Buzzstream

MARCH 21, 2024

If you aren’t reaching the correct person, a media pitch , no matter how good, will not matter. According to Muck Rack’s 2024 State of Journalism Report , the top reason for rejecting a pitch (73%) is the lack of relevance to their coverage area. Not personalization, timing, or pitch length; relevancy is the main driver of success.

Construction 62

Construction How To Media Google 62

5W PR

JULY 15, 2020

Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. it can exercise some control over who chooses to write about and how they portray the brand. What to Include in a Media Kit?

How To 176

How To Media Guidelines Pitching 176

Buzzstream

DECEMBER 28, 2023

Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch. Or, you can filter by author if you want to identify specific content by an author to reference in your pitch. Like Ahrefs, BuzzSumo’s Content Analyzer allows you to search based on a keyword to identify top-linked content across the web.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch. Or, you can filter by author if you want to identify specific content by an author to reference in your pitch. Like Ahrefs, BuzzSumo’s Content Analyzer allows you to search based on a keyword to identify top-linked content across the web.

Tools 71

Tools Blogging Pitching Google 71

Flack's Revenge

JULY 11, 2018

It’s backlight shines an eerie glow on the presenter’s lower face. The pitch is delivered, building to a crescendo – the “a ha” moment in which the idea comes into focus. More than just selling laundry detergent, the presentation is about emotion, story arc, and transformative life experience. Or maybe Dracula.

Insurance 204

Insurance Insurance Advertising Advertising 204

Cision

SEPTEMBER 13, 2017

Look at your competitors and assess how they present themselves. Editorial Guidelines: Establish writing standards to ensure consistency across content. Leveraging your owned media, publish blogs about the new look, update your web copy to reflect new messaging, and post messages on social media to communicate it. Informative?

Corporate 270

Corporate Brand Branding Guidelines 270

ImPRessions - Crenshaw Communications

JULY 21, 2017

And there are tools that can save time while improving topic choice, leads, and writing style. Improve the quality of your writing. . Good content is based on good writing. Conventional wisdom says we should all read and write more to improve skills. In other words, Write or Die. We like Hemingway. Also helpful?

Infographics 157

Infographics Writing Tools Google 157

Buzzstream

DECEMBER 28, 2023

Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch. Or, you can filter by author if you want to identify specific content by an author to reference in your pitch. Like Ahrefs, BuzzSumo’s Content Analyzer allows you to search based on a keyword to identify top-linked content across the web.

Tools 62

Tools Blogging Pitching Google 62

PR Fuel

JUNE 18, 2020

This will increase the likelihood that they’ll accept your pitches and publish your press releases. Consider the topic you want to write about and ask yourself whether this would be something you would read in your daily paper. Contact us today to learn more about our PR writing and distribution services! They Build SEO.

Infographics 105

Infographics SEO Writing Pitching 105

PR in High Definition

JUNE 11, 2020

With the recent news that Microsoft sacked twenty seven writing staff to replace them with AI algorithms, it seems appropriate to look at this prediction again: There’s a growing threat to journalism: robot writers. Surely a machine can’t write as well as a human? Associated Press and other outlets. I know what you’re thinking.

Journalism 90

Journalism Software Sports Analysis 90

Sword and the Script

AUGUST 4, 2020

The phrase is intended to account for the additional ways a person or company could earn visibility on the web, including traditional news – but more importantly beyond it. >>> Shameless plug: I’ll be presenting a session, along with Ned Lundquist, at the Earned Media Mastery Summit by Agility PR Solutions and Bulldog Reporter.

Media Relations 152

Media Relations Media Print Software 152

5W PR

FEBRUARY 22, 2023

You can find templates for creating press releases on the web. Always create press releases in the form of an authentic news story rather than writing it like an ad. For example, if you offer SEO services, you may want to team up with a web design firm.

