Cision

OCTOBER 27, 2016

You will never go wrong with data-driven insights and a simple strategy that leads to ownable creative. It’s not a sales pitch or creative that feels like a traditional commercial. What are some of the key components of a successful communication strategy? It’s no secret digital has changed the way we communicate.

Airlines 120

Airlines Travel Consumer Creativity 120

ImPRessions - Crenshaw Communications

MARCH 17, 2017

We were most impressed when a candidate tracked down press releases for competitors to a client and created a simple SWOT analysis that aided in our pitching. And, one of the best ways to improve writing is by reading — following a varied diet of great journalistic and creative content.

Training 159

Training Pitching Writing Video 159

ImPRessions - Crenshaw Communications

APRIL 26, 2016

The seasoned PR team knows how to reach media with a pitch that lets them know this subject matter will interest their audience, without reading like an ad. It is PR’s job to fill the space with “constant content” such as byline articles, lifestyle surveys, white papers and blog posts. Guaranteeing outcomes.

Print 120

Print Advertising Advertising Survey 120

Cision

OCTOBER 1, 2015

You want to contact the reporter or journalist most likely to cover your story, not someone who’s going to see the pitch and doom any future ones to email purgatory. View this month’s “PR Starter Kit” white paper ! Images: Humor Blog , Maryland GovPics , Phil Roeder ( Creative Commons ). Build your list.

Media 120

Media Pitching System Google 120

Cision

AUGUST 5, 2015

While you might not get a “yes” when you pitch a blog with 5 million daily readers at first, by targeting bigger and bigger blogs, you reach more of your target audience and grow your reputation as a guest blogger. Bonus Tip: Once you’re published on one well-respected blog, use that sample when you pitch bigger blogs.

Blogging 120

Blogging Pitching Writing Content Marketing 120

Cision

NOVEMBER 3, 2015

Pitch reporters and influencers. When pitching, it’s important to be clear and concise. For reporters, email is the preferred place for pitches, according to Cision’s 2015 Social Journalism Study. This digital hub can be housed on your website and include press releases, blogs, white papers, videos and more.

Social Media 120

Social Media Pitching Writing Report 120

Cision

NOVEMBER 14, 2015

Think of your pitching goals. Get our white paper today! Images: Patrick Briggs , Ethan Lofton , antony_mayfield ( Creative Commons ). Establish Metrics. In order to measure your success later down the line, you’ll need to determine your metrics before getting involved in an influencer program. Form Relationships.

Guidelines 120

Guidelines Social Media Creativity Pitching 120

Cision

APRIL 2, 2015

Because content and the incredible amount of social media posts used to promoted suffer from over-messaged sales pitches. Read our free “How to Beat Content Marketing Overload” white paper now! (No Image: Todd Huffman ( Creative Commons ), Geoff Livingston. Want to create standout content? No sign up!).

Content Marketing 120

Content Marketing Corporate Social Media Internal 120

Cision

JULY 7, 2015

Click here for our free white paper that shows several methods for measuring PR! They can spot a sales pitch a mile off. You’re looking for ways to provide value to your target customers that won’t come off as a sales pitch but will eventually induce people to invest time and/or money.”. What will being there accomplish?

Pinterest 120

Pinterest Measurement Exercises Travel 120

Cision

JUNE 25, 2015

Click here for your free “10 Media Pitching Do’s and Don’ts” tip sheet now! If you’re proactively pitching the press about your company, note at the end of your pitch that your spokesperson has been quoted in major publications to reinforce credibility. Before you share coverage, you need to get coverage.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Cision

AUGUST 11, 2015

An additional tip here: pitch your podcast to someone else’s program. Check out our “Streaming Video Best Practices for PR” white paper now! Strozier ( Creative Commons ). It’s the influence factor at work. Plus, people who already listen to one podcast are more likely to listen to another. Strozier , M.

Software 120

Software SEO Video Education 120

Sword and the Script

OCTOBER 22, 2019

Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here. If you summarize white papers or webinars and link to the gate in a blog post, then you have got the best of both worlds. 16% on marketing analytics. 3) Audio and podcasts.

