nearly any business, and size makes managing these more daunting.

Social Media 120

Social Media How To Media Customer Service 120

Cision

APRIL 25, 2016

Social media influencers. At their recent webinar, “ Team Up With Social Media Influencers ,” Natalia Dykyj and Stacey Miller discussed why brands must ask social media influencers to join their story. Follow their four recommended steps to implement a social media influencer relations strategy.

Social Media 120

Social Media Brand Branding Media 120

Cision

SEPTEMBER 21, 2015

For some people, the thought that you might outsource your social media is blasphemous. After all, social media is an extension of our personal and professional selves. Amazon uses an autoresponder on their @amazonhelp Twitter account to refer people to an actual customer service agent for appropriate support.

Social Media 120

Social Media Customer Service Media Resources 120

Mark My Words

JULY 25, 2022

Sunak’s social media strategy is masterminded by Cass Horowitz, son of best-selling novelist Anthony Horowitz. This is not a smart move, according to Anthony Ridge-Newman, associate professor of media and communication at Liverpool Hope University. There seems to be a lot of strategy and thinking behind it.”

Social Media 60

Social Media Media Film Leadership 60

Cision

NOVEMBER 23, 2015

Over the past decade, social media has dramatically changed the way we find, access and read the news. Media outlets present stories much differently, shifting from traditional print editions to mobile-friendly video recaps. Journalists are slowly, but surely, hopping on the social media train too.

Social Media 120

Social Media Media Pitching Media Training 120

Communications Conversations

JULY 21, 2020

That person with the social media profile shot that doesn’t exactly match their actual appearance. Or, to be more blunt: their social media profile shot looks nothing like them. In other cases, it’s almost like a “Glamour shot” (I know I’m dating myself with that reference)—which essentially is a “best self” shot.

Social Media 78

Social Media Media LinkedIn Training 78

Melissa Agnes

AUGUST 13, 2014

It worries me when crisis communication professionals are still advising their clients to avoid social media in a crisis. Fear will be your downfall, not social media. Social media presents so many powerful opportunities to communicate and build trusting relationships with your audiences.

Social Media 252

Social Media Crisis Crisis Management Crisis Communications 252

Cision

JULY 6, 2015

Small talk is an essential part of our social interactions. But what about social media? Some social conversations tend to escalate from “ 0 to 100 real quick ” (obligatory Drake reference), and are illustrative (and sometimes entertaining) because they forego small talk altogether.

Social Media 120

Social Media Media Wikipedia Tools 120

Cision

OCTOBER 15, 2015

Ninety percent of brands have a presence on social media, but only 37 percent are listening closely to what their audiences are saying. You can easily steer your brand towards success by implementing social media listening. Social media has sped up the way we communicate, including how we write.

Social Media 120

Social Media Media Employee Reputation 120

Melissa Agnes

APRIL 11, 2015

What has always fascinated me are their extreme capabilities in the use of social media for real-time emergency management. Interesting is an understatement when referring to this episode of TCIP. How they keep up with the emerging and evolving trends, platforms and more, to stay at the top of their game. Running time: 52:16.

Social Media 174

Social Media Crisis Management Crisis Media 174

MaccaPR

JANUARY 28, 2022

Christina Milanowski, associate director of social media for Life Time. Now you too can enjoy this 45-minute Sharper Angle video workshop, “Beyond Instagram, YouTube, Twitter, LinkedIn, Pinterest and Facebook: Setting Your Brand Up for Social Media Success in 2022.” But that doesn’t always work on social media!

Social Media 62

Social Media Marketing Media Instagram 62

Cision

AUGUST 10, 2015

While the majority of the time was spent detailing tips and tricks to use on each of these social networks, one speaker in particular highlighted what I believe to be the most underutilized, but highly effective social selling tactics: employee engagement. Want to learn how to turn your employees into brand advocates on social media?

Training 120

Training Employee Social Media Company 120

PRSay

OCTOBER 25, 2017

” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. 3 Ways to Maintain Control of Your Corporate Social Media. The speed and accessibility of social media means that brands are always teetering on the edge of a crisis.

Social Media 117

Social Media Conference Media Corporate 117

Cision

JANUARY 25, 2016

Social networks are where a lot of people spend a lot of time to share a lot of stuff, but harnessing them for communication and marketing is much more difficult than it may appear. One of Dunbar’s most compelling datapoints comes from a survey of social media users in the U.K.

Social Media 120

Social Media Media Facebook Software 120

Lauri Pehar Borsh

NOVEMBER 16, 2023

Digital and social media PR support is not merely a desire for business professionals, it’s now an essential business tool. I like to refer to this as Personal Digital PR! In the current era dominated by digital connectivity, professionals are tasked with creating and sustaining a strong online presence.

