Bianchi Biz Blog

FEBRUARY 21, 2022

We are part of the Endeavor Business Media Commercial Vehicle Group covering trucking and fleet industries. While working in local news in the Northeast, I covered a few big hurricanes and major blizzards that ravaged the area. What elements or characteristics do you look for in a story?

Meeting 94

Meeting Transportation Media Sports 94

PRSay

MAY 10, 2019

Most readers want you to talk to them, in the second person, explaining your points as if you’re speaking face-to-face. Conversational and compelling: If you expect leads to start pouring in after just 30 days of social media marketing, forget about it! Here are five tips on how to make your writing resonate with readers.

Employee 158

Employee Writing Training Social Media 158

Bianchi Biz Blog

MAY 22, 2023

During work hours when I’m not reporting, I’m usually on the phone checking in with sources, trying to connect with new sources and looking for story ideas and interesting angles on stories. Out of journalism school, I worked at the Galveston County Daily News , near Houston. It’s a new ground for me.

Automotive 75

Automotive Meeting Report Real Estate 75

Bianchi Biz Blog

OCTOBER 3, 2022

After two years without a full-fledged, in-person CES, automotive suppliers and vehicle technology providers – and their customers – are eager for CES 2023, which is just a few months away. 3-8, 2023, in Las Vegas, may maintain that status. 3-8, 2023, in Las Vegas, may maintain that status. Looking at the numbers.

Automotive 128

Automotive Mobile Technology Hotels 128

wiredPRworks

MAY 18, 2022

Why do so many small business owners pay for expensive advice, agree to take action. that’s the question Barry Moltz answers in his new book, “ChangeMasters: How to Actually Make the Changes Your Already Know You Need to Make.” It’s a compelling, and timely, conversation for businesses of all sizes.

Small Business 52

Small Business Social Media Radio Media 52

PRSay

APRIL 5, 2022

A few years ago while serving in an internal communication role for a large Catholic health system, I worked alongside nuns who would sing, “We are standing on the shoulders of those who came before us.” Some of the strongest mentors and allies in my life are women. Leaning on mentors and allies.

Resources 128

Resources Nonprofit Groups System 128

ImPRessions - Crenshaw Communications

NOVEMBER 22, 2017

Tis the season for public relations ‘ best and brightest to wield creative wit and savvy strategy in the name of meaningful holiday media placements. There are countless opportunities in print, digital and broadcast available with a little research, packaging and know-how. Seize all holiday PR opportunities.

Pitching 136

Pitching Print Survey Local 136

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

PR Takeaways from top films. Call Me By Your Name explores a coming-of-age story set in 1983, involving the relationship between the young teenage son of an archeologist and his visiting student. The two fall in love over the summer and explore this “friendship” against the beautiful backdrop of northern Italy.

Film 136

Film Local Leadership Radio 136

Bianchi Biz Blog

MAY 17, 2021

I work out of my home and call my freelance writing business Baxter TechWrite. My background in trucking industry publishing stems from work for several publications allied with Commercial Carrier Journal , including Owner Operator and, later on Overdrive and Truckers News.

Meeting 65

Meeting Automotive Engineering Media 65

PR Fuel

NOVEMBER 9, 2021

If you’re trying to write press release headlines, you know it’s a cutthroat world out there! For small businesses, there is so much competition that all of your content needs to be top-notch. However, to get this information out there, you need a good press release headline. What About Keywords?

Writing 87

Writing Small Business SEO Local 87

Bianchi Biz Blog

MARCH 7, 2022

In 2022, it’s a goal of mine to be more purposeful in seeking out and covering the diversity of the industry, and to profile people in trucking from all different backgrounds, races, genders, religions, etc. I thought of them as incredibility smart in a down-to-earth way: eager to teach and no question felt too small.

Meeting 81

Meeting Automotive Media Transportation 81

ReimaginePR

NOVEMBER 29, 2016

The US presidential election between Donald Trump and Hillary Clinton is in the books, and what a sordid tale of woe it was. In such an unconventional election, prognostication proved futile. As I prepared, a nagging concern kept popping up in my mind. Unethical PR tactic 1: Anonymous attacks. It wasn’t a dream.

