Sword and the Script

JANUARY 23, 2024

Thought leadership helps prospective customers become aware of the problem – and without feeling like they are getting a sales pitch. The best way to do this is to use storytelling techniques – and identify characters and anecdotes that your target market experiences every day.

B2B 102

B2B Study Company Leadership 102

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Multimedia Development & Visual Storytelling. Relationship building takes time. Data Journalism.

Training 370

Training Media Training Reputation Crisis Communications 370

Ishmael's Corner

MAY 19, 2015

The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise. I say “undervalued” because PR trainings abound on topics like pitching journalists or how to use social media for brand storytelling. I learned that one from a famous software executive.

Storytelling 60

Storytelling Interviews Software Industry 60

Bianchi Biz Blog

NOVEMBER 1, 2021

While the vehicles themselves tend to get the above-the-fold headline treatment, there are also massive opportunities in charging, on both the hardware and software sides. Lately, I’ve been focusing on the medium for storytelling and trying to take the most advantage of the tools at my disposal. Any pet peeves with PR people?

Meeting 75

Meeting Automotive Media Newspapers 75

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

data-driven storytelling drives some of our best tech PR campaigns by winning points with journalists, boosting end-user or customer engagement, and attracting the most relevant audience. Every major trend in tech PR revolves around the collection and application of data, from cyber-security to account-based marketing (ABM).

Trends 157

Trends Privacy Data Reputation 157

The Hoffman Agency

FEBRUARY 21, 2023

Unfortunately, my pitches like “Best Coffee Spots in the City,” weren’t exactly newsworthy enough.) The Hoffman Agency stood out to me due to its driving mission of storytelling and its welcoming culture. Through process of elimination, I realized that writing is one of my strong suits and ran with it.

Wireless 36

Wireless Internal International Agency 36

The Hoffman Agency

FEBRUARY 21, 2023

Unfortunately, my pitches like “Best Coffee Spots in the City,” weren’t exactly newsworthy enough.) The Hoffman Agency stood out to me due to its driving mission of storytelling and its welcoming culture. Through process of elimination, I realized that writing is one of my strong suits and ran with it.

Wireless 36

Wireless Internal International Software 36

OnePitch

APRIL 14, 2022

Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. What’s the best pitch of yours that resulted in coverage and what elements made it successful? What information do you always make sure to include in your pitch?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Sword and the Script

NOVEMBER 18, 2017

Don’t forget to include them as attachment or links in related news releases, pitches or other media materials. I think we need to see this in many other functional areas as well, from website design to software development. It was created by a company that sells software tools to search marketers called Moz.

Infographics 68

Infographics Data Case Study Content Marketing 68

Waxing UnLyrical

JUNE 28, 2018

Is it any wonder these opening pitches were barely memorable? By harnessing the power of storytelling, you can break down walls, build affinity and better position yourself, and your organization, for success. I’m often asked if storytelling is harder for B2B companies. We have [x] practices and specialize in [y]. And so on ….

Storytelling 74

Storytelling Chemicals Nonprofit Agency 74

Communications Conversations

DECEMBER 5, 2019

But one thing that ties into so many of my upcoming projects is storytelling. As a former journalist, storytelling is a part of who I am as a communicator and I think hearing directly from staff members is the best way to showcase employer branding. Working at a non-profit made a major impact on me.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Cision

MARCH 31, 2016

Instead, they pitched me on a position they had open. But it’s also worth mentioning that I’ve worked exclusively in technology media, and before that I worked in IT and software development. I’m a big film buff; and talk about a good storyteller. And they told a good story. So all that comes to bear in my new role.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Shift Communications

OCTOBER 17, 2014

One minute I’m participating in a brainstorm for ideas around a new lifestyle store opening, the next I’m editing a byline for a tech trade from the founder of an enterprise software company. If we’re not getting results, it’s usually either a storytelling issue or a target issue. It requires agility, and keeps me thinking creatively.

Agency 146

Agency Pitching Training Meeting 146

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 190

Writing Communications Marketing B2B 190

Ishmael's Corner

MAY 5, 2015

The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise. I say “undervalued” because PR trainings abound on topics like pitching journalists or how to use social media for brand storytelling. I learned that one from a famous software executive.

Interviews 60

Interviews Storytelling Software Engineering 60

RH Strategic

DECEMBER 13, 2018

” These common responses are familiar for anybody who works with a software vendor on its communications team. .” “If you would like to contribute an article, our Brand Voice team has information about that.” All too often an innovative solution that fulfills.

Software 53

Software Brand Branding Communications 53

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Last week’s post covered the trend of data-driven storytelling in PR. Data to power PR storytelling. Media love poll-results story pitches, especially when accompanied by visuals like infographics. ” Our out-of-pocket cost was $200 for the statistical software that made the calculations.

Storytelling 149

Storytelling Data Survey Financial 149

Cision

MARCH 14, 2016

— Steve Clayton, Chief Storyteller, Microsoft. The essence of great storytelling is taking the reader on a journey. Which story sounds more interesting: one about the new Microsoft Kinect software or the energy levels in Microsoft’s corporate offices? The four P’s of storytelling. Entertain them. Think visually. “In

Storytelling 120

Storytelling Skype Energy Software 120

ImPRessions - Crenshaw Communications

JUNE 21, 2018

No one should underestimate the power of data for storytelling. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Data-driven pitches win points with journalists. It offers a clear story map and lends credibility to the pitch.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

ImPRessions - Crenshaw Communications

JULY 10, 2019

As a profession, public relations evokes images of media pitching or crisis management. That makes sense; persuasion is fueled by artful storytelling, and despite the growth of video, many stories are still told through the written word. Media pitches and social posts require writers to pack the most punch into the lowest word count.

