ImPRessions - Crenshaw Communications

JULY 14, 2021

The content can nearly always be purposed for multiple PR tactics, from media pitching to white paper and blog content. Award entries, handled by a PR team or internally, are a great way to begin the process of crafting the narrative and doing the actual writing of valuable case study content.

B2B 334

B2B Company Case Study Conference 334

ImPRessions - Crenshaw Communications

JUNE 11, 2020

It opens doors for new forms of content to cover the same subject — like blog posts, white papers, webinars, and social media posts. For example, a company can distribute a press release for a new product, followed by a series of blog posts that detail specs or testimonials.

SEO 221

SEO Data B2B Writing 221

Wadds Inc.

OCTOBER 12, 2023

I have a party trick at conferences and speaking events where I use a white paper as an input for a large language model and ask it to generate a press release, media pitch, blog posts and various social media posts. It enables practitioners to understand stakeholder interests and make better-informed pitches.

Publicity 105

Publicity Tools Exercises Ethics 105

Cision

APRIL 24, 2015

However, blogging is one of the leading tools in any brand’s content marketing strategy. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. Since 2007, NYPL Blogs has showcased content that continues to inspire and educate a devoted audience.

Community 120

Community Mobile Blogging Publicity 120

ImPRessions - Crenshaw Communications

APRIL 12, 2018

The PR team should be constantly generating ideas for articles to pitch to journalists. An impressive resume, coupled with a track record of blogging or speaking on a given topic is often all it takes to launch a founder as an SME. Blog early and often. Additionally, the CEO could strive to guest post on trade industry blogs.

Leadership 149

Leadership B2B Tools Conference 149

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. Recommendations suggesting contacts to pitch. Did you know?

Technology 167

Technology Publicity Software Pitching 167

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

On any given day, we can be asked to craft media pitches, bylined articles, PR plans, or blogs posts. With media pitches, PR pros must tell or tease a story to a journalist – and fast. The purpose of the pitch is to make them want to tell the story – with their own clever language, so a straightforward approach is wise.

Writing 147

Writing Storytelling Pitching Creativity 147

Cision

OCTOBER 6, 2016

Owned media, aka content, is content you produce that lives on your website or blog. Download Cision’s white paper The Earned Media Domino Effect and learn how to coordinate content that drives conversations across channels. Shared media is also known as social media. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Sword and the Script

JANUARY 16, 2018

a white paper that makes the case for solving a problem in a new way. a webinar with third-party expert, and a tiny pitch at the end. perhaps there is a PPC campaign supporting the white paper or product demos. an email about announcing the new product to customers or prospect.

Content Marketing 90

Content Marketing Marketing B2B Engineering 90

Rock the Status Quo

AUGUST 11, 2014

Creativity counts when it comes to a media pitch, the headline of your press release and share-worthy blog posts. More preferable items included events, subject matter experts, white papers, product specs, locations or a facilities list, FAQs and a timeline or history of the company. But what about your online newsroom?

How To 242

How To Survey Resources Social Media 242

ImPRessions - Crenshaw Communications

APRIL 26, 2016

The seasoned PR team knows how to reach media with a pitch that lets them know this subject matter will interest their audience, without reading like an ad. For more on that subject, revisit this post from our Impressions blog. PR is most effective at: Packaging a company’s story to resonate with reporters.

Print 120

Print Advertising Advertising Survey 120

ImPRessions - Crenshaw Communications

MAY 1, 2018

How to prep and pitch a byline. Make the pitch short and authoritative. For longer B2B bylines, a detailed outline may be necessary, but often a short email pitching the topic and author will do. But a byline program takes preparation, focus, and an ongoing commitment to high-quality content.

B2B 147

B2B Leadership Customer Service eBook 147

PR Fuel

JULY 16, 2017

And don’t think you have to write a book to publish an eBook, you can also turn a series of related blog posts into an eBook. White Papers —A white paper is another way to establish your authority on a subject. They are not sales pitches, but rather discuss and resolve a problem by using examples.

eBook 66

eBook Video YouTube SEO 66

ImPRessions - Crenshaw Communications

MARCH 17, 2017

We were most impressed when a candidate tracked down press releases for competitors to a client and created a simple SWOT analysis that aided in our pitching. For news organizations and journalists, we typically craft short, detailed pitch emails to get attention, and with bigger news, press releases.