Digital PR 78

Digital PR Social Media Tools Media 78

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

Yes, social media pushback can be constructive, yet it often spins out of control. it posted beneath a clip of Heard referring to online harassment she’d endured on the platform. To its credit, the social media manager for Duolingo posted a heartfelt apology. Don’t over-delegate social content.

Construction 385

Construction Crisis Reputation Social Media 385

Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 127

Leadership B2B Study Survey 127

Ronn Torossian

MARCH 30, 2020

It refers to a raft of content marketing, social media, digital marketing […]. Public relations professionals perform any number of vital roles within an organization, but there is one area in particular in which PR skills are essential: narrative development. The post A Guide to Narrative Driven PR appeared first on.

Content Marketing 195

Content Marketing Social Media Industry Marketing 195

Agility PR Solutions

JUNE 8, 2021

The consequences for mismanaging communications during an unfortunate situation can cost companies millions, employees their careers, and even ostracization from social media. That […]. The post Avoid ‘Cancel Culture’ with this crisis PR checklist appeared first on Agility PR Solutions.

Crisis 174

Crisis Travel Employee Social Media 174

Mark My Words

OCTOBER 13, 2022

Social media, a novelty for the royals when the Queen posted her first tweet in 2014, is now a central element in their communications strategy. The then Duke and Duchess of Cambridge indicated a push to boost their social media presence over the summer, when they advertised for a full-time “digital lead” based at Kensington Palace.

Social Media 60

Social Media Interviews Media YouTube 60

Cision

JULY 7, 2015

With the rise of social media, and things like Periscope, there is a lot more user-generated content,” says Chris Lucas, VP of marketing at Formstack. “It Disclosures in video descriptions are not enough – now influencers must start videos by stating their affiliation with a brand and reference it throughout the video.

Guidelines 120

Guidelines Social Media Brand Branding 120

Onclusive

AUGUST 3, 2020

It requires the highest degree of discipline, patience, and situational observation, but once mastered, these techniques (referred to as waza ? 2) Don’t just track the placements, measure which articles are trending on social media. The same waza can be applied to public relations.

Media 397

Media Pinterest Measurement Trends 397

Engage PR

JANUARY 6, 2018

And with social media spend within marketing budgets expected to increase 128% to 21.4% in the next five years (1* Chief Marketing Officers Survey, 2014 ) social activity is becoming more integral to brand perception and business performance. Cue social backlash across the internet. 2 Hubspot survey – [link].

Social Media 60

Social Media Strategy Media Survey 60

Shift Communications

AUGUST 4, 2015

These guidelines apply to (COMPANY) employees or contractors who create or contribute to blogs, wikis, social networks, virtual worlds, or any other kind of Social Media. Whether you log into Twitter, Facebook, LinkedIn, Instagram, or Medium; or comment on online media stories — these guidelines are for you. Todd Defren.

Guidelines 60

Guidelines Social Media Media Privacy 60

Agility PR Solutions

AUGUST 25, 2021

In the last 20 years, PR strategy has evolved at a drastic pace—thanks largely to the ubiquity of social media and networked society. Big Data The term ‘big data’ refers to large, diverse sets […]. The public relations field is naturally respondent to changes in technology.

Technology 147

Technology Industry Publicity Big Data 147

Remote PR Jobs

SEPTEMBER 25, 2023

While all three media efforts are important to your overall goals and should converge in your strategy, there are still distinct differences. Earned Media Quite simply, earned media refers to media exposure you’ve earned through word-of-mouth. Owned Media Owned media is content you’re in full control of.

Media 100

Media Pinterest LinkedIn Case Study 100

Cision

MAY 11, 2017

Social media—or shared media as we refer to it in the PESO model —is increasingly becoming your most important brand communications channel. A lot of times, there’s not much that’s social about what’s going on in social media. Five Easy Ways to Put the Social Back in Social Media.

Publicity 305

Publicity How To Social Media Video 305

Communications Conversations

DECEMBER 8, 2014

In van den Beld’s defense, he’s referring to the opening up of the LinkedIn publishing platform and its effect on brands. Trends 2015 digital marketing predictions 2015 social media predictions' Prediction:I’d say a big trend at the moment is the use of video and Linkedin. A big trend is the use of LinkedIn?

Social Media 152

Social Media Mobile Marketing Storytelling 152

Presspage

MAY 11, 2017

Among the many communication tools that can be used during a crisis, social media is one of the most important ones because it offers the opportunity for an immediate, concise, and far-reaching response. But if misused, things on social media can take a turn for the worse. The thin line between positive and negative.

Social Media 79

Social Media Crisis Media Airlines 79

Cision

DECEMBER 7, 2015

After all, Obama is synonymous with social media savvy – and Quora is not a social platform that has been embraced by the masses. Similarly, I read an article in the Wall Street Journal about Lindsay Graham’s use of the app Sidewire , a politics-only social media platform described as “ Twitter for politics.”

Social Media 120

Social Media Reddit Media Twitter 120