Cision
JUNE 23, 2017
A very interesting question was posed by a client: “Do I need to write my earnings release in any special manner to facilitate better quality reporting by the Associated Press’ (AP) automated journalists?”. Only the writing aspect of the AP process is automated, not the data parsing. The short answer: “No.”. They read it.
Cision
FEBRUARY 22, 2016
When I looked into what actual research has been done into words that work well to convert customers, what I found was that linguistic research isn’t focused as much on what you say or write as much as the context and framing of your words. There are a few services that years after a cart abandonment still write a few times a week.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ImPRessions - Crenshaw Communications
MARCH 20, 2024
Journalists, writers, and bloggers will write about it and link to Apple because, well, it’s the iPhone.” When the coverage presents expertise related to an industry, the journalist may opt to link back a resource on a brand’s website. “Big brands can do it relatively easily, but that’s because they’re a big brand.
Cision
SEPTEMBER 10, 2015
Before we dive in, here are some quick definitions: Emerged trends are trends that are already present and becoming more widespread and important. Emerging trends are present but not yet widespread and are just now becoming important. Content optimization for the mobile and semantic web. Emerged Trends.
Stuart Bruce
JULY 16, 2014
This presents an opportunity for corporate social media policies and guidelines to enable far more employees to blog about topics that they are interested in and that will be of interest to customers and other stakeholders. Rather than relying on the PR and communications team to produce content you can enable real experts to write it.
PRSay
DECEMBER 12, 2019
Lists “are to the web reader’s eye what Brad Pitt is to the paparazzi,” says Kara Pernice, Kathryn Whitenton and Jakob Nielsen, the authors of How People Read on the Web. Indeed, according to Pernice, Whitenton and Nielson, web visitors look at 70 percent of the bulleted lists they encounter. Readers can’t resist a list.
Beyond PR
JUNE 23, 2017
A very interesting question was posed by a client: “Do I need to write my earnings release in any special manner to facilitate better quality reporting by the Associated Press’ (AP) automated journalists?”. Only the writing aspect of the AP process is automated, not the data parsing. The short answer: “No.”. They read it.
Expert insights. Personalized for you.
137 
Let's personalize your content