Strategy 88

Strategy Product Launch Brand Branding 88

Sword and the Script

OCTOBER 27, 2020

Muck Rack is a PR technology platform that helps PR find relevant media contacts, facilitates PR pitching and provides media monitoring The big players in PR technology have largely achieved their growth through mergers and acquisitions ( example ). From here, you can create an alert for reporters that write about your refined search results.

Pitching 86

Pitching Media System Tools 86

Sword and the Script

OCTOBER 5, 2021

It also allows for pitching through the platform, which checks off distribution. First, the company built its own newscrawler to index and filter web content for media monitoring, whereas many media monitoring solutions rely on third-party partnerships. I’ve come to view Onclusive as an enterprise-strength media monitoring solution.

Software 156

Software Tools Print Technology 156

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. Finding inspiration for ideation can be incredibly tricky. Prospecting.

Digital PR 161

Digital PR Tools Pitching Film 161

5W PR

DECEMBER 18, 2019

You can find templates for creating press releases on the web. Always create press releases in the form of an authentic news story rather than writing it like an ad. For example, if you offer SEO services, you may want to team up with a web design firm.

Strategy 133

Strategy Marketing Trade Shows Video 133

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Hero Content Hero content, or content-led digital PR, is typically standalone content on a site or blog pitched for coverage.

Digital PR 71

Digital PR Construction Case Study SEO 71

ImPRessions - Crenshaw Communications

AUGUST 30, 2016

Between developing media strategy, taking meetings and writing press materials, the typical public relations team is crazy busy. The site is now the largest business news site on the web. We polled some peers and put together what we feel constitutes “must-reads” for those in consumer and B2B tech PR. The New York Post.

Agency 149

Agency Real Estate Journalism Fashion 149

PR Fuel

DECEMBER 14, 2021

This guide will discuss how to write a press release and how to effectively send one to people who want to learn more about your company. Promoting your company’s presence on the web via social media, websites, and blogs. The end goal of a press release is having journalists write about your news. What Is a Press Release?

Product Launch 102

Product Launch Social Media Newspapers Writing 102

Solo PR Pro

OCTOBER 18, 2022

Laura Frnka Davis (LFD): As a solo PR professional, I offer writing services of all sorts: annual reports, internal communications, press releases, blogs, newsletter articles, and executive communications. It used to be you could pitch a story to virtually any type of outlet and if it was a good story, land a placement.

Media Relations 97

Media Relations Media Social Media Internal 97

Sword and the Script

JANUARY 31, 2023

The earnings release presented an “adjusted EBITDA margin of 8.6% Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. As a result, the press release said, “many hundreds of clients” will be become Truescope customers, with the integration of services presently underway.”

Software 78

Software Case Study Technology Tools 78

Sword and the Script

JANUARY 28, 2020

Recently, I had a chance to view a web demonstration of the product and ask some questions. Notified presents five common functions PR professionals are often tasked with carrying out. Users access these functions by logging into the product through a web browser. What I saw was quite impressive. 1) Overview of Notified.

Software 117

Software Tools Publicity System 117

PR in High Definition

JUNE 11, 2020

With the recent news that Microsoft sacked twenty seven writing staff to replace them with AI algorithms, it seems appropriate to look at this prediction again: There’s a growing threat to journalism: robot writers. Surely a machine can’t write as well as a human? Associated Press and other outlets. I know what you’re thinking.

Journalism 54

Journalism Software Sports Analysis 54

PR Fuel

OCTOBER 16, 2020

This will increase the likelihood that they’ll accept your pitches and publish your press releases. Consider the topic you want to write about and ask yourself whether this would be something you would read in your daily paper. Contact us today to learn more about our PR writing and distribution services! They Build SEO.

Infographics 52

Infographics SEO Writing Pitching 52

ImPRessions - Crenshaw Communications

MAY 3, 2017

Write more and write better. Good, error-free writing is under threat today. It seems the need for speed in writing and editing is taking its toll. One of the best ways to improve your writing is to create the ideal environment in which to write. Is it time for that web analytics session?