Training 159

Training Pitching Writing Video 159

Cision

OCTOBER 1, 2015

You want to contact the reporter or journalist most likely to cover your story, not someone who’s going to see the pitch and doom any future ones to email purgatory. View this month’s “PR Starter Kit” white paper ! Images: Humor Blog , Maryland GovPics , Phil Roeder ( Creative Commons ). Build your list.

Media 120

Media Pitching System Google 120

Victorious PR

MARCH 30, 2023

PR agencies can help entrepreneurs achieve this by developing targeted media outreach campaigns, such as press releases, media pitches, and influencer partnerships. Building Brand Awareness Once a brand identity has been established, the next step is to raise awareness and visibility among potential customers.

Brand 52

Brand Branding Reputation Crisis Management 52

Victorious PR

MARCH 30, 2023

PR agencies can help entrepreneurs achieve this by developing targeted media outreach campaigns, such as press releases, media pitches, and influencer partnerships. Building Brand Awareness Once a brand identity has been established, the next step is to raise awareness and visibility among potential customers.

Publicity 52

Publicity Brand Branding Reputation 52

Cision

JUNE 25, 2015

Click here for your free “10 Media Pitching Do’s and Don’ts” tip sheet now! Blog about the coverage. Explain more in a blog post and post to your site. Most companies see new press as the end result of pitching, fostering a relationship with a journalist and interviewing. Share with clients.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Cision

NOVEMBER 3, 2015

Pitch reporters and influencers. When pitching, it’s important to be clear and concise. For reporters, email is the preferred place for pitches, according to Cision’s 2015 Social Journalism Study. This digital hub can be housed on your website and include press releases, blogs, white papers, videos and more.

Social Media 120

Social Media Pitching Writing Report 120

ImPRessions - Crenshaw Communications

FEBRUARY 11, 2016

Byline articles or essays on an issue or topic, carrying an exec’s byline, that are pitched and placed for publication in media are often a core of a thought leadership program. And needless to say, a byline in a relevant industry publication is a great complement, and in some ways works harder than, your own blog post.

Leadership 149

Leadership Product Launch B2B Software 149

PRSay

DECEMBER 15, 2017

For example, look up examples of white papers online and write and share your own on LinkedIn, or try your hand at writing a blog post on Medium. If you’re feeling up to it, then maybe even consider pitching a story to an online publication or website. Be grateful. Click here to learn more.

Nonprofit 159

Nonprofit Local LinkedIn Big Data 159

Sword and the Script

OCTOBER 22, 2019

Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here. If you summarize white papers or webinars and link to the gate in a blog post, then you have got the best of both worlds. 3) Audio and podcasts.

Marketing 65

Marketing Survey Study B2B 65

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

More importantly, an important white paper, study, or other long-form content can be used for months or even years to attract prospects, as long as the topic is reasonably “evergreen” and it’s promoted properly. Like the narrower topics and keywords, this one is counterintuitive for many PR professionals.

Content Marketing 120

Content Marketing Pharmaceuticals Marketing Software 120

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

For example, even though they link back to blog posts on Zendesk’s page, the substance of the post focuses so much on the client LendUp that it almost amounts to a feature story. B2B PR teams work hard to produce informative owned content like case studies, white papers, blog posts, webinars, and ebooks.

B2B 170

B2B Social Media Media Education 170

Deirdre Breakenridge

FEBRUARY 23, 2015

If you don’t have a plan for measuring and proving the value of your efforts, and growing that value over time, your pitch is dead on arrival. Generate unique web links for your assets, so you know exactly how much traffic you’re driving and what impact that’s having on sales opportunities. Focus on the content. Set the agenda.