Marketing 65

Marketing Survey Study B2B 65

Cision

JUNE 19, 2015

Soft” skills like communication, teamwork and creativity — are just as important, if not more so. Give the elevator pitch, check the person’s interest and then tell the full version. Click here for our free crisis communication white paper! Image: Flazingo Photos ( Creative Commons ). Everyone makes mistakes.

Insurance 120

Insurance Insurance Interviews Crisis 120

Beyond PR

NOVEMBER 10, 2016

writes the author of our white paper How to Make Sure the Media Gets Your Story Straight. Here are four tips to consider when researching and pitching journalists. Understanding different journalists’ interests will result in more pitches crafted to their unique needs. Understand their interests and attitudes.

Media 77

Media Pitching Resources Media Relations 77

Shift Communications

DECEMBER 14, 2016

Case studies, white papers and customer testimonials are all powerful tools in proving the value of your company’s product or service. The same goes for reporters when they’re determining if a source is a good fit for their story – especially for trade publications, an important piece of any successful B2B PR strategy.

Publicity 60

Publicity Healthcare Case Study B2B 60

Cision

APRIL 8, 2015

Get tips, tactics and strategies from our free white paper! Image: Phillip Capper ( Creative Commons ). Go beyond the written word. Answer the question. Christian Kendzierski, director of media relations at Mount Saint Mary’s University , says she boils her headline down to what journalists really want to know. “I

Writing 120

Writing Retail Content Marketing Groups 120

Bianchi Biz Blog

SEPTEMBER 26, 2022

I produced white papers and executive guidance for management consulting company LRN, conferences for American Express Publishing’s Luxury Summit, the Luxury Marketing Council and PR Week’s annual conference. What advice do you have for PR people that want to pitch you?

Meeting 74

Meeting Automotive Media Journalism 74

Cision

FEBRUARY 17, 2016

Learn how to build a brand journalism strategy with our free white paper! For PR professionals, this emerging reality means that we can’t only sell the significance of our pitch. What’s the biggest lesson you learned from your first position? Is your content driving results? Rapid Fire Round.

Policies 120

Policies Internal International Public Affairs 120

ImPRessions - Crenshaw Communications

JULY 10, 2019

As a profession, public relations evokes images of media pitching or crisis management. From blog posts to media pitches, we shift gears constantly, adapting to many different kinds of written content. Media pitches and social posts require writers to pack the most punch into the lowest word count. Less is more. Am I boring you?

Case Study 231

Case Study Writing Pitching SEO 231

Beyond PR

MAY 24, 2016

A major part of the content marketing role is optimizing and getting traffic to your blog posts, white papers, press releases, articles, videos, and other assets that drive leads into the sales funnel. Her team leads social media, PR, creative and blogging for the brand.

SEO 75

SEO Engineering Blogging Content Marketing 75

Cision

APRIL 24, 2015

Get our free “2015 Nonprofit PR Kit” filled with content creation tips, pitching tips and more! That’s exactly what we want to happen, to be fostering a connection between information seekers or creative makers and the people here who can support them. Are you a nonprofit? Want to stand out with content?

Community 120

Community Mobile Blogging Publicity 120

Sword and the Script

JANUARY 3, 2017

One part of an answer is bound to sound like a “get off my lawn” response, but I think there’s been a decline in the effort younger marketers put into learning the craft aspects of creative. That doesn’t mean there is no good creative, but too many people claim expertise based on some technology when they don’t really know what they’re doing.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Beyond PR

MARCH 6, 2018

88 percent value creativity and craft in content creation. You can spend months writing a white paper or spend thousands on a video, but if it’s not laser focused and doesn’t reach the right audiences it’s not going to convert. 92 percent focus on building new audiences. Aim your crosshairs on creating great content.

Strategy 67

Strategy How To B2C Content Marketing 67

Beyond PR

SEPTEMBER 6, 2016

questions our white paper The Distribution Effect: Bring Your Content Marketing to the Next Level. Or, if your brand storytelling tends to be conservative in style, consider adding some creativity and levity. She believes the key to successful content is balancing creativity, analytics and commonsense. And that’s smart.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Cision

DECEMBER 21, 2015

Get our free “Video Streaming Best Practices for PR” white paper today! Facebook at Work is Facebook’s (currently in beta) enterprise solution, and they have a pretty compelling sales pitch: an enterprise social solution with functionality that most people are familiar with. Take PR to the next level.