Ethics 120

Ethics Groups Social Media Construction 120

PR 20/20

NOVEMBER 1, 2018

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book club. As a marketer, it’s easy to get caught up in the mix of your day-to-day responsibilities. Build a routine. The key to routine is frequency. Keeps ideas fresh. 11: 00 a.m.

Marketing 56

Marketing Creativity Technology Internal 56

Mindful Marketing

NOVEMBER 14, 2016

Our Founder & CEO, Christine Perkett , has been busy on the speaking circuit lately. If you’re looking for marketing and branding insights, you may find interest in her speech from INBOUND16. Christine gave a Hacks, Tips and Tricks presentation on using PR, branding and positioning to take on bigger players in the market.

Brand 50

Brand Branding Conference Small Business 50

PR 20/20

JULY 15, 2020

At PR 20/20, you know we love to look beyond. At our core, we want to help you grow —your brand, your business, your career—today and tomorrow. We fuel growth today through marketing, sales and service platforms like HubSpot. PR 20/20 was HubSpot’s first agency partner. Growth Today & Tomorrow. But what do we see?

Marketing 54

Marketing Resources Data Software 54

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. The sites are ranked in order based on their Cision Digital Reach.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Cision

MAY 21, 2015

We’ve recently observed the explosion in popularity of podcasting, especially among business influencers and their audiences. ” Plus, if you haven’t got the time to read articles or watch videos during your busy day, podcasts are extremely accessible – listen during your commute, or even on the treadmill. .”

Social Media 120

Social Media Marketing Pinterest Media 120

PR Fuel

APRIL 9, 2021

It takes some serious creativity to stand out from the pack, but it is possible with perfect PR pitch strategies! We’re going to go over some of the best tactics for grabbing their attention and selling them on your story in this blog post. We all know journalists are busy people.

Pitching 60

Pitching Strategy Examples Report 60

PRSay

SEPTEMBER 25, 2017

8 at PRSA’s 2017 International Conference in Boston. It makes sense in a landscape where each second more than 7,700 tweets are sent, 70,500 videos are viewed on YouTube and 800 photos are posted on Instagram, according to Internet Live Stats. In our professional lives, that’s a problem. Using data to see what you want to see.

Media 122

Media Agriculture Data Instagram 122

Sword and the Script

FEBRUARY 17, 2015

3 Reasons to Include Customers in a B2B Content Program. Aside from the fact that customers are asking for such pieces there are a number of sound reasons to include customers in a B2B content marketing program, including: 1. Fuel word-of-mouth. Small Business Negative Reviews are a Gift; Here’s What to Do.

B2B 60

B2B Leadership Customer Service Content Marketing 60

Shift Communications

MARCH 30, 2016

Companies hire PR pros to land big media wins, and most often when they onboard a firm, have their sights set on a splashy business press story that positively touts company’s growth, acknowledges their company as a disruptor in the space or compares them to a longstanding leader in the space.

Data 60

Data Industry Report Strategy 60

Solo PR Pro

MARCH 14, 2017

Independent and small business owners across industries often express difficulty in selling themselves to clients. Even for those who have been in sales positions find it difficult to make the switch when they are faced with selling their own business. It is never fun to lose out on an opportunity.

Small Business 45

Small Business Training Internal International 45

Sword and the Script

OCTOBER 13, 2015

A reporter from The Washington Post took an interest on a story pitch about small businesses and the impact on economy. At the time, my client had a product for a nascent web economy that would fuel small businesses build a web presence. Neither the client nor his product earned a mention in that story.

Content Marketing 60

Content Marketing Marketing Pitching Small Business 60

Stephen Waddington

DECEMBER 30, 2019

This is my annual long-read essay on the future of the PR business. It’s a work in progress. Dr Jon White is a reflective PR practitioner and scholarly provocateur. He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. PR is a social science.

