Prohibition

MAY 13, 2022

Positive coverage can be an extremely powerful asset when your customers look at your online reputation and make a decision about whether they want to buy a product or service from you. If you’re thinking about PR for your brand or product, the first thing you need to ask yourself is what you want to achieve. Top tips for businesses.

Print 112

Print Trends Agency Brand 112

Cision

MARCH 29, 2016

Our limits today are of attention rather than of resource, and press releases are one of many different communication channels that you have to deal with. PR has an optics problem that disadvantages press releases further. In a 2012 study of medical research press releases, 25 percent were determined to be embellished.

Retail 120

Retail Pitching Print Writing 120

The Resolution Blog

JULY 9, 2018

How about winning a new bit of business for the company because that positive mention tipped the balance of a recent pitch? Or even just making people feel good about who they work for? As well as increasing morale (or learning about what needs to change), sharing internally could also amplify reach and sales.

Retail 168

Retail Internal International Twitter 168

Flack's Revenge

SEPTEMBER 16, 2014

(For those in tech PR not working with Apple, it seems like we were handed a mini-vacation during the 9/9 event – it was futile to be trying to pitch anything else, especially consumer-tech related). He wrote: Apple’s ability to seize the moment and preoccupy the press is without peer.

Energy 196

Energy Analysis Media Retail 196

Cision

APRIL 8, 2015

When it comes to getting more people to read your press release, nothing does the job better than a well-written headline. I polled PR and brand experts to get 10 amazing tips you can use to improve your press release headlines. This is a great strategy to appeal to journalists who you want to write about your news.

Writing 120

Writing Retail Content Marketing Groups 120

Burrelles Fresh Ideas

FEBRUARY 13, 2024

SOURCE] The Concept of Social Commerce As we said earlier, social commerce is about brands selling products on social media platforms. Click on it, and it leads you to a page with all the details about the coffee and its pricing. They provide a treasure trove of data about users’ interests, behaviors, and preferences.

Social Media 87

Social Media Media Mobile SEO 87

The Stalwart Blog

DECEMBER 29, 2016

Most end of the year blog posts proudly boast about the author’s achievements over the past 12 months or predict in overly optimistic tones about what will come in the New Year. So it’s with humility and some trepidation that I offer up some of the highlights where I messed up in 2016: Location Still Matters In Retail.

Retail 101

Retail Nonprofit System Analytics 101

Shift Communications

NOVEMBER 16, 2016

Here are some media tips to get started: For Business Press, Think Verticals. One of the most common requests we get from B2B tech clients is an increase in business press coverage. Think retail, finance, manufacturing, automotive and so on. In the quest for business press, trade outlets can sometimes take the back burner.

B2B 60

B2B Media Automotive Pitching 60

Buzzstream

JULY 7, 2021

This approach can also be used in tandem with active PR campaigns, as the campaign generates new press recognition, keep tabs on all features and ensure they include a backlink! . As you are vetting the sites that you want to reach out to, consider whether it makes sense to pitch your new page. conversion rate. .

Case Study 113

Case Study Study Strategy Leadership 113

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and. Measure is the dashboard and analytics.

Software 117

Software Tools Publicity System 117

Bianchi Biz Blog

APRIL 5, 2021

I work closely with our publisher, Jason Stein, about a strategic vision for the kind of journalists and newsroom culture we want for Automotive News. We think about this vision years ahead of time. And, of course, our core auto dealership audience demands significant coverage of dealership/retail stories and trends.

Automotive 66

Automotive Web Meeting Media 66

Stephen Waddington

MAY 16, 2019

A blog about careers as told by eight marketing and PR practitioners in a workshop at Newcastle University. They spoke about their first job and their career. No two days are the same at the busy airport press office according to Danielle. He described breaking a story about a pornographic video pirating ring.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Konnect Agency

JULY 2, 2020

We don’t all wake up every morning or go into work thinking about what we’re going to negotiate that day, but as former top-skilled FBI hostage negotiator, academic and author Chris Voss would say, “life is negotiation.”. That definition may seem simple, but what really is negotiation? Choose your tone wisely.

Social Media 91

Social Media Strategy Publicity Media 91

Shift Communications

FEBRUARY 23, 2017

After learning that Ari Levy at CNBC was working on a longer lead piece about ad blocking, we quickly pitched him on the idea of talking to Vungle to learn more about the broader in-app advertising ecosystem and how they work with developers. Don’t forget about local media! Don’t forget about your local media.

Local 68

Local Mobile Corporate Retail 68

Beyond PR

SEPTEMBER 2, 2016

Every brand wants to stand out during the holiday season, but this can be a challenge when your competitors are looking to do the same,” writes Katie Gaab in Pitching Kit: Cision’s 2016 Holiday Gift Guide PR Kit. AAOS seized the opportunity with their press release Back-to-school: How to keep kids’ spines healthy and happy.

Banking 62

Banking Retail B2B Writing 62

prTini

AUGUST 22, 2014

4 Things You Didn’t Know About Sephora’s Cross-Channel Social Strategy. How to Build a Retail Social Media Campaign. 5 Tips for Perfecting your Pitch. The 3 Key Ingredients in a Successful Influencer Pitch. Social Media Press Release 3.0: 10 Super Simple Ways to Be a Better Writer. 2014 Edition.