Facebook 48

Facebook Nonprofit Enterprise Google 48

Sword and the Script

DECEMBER 28, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. I’m open to pitches on these, but please read this first. 34% said ebooks. to approximately $5.5

B2B 113

B2B Marketing Survey Software 113

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

This means posting links and images to all brand social accounts of course, but there are also opportunities to get more creative. But do use it in a pitch to a morning talk show. ” Trade pieces in discrete verticals can also be very effective as part of a pitch to a B2B publication with a wider audience.

Interviews 136

Interviews Pitching Infographics Print 136

Cision

NOVEMBER 7, 2015

Get our free influencer white paper today! Getting your brand’s name on a blogger’s radar will make your pitch seem friendlier and less like a forced conversation when the time comes. Images: Serge Kij , Sherman Geronimo-Tan ( Creative Commons ). Learn how to keep bloggers loyal to your brand!

Brand 120

Brand Branding SEO Social Media 120

Cision

JUNE 23, 2015

Journalists find press releases useful as part of pitches and they start to write about you. Click here for a free white paper that shows how! Image: markheybo , Simon Bleasdale , Paurian , Ministerio de Cultura de la Nación ( Creative Commons ). And that makes them more likely to write about you!

Writing 120

Writing Social Media Tools Advertising 120

Cision

JUNE 18, 2015

Perfect your pitch. You can and should pitch your created, or “owned,” content to the media. Write concise, clear pitches to key media contacts. Include links to your content assets – many times your pitches aren’t viewed because they hit the firewall and were either sent to spam or returned to you. Put out the signs!

Content Marketing 120

Content Marketing Marketing Pitching Pinterest 120

Cision

NOVEMBER 2, 2015

Imagine the strength of your media pitch or the engagement of your content with a unique interactive chart or two to illustrate your points. Get the “How to Measure PR in a Multi-Touch Attribution Model” white paper! Images: justgrimes , syam , various brennemans ( Creative Commons ). Datawrapper.

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

Imagine the strength of your media pitch or the engagement of your content with a unique interactive chart or two to illustrate your points. Get the “How to Measure PR in a Multi-Touch Attribution Model” white paper! Images: justgrimes , syam , various brennemans ( Creative Commons ). Datawrapper.

Data 120

Data Tools Google Examples 120

Sword and the Script

AUGUST 16, 2016

Here are some easy ways to get involved and make a significant impact: Break sections from existing white papers into guest blog posts. Re-write white papers as long form contributed articles. Get to the latest infographic before it’s published – and pitch it to a media outlet first.

Content Marketing 60

Content Marketing Marketing Infographics Pitching 60

Mindful Marketing

APRIL 18, 2016

They create content – everything from award and speaking submissions to infographics, videos, photos, bylines and white papers – as well as train executives on speaking and presentation skills, assist HR with creative ad copy, manage crisis situations and even manage social media channels for brands and executives.

Analytics 50

Analytics Training Meeting Measurement 50

Sword and the Script

DECEMBER 13, 2016

For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation. By now you can begin to see how a systematic approach to content provides both marketing integration with plenty of room for creativity.

B2B 60

B2B Infographics Interviews eBook 60

PRSay

APRIL 19, 2016

To translate this for communications purposes, if the brand is using billboards or other outdoor signage, try finding local bloggers in that neighborhood and pitch them a story or some custom content. I’m not sure why it works so well but for eBooks, white papers, infographics or anything related to cause marketing, get going with Pinterest.

Communications 62

Communications Pinterest Reddit Radio 62

Shift Communications

APRIL 2, 2015

It means it’s time to get creative. Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us. There are certain cases where our clients simply don’t have any active, exciting news to share. That doesn’t mean our job to generate more awareness stops. Get to know them!

Marketing 60

Marketing Data-Driven PR Analytics Training 60