Government 103

Government Education Print Ethics 103

Rock the Status Quo

JANUARY 22, 2015

And is a declining trust in media real? Social media is stealing their value away as the first source of breaking news and content marketing has exploded into a rich source of fresh perspectives, opinions and expertise in an unprecedented volume. Shared by The Onion or a small blogger? It is very prone to misinterpretation.

Agency 100

Agency Survey Customer Service Engineering 100

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale.

Consumer 78

Consumer Measurement Local Data 78

Sword and the Script

DECEMBER 10, 2019

It’s as if by saying it out loud, we’ll ward off an undesirable outcome. As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. Even pessimistic predictions are hopeful.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

NewsWhip

MARCH 31, 2021

Paul Quigley, NewsWhip CEO, is joined by fellow PR Week Dashboard 25 honoree Bryan Pedersen, Chief Innovation Officer of MSL. They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. Follow Bryan on Twitter: @bryanpedersen. Bryan Pedersen: Yeah, sure.

Advertising 131

Advertising Advertising Data Reputation 131

Waxing UnLyrical

OCTOBER 5, 2015

Every PR pro knows the importance of storytelling. 5 “W”s to Consider Before Starting PR Measurement. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation. 3 Ways to Measure the Results of a Business Storytelling Project. .” ” 4.

Storytelling 40

Storytelling Measurement Content Marketing Tools 40

Sword and the Script

DECEMBER 11, 2018

As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking.

Social Media 90

Social Media Marketing Media Creativity 90

Waxing UnLyrical

OCTOBER 26, 2015

I said F-R-E-E) mini-training: “The Social PR Launchpad: Unleash Your Inner Social PR Superhero” on November 13-15 from 2-3 pm ET. Click through and find out! And once you do, grab your cape and fuel up the Batmobile, because it’s time to enjoy the best of SBC in this week’s roundup.

Leadership 40

Leadership Training Social Media Community 40

Waxing UnLyrical

FEBRUARY 19, 2016

Seeing as how February, as a month, is all about love, I wanted to focus this month’s #measurePR chat on the folks who give us the most love in our businesses: our community. On whether impressions are a valuable metric for PR in the social age: A2: Impressions are one tool in the arsenal, but not the most important.

Community 40

Community Measurement Tools Facebook 40

PR 20/20

FEBRUARY 12, 2019

Exercising your mind, especially in the workplace, is a great way to improve key traits and characteristics needed to fuel a successful career. One way the PR 20/20 team exercises the mind is by conducting monthly morning meetings to focus on a variety of professional development activities. Personality Assessment.

Exercises 47

Exercises Marketing Writing Examples 47

Waxing UnLyrical

AUGUST 24, 2015

If you want to compete in today’s fast paced business environment, you have to be social. The goal is to be good at business because of social media,” says Jay Baer as he discusses some “areas where social media metrics and reporting can be fixed.” How to Measure PR and Marketing Outcomes on Snapchat.

Social Media 40

Social Media Media Measurement B2B 40

Maxim Behar

SEPTEMBER 3, 2023

Radina Dumanyan: In Bulgaria there is no specialized shop for Seychelles products, I'm almost sure about that. We start with the king of PR, well known locally and around the world - Maxim Behar. And in the end the keen eye with a sensitive palate Chef Ivan Manchev will judge them. Maxim Behar: Are there hearts of palm?

Course 59

Course Meeting Local Travel 59

MaccaPR

APRIL 12, 2016

What would you give to take our PR and corporate communications industry’s leaders aside and ask them – what success tips did they wish someone had told them earlier in their career? In this first installment, we offer career secrets from Minnesota pros who bravely took their own hard knocks, so you don’t have to. Jorg Pierach.

Travel 48

Travel Exercises Corporate Internal 48

Waxing UnLyrical

APRIL 8, 2016

Apart from bringing #allthefeels, is it at all possible for puppies and kittens to give Social PR pros lessons on becoming influential? By all accounts, Bergh wafted through life pretty much doing what he wanted simply because he could, until he found his calling in, of all places, Russia. At the time, he held a diplomatic post in St.

Community 40

Community Creativity Local Banking 40