Case Study 231

Case Study Writing Pitching SEO 231

Landis PR

JULY 31, 2023

Now, more than a half century since the birth of artificial intelligence, mass interest and adoption of the technology has accelerated in recent months, thanks to publicly available software like ChatGPT and Character.ai. The other day, I asked ChatGPT to do a pitch for me, and it gave me this four paragraph long pitch.

Communications 97

Communications Marketing Pitching Technology 97

Burrelles Fresh Ideas

JULY 25, 2023

For instance, a treasury management system (TMS) is designed to manage finances, financial risk, and hedging using financial marketing software and inputs. Customer relation management software can help track customer interactions and how they will likely respond to different decisions.

Tools 74

Tools System How To Software 74

Sword and the Script

DECEMBER 28, 2022

Buyers of B2B software want published pricing. Yet, B2B software companies are resistant to publishing pricing online because they feel it removes leverage. You’re kidding yourself if you think a motivated buyer doesn’t know what they are going to pay for your software. Annual spending on PR software grew 14.7%

B2B 114

B2B Marketing Survey Software 114

Deirdre Breakenridge

SEPTEMBER 3, 2014

At the time, I had heard about Tableau but wasn’t able to download the software to my MacBook Air. Many of the programs you work on today require images, because you know that a picture is worth a thousand words and visual storytelling is powerful. Then, a peer recommended SumAll, after a lengthy Facebook discussion. I discovered.

Communications 383

Communications Tools Google Resources 383

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 187

Marketing Content Marketing Data Social Media 187

Burrelles Fresh Ideas

JUNE 27, 2023

Now, it’s not at all unusual to see a company announcement first posted on their own blog or newsroom (including being optimized for search engines), promoted on social media and pitched to the media with an accompanying release. Everyone loves a good story, so don’t forget to inject a dose of storytelling into the process.

Pitching 40

Pitching Writing Engineering Wikipedia 40

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

The founders tout the software’s “data storytelling at machine scale” to add value to sharing intel – including product news, financial data or analytics. They not only take your brief and turn it into questions that are most likely to return newsworthy results, they also provide a Pitch Guide.

Tools 147

Tools Radio Data Analytics 147

Contently - Strategy

OCTOBER 15, 2020

” There are only 214 million for “b2b software.” For most of 2020, b2b software has had about twice as much interest. Why give a man to fish when you can teach him to how to benefit from your B2B software, right? We love email,” GE’s Chief Storyteller told us. “It Should’ve been, really.

B2B 130

B2B Trends Video Course 130

Solo PR Pro

OCTOBER 18, 2022

Kelly Kirkendoll (KK): The most effective storytelling requires both words and visuals, and this has become truer as social media has grown and attention spans have shrunk. It used to be you could pitch a story to virtually any type of outlet and if it was a good story, land a placement. The world of media relations is changing.

Media Relations 97

Media Relations Media Social Media Internal 97

Marketwired

FEBRUARY 16, 2016

Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. An example comes from B2B software, of all places.

Creativity 100

Creativity Pitching Writing Conference 100

Contently - Strategy

OCTOBER 15, 2021

” There are only 214 million for “b2b software.” For most of 2020, b2b software has had about twice as much interest. Why give a man a fish when you can teach him to how to benefit from your B2B software, right? We love email,” GE’s Chief Storyteller told us. “It Should’ve been, really.

B2B 57

B2B Content Marketing Trends Marketing 57

Sword and the Script

JUNE 4, 2019

The PR tech sum is one of three ways I’m working on developing broader exposure of PR software including product reviews and PR tech briefings. 1) PR software market estimated at $4 billion. It’s an unenviable but often necessary position for any software company that has tied its growth strategy to acquisitions. Here we go….

Software 100

Software Reddit Marketing Survey 100

PR 20/20

OCTOBER 31, 2017

When pitching the idea to top executives, showcase how NLG could improve internal reporting to stakeholders, and highlight the potential to reduce headcount. Enable Data Visualization to Empower Data Storytelling. We aren’t surprised that the data visualization software field continued to explode throughout 2017.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Contently - Strategy

DECEMBER 4, 2018

You’ll most likely end up creating everything from pitch decks and website copy to one-sheeters and help desk articles. If you sell software, your gut instinct will tell you to just list all the features you’ve built. This is where the gloves come off and copy about your products and services takes center stage.

Case Study 101

Case Study Marketing Study Content Marketing 101

Flatiron Communications

MAY 2, 2017

I thought I’d list a handful of those on which I’ve come to depend: MuckRack : Some years ago, I co-developed an app called MatchPoint, which surfaced the names of reporters to “pitch” based on their body of work versus their job titles or reporting beats alone.

Tools 45

Tools Twitter Report Pitching 45

Cision

MAY 13, 2015

Michael is the media pitching coach PR pros turn to when they want to boost their positive media placements. He shares lots of tricks, including suggestions for subject lines that get your emails opened, with those who sign up for his weekly media pitching tips emails. Up next is Michael Smart.

Pitching 120

Pitching Nonprofit Fashion Trends 120

Contently - Strategy

JULY 31, 2019

A content marketing platform (CMP) is software for organizing the content marketing process. Ideation just means pitching or brainstorming. Most media companies tend to separate search data from the pitch process, drawing a line in the sand between the science and art of publishing effectively. ” Ideation.

Content Marketing 85

Content Marketing Marketing Media SEO 85