Case Study 49

Case Study Retail Resources Twitter 49

Bianchi Biz Blog

JANUARY 24, 2022

Automoblog is a consumer-focused website that helps readers understand more about cars and driving. Working with people is what I enjoy most about being an editor. Dealerships are leveraging online business models that redefine the customer experience in automotive retail. Paul Stanley of Kiss is also very kind.

Meeting 79

Meeting Automotive Media Technology 79

Bad Pitch Blog

MAY 23, 2007

This editorial plea is near to my heart as it comes from a retail trade publication. An editor at Home Channel News (think distribution channel, not TV channel) has asked the Bad Pitch Blog to voice her plea. A "story idea" that defies everything you have ever known about what actually gets written in a print publication?

Pitching 40

Pitching Construction Exercises Retail 40

Flatiron Communications

JANUARY 14, 2015

Even so, as someone who has made a career and still plies the “earned media” trade for a range of clients, I get the heebie-jeebies when a prominent journalist from a highly sought-after business news site quips during a recent Publicity Club of New York luncheon that he “hasn’t written a story pitched by a PR person in years.”

Media 28

Media Journalism Social Media Mobile 28

PR Fuel

DECEMBER 2, 2020

So you’ve written a press release to highlight your company’s latest achievements? Finding press release distribution is a great challenge for many businesses. This leads to press releases remaining undistributed, with achievements and milestones going unnoticed. Now the biggest issue is to get the word out there.

Pitching 67

Pitching Writing Product Launch Blogging 67

Communications Conversations

AUGUST 31, 2018

Probably about 5-6 just this year. Tell us about your media background–and about your current role on the PR/comms side. I thought any good publicity is a win but it’s really about pillars of importance and priorities. What’s the one thing you’ve truly enjoyed about being on the PR/comms side so far?

Media 112

Media Journalism Report Video 112

Bad Pitch Blog

DECEMBER 30, 2007

And since Disney makes so few mistakes – and are proud of that – I wanted to use this as an example so that fans of the Bad Pitch Blog do not forget why, two years ago, this blog was started. It''s a made-up term for online retailers to use--and Lauren''s a Personal Finance lady. I left the rest out. Why bore you on New Years Week?

Retail 40

Retail Creativity Travel Examples 40

Marketwired

FEBRUARY 16, 2016

Twitter users at the panel got busy in a discussion around the theme, talking about new ways to add substance to conversations rather than simply “be heard,” how to demonstrate authenticity, and which apps and social platforms are on their radar. Rethink writing: Michelle Messenger Garrett. Take a giant step back: Rebekah Iliff .

Creativity 100

Creativity Pitching Writing Conference 100

Landis PR

AUGUST 23, 2021

There are times when PR professionals will ask me to publish their press releases announcing they won an award when we gave them that award. It really honed in on how the COVID-19 pandemic impacted grocery retail. What advice do you have for PR people who want to pitch you? . Tell us a little about yourself. .

Meeting 69

Meeting Media B2B Transportation 69

Rock the Status Quo

MAY 18, 2015

It’s easy to fall into the habit of looking for the more traditional PR placements – press release pick-ups, bylines, guest blog posts… But public relations opportunities aren’t limited to editorial. Think about that for your own client or employer, and tie the audience you want to reach to the end goal.

Publicity 100

Publicity Trade Shows Google Twitter 100

Cision

AUGUST 10, 2015

Wondering how to get your email pitches read by journalists? One of the software packages that I am most bullish about is Dragon NaturallySpeaking. Dragon NaturallySpeaking retails for $99. There are three apps that you should know about and explore: IFTTT, DO and Zapier. Read the tip sheet today!

Software 120

Software Mobile Video Examples 120

Buzzstream

MARCH 13, 2024

This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand. Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey.

Digital PR 71

Digital PR Construction Case Study SEO 71

Rock the Status Quo

FEBRUARY 3, 2015

Founder of Crenshaw Communications, Dorothy handles clients in CE and digital technology, retail, consumer products, and health promotion. We then crafted a pun-filled press release focusing on recent college grads and announced it in May, which was good timing. If so, what do you love/hate about it? because they’re clients.)

Agency 100

Agency Advertising Advertising Twitter 100

PR Fuel

OCTOBER 16, 2018

Below is some timeless PR advice that meets that standard: Everything I Know about PR, I Learned in Kindergarten. When you stop and think about it, however, you probably learned everything you need to know even before you hit first grade. The more you foster these types of relationships, the more successful you will be when you pitch.

Web 40

Web Pitching Local Report 40

MaccaPR

FEBRUARY 25, 2015

Doug Iverson (formerly with the Pioneer Press and Finance & Commerce ) edits healthcare reporter Chris Snowbeck and medical tech writer Joe Carlson (formerly with Modern Healthcare magazine); our Washington, D.C. Can you tell me about that? You love a flood of press releases, right? "Um, They aren’t available anymore.

Newspapers 48

Newspapers Journalism Real Estate Healthcare 48

Onclusive

AUGUST 28, 2019

Marketers have been talking about paid, owned and earned media channels for over a decade now. Yet these three channels are almost always spoken about and operate as independent functions within the marketing department. 90% of consumers say they rely on editorial reviews and press coverage to make purchase decisions (Nielsen).

Media 240

Media LinkedIn Retail Consumer 240