Writing 149

Writing Education Pinterest Creativity 149

Sword and the Script

NOVEMBER 20, 2018

Some of this advice was good five years ago, and some of it is just terrible nonsense that spams up the web with repetitive muck. Everyone hits up the same list and the glamour of it has long since worn off unless you are writing them a check. 4) Pitch your content for a roundup. On and on the lists go…. How do you find them?

Content Marketing 111

Content Marketing Pitching Social Media Internal 111

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Data collection can be easier when you’re holding online events or interacting with communities on your web channels. Train your staff to ask questions highlighting consumer needs, or simply provide them with simple surveys to present during in-person interactions. Tools are often built into the platforms you use.

Community 91

Community How To Marketing Data 91

Stephen Waddington

AUGUST 13, 2018

There’s a growing recognition of the opportunity to use the social web as a means of engaging directly with a variety of stakeholders including customers, employees, prospects and suppliers. Write your profile headline to appeal to your target audience. This is the elevator pitch for your LinkedIn profile.

LinkedIn 115

LinkedIn How To Privacy Google 115

Sword and the Script

DECEMBER 22, 2020

Do PR professionals present accurate and truthful information? The deluge of PR pitches. According to a survey of journalists by Muck Rack, 48% of journalists responding to this survey said they get between 1-5 pitches a day; 18% get between 5-10; 12% get upwards of 10-20; and 13% get 20 plus pitches a day.

Survey 178

Survey Marketing B2B Study 178

Solo PR Pro

FEBRUARY 26, 2019

During “SEO: In the Know for 2019” representatives of Seer Interactive and SEOM Interactive presented the most current SEO best practices to the PR pros in attendance. SEO by definition is the ability to be found online, with the presenters sharing that “SEO is as much about people as it is the search engines themselves.”. The Basics.

Engineering 45

Engineering SEO Google Web 45

Sword and the Script

DECEMBER 26, 2023

Second, there is no order of merit to the presentation of these predictions. Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” There are some caveats to note.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

MAY 3, 2016

If your business produces several webinars a month, chances are there’s no one single web page a customer can visit to see what’s on tap for the month (chances are good your own salespeople don’t have that asset either). Create a monthly post that curates interesting links from around the web, or of interest to your market and community.

B2B 60

B2B Content Marketing Web Blogging 60

Sword and the Script

APRIL 19, 2016

That was the outcome good media relations pitching earned. Yet today, with millions of “channels” on the web, it’s just the beginning. A PR pro that takes copious notes can easily take what was not reported and transform it into blog posts, contributed article, or even a different media pitch. Pitch media upstream.

Media Relations 60

Media Relations Media Interviews Pitching 60

Sword and the Script

OCTOBER 15, 2019

1) Use paid social to support media pitching. When you have a significant announcement that you think is newsworthy, you can’t just rely on old fashioned email pitching. Fewer reporters are inundated with more pitches every year. It’s a very passive pitch that relies on relevancy and targeting.

B2B 79

B2B Facebook Advertising Advertising 79

Sword and the Script

MAY 14, 2019

This is because Onclusive takes broader crawl of the web, which matters to PR because the media landscape has fragmented. I’ve seen (and use) other tools that will calculate this for you on a per-link basis, so the aggregate presented by Onclusive saves some leg work. The data is still there, it’s just harder to present.”.

Case Study 118

Case Study Software Data Web 118

Sword and the Script

FEBRUARY 29, 2020

Most of what I did wasn’t a secret: I read what reporters wrote before pitching, developed subject lines that got my emails opened, and use a strong lede in all my pitches. There was one aspect of my success that was different: I wrote long pitches. This is contrary to 99% of all PR advice that says short emails are best.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Sword and the Script

NOVEMBER 26, 2019

They provided me with a presentation outlining the product, a web demonstration, and answered my questions about it. Many PR professionals rely on circulation numbers (impressions) or web traffic estimates to provide some sense of reach. To that end, you can use retargeting to pitch earned media as opposed to an advertisement.

Publicity 90

Publicity Media Advertising Advertising 90