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Cision

NOVEMBER 11, 2016

These devices have to be as glitch-free as possible at the outset since any negative review, even on a tiny blog, can cause an upset. Of course, all the images in the world will only get noticed if your pitches are strong. Simply: do they work? As each new entrant comes on the market, there is skepticism. But I’d also seriously travel!

Communications 253

Communications Data Local Survey 253

Sword and the Script

NOVEMBER 18, 2017

This trails traditional stables including case studies, videos and white papers. Typically, this is better used in newsletters, white papers and eBooks. They recommend the use of infographics for blog posts, case studies, which struck as an interesting possibility and other marketing content.

Infographics 68

Infographics Data Case Study Content Marketing 68

Shift Communications

NOVEMBER 15, 2017

By understanding site and referral traffic, you get a sense of the impact and interest on blogs, white papers, ebooks, etc. This always gives me new pitch or campaign ideas for the plan, and detailed insight on how to alter messaging and perspectives for clients to better compete in the market. .

Data 95

Data eBook Strategy Pitching 95

PR Job Coach

AUGUST 21, 2010

In my early years in public relations, I was constantly reminded by reporters, editors and columnists that the cardinal sin of media relations was trying to pitch without knowing, reading or understanding the reporter’s work and beat. If you see a firm or job that attracts your interest, prepare yourself well to pitch.

Web 135

Web Pitching LinkedIn Interviews 135

Sword and the Script

OCTOBER 24, 2017

A PPC campaign might get you an email address but it takes a whole bunch of touches in between – blogs, emails, webinars, white papers, PR, sales calls – to close the deal. How to Generate Media Referenceable B2B Customers with a Blog. 37% white papers. Blog about it. 44% say content marketing.

B2B 64

B2B Report Marketing Survey 64

Beyond PR

NOVEMBER 10, 2016

writes the author of our white paper How to Make Sure the Media Gets Your Story Straight. Here are four tips to consider when researching and pitching journalists. Understanding different journalists’ interests will result in more pitches crafted to their unique needs. Understand their interests and attitudes.

Media 77

Media Pitching Resources Media Relations 77

Solo PR Pro

MARCH 13, 2018

If the thought of slogging over a blog post makes cringe with anxiety, video marketing is another alternative. You may not want to maintain your own blog but you can take advantage of guest posting opportunities to showcase your expertise. Start your own podcast or pitch yourself as a guest to other podcasters.

Leadership 62

Leadership Case Study Video YouTube 62

Cision

MAY 29, 2015

If you’re using data points to pitch a story, you’re doing math. Click here for a free white paper that will show you how to measure PR! She is currently a contributing writer for 500 Startups, PRNewser, and Entrepreneur and is the co-editor for AirPR blog: The Riff. Intimidated by out-of-control data?

Engineering 120

Engineering Measurement Analytics Sports 120

Shift Communications

OCTOBER 15, 2015

Have a great but technical white paper? Maybe it’s not a great piece to pitch as is, but you can break it up into blogs for top of the funnel awareness, and leverage other means (syndication, targeted social advertising) to drive middle of the funnel consideration.

Measurement 60

Measurement Data-Driven PR Analytics Data 60

ImPRessions - Crenshaw Communications

JULY 10, 2019

As a profession, public relations evokes images of media pitching or crisis management. From blog posts to media pitches, we shift gears constantly, adapting to many different kinds of written content. Media pitches and social posts require writers to pack the most punch into the lowest word count. Less is more.

Case Study 231

Case Study Writing Pitching SEO 231

Sword and the Script

FEBRUARY 18, 2017

See these related posts: How Long Should a Blog Post Be? [A B2B Blog Metrics: 4 Effective Categories to Measure Success. Second, aim to nurture rather than make a hard sell; in B2B marketing that means pitching quality content, like reports, white papers and webinars. A Data-Driven Answer for B2B].

B2B 66

B2B Marketing Advertising Advertising 66

Beyond PR

MAY 24, 2016

A major part of the content marketing role is optimizing and getting traffic to your blog posts, white papers, press releases, articles, videos, and other assets that drive leads into the sales funnel. Her team leads social media, PR, creative and blogging for the brand.

SEO 75

SEO Engineering Blogging Content Marketing 75